Webster, WI Airbnb Market Data, Statistics, and Occupancy Rates

Webster Short-Term Rental Market Overview

Webster, WI is a small but compelling short-term rental market with just 19 active Airbnb listings and a strongly seasonal revenue profile driven by summer lake tourism. Average annual revenue sits at $29,986 with a $241 ADR, and the market's 91% year-over-year growth in active listings signals rising investor interest. With an ROI score of 62 out of 100 and above-average market growth trends, Webster presents an attractive opportunity for investors comfortable with pronounced seasonal swings.

Key Market Statistics

According to Rabbu market data, the Webster short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Webster

Webster's lakefront tourism appeal, low listing competition, and favorable revenue-to-price dynamics make it an interesting seasonal STR play for investors seeking a niche Wisconsin market.

Expert Market Assessment

"Webster earns an "Attractive Opportunity" designation with its ROI score of 62, driven by a healthy balance of demand and revenue relative to property values. The market's seasonality is its defining characteristic — August revenue of $5,468 dwarfs April's $1,046, a 5:1 peak-to-trough ratio that demands careful cash-flow planning. With average occupancy at 22% versus the 38% Wisconsin state average, this is clearly a vacation-destination market rather than a year-round earner. Investors who can capitalize on the compressed summer season while managing carrying costs through the quieter months will find the most value here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Webster

Average revenue by month in Webster

Webster's revenue is sharply seasonal, peaking in August at $5,468 and bottoming in April at just $1,046 — a spread that underscores how summer lake tourism dominates the market. June through September accounts for the lion's share of annual earnings, so investors should plan for roughly five strong months and seven leaner ones.

Active Airbnb listings by property size in Webster

The available data shows only 3-bedroom listings (6 total) broken out by property size, suggesting this is the dominant — and possibly the only well-represented — configuration in the market. This limited variety could signal an opportunity for investors willing to offer differentiated property sizes, though local demand patterns should be validated first.

Average daily rate (ADR) by property size in Webster

Three-bedroom properties in Webster command an ADR of $284, which sits above the overall market average of $241. This premium reflects the appeal of larger accommodations for family and group lake vacations, a natural fit for the area's tourism profile.

Average RevPAN by property size in Webster

Three-bedroom listings generate a RevPAN of $30, which trails the market-wide average of $52 — likely due to lower occupancy for this property size at 11%. This gap suggests that while nightly rates are solid, filling nights consistently remains the core challenge for 3-bedroom operators.

Average occupancy rates by property size in Webster

Three-bedroom properties average just 11% occupancy, notably below the overall market average of 22%. This indicates that larger properties in Webster are booked primarily during peak summer weekends and holidays, with significant vacancy the rest of the year.

Average monthly revenue by property size in Webster

Despite lower occupancy, 3-bedroom listings average $3,341 per month — higher than the market-wide $2,498 average — thanks to their premium nightly rate. The higher per-booking revenue compensates somewhat for fewer booked nights, making them the revenue leaders in this small market.

Average annual revenue by property size in Webster

Three-bedroom properties generate approximately $40,093 in annual revenue, outpacing the market average of $29,986 by a meaningful margin. Against the average home value of $475,365, this represents a gross yield of roughly 8.4%, which is competitive for a seasonal vacation market.

Most common amenities for Airbnb listings in Webster

Parking and a full kitchen are universal (100%) across Webster's listings, while BBQ grills and self check-in appear in 95% of properties — signaling strong guest expectations for outdoor-oriented, self-service stays. Waterfront access (63%) and lake access (58%) are defining differentiators in this market, and listings without these features may struggle to compete during peak season.

Understanding Webster's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Webster's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, reflecting a healthy revenue-to-price ratio and above-average market growth trends, balanced by average occupancy stability and supply/demand dynamics. The above-average growth factor is particularly notable given the market's 91% year-over-year listing increase, though investors should watch whether rising supply pressures occupancy in future seasons. Pairing these metrics with thorough local regulatory research and seasonal budgeting will help investors make a well-informed entry decision.

Short-Term Rental Regulations in Webster

Understanding local STR regulations is essential before investing in Webster. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Webster, Wisconsin may be required to obtain a tourist rooming house license at the state level, and the Village of Webster may have its own registration or permit requirements. Investors should verify current permit obligations with both the Wisconsin Department of Health Services and local municipal offices before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum-night stay requirements, noise and parking regulations, and potential HOA covenants that restrict or prohibit short-term rentals. Some municipalities also impose caps on the number of permits issued, so it's worth confirming availability early in your due diligence process.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rentals, and Burnett County or the Village of Webster may levy additional local room taxes. Major booking platforms typically collect and remit state taxes on behalf of hosts, but operators should confirm all local tax obligations to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Webster can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Webster's summer-heavy demand pattern is likely to persist, with July and August continuing to anchor the bulk of annual revenue. The above-average market growth trend suggests ADR could edge up 3–5% as new listings professionalize the market, though occupancy may remain in the 20–25% range annually due to the area's inherently seasonal nature. Investors should plan for strong cash flow from June through September and lean months in spring and late fall, budgeting reserves accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Webster, WI

What is the average Airbnb occupancy rate in Webster?

The average Airbnb occupancy rate in Webster, WI is currently 22%, which falls below the Wisconsin state average of 38%. This reflects the market's highly seasonal nature — demand concentrates heavily in the summer months, with quieter periods in spring, late fall, and winter. Investors should factor this seasonality into their financial planning.

How much do Airbnb hosts make in Webster?

Based on the trailing 12 months of booking data, Airbnb hosts in Webster earn an average of $2,498 per month, or roughly $29,986 per year. Revenue varies significantly by season, with August being the highest-earning month at $5,468 and April the lowest at $1,046. Three-bedroom properties, which are the most common listing type, average approximately $40,093 in annual revenue.

Is Webster a good market for Airbnb investment?

Webster scores a 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends, limited competition with only 19 active listings, and strong summer demand driven by lake tourism. However, occupancy is seasonal and below the state average, so investors should ensure they can sustain carrying costs during off-peak months. Pairing this data with local regulatory research is recommended before committing.

What is the average daily rate (ADR) for Airbnb in Webster?

The average daily rate for Airbnb listings in Webster is $241, which is below the Wisconsin state average of $368. Three-bedroom properties — the predominant listing size — command a higher ADR of $284. The lower market-wide average likely reflects seasonal rate adjustments during off-peak periods.

Are short-term rentals legal in Webster?

Short-term rentals are generally permitted in Wisconsin, but operators typically need to comply with state-level tourist rooming house licensing requirements and any local ordinances in Webster. Regulations can vary and may include permit requirements, occupancy limits, and tax obligations. We recommend contacting the Village of Webster and the Wisconsin Department of Health Services directly to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Webster?

Peak season in Webster runs from June through August, with July and August being the standout months. August leads at $5,468 in average monthly revenue, closely followed by July at $5,235. Revenue drops sharply outside of summer, with the slowest months being March ($1,572) and April ($1,046), making this a market with a strongly defined seasonal window.

How many Airbnbs are there in Webster?

As of April 2026, there are 19 active Airbnb listings in Webster, WI. The market has seen significant growth, with a 91% year-over-year increase in active listings. Despite this growth, the supply remains small, which can work in favor of well-positioned properties during peak summer demand.

How is Airbnb revenue calculated in Webster?

The annual and monthly revenue figures for Webster are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Webster, WI market
• Occupancy rates, average daily rates, and seasonal revenue trends across property sizes
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis
• Data aggregated from multiple providers and proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations and tax obligations vary and should be independently verified before making investment decisions.