Waynesboro, VA Airbnb Market Data, Statistics, and Occupancy Rates

Waynesboro Short-Term Rental Market Overview

Waynesboro, VA stands out as a compact short-term rental market where favorable property prices relative to revenue give investors an edge that larger Virginia markets can't match. With an average annual revenue of $27,027 against home values averaging $450,039, the revenue-to-price ratio rates above average for the state. The market's 45 active listings signal a still-maturing supply landscape, and the strong 176% year-over-year listing growth suggests rising investor interest in this Shenandoah Valley destination.

Key Market Statistics

According to Rabbu market data, the Waynesboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Waynesboro

Waynesboro's above-average revenue-to-price ratio and favorable supply/demand balance make it a compelling entry point for STR investors seeking affordable Virginia mountain-region exposure.

Expert Market Assessment

"Waynesboro presents a moderate-to-attractive opportunity for STR investors willing to lean into its seasonal revenue pattern. Peak months from June through August generate roughly two to two-and-a-half times the revenue of winter months like December ($988) and January ($1,389), so investors should plan cash reserves accordingly. The above-average revenue-to-price ratio and favorable supply/demand dynamics offset the softer occupancy figure, and two-bedroom units in particular demonstrate that well-positioned properties can outperform the market average. With a manageable competitive landscape and growing demand, Waynesboro rewards operators who optimize pricing for seasonal peaks and deliver the amenities guests expect."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Waynesboro

Average revenue by month in Waynesboro

Revenue in Waynesboro follows a pronounced seasonal curve, peaking in August at $3,544 and bottoming out in December at just $988 — a spread of over 3.5x. Investors should expect roughly 60% of annual income to concentrate between May and September, making cash-flow planning for the winter months essential.

Active Airbnb listings by property size in Waynesboro

One-bedroom units dominate the supply with 19 of the market's 45 listings, while two-bedroom properties are notably underrepresented at just 6 listings. Given that two-bedrooms lead in occupancy and RevPAN, this supply gap may represent a compelling opportunity for investors looking to differentiate.

Average daily rate (ADR) by property size in Waynesboro

ADR climbs meaningfully with size, from $134 for one-bedroom listings to $196 for three-bedrooms — a 46% premium. However, two-bedrooms at $140 offer only a modest $6 premium over one-bedrooms, suggesting the real pricing power kicks in at the three-bedroom tier.

Average RevPAN by property size in Waynesboro

Two-bedroom properties deliver the strongest RevPAN at $60, significantly outperforming both one-bedrooms ($37) and three-bedrooms ($36). This makes two-bedrooms the most efficient revenue generators per available night, driven by their superior 43% occupancy rate offsetting a more modest daily rate.

Average occupancy rates by property size in Waynesboro

Two-bedroom listings achieve 43% occupancy — roughly 1.5x the one-bedroom rate (28%) and more than double the three-bedroom rate (19%). Investors prioritizing consistent bookings and steadier cash flow should focus on this mid-size category, as three-bedroom properties sit empty far more often despite higher nightly rates.

Average monthly revenue by property size in Waynesboro

Three-bedroom units top monthly revenue at $2,483, followed by two-bedrooms at $1,983 and one-bedrooms at $1,420. While larger properties earn more in absolute terms, the gap between two- and three-bedroom monthly revenue is relatively narrow ($500), making two-bedrooms attractive when factoring in lower acquisition and operating costs.

Average annual revenue by property size in Waynesboro

Annual revenue scales from $17,044 for one-bedroom listings to $29,801 for three-bedrooms, with two-bedrooms landing at $23,798. Three-bedroom properties offer the highest gross income potential, but investors should weigh this against their lower 19% occupancy and consider whether the revenue-to-cost ratio is stronger at the two-bedroom level.

Most common amenities for Airbnb listings in Waynesboro

Parking (96%), kitchen (87%), and self check-in (87%) are virtually table-stakes amenities in Waynesboro, reflecting a guest base that values convenience and self-sufficiency. Outdoor-oriented amenities like patio/balcony (60%), outdoor furniture (71%), and backyard (51%) appear frequently, signaling that guests expect outdoor living spaces — likely tied to the area's nature and mountain tourism appeal.

Understanding Waynesboro's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Waynesboro's ROI Score of 64 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand balance that give investors solid yield potential relative to acquisition costs. Occupancy stability rates as average while market growth trends sit below average, reflecting the rapid influx of new listings that could temper returns if supply continues outpacing demand. Pairing this data with thorough local regulatory research and a property-level financial analysis will help investors determine whether Waynesboro fits their portfolio goals.

