White Stone, VA Airbnb Market Data, Statistics, and Occupancy Rates

White Stone Short-Term Rental Market Overview

White Stone, VA is a compact waterfront market on Virginia's Northern Neck with just 19 active Airbnb listings and a pronounced summer-driven revenue cycle. The average daily rate of $411 significantly outpaces the state average of $339, reflecting the premium that guests place on waterfront and vacation-oriented properties. With an ROI score of 59 out of 100 and above-average market growth trends, White Stone presents a niche but compelling opportunity for investors comfortable with strong seasonal swings.

Key Market Statistics

According to Rabbu market data, the White Stone short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider White Stone

Investors are drawn to White Stone for its premium nightly rates, waterfront lifestyle appeal, and a still-small supply base that limits direct competition.

Expert Market Assessment

"White Stone rates as an "Attractive Opportunity" with its 59/100 ROI score, driven primarily by average revenue-to-price and occupancy metrics paired with above-average growth momentum. The market's seasonality is extreme — August generates roughly $10,889 in average revenue while January drops to just $966, so annual cash flow hinges heavily on a strong summer performance. For investors who can tolerate seasonal softness and maintain competitive waterfront properties, the limited supply and premium rates create meaningful upside during peak months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in White Stone

Average revenue by month in White Stone

White Stone displays extreme seasonality, with August ($10,889) generating over 11 times the revenue of January ($966). The summer core of June through August accounts for the bulk of annual income, while the November-through-February stretch remains notably soft — investors should budget for this pronounced swing.

Active Airbnb listings by property size in White Stone

The available breakdown shows all reported listings are 4-bedroom properties (6 listings), which likely represents the most common configuration in this small market. This concentration could signal an opening for investors offering differentiated property sizes, though overall data is limited given the market's 19 total listings.

Average daily rate (ADR) by property size in White Stone

Four-bedroom properties command an ADR of $432, which is above the market-wide average of $411. In a waterfront-driven market like White Stone, larger homes with group-friendly layouts tend to capture premium nightly rates from families and vacation groups.

Average RevPAN by property size in White Stone

Four-bedroom listings deliver a RevPAN of $56, notably lower than the market-wide average of $128, which suggests that while these properties charge premium rates, their occupancy is limited enough to compress per-night yield. Investors should weigh the high ADR against the relatively low booking frequency when modeling returns.

Average occupancy rates by property size in White Stone

Four-bedroom properties average just 13% occupancy, well below the market-wide 31% average, indicating these larger homes are booked primarily during peak summer periods and sit largely vacant otherwise. This makes cash-flow planning essential, as revenue is concentrated into a narrow window.

Average monthly revenue by property size in White Stone

Four-bedroom properties generate an average of $4,212 per month, which aligns closely with the overall market average of $4,548. Despite their lower occupancy, premium nightly rates help these larger homes maintain competitive monthly revenue figures.

Average annual revenue by property size in White Stone

At $50,553 in average annual revenue, 4-bedroom properties trail the market-wide average of $54,583 slightly, but still represent a solid baseline for investors. Given average home values above $1 million in White Stone, careful underwriting of the revenue-to-price ratio is essential before committing capital.

Most common amenities for Airbnb listings in White Stone

Every listed property in White Stone offers a washer, self check-in, and parking — these are table stakes. Waterfront access (68%), BBQ grills (90%), and patios or balconies (84%) reflect the outdoor-leisure character of this market, and guests clearly expect a vacation-home experience with outdoor entertaining space and water proximity.

Understanding White Stone's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

White Stone's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price and occupancy stability metrics balanced by above-average market growth trends. The supply/demand balance is rated average, meaning the market isn't overcrowded but also isn't severely undersupplied. Investors should pair this score with thorough local regulatory research and realistic seasonal cash-flow modeling, given the market's heavy reliance on summer bookings.

Short-Term Rental Regulations in White Stone

Understanding local STR regulations is essential before investing in White Stone. Here's the current regulatory landscape:

Permit Requirements

Operators in White Stone, Virginia may need to obtain a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with Lancaster County and the Town of White Stone, as local regulations can evolve.

Key Restrictions

Common restrictions in Virginia's smaller coastal communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking ordinances, and HOA covenants that may restrict or prohibit short-term rentals. Because White Stone is a small town, any zoning-based restrictions could significantly affect which properties are eligible for STR use.

Tax Obligations

Short-term rental hosts in Virginia are typically subject to state and local transient occupancy taxes, and some jurisdictions also collect sales tax on lodging. Major booking platforms often remit a portion of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Virginia Department of Taxation and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in White Stone can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Listing supply has grown 69% year-over-year, signaling rising investor interest that could tighten competition but also validate demand. Over the next 12–18 months, we estimate peak-season ADRs could hold steady or tick up 1–3% given the area's limited inventory and waterfront appeal, while occupancy during the June-through-August window is likely to remain the primary revenue driver. Off-season months will probably stay soft, so investors should plan cash reserves accordingly. Overall, market growth trends rate above average, suggesting the trajectory remains favorable if supply expansion stays moderate."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in White Stone, VA

What is the average Airbnb occupancy rate in White Stone?

The average occupancy rate for Airbnb listings in White Stone is currently 31%, which is slightly below the Virginia state average of 34%. This reflects the market's highly seasonal nature — occupancy concentrates heavily in the summer months and drops significantly during winter. Investors should expect strong bookings from June through September with considerably lighter demand the rest of the year.

How much do Airbnb hosts make in White Stone?

Based on the trailing 12 months of booking data, Airbnb hosts in White Stone earn an average of $4,548 per month and approximately $54,583 per year. However, revenue is heavily seasonal: August is the highest-earning month at roughly $10,889, while January averages just $966. Individual results vary based on property location, quality, amenities, and pricing strategy.

Is White Stone a good market for Airbnb investment?

White Stone earns a 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from premium daily rates ($411 vs. $339 state average), above-average growth trends, and limited competition with only 19 active listings. The main consideration is pronounced seasonality — revenue is concentrated in summer — so investors should be prepared for slower off-season months and plan their finances accordingly.

What is the average daily rate (ADR) for Airbnb in White Stone?

The average daily rate in White Stone is $411, which is roughly 21% higher than the Virginia state average of $339. This premium reflects the waterfront and vacation-oriented nature of the market, where guests expect and are willing to pay for high-quality properties with amenities like water access and outdoor spaces.

Are short-term rentals legal in White Stone?

Short-term rentals can operate in White Stone, VA, but hosts should verify local permit requirements, zoning rules, and any HOA restrictions before listing a property. Virginia localities have the authority to regulate STRs, and rules can differ between the town level and county level. We recommend consulting directly with local government offices and a real estate attorney familiar with Lancaster County regulations.

When is peak season for Airbnb in White Stone?

Peak season in White Stone runs from June through August, with August being the single highest-revenue month at an average of $10,889. July follows closely at $10,013 and June at $7,260. The shoulder months of May and September also perform respectably, while the winter months from November through February see the lowest demand and revenue.

How many Airbnbs are there in White Stone?

As of April 2026, there are 19 active Airbnb listings in White Stone. The supply has grown 69% year over year, indicating increasing investor interest in the market. Despite this growth, the total number of listings remains small, which means individual properties can still capture meaningful market share with strong positioning and amenities.

How is Airbnb revenue calculated in White Stone?

The annual and monthly revenue figures for White Stone are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for White Stone and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data drawn from active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements with appropriate authorities before purchasing.