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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
West Hollywood presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
West Hollywood stands out as a premium short-term rental market where high daily rates — averaging $554, right in line with the California state average — pair with a compact inventory of just 133 active listings. Average annual revenue clocks in at $62,157 across all property types, though larger homes dramatically outperform that figure. The market's appeal to entertainment, nightlife, and luxury-seeking travelers creates genuine demand, but elevated home values near $1.84M and below-average occupancy stability mean investors need to be deliberate about property selection and pricing strategy.
According to Rabbu market data, the West Hollywood short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 133 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $554 |
| Average Occupancy Rate | vs. 43% state avg. | 46% |
| RevPAN | ADR * Occupancy Rate | $257 |
| Average Monthly Revenue | Historical 12-month average | $5,179 |
| Average Annual Revenue | Historical 12-month average | $62,157 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
West Hollywood draws investor attention for its proximity to Hollywood entertainment hubs, luxury traveler demand, and strong ADR premiums on multi-bedroom properties — though high entry costs and growing supply require careful underwriting.
Key investment factors
"West Hollywood presents a competitive opportunity where strong nightly rates and premium guest appeal are counterbalanced by high acquisition costs and a tightening supply-demand picture. Seasonality is pronounced: July revenue peaks near $7,018 per month on average, while January dips to about $4,012 — a spread of roughly 75%. Investors targeting 3- or 4-bedroom properties stand to capture the best absolute returns, but the overall occupancy rate of 46% and below-average occupancy stability suggest that consistent bookings require active management and sharp positioning. This market rewards operators who can command premium nightly rates and maintain bookings through shoulder months."
— Rabbu Market Analysis Team
Revenue peaks sharply in July at $7,018 and stays elevated through August ($6,751), while January marks the low point at $4,012 — a nearly 75% swing that underscores strong summer seasonality. Investors should budget for softer winter months and consider dynamic pricing to bridge the gap between peak and off-peak periods.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$4,012 |
| February |
|
$4,462 |
| March |
|
$5,472 |
| April |
|
$4,922 |
| May |
|
$5,002 |
| June |
|
$5,895 |
| July |
|
$7,018 |
| August |
|
$6,751 |
| September |
|
$4,730 |
| October |
|
$4,815 |
| November |
|
$4,470 |
| December |
|
$4,605 |
One-bedroom units dominate the supply landscape with 63 of 133 total listings (47%), while mid-size 2-bedroom and larger 3-bedroom properties are less represented at 25 and 10 listings respectively. The relatively thin supply of 3-bedroom homes is notable given their outsized revenue performance, potentially signaling an underserved niche for investors.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
8 |
| 1 bedroom |
|
63 |
| 2 bedrooms |
|
25 |
| 3 bedrooms |
|
10 |
| 4 bedrooms |
|
17 |
| 6+ bedrooms |
|
6 |
ADR jumps dramatically beyond 2 bedrooms — studios and 1-bedrooms command $172–$201 per night, while 3-bedroom properties reach $1,327 and 6+ bedrooms top the scale at $1,437. The steepest rate premium kicks in at the 3-bedroom tier, making it a compelling sweet spot where nightly rates triple compared to 2-bedroom listings.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$172 |
| 1 bedroom |
|
$201 |
| 2 bedrooms |
|
$457 |
| 3 bedrooms |
|
$1,327 |
| 4 bedrooms |
|
$1,223 |
| 6+ bedrooms |
|
$1,437 |
Three-bedroom properties lead RevPAN at $801 per available night, well ahead of 4-bedrooms ($515) and 6+ bedrooms ($479), reflecting strong rate premiums paired with solid 60% occupancy. Studios and 1-bedrooms lag significantly at $100 and $89 respectively, suggesting that smaller units struggle to generate meaningful yield in this premium market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$100 |
| 1 bedroom |
|
$89 |
| 2 bedrooms |
|
$234 |
| 3 bedrooms |
|
$801 |
| 4 bedrooms |
|
$515 |
| 6+ bedrooms |
|
$479 |
Three-bedroom properties achieve the highest occupancy at 60%, followed closely by studios at 58%, while 4-bedrooms (42%) and 6+ bedrooms (33%) trail considerably. The pattern suggests that mid-size luxury properties hit the demand sweet spot, while very large homes face a narrower booking audience that weighs on fill rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
58% |
| 1 bedroom |
|
44% |
| 2 bedrooms |
