Westbrook, CT Airbnb Market Data, Statistics, and Occupancy Rates

Westbrook Short-Term Rental Market Overview

Westbrook, CT is a small coastal Connecticut market with just 25 active Airbnb listings and a pronounced seasonal revenue pattern that peaks in summer. With an average annual revenue of $45,038 and an ADR of $343, the market delivers respectable nightly rates, though occupancy sits at 20% — well below the 37% state average. An 84% year-over-year increase in active listings signals growing investor interest, and the market's ROI score of 64 out of 100 positions it as an attractive opportunity for investors who can capitalize on peak-season demand.

Key Market Statistics

According to Rabbu market data, the Westbrook short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Westbrook

Westbrook appeals to STR investors seeking a seasonal coastal Connecticut market with strong summer revenue potential and a still-small competitive set.

Expert Market Assessment

"Westbrook presents a moderate-to-attractive opportunity for investors comfortable with a highly seasonal revenue profile. August leads all months at $7,728 in average revenue — more than four times January's $1,736 — so cash flow planning around the summer peak is essential. The market's above-average occupancy stability and growth trend provide some reassurance that demand fundamentals are sound, even though the current 20% annual occupancy rate reflects the off-season drag. With average home values near $897K, the revenue-to-price ratio is average, meaning investors will want to target properties that can command premium nightly rates to justify the entry cost."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Westbrook

Average revenue by month in Westbrook

Westbrook displays extreme seasonality, with August ($7,728) generating roughly 4.5 times more revenue than January ($1,736). The summer months of June through September account for the lion's share of annual income, making it critical for investors to price aggressively during peak season and set realistic expectations for the November–March stretch.

Active Airbnb listings by property size in Westbrook

Supply is nearly evenly split across 1-bedroom (6), 2-bedroom (7), and 3-bedroom (7) properties, totaling 20 of the 25 active listings. This balanced distribution means no single size dominates, though the overall low inventory suggests room for new entrants across all configurations.

Average daily rate (ADR) by property size in Westbrook

Two-bedroom listings command the highest ADR at $332, edging out 3-bedrooms at $294, while 1-bedrooms sit at $208. The fact that 2-bedrooms outprice 3-bedrooms on a nightly basis suggests strong demand for mid-size properties — possibly couples or small families seeking coastal getaways — making them an interesting sweet spot for investors weighing acquisition cost against rate potential.

Average RevPAN by property size in Westbrook

Two-bedroom properties lead RevPAN at $90 per available night, significantly outpacing 1-bedrooms ($62) and especially 3-bedrooms ($29). The 3-bedroom category's low RevPAN — driven by its 10% occupancy rate — signals that larger homes struggle to fill outside peak season, making 2-bedrooms the clear efficiency winner in Westbrook.

Average occupancy rates by property size in Westbrook

One-bedroom units achieve the highest occupancy at 30%, followed by 2-bedrooms at 27%, while 3-bedrooms lag considerably at just 10%. This steep drop-off for larger properties points to a demand profile dominated by smaller travel parties, and investors eyeing 3-bedroom homes should anticipate narrow booking windows concentrated in summer.

Average monthly revenue by property size in Westbrook

Three-bedroom listings earn the most per month at $3,804, with 2-bedrooms close behind at $3,479 and 1-bedrooms at $2,841. Despite their low occupancy, 3-bedrooms edge ahead on total monthly revenue because their summer peak rates compensate — but the 2-bedroom category's stronger year-round consistency may offer more predictable cash flow.

Average annual revenue by property size in Westbrook

Annual revenue scales modestly with size: 3-bedrooms bring in $45,655, 2-bedrooms $41,755, and 1-bedrooms $34,101. When weighed against acquisition costs and the significantly higher RevPAN for 2-bedroom units, mid-size properties likely offer the strongest return potential in Westbrook relative to investment required.

Most common amenities for Airbnb listings in Westbrook

Kitchens (100%), backyards (96%), and parking (96%) are near-universal among Westbrook listings, reflecting a market geared toward self-sufficient vacation stays. Differentiators like beach access (40%), waterfront location (20%), and hot tubs (16%) appear less frequently, suggesting that properties offering these features may command a meaningful competitive edge.

