West Jordan, UT Airbnb Market Data, Statistics, and Occupancy Rates

West Jordan Short-Term Rental Market Overview

West Jordan, UT is a suburban Salt Lake Valley market with 57 active Airbnb listings and an average annual revenue of $21,889 per property. With an average daily rate of $148 — well below the $494 Utah state average — and occupancy hovering at 41%, the market offers an affordable entry point but requires careful deal selection. A 155% year-over-year increase in active listings signals rising investor interest, making competitive positioning and property differentiation increasingly important.

Key Market Statistics

According to Rabbu market data, the West Jordan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider West Jordan

West Jordan appeals to investors seeking affordable suburban STR entry in the Salt Lake metro, where proximity to ski resorts, convention traffic, and corporate travel can generate year-round demand if properties are well-differentiated.

Expert Market Assessment

"West Jordan presents a competitive opportunity where the numbers reward selective, well-researched investments rather than a buy-anything approach. The ROI score of 52 out of 100 reflects a below-average revenue-to-price ratio and softer growth trends, balanced by average occupancy stability and supply-demand dynamics. Seasonality plays a meaningful role: revenue peaks in late winter (February–March) and summer (July–August), while April and November represent the softest months, with a spread of roughly $1,100 between peak and trough. Investors targeting larger properties with strong amenity packages and disciplined seasonal pricing stand the best chance of generating returns above the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in West Jordan

Average revenue by month in West Jordan

Revenue in West Jordan peaks during late winter ski season, with March topping the chart at $2,384, followed by a strong summer cluster in July ($2,062) and August ($2,075). November is the weakest month at $1,267, creating a peak-to-trough spread of roughly $1,100 — moderate seasonality that investors should account for when budgeting for lean months.

Active Airbnb listings by property size in West Jordan

Supply is distributed relatively evenly across 1-bedroom (16), 2-bedroom (14), and 3-bedroom (13) listings, while 4-bedroom properties are notably underrepresented with just 6 listings. Given that 4-bedroom units deliver the highest revenue and occupancy metrics, the limited supply in that segment may represent a meaningful opportunity for investors.

Average daily rate (ADR) by property size in West Jordan

ADR scales steadily with size, rising from $62 for 1-bedroom units to $218 for 4-bedrooms — a 3.5x premium. The jump from 3-bedroom ($156) to 4-bedroom ($218) is particularly steep, suggesting that the extra bedroom commands a significant nightly rate increase that could justify the additional acquisition cost.

Average RevPAN by property size in West Jordan

Revenue per available night climbs dramatically with property size, from $23 for 1-bedrooms to $112 for 4-bedroom properties. The 4-bedroom RevPAN is nearly five times that of a 1-bedroom, driven by both higher rates and the best occupancy in the market, making larger homes the clear revenue-efficiency leaders in West Jordan.

Average occupancy rates by property size in West Jordan

Four-bedroom properties stand out with a 52% occupancy rate — significantly above the 34–38% range seen across 1- to 3-bedroom units. This pattern suggests that larger homes in West Jordan fill a demand gap, likely attracting families or groups, while smaller units face stiffer competition and softer demand.

Average monthly revenue by property size in West Jordan

Monthly revenue ranges from $598 for 1-bedroom listings to $3,542 for 4-bedroom properties, with 3-bedrooms earning $1,786 — close to the overall market average of $1,824. The nearly 6x gap between 1-bedroom and 4-bedroom monthly income underscores how dramatically property size influences cash flow in this market.

Average annual revenue by property size in West Jordan

At $42,510 per year, 4-bedroom properties generate nearly double the revenue of 3-bedroom units ($21,437) and almost six times what a 1-bedroom earns ($7,181). For investors focused on maximizing gross income, the 4-bedroom segment offers the strongest return potential, though acquisition costs and operating expenses should be weighed carefully.

Most common amenities for Airbnb listings in West Jordan

Parking is universal at 100% of listings, and kitchens (97%), washers (90%), self check-in (88%), and dryers (86%) are near-essential baseline amenities in West Jordan. Differentiation opportunities exist with less common features like hot tubs (21%), pet-friendliness (16%), and pools (5%), which could help a listing stand out in an increasingly competitive supply environment.