|
51% |
| 3 bedrooms |
|
60% |
| 4 bedrooms |
|
42% |
| 6+ bedrooms |
|
33% |
Four-bedroom properties edge out 3-bedrooms for the top monthly revenue spot at $15,554 versus $15,371, with both dwarfing the $2,703 that 1-bedroom units generate. The revenue gap between small and large properties is striking — a 4-bedroom earns nearly six times what a 1-bedroom does each month, reinforcing the value of scaling up in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,761 |
| 1 bedroom |
|
$2,703 |
| 2 bedrooms |
|
$5,678 |
| 3 bedrooms |
|
$15,371 |
| 4 bedrooms |
|
$15,554 |
| 6+ bedrooms |
|
$12,887 |
At $186,656 per year, 4-bedroom properties offer the highest annual revenue potential, with 3-bedrooms close behind at $184,454 — both figures represent roughly 5.7× the $32,439 that 1-bedroom units produce. For investors weighing acquisition costs against income, the 3- to 4-bedroom range clearly delivers the strongest top-line performance in West Hollywood.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$33,133 |
| 1 bedroom |
|
$32,439 |
| 2 bedrooms |
|
$68,146 |
| 3 bedrooms |
|
$184,454 |
| 4 bedrooms |
|
$186,656 |
| 6+ bedrooms |
|
$154,651 |
Kitchen and parking tie as the most prevalent amenities at 93% of listings, followed by in-unit laundry (87–88%), signaling that guests in West Hollywood expect full home-like conveniences as a baseline. Differentiating amenities like pools (41%), hot tubs (28%), and pet-friendliness (38%) are less common and could help listings stand out in a competitive field.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
93% |
| Parking |
|
93% |
| Dryer |
|
88% |
| Washer |
|
87% |
| Patio or Balcony |
|
68% |
| Workspace |
|
62% |
| Self Check-in |
|
54% |
| Outdoor Furniture |
|
51% |
| Backyard |
|
44% |
| Pool |
|
41% |
| Pets |
|
38% |
| BBQ Grill |
|
32% |
| Hot Tub |
|
28% |
| Gym |
|
17% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | West Hollywood Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
West Hollywood's ROI score of 37 out of 100 places it in the "Competitive Opportunity" band — meaning strong demand exists, but elevated home prices and growing supply make deal selection critical. The revenue-to-price ratio scores average given the gap between $62K in typical annual revenue and $1.84M average home values, while occupancy stability and supply/demand balance both land below average, reflecting seasonal softness and a 107% year-over-year surge in new listings. Pairing this data with thorough local regulatory research and targeting higher-revenue property sizes will be essential for investors seeking to make the numbers work.
Understanding local STR regulations is essential before investing in West Hollywood. Here's the current regulatory landscape:
The City of West Hollywood, California generally requires hosts to obtain a short-term rental permit or business license before listing a property. Investors should verify current registration requirements directly with the city's planning and licensing departments, as rules can evolve.
Common restrictions in markets like West Hollywood may include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking provisions, and caps on the number of permitted rentals. HOA rules can impose additional limitations, so investors should review any applicable covenants before purchasing.
Short-term rental operators in California are typically subject to transient occupancy taxes and may owe state and local sales taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but it's important to confirm compliance with both West Hollywood and California state tax obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in West Hollywood can provide current regulatory guidance.
Financing an Airbnb investment in West Hollywood requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, West Hollywood's STR market is likely to track its established seasonal pattern, with summer months continuing to drive the bulk of revenue and softer winters requiring competitive pricing. ADR may hold steady or tick up 1–3% given the market's premium positioning, though occupancy could remain in the 44–50% range market-wide without meaningful new demand catalysts. Listing supply grew 107% year over year, so increased competition is a real factor — investors who differentiate through amenities, design, and dynamic pricing will be better positioned. Rabbu estimates that selective deal sourcing on larger properties could still yield attractive returns, but broad market conditions favor experienced operators."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and permit requirements may change; investors should verify current rules with the City of West Hollywood before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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