White Salmon, WA Airbnb Market Data, Statistics, and Occupancy Rates

White Salmon Short-Term Rental Market Overview

White Salmon, WA sits at the intersection of Columbia River Gorge recreation and a growing remote-work migration trend, making it a compelling niche market for short-term rental investors. With 69 active Airbnb listings generating an average annual revenue of $40,136 and an ADR of $212, the market offers meaningful income potential — though property values averaging $977,101 mean investors need to be strategic about acquisition costs. Occupancy stability rates above average for the region, and a pronounced summer peak season create a clear revenue pattern that informed operators can capitalize on.

Key Market Statistics

According to Rabbu market data, the White Salmon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider White Salmon

White Salmon appeals to investors seeking a recreation-driven market with above-average occupancy stability and a strong seasonal revenue curve tied to the Columbia River Gorge.

Expert Market Assessment

"White Salmon presents a moderate-to-attractive opportunity for STR investors who can navigate the high property values. The market's seasonal curve is unmistakable — revenue swings from roughly $1,845 in February to $5,983 in August, a 3.2x spread that rewards operators who optimize pricing dynamically. The ROI score of 58 out of 100 reflects this tension: occupancy stability and market growth trend above average, but the revenue-to-price ratio and supply/demand balance fall below average due to elevated home values and rapid listing growth. Investors with lower-cost acquisition strategies or existing properties in the area are best positioned to benefit."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in White Salmon

Average revenue by month in White Salmon

Revenue follows a strong summer bell curve, peaking at $5,983 in August and bottoming at $1,845 in February — a 3.2x spread that underscores the importance of dynamic pricing and cash reserves for winter months. The June-through-September window accounts for the bulk of annual earnings, with each of those months exceeding $4,100.

Active Airbnb listings by property size in White Salmon

One-bedroom listings dominate supply at 24 of the 69 active properties, while 2-bedroom units are comparatively underrepresented at just 14 listings. This gap could signal an opportunity for investors to target 2-bedroom configurations where competition is lighter relative to demand.

Average daily rate (ADR) by property size in White Salmon

ADR climbs steadily from $139 for studios to $234 for 3-bedroom homes, though the jump from 2-bedrooms ($226) to 3-bedrooms ($234) is modest at just $8. Investors considering larger properties should weigh whether the incremental ADR justifies higher acquisition and operating costs.

Average RevPAN by property size in White Salmon

Two-bedroom properties deliver the strongest RevPAN at $67, outperforming both studios ($49) and 3-bedrooms ($54) despite sitting in the middle of the ADR range. This suggests 2-bedroom listings hit a sweet spot of rate and occupancy that maximizes revenue per available night.

Average occupancy rates by property size in White Salmon

Studios lead occupancy at 36%, while 3-bedroom properties lag at just 23%, indicating that smaller units stay booked more consistently in this market. Investors prioritizing cash-flow stability may find studios and 1-bedrooms (31%) more predictable, even if their per-night rates are lower.

Average monthly revenue by property size in White Salmon

Three-bedroom properties earn the highest monthly average at $3,630, followed by 2-bedrooms at $3,420 — but the gap narrows meaningfully compared to the ADR spread. Studios at $2,220 per month still deliver solid returns relative to their lower operating complexity and likely lower acquisition costs.

Average annual revenue by property size in White Salmon

Annual revenue ranges from $26,642 for studios to $43,566 for 3-bedroom homes, with 2-bedrooms closely trailing at $41,046. Given the RevPAN advantage of 2-bedroom properties, they may offer the strongest return potential when factoring in the balance between revenue generation and property costs.

Most common amenities for Airbnb listings in White Salmon

Parking (97%) and kitchens (96%) are near-universal, reflecting a market where guests expect self-sufficient, car-accessible accommodations — consistent with a rural recreation destination. Outdoor-oriented amenities like patios (73%), BBQ grills (55%), and hot tubs (29%) rank prominently, signaling that guests value experiential outdoor living and that properties lacking these features may underperform.

Understanding White Salmon's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

White Salmon's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with genuine upside tempered by some headwinds. Occupancy stability and market growth trend both score above average, which is encouraging for long-term demand, but the revenue-to-price ratio and supply/demand balance fall below average — largely due to elevated home values near $977,101 and a 79% surge in new listings. Investors should pair this score with careful local regulatory research and a realistic financial model that accounts for the market's pronounced seasonality.

