Wildwood, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Wildwood Short-Term Rental Market Overview

Wildwood, NJ is a classic Jersey Shore beach market where short-term rental revenue is heavily concentrated in the summer months, with August averaging $11,139 and July close behind at $10,699. The market currently hosts 366 active Airbnb listings with an average annual revenue of $42,593, though the 16% occupancy rate — well below the 34% state average — reflects the extreme seasonality inherent to this coastal destination. With an average daily rate of $301 and home values averaging $913,667, investors need to be strategic about property selection and sizing to generate meaningful returns during the compressed peak season.

Key Market Statistics

According to Rabbu market data, the Wildwood short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Wildwood

Wildwood attracts STR investors because of its deep summer tourism demand, premium nightly rates during peak season, and the potential for outsized returns on larger vacation properties.

Expert Market Assessment

"Wildwood represents a competitive opportunity where the right property can generate strong seasonal cash flow, but selectivity is essential. The extreme seasonality — with off-peak months like January bringing in just $543 versus August's $11,139 — means investors must plan for several months of minimal income. Larger homes with 4–6+ bedrooms deliver dramatically higher RevPAN ($89–$170) and annual revenue ($67,103–$196,469), making them the most compelling configurations for serious returns. However, the rapid 143% growth in active listings warrants caution, as increased competition could compress margins without a corresponding rise in visitor demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wildwood

Average revenue by month in Wildwood

Wildwood's revenue is extraordinarily seasonal, with August ($11,139) and July ($10,699) generating roughly 20x more than January ($543). The summer months of June through August account for the vast majority of annual income, while the October-through-March stretch averages under $1,200 per month — a pattern investors must plan around carefully.

Active Airbnb listings by property size in Wildwood

Three-bedroom units dominate supply with 132 listings, followed by 2-bedrooms (80) and 1-bedrooms (76), while 5-bedroom and 6+ bedroom properties are notably scarce at just 10 and 11 listings respectively. This limited supply of larger homes — paired with their substantially higher revenue potential — suggests an opportunity for investors who can acquire and manage bigger vacation properties.

Average daily rate (ADR) by property size in Wildwood

ADR climbs sharply with property size, from $175 for 1-bedrooms to $878 for 6+ bedroom homes — a 5x premium. The most pronounced jump occurs between 3-bedrooms ($306) and 4-bedrooms ($436), suggesting that moving into the 4+ bedroom tier unlocks a significantly higher pricing tier that larger groups and families are willing to pay.

Average RevPAN by property size in Wildwood

Revenue per available night tells a compelling story for larger properties: 6+ bedrooms lead at $170, followed by 5-bedrooms at $135 and 4-bedrooms at $89, while 1- and 2-bedroom units generate just $28–$30 RevPAN. Interestingly, studios outperform at $65 RevPAN thanks to their 35% occupancy rate, suggesting a niche demand segment worth noting.

Average occupancy rates by property size in Wildwood

Studios stand out with a 35% occupancy rate, more than double the 14–16% range seen for 1- through 3-bedroom properties. Larger homes in the 4- and 5-bedroom categories achieve moderately higher occupancy at 20–23%, indicating that group travel demand helps keep these properties booked more consistently through the season.

Average monthly revenue by property size in Wildwood

Monthly revenue scales dramatically with size, from $2,316 for 1-bedrooms up to $16,372 for 6+ bedroom properties — a 7x difference. The jump from 4-bedrooms ($5,591) to 5-bedrooms ($7,986) to 6+ bedrooms ($16,372) is particularly steep, reflecting both higher nightly rates and relatively strong occupancy for those larger configurations.

Average annual revenue by property size in Wildwood

Annual revenue ranges from $27,796 for 1-bedroom listings to $196,469 for 6+ bedroom properties, making the largest homes by far the highest earners in Wildwood. Four-bedroom properties generate $67,103 annually, which may offer the strongest balance of revenue potential and acquisition cost for investors not ready to commit to the largest configurations.

Most common amenities for Airbnb listings in Wildwood

Kitchens (98%), parking (94%), and patios or balconies (79%) are near-universal across Wildwood listings, establishing them as baseline expectations for guests. Differentiators like pools (27%), pet-friendliness (20%), and waterfront access (11%) are less common and could help listings stand out in a market that's seeing rapid supply growth.

Understanding Wildwood's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wildwood's ROI Score of 53 out of 100 places it in the 'Competitive Opportunity' band, reflecting average revenue-to-price ratios and occupancy stability alongside below-average market growth trends. The rapid 143% increase in active listings contributes to an average supply/demand balance, meaning investors face real competition and need to be selective about property type and location. Pairing this data with thorough local regulatory research and targeting higher-earning property sizes can help investors identify deals that outperform the market average.