Understanding West Jordan's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

West Jordan's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand exists, returns are not guaranteed without disciplined property selection and pricing. The below-average revenue-to-price ratio and below-average market growth trend are the primary headwinds, while occupancy stability and supply-demand balance hold at average levels. Investors should pair this data with thorough local regulatory research and focus on higher-performing property configurations — particularly 4-bedroom homes — to tilt the math in their favor.

Short-Term Rental Regulations in West Jordan

Understanding local STR regulations is essential before investing in West Jordan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in West Jordan, Utah may need to obtain a business license or STR-specific permit from the city before listing a property. Investors should verify current requirements directly with West Jordan's municipal offices and check Utah state guidelines, as local rules can change.

Key Restrictions

Common restrictions in Utah suburban markets can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking mandates. HOA covenants are especially relevant in West Jordan's newer subdivisions and may impose additional limitations or outright prohibitions on short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

STR hosts in Utah are generally subject to state and local transient room taxes, as well as applicable sales tax on rental income. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Utah State Tax Commission to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in West Jordan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, West Jordan's STR market is likely to see continued supply growth as new investors enter the area, which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest from January through March and again during the summer months, with softer stretches in April, October, and November. ADR increases of 1–3% are possible for well-positioned properties, though overall market growth trends sit below average. Investors who target larger properties — particularly 4-bedroom units — and optimize pricing seasonally should be best positioned to outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in West Jordan, UT

What is the average Airbnb occupancy rate in West Jordan?

The average Airbnb occupancy rate in West Jordan is currently 41%, which is just slightly below the Utah state average of 42%. Occupancy varies significantly by property size, with 4-bedroom homes achieving a notably higher rate of 52%, while 1- to 3-bedroom units range from 34% to 38%. Seasonal demand patterns also play a role, so hosts who optimize pricing and minimum stays during softer months can improve their overall occupancy.

How much do Airbnb hosts make in West Jordan?

On average, Airbnb hosts in West Jordan earn approximately $1,824 per month or $21,889 per year based on trailing 12-month data from active listings. Revenue varies substantially by property size: 1-bedroom units average around $598/month ($7,181/year), while 4-bedroom properties generate roughly $3,542/month ($42,510/year). Top-performing hosts who invest in amenities, maintain strong reviews, and price strategically can outperform these averages.

Is West Jordan a good market for Airbnb investment?

West Jordan earns an ROI score of 52 out of 100, categorized as a 'Competitive Opportunity.' This means the market has genuine demand and investor interest, but higher property prices relative to rental income and growing competition require careful deal sourcing. Larger properties — especially 4-bedroom homes — show the strongest return metrics. Pairing the data here with thorough local regulatory research and a solid pricing strategy is key to success.

What is the average daily rate (ADR) for Airbnb in West Jordan?

The average daily rate for Airbnb listings in West Jordan is $148, which is considerably lower than the $494 Utah state average — reflecting the market's suburban positioning compared to resort-heavy areas like Park City. ADR scales meaningfully with size: 1-bedroom units average $62, 2-bedrooms come in at $102, 3-bedrooms at $156, and 4-bedrooms command $218 per night.

Are short-term rentals legal in West Jordan?

Short-term rentals are generally permitted in West Jordan, UT, though operators may need to secure appropriate business licenses or permits from the city. Regulations can include occupancy limits, parking requirements, and noise ordinances. HOA restrictions may also apply, particularly in newer developments. We recommend checking directly with West Jordan city offices and reviewing any applicable HOA rules before listing a property.

When is peak season for Airbnb in West Jordan?

Peak season for Airbnb in West Jordan spans late winter through early spring (February and March) and summer (July and August), when average monthly revenue reaches $2,120–$2,384 and $2,062–$2,075, respectively. The winter peak likely correlates with proximity to Utah's ski resorts, while summer draws recreation and travel demand. The softest months are April ($1,461) and November ($1,267), creating a seasonal spread of over $1,100.

How many Airbnbs are there in West Jordan?

As of April 2026, there are 57 active Airbnb listings in West Jordan. The supply is fairly evenly distributed across sizes: 16 one-bedroom, 14 two-bedroom, 13 three-bedroom, and 6 four-bedroom properties. Notably, listing count has grown 155% year over year, indicating significant new investor activity entering this market.

How is Airbnb revenue calculated in West Jordan?

The annual and monthly revenue figures shown for West Jordan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for West Jordan and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.