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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Whittier presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Whittier, CA is a suburban Los Angeles County market with 102 active Airbnb listings and an average annual revenue of $31,139 per property. With an ADR of $184—well below the $551 state average—the market is positioned as a more affordable alternative for guests visiting the greater LA region, though occupancy sits at a modest 42%. Larger properties (3- and 4-bedroom homes) significantly outperform smaller units on both revenue and RevPAN, suggesting the strongest opportunity lies in family-sized accommodations rather than studios or one-bedrooms.
According to Rabbu market data, the Whittier short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 102 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $184 |
| Average Occupancy Rate | vs. 43% state avg. | 42% |
| RevPAN | ADR * Occupancy Rate | $76 |
| Average Monthly Revenue | Historical 12-month average | $2,595 |
| Average Annual Revenue | Historical 12-month average | $31,139 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Whittier for its proximity to Los Angeles, relatively affordable entry compared to coastal California markets, and growing demand for short-term rentals in suburban settings.
Key investment factors
"Whittier earns a Competitive Opportunity designation with an ROI score of 52 out of 100, reflecting a market where demand is present but profitability requires thoughtful deal sourcing. Revenue follows a clear seasonal curve—July peaks at $3,517 per month while January dips to $2,009—so cash-flow planning around a roughly 75% spread between peak and trough months is essential. The below-average revenue-to-price ratio underscores that high Southern California home values can compress yields, making property acquisition price the single most important variable for achieving positive returns in this market."
— Rabbu Market Analysis Team
Whittier's revenue cycle peaks sharply in summer, with July ($3,517) and August ($3,380) outpacing the slowest month—January ($2,009)—by roughly 75%. Spring and fall hover in the $2,400–$2,700 range, indicating a moderate shoulder season that softens but doesn't eliminate cash flow between peaks.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,009 |
| February |
|
$2,234 |
| March |
|
$2,744 |
| April |
|
$2,467 |
| May |
|
$2,506 |
| June |
|
$2,953 |
| July |
|
$3,517 |
| August |
|
$3,380 |
| September |
|
$2,368 |
| October |
|
$2,412 |
| November |
|
$2,238 |
| December |
|
$2,308 |
One-bedroom units dominate the supply at 40 of 102 listings (39%), while 3- and 4-bedroom homes account for just 27 combined listings. This lighter competition among larger properties, paired with their stronger revenue performance, may signal an opportunity for investors willing to acquire family-sized homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
14 |
| 1 bedroom |
|
40 |
| 2 bedrooms |
|
21 |
| 3 bedrooms |
|
15 |
| 4 bedrooms |
|
12 |
ADR escalates significantly with size: 1-bedrooms average $119 per night while 4-bedrooms command $355, nearly a 3x premium. The steepest jump occurs between 2-bedroom ($167) and 3-bedroom ($296) properties, suggesting that the move into larger formats carries the most meaningful pricing power.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$127 |
| 1 bedroom |
|
$119 |
| 2 bedrooms |
|
$167 |
| 3 bedrooms |
|
$296 |
| 4 bedrooms |
|
$355 |
Revenue per available night climbs steadily with property size, from $48 for 1-bedrooms to $162 for 4-bedroom homes—more than a 3x difference. This gap indicates that larger properties not only command higher nightly rates but maintain strong enough occupancy to convert that pricing advantage into meaningfully better per-night yield.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$50 |
| 1 bedroom |
|
$48 |
| 2 bedrooms |
|
$72 |
| 3 bedrooms |
|
$121 |
| 4 bedrooms |
|
$162 |
Occupancy rates are relatively consistent across property sizes, ranging from 39% for studios to 46% for 4-bedroom homes. The narrow spread suggests that cash-flow differences between property types in Whittier are driven primarily by ADR rather than fill rates, with 4-bedrooms holding a slight edge on both fronts.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
39% |
| 1 bedroom |
|
41% |
| 2 bedrooms |
|
43% |
| 3 bedrooms |
|
41% |
| 4 bedrooms |
|
46% |
Four-bedroom properties lead monthly revenue at $6,261—nearly four times the $1,670 that 1-bedroom listings generate. The revenue step-up between 2-bedrooms ($2,972) and 3-bedrooms ($4,255) is particularly notable, making mid-size to larger homes the clear revenue leaders in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,808 |
| 1 bedroom |
|
$1,670 |
| 2 bedrooms |
|
$2,972 |
| 3 bedrooms |
|
$4,255 |
| 4 bedrooms |
|
$6,261 |
Annual revenue ranges from about $20,040 for 1-bedroom units to $75,143 for 4-bedroom homes, a nearly 4x difference that underscores the earning power of larger properties. Three-bedroom homes at $51,061 per year represent a potential sweet spot for investors seeking strong returns without the higher acquisition and maintenance costs of 4-bedroom properties.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$21,707 |
| 1 bedroom |
|
$20,040 |
| 2 bedrooms |
|
$35,669 |
| 3 bedrooms |
|
$51,061 |
| 4 bedrooms |
|
$75,143 |
Kitchen and parking are virtually universal at 97% of listings, reflecting Whittier's drive-to, home-base guest profile. Self check-in (86%) and workspace (70%) are also widespread, while premium amenities like pools (11%) and hot tubs (8%) remain uncommon—presenting a potential differentiation opportunity for hosts looking to stand out and justify higher nightly rates.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
97% |
| Parking |
|
97% |
| Self Check-in |
|
86% |
| Workspace |
|
70% |
| Washer |
|
64% |
| Dryer |
|
63% |
| Backyard |
|
62% |
| Patio or Balcony |
|
45% |
| Outdoor Furniture |
|
44% |
| BBQ Grill |
|
35% |
| Pets |
|
32% |
| Pool |
|
11% |
| Hot Tub |
|
8% |
| Gym |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Whittier Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Whittier's ROI score of 52 out of 100 places it in the Competitive Opportunity band, where demand exists but deal selection matters. The below-average revenue-to-price ratio is the primary drag—driven by Southern California home values near $972K against $31K in average annual revenue—while average occupancy stability and above-average market growth partially offset that pressure. Investors should pair these metrics with thorough local regulatory research and focus on larger properties or below-market acquisitions to improve their yield potential.
Understanding local STR regulations is essential before investing in Whittier. Here's the current regulatory landscape:
The City of Whittier and the State of California may require short-term rental operators to obtain permits or register their property before listing. Investors should verify current requirements directly with Whittier's planning or business licensing department and check California state regulations.
Common STR restrictions in California municipalities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking mandates, and caps on the number of permits issued. HOA rules in specific neighborhoods may impose additional limitations, so reviewing CC&Rs before purchasing is advisable.
Short-term rental hosts in California are generally subject to transient occupancy taxes (TOT) and may owe state sales tax on rental income. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with local and state tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Whittier can provide current regulatory guidance.
Financing an Airbnb investment in Whittier requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Whittier's short-term rental market is expected to benefit from its above-average growth trend, with the 92% year-over-year increase in active listings signaling rising investor interest and demand recognition. Summer months should continue to drive peak performance—July and August revenues have historically topped $3,300–$3,500 per month—while the off-season (January through February) will likely remain closer to the $2,000–$2,200 range. ADR increases of 1–3% are plausible given steady demand from LA-area visitors, though the expanding supply base may keep occupancy rates in the low-to-mid 40% range unless operators differentiate on amenities and pricing strategy."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; investors should verify current rules with the City of Whittier and the State of California. Individual property results may vary based on location, condition, amenities, pricing strategy, and management approach.
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