Westbrook, ME Airbnb Market Data, Statistics, and Occupancy Rates

Westbrook Short-Term Rental Market Overview

Westbrook, ME is a compact short-term rental market with just 16 active Airbnb listings and pronounced summer seasonality that drives revenues well above the annual average during peak months. With an ADR of $171—significantly below Maine's $415 state average—the market positions itself as an affordable alternative for guests exploring the Greater Portland area. Average annual revenue comes in at $26,584, and with above-average occupancy stability and a favorable supply/demand balance, Westbrook presents an interesting niche opportunity for investors willing to navigate a small but growing market.

Key Market Statistics

According to Rabbu market data, the Westbrook short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Westbrook

Investors are drawn to Westbrook for its affordable entry point relative to coastal Maine, above-average occupancy stability, and a supply/demand dynamic that still favors hosts in this emerging micro-market.

Expert Market Assessment

"Westbrook earns an "Attractive Opportunity" designation, driven by healthy demand fundamentals and a market that hasn't yet become saturated. Seasonality is the defining feature here—August delivers $5,009 in average monthly revenue while January dips to just $828, creating a roughly 6:1 peak-to-trough ratio that investors need to plan around. The favorable supply/demand balance and above-average occupancy stability help offset the market's smaller scale, making it a compelling option for investors who can optimize pricing during the May-through-October window and manage leaner winter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Westbrook

Average revenue by month in Westbrook

Westbrook's revenue seasonality is dramatic: August leads at $5,009 per month while January bottoms out at just $828, producing a 6x swing that underscores the importance of summer-season optimization. The May–October stretch accounts for the bulk of annual earnings, with September ($2,967) and October ($2,411) extending the profitable window into early fall.

Active Airbnb listings by property size in Westbrook

The market's supply is concentrated entirely in 1-bedroom listings, with all 7 reported properties falling into that category. This narrow supply profile could signal an opportunity for investors willing to offer larger properties that cater to families or groups, which are currently absent from Westbrook's Airbnb inventory.

Average daily rate (ADR) by property size in Westbrook

One-bedroom listings in Westbrook command an average daily rate of $100, which is modest but consistent with the market's affordable positioning. Without larger property types for comparison, the ADR picture is limited, though the $171 market-wide average suggests some listings—possibly entire homes or multi-room units—achieve higher nightly rates.

Average RevPAN by property size in Westbrook

One-bedroom properties generate a RevPAN of $21, reflecting the combination of a $100 ADR and 21% occupancy for that segment. This is notably below the market-wide RevPAN of $56, indicating that the higher overall figure is being driven by properties outside the 1-bedroom category or by top-performing listings.

Average occupancy rates by property size in Westbrook

One-bedroom listings average a 21% occupancy rate, falling well below the market-wide 33% average. This gap suggests that other property configurations in the market are filling significantly more nights, and investors in the 1-bedroom space would need to differentiate strongly on amenities and pricing to improve fill rates.

Average monthly revenue by property size in Westbrook

One-bedroom units bring in an average of $681 per month, substantially less than the market-wide average of $2,215. This difference highlights that larger or more distinctive properties in Westbrook are likely capturing the lion's share of guest spending.

Average annual revenue by property size in Westbrook

At $8,174 in average annual revenue, 1-bedroom listings earn roughly 31% of the market-wide $26,584 average. Investors targeting higher returns in Westbrook should explore larger property types, where the data suggests significantly stronger revenue potential.

Most common amenities for Airbnb listings in Westbrook

Parking is universal across Westbrook listings (100%), followed by kitchens (81%) and backyards (75%), reflecting a market geared toward self-sufficient, car-dependent stays typical of suburban Maine. Workspace availability in 50% of listings hints at some remote-work demand, while pet-friendly options (31%) and waterfront access (19%) serve as differentiators for hosts looking to stand out.

