Whitehall, MT Airbnb Market Data, Statistics, and Occupancy Rates

Whitehall Short-Term Rental Market Overview

Whitehall, MT is a micro-market with just 18 active Airbnb listings and pronounced seasonality that peaks sharply in summer. With an average annual revenue of $22,336 against average home values of $690,561, the revenue-to-price ratio is thin, and the 22% occupancy rate sits well below Montana's 47% state average. The 157% year-over-year growth in listing count signals rising host interest, but investors should approach with caution given the market's limited demand base and soft off-season performance.

Key Market Statistics

According to Rabbu market data, the Whitehall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Whitehall

Whitehall's appeal hinges on its proximity to Montana's outdoor recreation corridors, though low occupancy and a narrow revenue window limit the near-term upside for most investors.

Expert Market Assessment

"Current data points to limited investment potential in Whitehall. The sharp seasonality — revenue swings from $568 in January to $4,418 in July — means hosts must manage significant cash-flow variability across the year. Occupancy at 22% and a RevPAN of just $41 both lag Montana averages considerably, and the revenue-to-price ratio underscores the difficulty of covering a $690,561 median property cost with $22,336 in annual revenue. That said, an investor who already owns or can acquire property at a below-market price and is comfortable managing a highly seasonal asset may still find a niche play, particularly if larger-bedroom inventory (currently absent from the supply) could tap unmet group or family demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Whitehall

Average revenue by month in Whitehall

Whitehall exhibits extreme seasonality: July leads at $4,418 in average revenue — nearly eight times January's $568 — with a sharp ramp from May through August and a gradual decline into fall and winter. Investors should expect roughly 60% of annual income to concentrate in the June-through-September window.

Active Airbnb listings by property size in Whitehall

The entire trackable supply consists of 13 one-bedroom listings, meaning there is no measurable inventory of 2+ bedroom properties in the market. This concentration could signal either a lack of demand for larger units or an untapped opportunity for investors willing to test multi-bedroom configurations.

Average daily rate (ADR) by property size in Whitehall

One-bedroom listings — the only size segment with data — command an ADR of $172, which is modestly below the overall market average of $188. The gap suggests a handful of unique or larger untracked properties may be pulling the market-wide figure slightly higher.

Average RevPAN by property size in Whitehall

One-bedroom properties generate a RevPAN of $38, reflecting the combined impact of a $172 ADR and 22% occupancy. This figure underscores how low occupancy significantly erodes earning power even at a reasonable nightly rate.

Average occupancy rates by property size in Whitehall

One-bedroom units average a 22% occupancy rate, mirroring the market-wide figure and sitting roughly half the Montana state average. This level of occupancy means most nights go unbooked, which can make covering fixed costs challenging without supplemental income strategies.

Average monthly revenue by property size in Whitehall

One-bedroom properties average $1,962 per month, slightly above the market-wide $1,861 figure. Given that 1-bedrooms represent almost the entire supply, this consistency is expected — though the absolute dollar amount is modest for covering a typical mortgage in this price range.

Average annual revenue by property size in Whitehall

At $23,549 in average annual revenue, 1-bedroom listings represent the sole benchmark for return potential in Whitehall. Against average home values near $690,561, this annual figure translates to a gross yield of roughly 3.4%, which is thin before accounting for operating expenses and vacancy.

Most common amenities for Airbnb listings in Whitehall

Self check-in (78%), BBQ grills (72%), and parking (72%) top the amenity list, reflecting a market geared toward independent, outdoors-oriented travelers. Hot tubs and pet-friendly policies each appear in over 44% of listings, suggesting these are becoming baseline expectations rather than differentiators in Whitehall.

Understanding Whitehall's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Whitehall's ROI Score of 34 out of 100 places it in the "Limited" investment band, flagging elevated risk for STR buyers. The score is weighed down by a below-average revenue-to-price ratio, below-average occupancy stability, and a below-average market growth trend, with only the supply/demand balance rating at average. Investors drawn to this market should pair these data points with thorough local regulatory research and property-level underwriting before committing capital.

Short-Term Rental Regulations in Whitehall

Understanding local STR regulations is essential before investing in Whitehall. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Whitehall, Montana may need to register or obtain a permit from local authorities before listing a property. Investors should verify current requirements with the Town of Whitehall and Jefferson County, as rules can change and may differ between incorporated and unincorporated areas.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise and parking regulations, and any applicable HOA covenants. Montana municipalities have varying degrees of STR oversight, so confirming local zoning compatibility and any permit caps is an essential step before purchasing.

Tax Obligations

Montana imposes a lodging facility use tax on short-term rentals, and operators may also owe local resort or tourism taxes depending on the jurisdiction. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm local obligations directly with the Montana Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Whitehall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Whitehall's summer months should continue to anchor the bulk of STR revenue, with July likely generating $4,000–$4,500 per listing while winter months may struggle to clear $600–$800. The rapid 157% increase in active listings could further compress occupancy if demand doesn't keep pace, potentially pushing rates flat or slightly lower. Investors considering entry should plan for substantial seasonal cash-flow gaps and budget conservatively for the November-through-March stretch when monthly revenues can drop below $1,100."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Whitehall, MT

What is the average Airbnb occupancy rate in Whitehall?

The average occupancy rate for Airbnb listings in Whitehall is currently 22%, which falls well below the Montana state average of 47%. This reflects the market's pronounced seasonality, with most bookings concentrated in the summer months and relatively thin demand during winter.

How much do Airbnb hosts make in Whitehall?

Based on trailing 12-month booking data, Whitehall hosts earn an average of $1,861 per month, or approximately $22,336 per year. Revenue varies dramatically by season — July averages $4,418, while January dips to around $568 — so hosts should plan for uneven monthly cash flow.

Is Whitehall a good market for Airbnb investment?

Whitehall currently carries a Rabbu ROI Score of 34 out of 100, indicating limited investment potential. The primary challenges are a below-average revenue-to-price ratio (average home values sit near $690,561 against $22,336 in annual revenue), low occupancy, and soft market growth trends. Investors with access to below-market properties or a tolerance for high seasonality may still find niche opportunities, but thorough property-level analysis is essential.

What is the average daily rate (ADR) for Airbnb in Whitehall?

The average daily rate in Whitehall is $188, compared to a Montana state average of $443. For 1-bedroom properties — which make up the vast majority of supply — the ADR is $172. This lower rate reflects the rural, small-town nature of the market and the predominance of modest-sized listings.

Are short-term rentals legal in Whitehall?

Short-term rentals are generally permitted in Whitehall, Montana, though operators should verify local registration or permit requirements with the Town of Whitehall and Jefferson County. State-level lodging taxes apply, and local zoning or HOA rules may impose additional restrictions. Always confirm current regulations before listing a property.

When is peak season for Airbnb in Whitehall?

Peak season in Whitehall runs from June through August, with July being the standout month at $4,418 in average revenue. The shoulder months of May ($1,688) and September ($2,260) also perform reasonably well, while the November-through-March period represents the clear off-season with monthly revenues often below $1,100.

How many Airbnbs are there in Whitehall?

As of April 2026, there are 18 active Airbnb listings in Whitehall. The supply has grown 157% year over year, though the base was very small. Nearly all current listings are 1-bedroom properties, leaving potential white space for larger configurations.

How is Airbnb revenue calculated in Whitehall?

The annual and monthly revenue figures shown for Whitehall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Whitehall, MT market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Popular amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.