Whitehall, MI Airbnb Market Data, Statistics, and Occupancy Rates

Whitehall Short-Term Rental Market Overview

Whitehall, MI is a small lakeside market on Michigan's western shore that punches above its weight during the summer months, with July revenues reaching $6,802 per listing. With just 10 active Airbnb listings and an average annual revenue of $32,064, the market offers an above-average revenue-to-price ratio against home values averaging $530,254. Year-over-year listing growth of 82% signals rising investor interest, though the market's compact size means individual performance can vary significantly.

Key Market Statistics

According to Rabbu market data, the Whitehall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Whitehall

Whitehall's favorable revenue-to-price ratio and limited existing supply create a window for investors willing to navigate sharp seasonality and a small but growing market.

Expert Market Assessment

"Whitehall presents a moderate-to-attractive opportunity for investors who understand and plan around its highly seasonal demand curve. The market earns its strongest returns between May and September, with July and August alone accounting for a disproportionate share of annual revenue. Off-season months like January and February produce only $700–$750 per listing, which means cash-flow planning needs to account for several lean months. The ROI score of 66 out of 100 reflects this tension — strong revenue potential and favorable supply dynamics offset by below-average occupancy stability — making it a market that rewards operators who maximize peak-season pricing and find creative ways to extend shoulder-season bookings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Whitehall

Average revenue by month in Whitehall

Whitehall exhibits extreme seasonality, with July peaking at $6,802 and January bottoming out at just $702 — nearly a 10x spread. The May-through-September window accounts for the lion's share of annual earnings, making summer pricing optimization and shoulder-season marketing critical for maximizing returns.

Active Airbnb listings by property size in Whitehall

Property size breakdown data is not currently available for Whitehall, likely due to the market's small inventory of just 10 active listings. Investors may want to survey the existing supply directly to identify which bedroom configurations are represented and where gaps exist.

Average daily rate (ADR) by property size in Whitehall

ADR by property size data is not available for Whitehall at this time. With the market-wide ADR at $288, investors should monitor how individual properties of different sizes perform to identify where pricing power is strongest.

Average RevPAN by property size in Whitehall

RevPAN breakdown by property size is not currently available for this market. The overall market RevPAN of $27 reflects the low annual occupancy rate, and investors should evaluate individual property configurations to find sizes that deliver stronger revenue per available night.

Average occupancy rates by property size in Whitehall

Occupancy data by property size is not available for Whitehall's listings. The market-wide 10% occupancy rate underscores sharp seasonality, and individual sizes may perform quite differently depending on demand from families, couples, or groups during the summer months.

Average monthly revenue by property size in Whitehall

Monthly revenue by property size is not currently reported for Whitehall. Given the wide seasonal revenue swing from $702 to $6,802 at the market level, larger properties with lake access may capture premium summer revenue that skews well above these averages.

Average annual revenue by property size in Whitehall

Annual revenue broken down by bedroom count is not available for this market. The overall average of $32,064 per year provides a useful baseline, but investors should assess individual property types to determine which configurations align best with their return targets.

Most common amenities for Airbnb listings in Whitehall

Every listing in Whitehall offers a backyard (100%), and 80% include parking — reflecting the market's lakeside, residential character. Lake access (60%), kitchens (70%), and washer/dryer availability (60–70%) signal that guests expect home-like comfort for extended summer stays, while hot tubs (20%) and beachfront access (10%) represent premium differentiators that could command higher nightly rates.

Understanding Whitehall's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Whitehall's ROI score of 66 out of 100 places it in the 'Attractive Opportunity' band, driven by an above-average revenue-to-price ratio and favorable supply/demand balance in a market with just 10 listings. The main drag on the score is below-average occupancy stability, a direct consequence of the market's heavy summer seasonality. Investors should pair this data with local regulatory research and a financial plan that accounts for several low-revenue months to accurately assess net returns.

Short-Term Rental Regulations in Whitehall

Understanding local STR regulations is essential before investing in Whitehall. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Whitehall, MI may be required to obtain a permit or register their property with the City of Whitehall or Muskegon County. Investors should verify current requirements directly with local planning or zoning offices before listing a property.

Key Restrictions

Common restrictions in Michigan lake communities can include occupancy limits tied to property size, noise and parking regulations, minimum stay requirements during certain seasons, and potential HOA or neighborhood covenants that limit or prohibit short-term rentals. Some municipalities also impose caps on the total number of STR permits issued, so early research is advised.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to state sales tax and may owe local accommodations or tourism taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Whitehall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Whitehall's pronounced summer seasonality — with peak revenue roughly 10x higher than winter lows — suggests demand will continue to be heavily concentrated in the June–August window over the next 12–18 months. The 82% year-over-year growth in active listings indicates expanding supply, which could temper per-listing revenue if demand doesn't keep pace. Investors should plan for ADR to remain near current levels or see modest 1–3% increases during peak season, while occupancy across the full year may stay in the 10–15% range unless shoulder-season strategies are employed. Building a financial model that accounts for 4–5 strong earning months and leaner off-season performance will be essential."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Whitehall, MI

What is the average Airbnb occupancy rate in Whitehall?

The average occupancy rate for Airbnb listings in Whitehall is currently 10%, which is well below the Michigan state average of 42%. This reflects the market's heavy reliance on summer tourism — occupancy surges during peak months but drops significantly in the off-season. Investors should factor this seasonal pattern into their financial projections.

How much do Airbnb hosts make in Whitehall?

Airbnb hosts in Whitehall earn an average of $2,672 per month and approximately $32,064 per year based on trailing 12-month booking data. Revenue is heavily concentrated in the summer, with July averaging $6,802 and August $5,886, while winter months like January bring in closer to $702. Individual results depend on property quality, pricing strategy, and guest experience.

Is Whitehall a good market for Airbnb investment?

Whitehall scores a 66 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and favorable supply/demand dynamics with just 10 active listings. However, occupancy stability is below average due to sharp seasonality, so investors who can maximize summer earnings and manage off-season costs will be best positioned for success.

What is the average daily rate (ADR) for Airbnb in Whitehall?

The average daily rate in Whitehall is $288, which is below the Michigan state average of $350. This may reflect the market's smaller size and seasonal demand profile. There could be room to push rates higher during peak summer months, especially for properties with premium amenities like lake access, hot tubs, or beachfront positioning.

Are short-term rentals legal in Whitehall?

Short-term rentals operate in Whitehall, MI, as evidenced by active Airbnb listings in the area. However, specific permit requirements, zoning restrictions, and local ordinances can change, so prospective investors should verify current regulations with the City of Whitehall and any applicable HOA or neighborhood covenants before purchasing or listing a property.

When is peak season for Airbnb in Whitehall?

Peak season in Whitehall runs from June through August, with July being the strongest month at $6,802 in average revenue per listing. May and September serve as productive shoulder months, generating around $2,996 and $2,810 respectively. The off-season stretches from November through March, when monthly revenues drop to between $702 and $1,453.

How many Airbnbs are there in Whitehall?

There are currently 10 active Airbnb listings in Whitehall as of April 2026. This represents an 82% increase year-over-year, suggesting growing investor interest in the market. The small listing count means individual properties can have a meaningful impact on market-level averages.

How is Airbnb revenue calculated in Whitehall?

The annual and monthly revenue figures shown for Whitehall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Whitehall, MI market
• Historical occupancy rates and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. With only 10 active listings, market-level averages in Whitehall can be significantly influenced by individual property performance.