Short-Term Rental Regulations in Wildwood

Understanding local STR regulations is essential before investing in Wildwood. Here's the current regulatory landscape:

Permit Requirements

Wildwood, NJ may require short-term rental operators to obtain a permit or register with the city before listing a property. Investors should verify current requirements directly with the City of Wildwood and the State of New Jersey, as local ordinances can change frequently.

Key Restrictions

Common short-term rental restrictions in New Jersey shore communities can include occupancy limits based on bedroom count, minimum stay requirements during peak season, noise ordinances, parking mandates, and potential HOA or condo association rules that limit or prohibit rentals. It's important to review any applicable zoning restrictions and building codes before purchasing an investment property.

Tax Obligations

Short-term rental hosts in New Jersey are typically subject to state sales tax, occupancy or tourism taxes, and potentially municipal fees. Platforms like Airbnb often collect and remit some of these taxes on the host's behalf, but investors should confirm their full tax obligations with a local accountant or the New Jersey Division of Taxation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wildwood can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Looking ahead 12–18 months, Wildwood's short-term rental market will likely continue to be defined by its sharp summer peak, with July and August accounting for the bulk of annual income. The 143% year-over-year growth in active listings signals strong investor interest, which could put downward pressure on occupancy and nightly rates if demand doesn't keep pace. We estimate ADR may hold relatively steady or see modest 1–3% adjustments as the supply landscape matures, while occupancy could remain in the 14–20% annualized range for most property sizes. Investors who target larger properties — particularly 4+ bedroom homes — may find the strongest revenue buffers against increased competition."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wildwood, NJ

What is the average Airbnb occupancy rate in Wildwood?

The average Airbnb occupancy rate in Wildwood is currently 16%, which falls below New Jersey's 34% state average. This lower figure reflects Wildwood's extreme seasonality as a beach destination — occupancy surges during summer months but drops significantly in the off-season. Studios lead with 35% occupancy, while 2- and 3-bedroom properties sit around 14%. Investors should factor this compressed high season into their financial projections.

How much do Airbnb hosts make in Wildwood?

Airbnb hosts in Wildwood earn an average of $3,549 per month and approximately $42,593 per year based on trailing 12-month data. Revenue varies substantially by property size: 1-bedroom listings average about $27,796 annually, while 6+ bedroom properties can generate up to $196,469 per year. The bulk of this income is earned during the summer months, with July and August alone contributing over $21,000 combined for the average listing.

Is Wildwood a good market for Airbnb investment?

Wildwood scores a 53 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. This means investor interest and demand are strong, but higher home values (averaging $913,667) and growing competition (366 active listings with 143% year-over-year growth) require careful deal sourcing. Larger properties tend to perform best, with 4+ bedroom homes delivering significantly higher RevPAN and annual revenue. Success in this market depends on targeting the right property size and maximizing income during the concentrated summer peak.

What is the average daily rate (ADR) for Airbnb in Wildwood?

The average daily rate for Airbnb listings in Wildwood is $301, which is below New Jersey's statewide average of $430. ADR scales substantially with property size — studios and 1-bedrooms command $175–$187 per night, while 4-bedroom properties average $436 and 6+ bedroom homes reach $878 per night. This pricing structure rewards investors who can acquire and manage larger vacation rentals.

Are short-term rentals legal in Wildwood?

Short-term rentals operate in Wildwood, NJ, with 366 active Airbnb listings currently in the market. However, local regulations, permit requirements, and zoning rules can vary and may change over time. Investors should consult directly with the City of Wildwood and review New Jersey state regulations to ensure full compliance before purchasing or listing a short-term rental property.

When is peak season for Airbnb in Wildwood?

Peak season in Wildwood runs from June through August, with revenue dramatically outpacing the rest of the year. August is the top-earning month at $11,139 in average revenue, followed closely by July at $10,699 and June at $6,021. September offers a modest shoulder season at $3,949, but revenue drops sharply from October onward, with winter months like January averaging just $543. This makes Wildwood one of the most seasonally concentrated STR markets.

How many Airbnbs are there in Wildwood?

As of April 2026, there are 366 active Airbnb listings in Wildwood. The market has seen significant growth, with a 143% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 132 listings, followed by 2-bedrooms (80) and 1-bedrooms (76). Larger 5+ bedroom properties remain relatively scarce, with only 21 combined listings in that segment.

How is Airbnb revenue calculated in Wildwood?

The annual and monthly revenue figures shown for Wildwood are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Wildwood and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue breakdowns based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots, which may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal and state authorities before investing.