Wellington, KY Airbnb Market Data, Statistics, and Occupancy Rates

Wellington Short-Term Rental Market Overview

Wellington, KY is a compact short-term rental market with just 23 active Airbnb listings and average home values around $198,349, creating a favorable revenue-to-price ratio that stands above average for the state. With an average annual revenue of $23,768 and an ADR of $147—well below Kentucky's $333 state average—this market caters to budget-conscious travelers and offers investors an accessible entry point. The market's 215% year-over-year growth in active listings signals rising investor interest, though occupancy at 24% remains slightly below the 28% state average, suggesting room for operators who can differentiate their properties.

Key Market Statistics

According to Rabbu market data, the Wellington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wellington

Wellington attracts STR investors primarily because of its above-average revenue-to-price ratio, affordable entry point, and growing demand base in a small Kentucky market.

Expert Market Assessment

"Wellington earns a 72 out of 100 ROI score, placing it in the "Attractive Opportunity" tier driven primarily by its above-average revenue-to-price ratio and affordable property costs. The market exhibits clear seasonality, with revenue climbing from a January low of $734 to a June peak of $2,721—a nearly 3.7x spread that rewards operators who price dynamically. Occupancy stability sits at an average level, meaning cash flow can be inconsistent during slower winter months, but the strong summer and fall performance largely compensates. For investors comfortable managing seasonal fluctuations and willing to invest in guest-friendly amenities, Wellington presents a promising small-market opportunity with manageable risk."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wellington

Average revenue by month in Wellington

Wellington's revenue pattern shows pronounced seasonality, with June peaking at $2,721 and January bottoming out at just $734—a spread of nearly $2,000 between the best and worst months. The warm-weather corridor from May through November consistently delivers $2,000+ in monthly revenue, giving investors roughly eight strong earning months to offset the quieter winter period.

Active Airbnb listings by property size in Wellington

The supply in Wellington is heavily concentrated in two-bedroom properties (14 listings) with a smaller contingent of one-bedroom units (5 listings). The absence of larger three- or four-bedroom listings could represent an untapped niche for investors willing to offer more spacious accommodations for families or groups.

Average daily rate (ADR) by property size in Wellington

ADR is nearly flat across property sizes in Wellington, with one-bedroom listings at $142 and two-bedroom properties at $143. This minimal premium for an extra bedroom suggests that the revenue advantage of larger units comes primarily from higher occupancy rather than pricing power.

Average RevPAN by property size in Wellington

Two-bedroom properties deliver a RevPAN of $44—more than double the $21 earned by one-bedroom listings—making them the clear winner for revenue efficiency. This gap is driven almost entirely by occupancy differences, as ADR is essentially equivalent between the two sizes.

Average occupancy rates by property size in Wellington

Two-bedroom units achieve 31% occupancy, roughly double the 15% rate seen in one-bedroom listings, indicating significantly stronger demand for the additional space. For investors prioritizing cash-flow consistency, two-bedroom properties offer a meaningfully more stable booking pipeline in this market.

Average monthly revenue by property size in Wellington

Monthly revenue for two-bedroom properties averages $1,837, modestly outpacing one-bedroom units at $1,756. While the gap is only about $80 per month, the higher occupancy of two-bedroom listings translates to more predictable income throughout the year.

Average annual revenue by property size in Wellington

Two-bedroom properties generate approximately $22,055 annually compared to $21,075 for one-bedroom units, a difference of roughly $1,000 per year. Given that acquisition costs may not differ dramatically between these sizes in Wellington's affordable market, the two-bedroom configuration offers a slightly better return profile with more consistent bookings.

Most common amenities for Airbnb listings in Wellington

Kitchens and parking are universal at 100% of listings, while self check-in (96%), outdoor furniture (91%), and BBQ grills (87%) dominate the amenity mix—signaling that Wellington guests expect a self-sufficient, outdoor-oriented experience. Notable differentiators include hot tubs (44%) and lake access (17%), which could help listings stand out in a market where the basics are already table stakes.

