Whitney, TX Airbnb Market Data, Statistics, and Occupancy Rates

Whitney Short-Term Rental Market Overview

Whitney, TX is a small lakeside market with just 25 active Airbnb listings and an average annual revenue of $30,252 per property. While the average daily rate of $286 slightly exceeds the Texas state average of $276, occupancy sits at 25% — well below the 33% state benchmark — meaning investors will need to be strategic about property selection and pricing. The market's 50% year-over-year listing growth signals rising investor interest, though the competitive dynamics require careful deal sourcing to achieve attractive returns.

Key Market Statistics

According to Rabbu market data, the Whitney short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Whitney

Investors consider Whitney for its lakefront recreation appeal and relatively low listing competition, though below-average occupancy and rising supply require selective property acquisition.

Expert Market Assessment

"Whitney presents a moderate opportunity — there's genuine demand tied to Lake Whitney recreation, but the numbers tell a story of pronounced seasonality and occupancy challenges. Revenue swings from a low of $1,044 in January to a peak of $3,930 in July, meaning nearly two-thirds of annual income concentrates in the warmer months. The ROI score of 43 out of 100 reflects this competitive dynamic: revenue-to-price ratios are average and occupancy stability is below average, so investors who succeed here will likely be those who secure properties at the right price point and maximize peak-season bookings through strong amenity packages and flexible pricing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Whitney

Average revenue by month in Whitney

Whitney's revenue profile is heavily seasonal, with July leading at $3,930 and January bottoming out at just $1,044 — a nearly 4x spread that underscores the importance of maximizing warm-weather bookings. The March-through-October stretch consistently generates $2,300+ per month, while the November-through-February off-season drops sharply below $2,000.

Active Airbnb listings by property size in Whitney

The market's 25 listings are concentrated in just two reported size categories: 7 three-bedroom and 5 one-bedroom properties. This narrow supply distribution could signal opportunity for investors considering 2-bedroom or 4+ bedroom configurations that are currently underrepresented.

Average daily rate (ADR) by property size in Whitney

ADR scales meaningfully with size — 3-bedroom properties command $228 per night compared to $169 for 1-bedroom units, a 35% premium. Given the lake-oriented guest base, the larger properties likely attract families and groups willing to pay more per night for additional space and shared accommodations.

Average RevPAN by property size in Whitney

Three-bedroom listings generate $69 in RevPAN compared to just $30 for 1-bedroom units, more than doubling the revenue efficiency per available night. This gap reflects both higher nightly rates and significantly better occupancy for the larger properties.

Average occupancy rates by property size in Whitney

Three-bedroom properties maintain a 30% occupancy rate — notably higher than the 18% average for 1-bedroom listings. The 12-percentage-point gap suggests that groups and families booking lake getaways strongly favor larger accommodations, making smaller units a riskier bet for consistent cash flow.

Average monthly revenue by property size in Whitney

Monthly revenue for 3-bedroom properties averages $2,683, nearly 2.7 times the $996 earned by 1-bedroom listings. This significant revenue gap makes the 3-bedroom configuration the clear workhorse of Whitney's STR market.

Average annual revenue by property size in Whitney

At $32,199 per year, 3-bedroom properties deliver almost triple the $11,963 annual revenue of 1-bedroom units. Investors evaluating Whitney should weigh this revenue differential against the higher acquisition and maintenance costs of larger properties to determine which size offers the best net return.

Most common amenities for Airbnb listings in Whitney

Parking and kitchens are universal (100%), while BBQ grills (88%), self check-in (92%), and outdoor living features like patios and backyards (72%) dominate — reflecting a guest base that expects lake-cabin comfort and self-sufficient stays. Lake access (40%) and hot tubs (36%) appear on a meaningful share of listings and likely serve as key differentiators for commanding premium rates.

Understanding Whitney's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Whitney's ROI Score of 43 out of 100 places it in the 'Competitive Opportunity' band, indicating that while investor interest and lake-driven demand are real, returns aren't automatic. The revenue-to-price ratio and market growth trend score as average, but occupancy stability falls below average at just 25%, which is the primary drag on the overall score. Investors should pair this data with thorough local regulatory research and conservative underwriting — particularly around seasonal vacancy — to identify deals that pencil out despite the market's competitive dynamics.

