Wichita Falls, TX Airbnb Market Data, Statistics, and Occupancy Rates

Wichita Falls Short-Term Rental Market Overview

Wichita Falls offers a cost-conscious entry point into the Texas short-term rental market, with average home values around $293,072 and an ADR of $134—less than half the state average of $276. The market's 119 active listings and 34% occupancy rate sit right at the state norm, while a striking 70% year-over-year listing growth signals rising investor interest. Annual revenue averaging $16,930 keeps returns modest, but the low acquisition cost relative to revenue makes this a market worth evaluating for budget-oriented investors seeking steady, if not spectacular, cash flow.

Key Market Statistics

According to Rabbu market data, the Wichita Falls short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Wichita Falls

Low property prices and an ADR that delivers average revenue-to-price returns make Wichita Falls appealing for investors seeking affordable Texas STR exposure, though softer occupancy and growing competition call for careful deal selection.

Expert Market Assessment

"Wichita Falls presents a competitive but navigable opportunity for STR investors willing to be selective. The market's above-average growth trend is encouraging, yet below-average occupancy stability and an expanding supply base mean not every property will perform equally. Seasonality is moderate—revenue ranges from a February low of $999 to an August peak of $1,954, a spread that's manageable but requires budgeting for softer winter months. Larger properties (3–4 bedrooms) clearly outperform on both revenue and RevPAN, suggesting investors should prioritize those configurations to capture the best returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wichita Falls

Average revenue by month in Wichita Falls

Revenue in Wichita Falls peaks in August at $1,954 and bottoms out in February at $999, creating a roughly 2:1 spread between the strongest and weakest months. The May–August corridor is clearly the high season, while winter months remain softer—investors should plan for approximately $1,000–$1,100 in the slowest periods.

Active Airbnb listings by property size in Wichita Falls

Three-bedroom properties dominate the Wichita Falls supply with 42 of the 119 active listings, followed by 1-bedrooms at 31 units. Four-bedroom homes are notably underrepresented with just 9 listings, which could signal a supply gap worth exploring given their strong revenue performance.

Average daily rate (ADR) by property size in Wichita Falls

ADR scales sharply with size in Wichita Falls—studios command just $65 per night while 4-bedroom properties reach $237, a 3.6x premium. The jump from 2-bedrooms ($137) to 3-bedrooms ($142) is relatively modest, suggesting that the real pricing power kicks in at the 4-bedroom tier.

Average RevPAN by property size in Wichita Falls

Revenue per available night climbs steadily from $16 for studios to $80 for 4-bedroom properties, confirming that larger units capture significantly more value even after accounting for occupancy differences. The gap between 3-bedrooms ($51) and 4-bedrooms ($80) is the most dramatic jump in the lineup, reinforcing the premium earned by bigger homes.

Average occupancy rates by property size in Wichita Falls

Occupancy rates across property sizes are tightly clustered in the 34–36% range for 1- through 4-bedroom listings, with 3-bedrooms edging ahead at 36%. Studios are the clear outlier at just 26% occupancy, suggesting weaker demand for the smallest accommodations in this market.

Average monthly revenue by property size in Wichita Falls

Four-bedroom properties lead monthly revenue at $2,078, followed by 3-bedrooms at $1,729—together these larger configurations significantly outpace studios ($670) and 1-bedrooms ($889). The revenue step from 2-bedrooms ($1,619) to 3-bedrooms is a modest $110, while the jump to 4-bedrooms adds another $349, making larger properties the clear revenue drivers.

Average annual revenue by property size in Wichita Falls

Annual revenue ranges from $8,051 for studios to $24,941 for 4-bedroom homes, with each bedroom increment adding meaningful top-line income. Given that 4-bedrooms earn nearly $25K annually and represent only 9 of the 119 listings, this configuration appears to offer the strongest return potential relative to limited competition.

Most common amenities for Airbnb listings in Wichita Falls

Parking (95%) and kitchen access (92%) are near-universal among Wichita Falls listings, reflecting a guest base that expects home-like convenience and likely drives to the area. Self check-in (87%), washer (82%), and dryer (77%) round out the top tier, while differentiators like pools (7%) and hot tubs (3%) remain rare—adding these premium features could help a listing stand out in an increasingly crowded market.

Understanding Wichita Falls's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wichita Falls earns a 53 out of 100 on Rabbu's ROI Score, placing it in the Competitive Opportunity band—meaning the fundamentals are workable but success depends on smart property selection. The average revenue-to-price ratio is the market's strongest pillar, while below-average occupancy stability and supply/demand balance signal that the recent 70% surge in listings is creating competitive pressure. Investors should pair these data points with thorough local regulatory research and focus on higher-bedroom-count properties where performance metrics are strongest.

