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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
West New York offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
West New York, NJ presents an attractive short-term rental opportunity with 256 active Airbnb listings generating an average annual revenue of $36,586. Its ADR of $163 sits well below the $430 state average, yet the market's 36% occupancy rate edges past the state benchmark of 34%, suggesting steady demand at accessible price points. Proximity to Manhattan and the broader Hudson County metro area positions this market as a budget-friendly alternative for visitors seeking New York City access without Manhattan pricing.
According to Rabbu market data, the West New York short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 256 |
| Average Daily Rate (ADR) | vs. $430 state avg. | $163 |
| Average Occupancy Rate | vs. 34% state avg. | 36% |
| RevPAN | ADR * Occupancy Rate | $58 |
| Average Monthly Revenue | Historical 12-month average | $3,048 |
| Average Annual Revenue | Historical 12-month average | $36,586 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
West New York appeals to investors seeking affordable entry into the North Jersey/NYC corridor with above-average occupancy stability and accessible property pricing relative to neighboring markets.
Key investment factors
"With an ROI score of 61 out of 100, West New York represents a genuinely attractive entry point for STR investment in the competitive NYC metro corridor. Revenue follows a clear seasonal arc — February dips to just $1,344 per listing while October peaks near $3,998 — so investors should budget for meaningful income swings between winter and the May-through-October high season. The market's above-average occupancy stability is encouraging, though below-average marks on market growth trend and supply/demand balance suggest the rapid influx of new listings warrants close monitoring. Investors who target two-bedroom or larger properties and maintain competitive amenities are best positioned to capture the market's stronger revenue tiers."
— Rabbu Market Analysis Team
Revenue in West New York follows a pronounced seasonal pattern, with October ($3,998) and September ($3,906) topping the chart while February ($1,344) marks the annual low — nearly a 3x swing. The May through December stretch consistently delivers above-average monthly earnings, making this an extended earning season that rewards hosts who optimize pricing across multiple peak months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,461 |
| February |
|
$1,344 |
| March |
|
$2,204 |
| April |
|
$2,865 |
| May |
|
$3,773 |
| June |
|
$3,659 |
| July |
|
$3,657 |
| August |
|
$3,623 |
| September |
|
$3,906 |
| October |
|
$3,998 |
| November |
|
$2,778 |
| December |
|
$3,315 |
One-bedroom units dominate the market with 152 of 256 total listings (nearly 60%), while 4-bedroom properties represent just 7 listings. This lopsided supply distribution suggests that larger properties — particularly 2-bedroom and above — face less direct competition, potentially offering investors a less crowded entry point with stronger revenue per listing.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
11 |
| 1 bedroom |
|
152 |
| 2 bedrooms |
|
43 |
| 3 bedrooms |
|
40 |
| 4 bedrooms |
|
7 |
ADR scales significantly with size, jumping from $95 for 1-bedroom units to $293 for 2-bedrooms — a 3x increase that represents the steepest pricing premium in the market. Four-bedroom properties top out at $325, while the relatively modest jump from 3-bedroom ($240) to 4-bedroom ADR suggests diminishing rate returns at the largest sizes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$107 |
| 1 bedroom |
|
$95 |
| 2 bedrooms |
|
$293 |
| 3 bedrooms |
|
$240 |
| 4 bedrooms |
|
$325 |
Two-bedroom listings deliver the strongest RevPAN at $102 per available night, meaningfully outperforming both smaller units ($35–$44) and even 3-bedroom properties ($72). This makes 2-bedrooms a compelling sweet spot for investors seeking the best revenue efficiency per available night relative to property acquisition costs.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$44 |
| 1 bedroom |
|
$35 |
| 2 bedrooms |
|
$102 |
| 3 bedrooms |
|
$72 |
| 4 bedrooms |
|
$92 |
Occupancy rates decline steadily as property size increases — studios lead at 41%, 1-bedrooms follow at 37%, and 4-bedroom units trail at 29%. For investors prioritizing consistent bookings and cash-flow predictability, smaller units offer more reliable fill rates, though their lower nightly rates mean total revenue still favors larger properties.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