Short-Term Rental Regulations in Whitney

Understanding local STR regulations is essential before investing in Whitney. Here's the current regulatory landscape:

Permit Requirements

Whitney, Texas may require short-term rental operators to obtain permits or register with local authorities before listing a property. Investors should verify current requirements with the City of Whitney and Hill County, as regulations in smaller Texas municipalities can vary and may be evolving.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, noise ordinances, parking requirements, and HOA covenants that could limit or prohibit short-term rentals in certain subdivisions. Some lakefront communities may have additional rules tied to waterfront access, so reviewing deed restrictions before purchase is essential.

Tax Obligations

Short-term rental hosts in Texas are generally subject to state hotel occupancy tax (6%) and potentially local hotel occupancy taxes, which can vary by jurisdiction. Platforms like Airbnb often collect and remit state-level taxes automatically, but operators should confirm whether any additional local tax obligations apply in Whitney.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Whitney can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Whitney's STR market is likely to see continued supply growth as more investors target the area's lake-driven demand. Seasonal peaks in July ($3,930 average monthly revenue) and the broader March–October warm season should continue to anchor most of the annual income, with winter months remaining significantly softer. Occupancy may face additional pressure if listings keep growing at the current pace without a proportional rise in demand, so investors should plan for effective revenue around 23–27% occupancy and target ADR increases of 2–4% through amenity upgrades and dynamic pricing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Whitney, TX

What is the average Airbnb occupancy rate in Whitney?

The average Airbnb occupancy rate in Whitney is currently 25%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size — 1-bedroom listings average around 18% while 3-bedroom properties perform better at 30%. The market's lake-driven demand creates strong seasonal occupancy during warmer months but notably softer bookings through winter.

How much do Airbnb hosts make in Whitney?

Airbnb hosts in Whitney earn an average of $2,521 per month and approximately $30,252 per year based on trailing 12-month booking data. However, earnings vary considerably by property size: 1-bedroom listings average about $11,963 annually, while 3-bedroom properties bring in roughly $32,199. Monthly revenue ranges from around $1,044 in January to $3,930 in July, reflecting the market's strong seasonality.

Is Whitney a good market for Airbnb investment?

Whitney carries a Rabbu ROI Score of 43 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from Lake Whitney's recreational appeal and a relatively small supply of just 25 active listings, but below-average occupancy (25%) and pronounced seasonality mean investors need to be selective. Success here depends on acquiring properties at favorable prices, targeting 3-bedroom configurations that generate the strongest returns, and maximizing revenue during the peak March-through-October window.

What is the average daily rate (ADR) for Airbnb in Whitney?

The average daily rate for Airbnb listings in Whitney is $286, which is slightly above the Texas state average of $276. ADR varies by property size: 1-bedroom listings average $169 per night, while 3-bedroom properties command $228 per night. The overall market ADR reflects the premium that lake-area properties can charge, particularly during peak summer months.

Are short-term rentals legal in Whitney?

Short-term rentals are generally permitted in Whitney, Texas, though operators should verify local permit or registration requirements with the City of Whitney and Hill County. Texas does not have a statewide ban on STRs, but individual municipalities and HOAs may impose their own restrictions on occupancy limits, parking, noise, and rental frequency. It's important to review any deed restrictions or community rules before purchasing an investment property.

When is peak season for Airbnb in Whitney?

Peak season in Whitney runs from roughly March through October, with July being the single highest-earning month at an average of $3,930 in revenue. March ($3,178), August ($3,191), and September ($3,003) also deliver strong performance. The off-season months of January ($1,044) and February ($1,296) see significantly reduced demand, so investors should plan for a seasonal revenue curve when modeling cash flow.

How many Airbnbs are there in Whitney?

Whitney currently has 25 active Airbnb listings as of April 2026. The market has seen significant growth, with active listings increasing 50% year over year. The supply is concentrated in two property sizes: 5 one-bedroom listings and 7 three-bedroom listings, with the remainder distributed across other configurations.

How is Airbnb revenue calculated in Whitney?

The annual and monthly revenue figures for Whitney are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for the Whitney, TX market
• Historical monthly and annual revenue averages based on trailing 12-month booking performance
• Property size breakdowns covering listings, ADR, occupancy, RevPAN, and revenue by bedroom count
• Amenity prevalence data across active listings to identify guest expectations and competitive advantages
• Home value estimates sourced from the Zillow Home Value Index (ZHVI) for investment return context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ as market dynamics evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making any investment decision.