Understanding Wellington's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wellington's ROI score of 72 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects favorable income potential relative to the market's affordable home values. Occupancy stability and supply/demand balance both rate as average, while market growth trends score below average—a signal that while the fundamentals are solid today, sustained performance depends on demand keeping up with rapid supply expansion. Investors should pair these metrics with thorough local regulatory research and a realistic operating budget to validate the opportunity.

Short-Term Rental Regulations in Wellington

Understanding local STR regulations is essential before investing in Wellington. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wellington, Kentucky may need to obtain permits or register their properties with local authorities before listing. Investors should verify current requirements directly with the city of Wellington and the state of Kentucky, as regulations can change.

Key Restrictions

Common restrictions that may apply to STRs in this area include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional constraints, and some jurisdictions cap the number of active STR permits, so due diligence with local planning and zoning offices is strongly recommended.

Tax Obligations

Kentucky typically requires short-term rental hosts to collect and remit state sales tax and any applicable local transient room taxes. Many booking platforms handle tax collection automatically, but operators should confirm their obligations with Kentucky's Department of Revenue to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wellington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wellington's STR market is likely to see continued supply growth as more investors discover its attractive revenue-to-price dynamics, though the rapid 215% listing increase could put pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest operators should plan for revenue peaks in the $2,400–$2,700 range during May through June and softer months in January ($734) and December ($1,351). ADR is estimated to hold steady or edge up modestly by 1–3% given the market's budget positioning, while occupancy rates may stabilize in the 22–26% range as the supply base matures. Investors entering now should focus on operational quality and amenity differentiation to capture share in this evolving market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wellington, KY

What is the average Airbnb occupancy rate in Wellington?

The average Airbnb occupancy rate in Wellington is currently 24%, which sits slightly below Kentucky's 28% state average. Two-bedroom properties perform notably better at 31% occupancy, while one-bedroom listings average around 15%. Occupancy varies throughout the year, with stronger demand during the warmer months from spring through fall.

How much do Airbnb hosts make in Wellington?

Airbnb hosts in Wellington earn an average of $1,980 per month, translating to approximately $23,768 in annual revenue based on the trailing 12-month historical average. Two-bedroom properties generate roughly $22,055 annually, while one-bedroom units bring in about $21,075. Peak months like June can see monthly revenues reach $2,721, whereas January typically drops to around $734.

Is Wellington a good market for Airbnb investment?

Wellington scores 72 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market's standout feature is its above-average revenue-to-price ratio—with average home values around $198,349 and annual revenue near $23,768, investors can achieve meaningful returns relative to acquisition costs. The main considerations are moderate occupancy rates and below-average market growth trends, so success depends on strong operations and competitive amenity offerings.

What is the average daily rate (ADR) for Airbnb in Wellington?

The average daily rate in Wellington is $147, which is significantly lower than Kentucky's $333 state average. Rates are remarkably consistent across property sizes, with one-bedroom listings averaging $142 and two-bedroom properties at $143. This budget-friendly pricing likely appeals to leisure travelers seeking affordable getaways.

Are short-term rentals legal in Wellington?

Short-term rentals are generally permitted in Wellington, KY, though operators should verify specific permit and registration requirements with local authorities. Regulations can vary at the city and county level and may include zoning restrictions, occupancy limits, or permit caps. We recommend consulting with Wellington's local government and reviewing Kentucky state requirements before purchasing an investment property.

When is peak season for Airbnb in Wellington?

Peak season in Wellington runs from approximately May through October, with June being the top revenue month at $2,721 on average. The shoulder months of March and April also show strong performance as revenue climbs above $2,000. Winter months—particularly January ($734) and December ($1,351)—represent the slowest period, creating a clear seasonal pattern that investors should factor into their financial planning.

How many Airbnbs are there in Wellington?

Wellington currently has 23 active Airbnb listings as of April 2026. The market has seen significant growth, with a 215% year-over-year increase in active listings. The supply is concentrated in two property sizes: 14 two-bedroom listings and 5 one-bedroom listings, suggesting opportunities may exist for hosts who can offer differentiated property types.

How is Airbnb revenue calculated in Wellington?

The annual and monthly revenue figures shown for Wellington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Wellington, KY
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.