Understanding Westbrook's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Westbrook's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, reflecting a balanced but not exceptional investment profile. Above-average marks in occupancy stability and market growth trend are encouraging, while the revenue-to-price ratio and supply/demand balance come in at average — a function of $897K home values paired with $45K in annual revenue. Pairing this data with thorough local regulatory research and a seasonal cash-flow model will help investors determine whether a Westbrook STR fits their portfolio.

Short-Term Rental Regulations in Westbrook

Understanding local STR regulations is essential before investing in Westbrook. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Westbrook, CT may need to register or obtain a permit through the town or the state of Connecticut before listing a property. Investors should verify current requirements directly with Westbrook's local government offices and Connecticut state agencies, as rules can evolve.

Key Restrictions

Common restrictions in Connecticut towns include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules or deed restrictions may also apply in certain neighborhoods, and some municipalities cap the number of STR permits issued annually — it's important to confirm the specifics for Westbrook before purchasing.

Tax Obligations

Short-term rental hosts in Connecticut are typically subject to state lodging taxes and potentially local room occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local accountant or the Connecticut Department of Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Westbrook can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Westbrook is likely to see continued listing growth as investors recognize its coastal appeal, though the rapid 84% supply increase could moderate per-listing revenue if demand doesn't keep pace. Summer months should remain the primary revenue driver, with August and July estimates potentially sustaining ADRs in the $340–$360 range. Occupancy may settle into the 20–25% annual range given the market's heavy seasonal skew, but above-average occupancy stability and market growth trends suggest the demand floor is firming. Investors should plan for lean winter months and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Westbrook, CT

What is the average Airbnb occupancy rate in Westbrook?

The average occupancy rate for Airbnb listings in Westbrook is currently 20%, which falls below the Connecticut state average of 37%. This reflects the market's strong seasonal character — occupancy concentrates heavily in the summer months and tapers off significantly during winter. One-bedroom properties lead at 30% occupancy, while 3-bedroom listings average just 10%.

How much do Airbnb hosts make in Westbrook?

Airbnb hosts in Westbrook earn an average of $3,753 per month and approximately $45,038 per year based on trailing 12-month booking data. Revenue varies significantly by season, with August generating the highest average at $7,728 and January the lowest at $1,736. Three-bedroom properties top the size categories with about $45,655 in annual revenue.

Is Westbrook a good market for Airbnb investment?

Westbrook scores 64 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' rating. The market benefits from above-average occupancy stability and market growth trends, though the revenue-to-price ratio is average given home values near $897K. Investors who can maximize summer bookings and manage leaner off-season months should find the market appealing, particularly given its small competitive set of just 25 listings.

What is the average daily rate (ADR) for Airbnb in Westbrook?

The average daily rate in Westbrook is $343, which is slightly below the Connecticut state average of $373. ADR varies by property size: 1-bedroom listings average $208, 2-bedrooms average $332, and 3-bedrooms come in at $294. The 2-bedroom category commands the highest nightly rate in this market.

Are short-term rentals legal in Westbrook?

Short-term rentals operate in Westbrook, CT, with 25 active Airbnb listings currently on the market. However, local permit requirements, zoning rules, and Connecticut state regulations may apply. Prospective hosts should check with Westbrook town offices and the state of Connecticut for the latest rules before listing a property.

When is peak season for Airbnb in Westbrook?

Peak season in Westbrook runs from June through September, with August being the single strongest month at $7,728 in average revenue. July follows at $6,528, and September and June round out the peak at $4,680 and $4,532 respectively. The off-season from November through March sees revenues drop to roughly $1,700–$2,900 per month.

How many Airbnbs are there in Westbrook?

There are currently 25 active Airbnb listings in Westbrook as of April 2026. Supply is fairly evenly distributed across property sizes, with 6 one-bedroom, 7 two-bedroom, and 7 three-bedroom listings. The market has seen significant growth, with an 84% year-over-year increase in active listings.

How is Airbnb revenue calculated in Westbrook?

The annual and monthly revenue figures for Westbrook are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, quality, pricing strategy, and management.