Understanding Westbrook's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Westbrook's ROI score of 67 out of 100 places it in the "Attractive Opportunity" band, meaning the market offers a meaningful balance of revenue potential and manageable risk. Above-average marks in occupancy stability and supply/demand balance are the standout factors, while revenue-to-price ratio and market growth trend register as average—reflecting modest yields relative to the $556,674 average home price. Investors should pair this data with thorough local regulatory research and a seasonal cash-flow plan to make the most of Westbrook's summer-driven earning cycle.

Short-Term Rental Regulations in Westbrook

Understanding local STR regulations is essential before investing in Westbrook. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Westbrook, Maine may be required to obtain a local permit or register their property with the city before listing. Investors should verify current requirements directly with Westbrook's municipal offices and the State of Maine's lodging regulations.

Key Restrictions

Common STR restrictions in Maine communities can include occupancy limits, minimum stay requirements, noise and parking regulations, and caps on the number of permits issued. HOA rules may impose additional restrictions depending on the property's location, so reviewing all applicable covenants before purchasing is essential.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and hosts may also owe local sales or tourism-related taxes. Many booking platforms collect and remit state-level taxes automatically, but operators should confirm their full obligation with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Westbrook can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Westbrook's STR market is likely to continue benefiting from its proximity to Portland and Maine's coastal tourism corridor, with summer months remaining the primary revenue driver. The 127% year-over-year growth in active listings signals rising investor interest, though the market's small base means this pace may moderate as supply finds its equilibrium. Expect occupancy to hold in the 30–35% range annually, with ADR potentially ticking up 2–4% as hosts refine pricing strategies around peak-season demand from June through September."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Westbrook, ME

What is the average Airbnb occupancy rate in Westbrook?

The average Airbnb occupancy rate in Westbrook is currently 33%, which falls below Maine's 55% state average. This figure reflects the market's strong seasonality—summer months see significantly higher bookings while winter demand is lighter. Properties that price strategically and offer desirable amenities can outperform this average.

How much do Airbnb hosts make in Westbrook?

Airbnb hosts in Westbrook earn an average of $2,215 per month and approximately $26,584 per year based on trailing 12-month booking data. Revenue varies dramatically by season, with August averaging $5,009 and January around $828. Individual results depend on property quality, location, and pricing strategy.

Is Westbrook a good market for Airbnb investment?

Westbrook scores 67 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' rating. The market benefits from above-average occupancy stability and a favorable supply/demand balance with only 16 active listings. While the revenue-to-price ratio is average given home values around $556,674, the market's proximity to Portland and Maine's summer tourism make it worth serious consideration for investors comfortable with seasonal revenue patterns.

What is the average daily rate (ADR) for Airbnb in Westbrook?

The average daily rate for Airbnb listings in Westbrook is $171, which is well below Maine's state average of $415. This lower rate reflects the market's positioning as an affordable alternative to pricier coastal Maine destinations, which can be an advantage in attracting budget-conscious travelers exploring the Greater Portland area.

Are short-term rentals legal in Westbrook?

Short-term rentals operate in Westbrook, ME, as evidenced by active listings in the market. However, local regulations may require permits, registration, or compliance with specific zoning rules. Investors should contact Westbrook's city offices and review Maine state lodging laws before purchasing or listing a property.

When is peak season for Airbnb in Westbrook?

Peak season for Airbnb in Westbrook runs from June through September, with August being the strongest month at an average of $5,009 in revenue. July follows closely at $4,598. The shoulder months of May and October still perform reasonably well at $2,089 and $2,411 respectively, giving hosts a roughly five-to-six month window of elevated earnings.

How many Airbnbs are there in Westbrook?

There are currently 16 active Airbnb listings in Westbrook as of April 2026. The market has experienced 127% year-over-year growth in listing count, indicating rising investor and host interest. The relatively small supply base means less competition for bookings but also a limited track record to draw from.

How is Airbnb revenue calculated in Westbrook?

The annual and monthly revenue figures for Westbrook are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months because each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Westbrook, ME market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots; conditions may change as new listings enter or regulations evolve. Local STR regulations vary and should be independently verified before making any investment decision.