41% |
| 1 bedroom |
|
37% |
| 2 bedrooms |
|
35% |
| 3 bedrooms |
|
30% |
| 4 bedrooms |
|
29% |
Monthly revenue climbs sharply with property size: 1-bedrooms average $1,966 while 4-bedroom listings generate $6,373 — more than triple the income. Even the jump from 1-bedroom to 2-bedroom ($4,297) represents a 118% revenue increase, making upsizing to a 2-bedroom one of the most impactful moves an investor can make in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,845 |
| 1 bedroom |
|
$1,966 |
| 2 bedrooms |
|
$4,297 |
| 3 bedrooms |
|
$5,464 |
| 4 bedrooms |
|
$6,373 |
Four-bedroom properties lead with $76,477 in average annual revenue, followed by 3-bedrooms at $65,571, while 1-bedrooms generate just $23,598. Investors targeting the highest absolute return potential should focus on 3- and 4-bedroom configurations, though the limited supply of larger units (only 7 four-bedroom listings) means these figures are based on a smaller sample.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$34,140 |
| 1 bedroom |
|
$23,598 |
| 2 bedrooms |
|
$51,570 |
| 3 bedrooms |
|
$65,571 |
| 4 bedrooms |
|
$76,477 |
Kitchens (90%) and self check-in (84%) are near-universal, signaling that guests in West New York expect a home-like, independent stay experience — likely reflecting the market's appeal to extended-stay and remote-work travelers. Workspace availability at 65% reinforces this profile, while lower penetration of amenities like washer/dryer (31%) and pet-friendliness (16%) presents differentiation opportunities for hosts willing to invest in these extras.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
90% |
| Self Check-in |
|
84% |
| Workspace |
|
65% |
| Parking |
|
57% |
| Washer |
|
31% |
| Dryer |
|
31% |
| Patio or Balcony |
|
19% |
| Pets |
|
16% |
| Backyard |
|
13% |
| Outdoor Furniture |
|
9% |
| Waterfront |
|
8% |
| BBQ Grill |
|
5% |
| EV Charger |
|
2% |
| Gym |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | West New York Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
West New York's ROI score of 61 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and a reasonable revenue-to-price ratio given its NYC-adjacent location. However, below-average scores on market growth trend and supply/demand balance reflect the rapid 156% surge in new listings, which could compress per-listing returns if supply continues to outpace demand. Pairing this data with thorough local regulatory research and a focus on higher-revenue property sizes will help investors make a well-informed entry decision.
Understanding local STR regulations is essential before investing in West New York. Here's the current regulatory landscape:
Short-term rental operators in West New York, New Jersey may be required to obtain a local permit or register their rental with the municipality. Investors should verify current requirements directly with West New York's town clerk or zoning office, as well as check any applicable New Jersey state-level registration obligations.
Common STR restrictions in New Jersey municipalities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. Some areas also impose caps on the number of permits issued, and homeowner association rules may add another layer of limitations that investors need to review before purchasing a property.
Short-term rental hosts in New Jersey are generally subject to state sales tax and local occupancy taxes on stays under 90 days. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local accountant or the New Jersey Division of Taxation.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in West New York can provide current regulatory guidance.
Financing an Airbnb investment in West New York requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, we estimate West New York's ADR could see modest gains of 1–3% as the market matures and hosts optimize pricing strategies. Occupancy is likely to hold in the 34–38% range, supported by above-average stability in booking patterns. The 156% year-over-year growth in active listings signals rapidly expanding supply, which may temper revenue gains per listing unless demand keeps pace. Investors entering now should plan for competitive conditions and focus on differentiation through property quality and amenity selection."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026; actual market conditions may shift due to regulatory changes, economic factors, or seasonal variations. Local regulations governing short-term rentals can change. Investors should verify current permit requirements and restrictions with municipal authorities before purchasing.
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