Short-Term Rental Regulations in White Salmon

Understanding local STR regulations is essential before investing in White Salmon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in White Salmon, Washington may need to obtain a business license or STR permit from the city before listing their property. Investors should verify current requirements directly with the City of White Salmon and Klickitat County, as local ordinances can change.

Key Restrictions

Common restrictions in Washington STR markets include occupancy limits, noise ordinances, minimum stay requirements, and parking provisions. HOA covenants may impose additional limitations, so investors should review any applicable community rules before purchasing. Some jurisdictions also cap the number of STR permits issued in a given area.

Tax Obligations

Washington State requires collection of applicable sales tax and any local lodging taxes on short-term rental income. Many booking platforms like Airbnb handle tax collection and remittance automatically, but hosts should confirm their obligations with the Washington Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in White Salmon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we estimate White Salmon's STR market will continue benefiting from above-average occupancy stability and positive market growth trends. Summer months should remain the primary revenue driver, with ADR likely holding steady or seeing modest increases of 1–3% as the Gorge continues to attract outdoor recreation enthusiasts. The 79% year-over-year growth in active listings does warrant attention — new supply could pressure occupancy rates, particularly during shoulder months. Investors entering now should plan conservatively around winter revenue of $1,800–$2,500 per month while targeting $5,000+ during the July–August peak."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in White Salmon, WA

What is the average Airbnb occupancy rate in White Salmon?

The average Airbnb occupancy rate in White Salmon is currently 28%, which falls below the Washington state average of 36%. Occupancy varies significantly by property size, with studios leading at 36% and 3-bedroom properties at 23%. Despite the lower headline number, occupancy stability in this market scores above average, meaning the demand that does exist tends to be more consistent and predictable across seasons.

How much do Airbnb hosts make in White Salmon?

Airbnb hosts in White Salmon earn an average of $3,344 per month, or approximately $40,136 per year based on trailing 12-month booking data. Revenue varies substantially by property size — studios average $26,642 annually while 3-bedroom properties generate about $43,566. Monthly revenue ranges from around $1,845 in February to nearly $5,983 in August, reflecting the market's strong summer seasonality.

Is White Salmon a good market for Airbnb investment?

White Salmon earns a Rabbu ROI Score of 58 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and positive growth trends, though the revenue-to-price ratio is below average given home values averaging $977,101. Investors who can acquire property efficiently or who already own in the area stand to benefit most from the strong seasonal revenue curve and growing demand tied to Columbia River Gorge recreation.

What is the average daily rate (ADR) for Airbnb in White Salmon?

The average daily rate for Airbnb listings in White Salmon is $212, which is well below the Washington state average of $393. ADR scales with property size, ranging from $139 for studios to $234 for 3-bedroom homes. The relatively moderate ADR paired with the area's premium property values is one reason investors should carefully model their return expectations before purchasing.

Are short-term rentals legal in White Salmon?

Short-term rentals generally operate in White Salmon, WA, as evidenced by the 69 active listings in the market. However, operators may need permits, business licenses, or other approvals from the City of White Salmon or Klickitat County. Regulations can evolve, so prospective investors should check directly with local authorities and review any HOA restrictions before committing to a purchase.

When is peak season for Airbnb in White Salmon?

Peak season in White Salmon runs from June through September, with August being the highest-earning month at $5,983 in average revenue. July follows closely at $5,234, and June comes in at $4,280. The shoulder months of May and October also perform respectably at $3,248 and $3,084 respectively. Winter months from January through March represent the slowest period, with revenues dipping below $2,550.

How many Airbnbs are there in White Salmon?

There are currently 69 active Airbnb listings in White Salmon as of April 2026. The market has seen significant growth, with a 79% year-over-year increase in active listings. Supply is concentrated in 1-bedroom properties (24 listings), followed by 3-bedrooms (18), 2-bedrooms (14), and studios (8).

How is Airbnb revenue calculated in White Salmon?

The annual and monthly revenue figures for White Salmon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks like August's $5,983 average and slower periods like February's $1,845. Individual results can vary meaningfully based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, permit requirements, and tax obligations vary and should be independently verified before making investment decisions.