Wetumpka, AL Airbnb Market Data, Statistics, and Occupancy Rates

Wetumpka Short-Term Rental Market Overview

Wetumpka, AL is a small but growing short-term rental market with just 18 active Airbnb listings and a notable 127% year-over-year increase in supply. While the average daily rate of $162 sits below the Alabama state average of $247, occupancy at 21% also trails the state benchmark of 38%, resulting in modest average annual revenue of $17,358 per listing. Investors drawn to Wetumpka's charm and proximity to Montgomery should approach selectively, as the market's competitive dynamics and lower occupancy call for disciplined deal sourcing and strong property differentiation.

Key Market Statistics

According to Rabbu market data, the Wetumpka short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wetumpka

Wetumpka attracts investor attention due to its favorable supply-demand dynamics and proximity to Montgomery, though lower occupancy rates and rapid supply growth demand careful property selection.

Expert Market Assessment

"Wetumpka presents a competitive but constrained opportunity for STR investors. The market's above-average supply/demand balance is encouraging, yet the 21% average occupancy rate — well below the 38% Alabama average — limits revenue potential and signals that many listings sit vacant for extended stretches. Seasonality is pronounced: July leads at $2,680 in average monthly revenue while February dips to just $625, creating a wide earnings gap that investors must plan around. Selective deal sourcing — particularly targeting three-bedroom properties with strong amenity packages — offers the best path to outperforming market averages in this small-town setting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wetumpka

Average revenue by month in Wetumpka

Revenue in Wetumpka follows a strong summer peak, with July topping out at $2,680 and August close behind at $2,080, while February marks the low point at just $625 — a spread of over $2,000 that underscores the market's pronounced seasonality. Investors should budget for lean winter months and plan to maximize earnings during the June–September window.

Active Airbnb listings by property size in Wetumpka

The 18-listing market is concentrated in two segments: one-bedroom units (7 listings) and three-bedroom properties (5 listings), with no two-bedroom, four-bedroom, or larger configurations represented in the data. This narrow supply mix could signal an opportunity for investors willing to offer mid-size or larger properties to fill gaps in the market.

Average daily rate (ADR) by property size in Wetumpka

Three-bedroom properties command an ADR of $185 compared to $160 for one-bedrooms — a modest $25 premium that may look more compelling when paired with the significantly higher occupancy and revenue three-bedrooms achieve. The relatively small rate gap suggests that the per-night pricing alone doesn't fully capture the revenue advantage of larger units.

Average RevPAN by property size in Wetumpka

Three-bedroom listings deliver a RevPAN of $48, nearly double the $25 earned by one-bedrooms, reflecting the compounding benefit of both higher rates and better occupancy. For investors focused on per-night revenue efficiency, three-bedroom configurations clearly outperform in this market.

Average occupancy rates by property size in Wetumpka

Three-bedroom properties achieve 26% occupancy versus just 16% for one-bedrooms, though both figures remain below the Alabama state average of 38%. The 10-percentage-point gap suggests that guests visiting Wetumpka tend to prefer larger spaces — likely groups or families — making three-bedrooms the safer bet for cash-flow consistency.

Average monthly revenue by property size in Wetumpka

Three-bedroom listings average $2,293 per month, outpacing one-bedrooms at $1,392 by roughly 65%. This substantial gap makes three-bedroom properties the stronger revenue generators in Wetumpka, and the difference compounds meaningfully over a full year.

Average annual revenue by property size in Wetumpka

At $27,518 in average annual revenue, three-bedroom properties earn approximately $10,800 more per year than one-bedrooms at $16,708. Given that acquisition costs may not differ as dramatically, three-bedroom units likely offer the better return profile for investors evaluating this market.

Most common amenities for Airbnb listings in Wetumpka

Parking (100%) and self check-in (94%) are virtually universal among Wetumpka listings, while kitchens (83%), backyards (61%), and workspaces (61%) round out the top amenities. The prevalence of outdoor features like BBQ grills, patios, and outdoor furniture — each at 56% — signals that guests expect a comfortable outdoor living experience, aligning with the market's small-town, nature-oriented appeal.