Short-Term Rental Regulations in Waynesboro

Understanding local STR regulations is essential before investing in Waynesboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Waynesboro, Virginia may be required to obtain a business license or STR-specific permit from the city before listing a property. Investors should verify current registration and zoning requirements directly with the City of Waynesboro and consult Virginia state guidelines, as rules can change.

Key Restrictions

Common restrictions that may apply in markets like Waynesboro include occupancy limits, minimum stay requirements, noise and parking regulations, and potential HOA covenants that restrict or prohibit short-term rentals. Some Virginia localities also impose caps on the number of STR permits issued, so it's important to research local ordinances before purchasing.

Tax Obligations

Virginia requires short-term rental hosts to collect and remit applicable state sales tax and local transient occupancy taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but operators should confirm with Virginia's Department of Taxation and the City of Waynesboro to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Waynesboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Waynesboro's STR market is likely to see continued supply expansion as investor interest remains elevated, though the rapid listing growth may gradually moderate occupancy and pricing power. Summer months should keep driving the bulk of annual income, with peak revenues estimated in the $3,300–$3,600 range during July and August. ADR may inch up 1–3% as hosts refine pricing strategies, but occupancy — currently at 27% versus the 34% state average — will need monitoring as new listings enter the market. Investors who optimize for the June-through-October peak window and manage costs through the slower winter months will be best positioned."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Waynesboro, VA

What is the average Airbnb occupancy rate in Waynesboro?

The average occupancy rate across active Airbnb listings in Waynesboro is currently 27%, which sits below the Virginia state average of 34%. However, performance varies significantly by property size — two-bedroom listings lead the market at 43% occupancy, while one-bedrooms average 28% and three-bedrooms come in at 19%. Selecting the right property configuration and pricing strategically for peak months can help push individual occupancy well above the market average.

How much do Airbnb hosts make in Waynesboro?

Based on trailing 12-month data, the average Airbnb host in Waynesboro earns approximately $2,252 per month or $27,027 per year. Revenue varies considerably by property size: one-bedroom listings average $17,044 annually, two-bedrooms earn around $23,798, and three-bedroom properties top the market at roughly $29,801 per year. Seasonal peaks in the summer months significantly boost overall earnings.

Is Waynesboro a good market for Airbnb investment?

Waynesboro scores a 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market's standout feature is its above-average revenue-to-price ratio — with average home values around $450,039 and annual revenues near $27,027, the yield compares favorably to many Virginia markets. The supply/demand balance is also above average with only 45 active listings. Investors should be mindful of the seasonal revenue pattern and below-average growth trend, but overall the fundamentals support a sound investment case for the right property.

What is the average daily rate (ADR) for Airbnb in Waynesboro?

The current average daily rate in Waynesboro is $184, which comes in well below the Virginia state average of $339. ADR scales with property size: one-bedroom listings average $134, two-bedrooms are at $140, and three-bedroom properties command $196 per night. The lower ADR relative to the state reflects Waynesboro's more affordable positioning, which also translates to lower acquisition costs for investors.

Are short-term rentals legal in Waynesboro?

Short-term rentals are generally permitted in Waynesboro, Virginia, though operators may need to obtain appropriate business licenses or permits and comply with local zoning requirements. Regulations can evolve, so prospective investors should check directly with the City of Waynesboro and review any applicable Virginia state guidelines before purchasing or listing a property.

When is peak season for Airbnb in Waynesboro?

Peak season in Waynesboro runs from June through August, with August generating the highest average monthly revenue at $3,544, followed by July at $3,315 and June at $3,013. Shoulder months like May ($2,492), September ($2,634), and October ($2,495) also perform respectably. The slowest months are December ($988) and January ($1,389), so investors should budget for lower winter income.

How many Airbnbs are there in Waynesboro?

As of April 2026, there are 45 active Airbnb listings in Waynesboro. The supply is heavily tilted toward smaller properties, with 19 one-bedroom listings, 8 three-bedrooms, and just 6 two-bedroom listings. The market has seen significant year-over-year listing growth of 176%, indicating rising investor and host interest in the area.

How is Airbnb revenue calculated in Waynesboro?

The annual and monthly revenue figures shown for Waynesboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results will vary based on property quality, pricing strategy, location within the market, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Waynesboro and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.