Short-Term Rental Regulations in Wichita Falls

Understanding local STR regulations is essential before investing in Wichita Falls. Here's the current regulatory landscape:

Permit Requirements

Wichita Falls, Texas may require short-term rental operators to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Wichita Falls and Wichita County, as local rules can change and enforcement varies.

Key Restrictions

Common STR restrictions in Texas municipalities can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Investors should also check whether any permit caps or zoning restrictions apply in their target neighborhood before purchasing.

Tax Obligations

Texas requires STR operators to collect and remit state hotel occupancy tax, and the City of Wichita Falls may impose its own local hotel occupancy tax as well. Platforms like Airbnb often handle collection of some or all of these taxes on the host's behalf, but owners should confirm their obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wichita Falls can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, the rapid supply growth (70% YoY) in Wichita Falls will be the defining dynamic—demand will need to keep pace to prevent occupancy erosion from its current 34%. Seasonal patterns suggest August and the summer months will continue to drive the strongest performance, with monthly revenue potentially reaching $1,900–$2,000 during peak periods. ADR may see modest increases of 1–3% if hosts differentiate with amenities and larger properties, though occupancy could settle in the low-to-mid 30s as the market absorbs new listings. Investors entering now should model conservatively and watch supply trends closely over the coming quarters."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wichita Falls, TX

What is the average Airbnb occupancy rate in Wichita Falls?

The average occupancy rate for Airbnb listings in Wichita Falls is currently 34%, which is right in line with the Texas state average of 33%. Occupancy varies by property size, with 3-bedroom listings performing best at 36%, while studios lag at 26%. These figures reflect trailing performance and individual results will depend on factors like pricing strategy, location, and guest experience.

How much do Airbnb hosts make in Wichita Falls?

On average, Airbnb hosts in Wichita Falls earn approximately $1,410 per month or $16,930 annually, based on the trailing 12 months of booking data. Earnings vary significantly by property size—studios average around $670 per month, while 4-bedroom properties bring in roughly $2,078 per month ($24,941 annually). Peak months like August can push monthly revenue close to $1,954, while slower months like February may dip to around $999.

Is Wichita Falls a good market for Airbnb investment?

Wichita Falls scores a 53 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market's strengths include an above-average growth trend and relatively affordable home prices averaging $293,072, which create a reasonable revenue-to-price ratio. However, below-average occupancy stability and a rapidly growing supply (70% year-over-year listing growth) mean investors should be selective in choosing properties—larger units with strong amenity packages tend to outperform in this market.

What is the average daily rate (ADR) for Airbnb in Wichita Falls?

The average daily rate for Airbnb listings in Wichita Falls is $134, which is well below the Texas state average of $276. ADR scales significantly with property size: studios average $65, 1-bedrooms come in at $88, 2-bedrooms at $137, 3-bedrooms at $142, and 4-bedroom properties command the highest rates at $237 per night.

Are short-term rentals legal in Wichita Falls?

Short-term rentals are generally permitted in Texas, though Wichita Falls may have its own local registration or permitting requirements. Investors should check with the City of Wichita Falls for any specific STR ordinances, zoning restrictions, or HOA rules that may apply to their target property. Texas also requires collection of state and potentially local hotel occupancy taxes.

When is peak season for Airbnb in Wichita Falls?

August is the highest-revenue month for Airbnb hosts in Wichita Falls, with average earnings of $1,954—nearly double the February low of $999. The broader peak season stretches from May through August, with all four months generating above-average monthly revenue. The slowest period runs from January through March, so investors should plan their cash flow accordingly.

How many Airbnbs are there in Wichita Falls?

As of April 2026, there are 119 active Airbnb listings in Wichita Falls. The market has seen significant growth, with active listings increasing 70% year-over-year. Three-bedroom properties make up the largest share of supply with 42 listings, followed by 1-bedrooms (31) and 2-bedrooms (20), while 4-bedroom properties are the scarcest with only 9 active listings.

How is Airbnb revenue calculated in Wichita Falls?

The annual and monthly revenue figures shown for Wichita Falls are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary meaningfully based on property quality, pricing strategy, location within the market, and how the property is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Wichita Falls market
• Average daily rate, occupancy, and RevPAN metrics tracked across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, management quality, and pricing strategy.