Understanding Wetumpka's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wetumpka's ROI score of 38 out of 100 places it in the "Competitive Opportunity" band, meaning investor interest and demand exist but margins are tighter. The revenue-to-price ratio and market growth trend both rate as average, while occupancy stability scores below average — the key drag on overall returns. Supply/demand balance is the market's bright spot, rated above average, but investors should pair this data with thorough local regulatory research and conservative underwriting to identify deals that can outperform the market norm.

Short-Term Rental Regulations in Wetumpka

Understanding local STR regulations is essential before investing in Wetumpka. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wetumpka, Alabama may be required to obtain permits or register their property with local authorities. Investors should verify current requirements directly with the City of Wetumpka and Elmore County before listing a property.

Key Restrictions

Common restrictions in Alabama STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Homeowners' association covenants may impose additional limitations, so investors should review any applicable HOA agreements and local zoning codes before purchasing.

Tax Obligations

Alabama typically requires STR hosts to collect and remit lodging taxes, which may include state and local occupancy or sales taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Alabama Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wetumpka can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wetumpka's STR market is likely to see continued supply growth given the 127% year-over-year listing increase, which could further pressure occupancy unless demand keeps pace. Seasonal patterns suggest summer months — particularly June through August — will remain the revenue engine, with monthly earnings potentially ranging from $1,900 to $2,700 during peak periods. ADR may see modest upward movement in the 1–3% range if hosts continue investing in quality amenities, though occupancy stability remains a key concern that investors should monitor closely. Estimates point to a market still finding its equilibrium between new supply and visitor demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wetumpka, AL

What is the average Airbnb occupancy rate in Wetumpka?

The average Airbnb occupancy rate in Wetumpka is currently 21%, which falls below the Alabama state average of 38%. Three-bedroom properties tend to perform better at 26% occupancy compared to one-bedrooms at 16%. Investors should factor this lower occupancy into their financial modeling and focus on strategies like competitive pricing and standout amenities to capture a larger share of available bookings.

How much do Airbnb hosts make in Wetumpka?

On average, Airbnb hosts in Wetumpka earn approximately $1,446 per month or $17,358 per year based on trailing 12-month booking data. However, earnings vary significantly by property size — three-bedroom listings average $2,293 monthly ($27,518 annually) while one-bedrooms average $1,392 monthly ($16,708 annually). Revenue also fluctuates seasonally, with peak summer months generating substantially more than winter.

Is Wetumpka a good market for Airbnb investment?

Wetumpka carries an ROI score of 38 out of 100, placing it in the "Competitive Opportunity" category. The market has a favorable supply/demand balance and is seeing strong growth with a 127% year-over-year increase in listings. However, below-average occupancy stability and modest revenue-to-price ratios mean investors will need to be selective in their deal sourcing. Properties that stand out through quality, amenities, and strategic pricing are most likely to outperform.

What is the average daily rate (ADR) for Airbnb in Wetumpka?

The average daily rate for Airbnb listings in Wetumpka is $162, which is below the Alabama state average of $247. Three-bedroom properties command a slightly higher ADR of $185 compared to $160 for one-bedroom units. While rates are modest relative to the state, they reflect the market's small-town character and can still support positive returns when paired with effective occupancy strategies.

Are short-term rentals legal in Wetumpka?

Short-term rentals are generally permitted in Wetumpka, AL, though operators may need to obtain local permits or registrations. As regulations can change, investors should check directly with the City of Wetumpka and Elmore County for current rules on zoning, permits, and any applicable restrictions before purchasing or listing a property.

When is peak season for Airbnb in Wetumpka?

Peak season in Wetumpka runs from June through August, with July standing out as the strongest month at an average revenue of $2,680 per listing. The shoulder months of May, September, and October also perform reasonably well, ranging from roughly $1,430 to $1,680. The slowest period falls in January and February, when average monthly revenue drops to $625–$736.

How many Airbnbs are there in Wetumpka?

As of April 2026, there are 18 active Airbnb listings in Wetumpka. This is a small market that has experienced rapid growth, with a 127% year-over-year increase in listing count. The limited supply is split primarily between one-bedroom (7 listings) and three-bedroom (5 listings) properties.

How is Airbnb revenue calculated in Wetumpka?

The annual and monthly revenue figures for Wetumpka are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This methodology anchors the figures to what hosts have actually earned recently while naturally capturing seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Wetumpka and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Supply growth trends and amenity prevalence across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change — always verify current rules before investing.