Willcox, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Willcox Short-Term Rental Market Overview

Willcox, AZ is a small but intriguing short-term rental market with just 36 active Airbnb listings and an average annual revenue of $23,639 per property. With an ADR of $229—roughly half the Arizona state average—and average home values around $359,823, the market offers a relatively accessible entry point for investors seeking rural or nature-oriented STR plays. The 29% year-over-year listing growth suggests rising investor interest, while the above-average supply/demand balance signals that demand hasn't yet been diluted by new entrants.

Key Market Statistics

According to Rabbu market data, the Willcox short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Willcox

Willcox appeals to investors looking for an affordable Arizona entry point with a favorable supply/demand dynamic and steady—if modest—revenue relative to property costs.

Expert Market Assessment

"Willcox presents a moderate opportunity for STR investors willing to operate in a small, seasonal market. The 39% average occupancy rate trails Arizona's 53% state average, but the favorable supply/demand dynamics and reasonable home prices help offset that gap. Seasonality is pronounced—March peaks near $2,836 in average revenue while September dips to $1,476—so investors should plan cash flow around a roughly $1,360 monthly swing between the best and weakest months. Overall, this is a market where a well-positioned property with the right amenities can punch above its weight, particularly during the cooler months when the desert climate draws visitors."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Willcox

Average revenue by month in Willcox

March stands out as the clear peak month at $2,836 in average revenue, while September marks the low point at $1,476—a spread of roughly $1,360 that reflects strong seasonality driven by the desert climate. A secondary revenue surge in October through December ($2,106–$2,229) offers a meaningful boost heading into winter, giving investors two distinct high-performing windows each year.

Active Airbnb listings by property size in Willcox

The market is heavily skewed toward one-bedroom properties, which account for 18 of the 36 tracked listings, followed by 10 two-bedroom units. This concentration in smaller units could signal an opportunity for investors willing to offer larger properties that cater to families or groups.

Average daily rate (ADR) by property size in Willcox

One-bedroom listings command a notably higher ADR of $251 compared to $178 for two-bedroom properties, an unusual dynamic that likely reflects boutique, unique, or glamping-style offerings among the one-bedroom inventory. Investors eyeing two-bedroom properties should note the lower nightly rate but consider the trade-off with higher occupancy.

Average RevPAN by property size in Willcox

RevPAN is relatively close between property sizes, with one-bedrooms at $94 and two-bedrooms at $88 per available night. The modest $6 gap suggests that the higher occupancy rate of two-bedroom units nearly compensates for their lower ADR, making both configurations viable from a revenue-efficiency standpoint.

Average occupancy rates by property size in Willcox

Two-bedroom properties achieve a significantly higher occupancy rate of 49% compared to 37% for one-bedrooms, offering more consistent cash flow despite their lower nightly rate. Investors prioritizing booking consistency over peak-rate premiums may find two-bedroom units the more reliable choice in Willcox.

Average monthly revenue by property size in Willcox

Two-bedroom listings edge ahead with $2,044 in average monthly revenue versus $1,947 for one-bedrooms, a difference of roughly $97 per month. The gap is modest enough that either configuration can work, though the two-bedroom advantage comes primarily from higher occupancy rather than rate.

Average annual revenue by property size in Willcox

Annual revenue follows the monthly pattern, with two-bedroom properties generating $24,534 per year compared to $23,370 for one-bedrooms. Given that two-bedroom homes may also carry lower per-unit acquisition costs, they could offer a slightly better return on investment in this market.

Most common amenities for Airbnb listings in Willcox

Parking dominates at 94% of listings, reflecting the car-dependent nature of rural Willcox, while kitchens (78%), backyards (64%), and self check-in (64%) round out the top amenities. The prevalence of outdoor features like patios (58%), BBQ grills (50%), and outdoor furniture (50%) signals that guests in this market value the outdoor desert experience, making these near-essential additions for competitive listings.

Understanding Willcox's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Willcox earns a 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" band—meaning the fundamentals support profitable STR operation, though not without caveats. The market's above-average supply/demand balance is its strongest factor, while revenue-to-price ratio, occupancy stability, and growth trends all register as average, pointing to steady but not exceptional returns. Investors should pair this score with local regulatory research and a realistic cash-flow model that accounts for the market's pronounced seasonality.

Short-Term Rental Regulations in Willcox

Understanding local STR regulations is essential before investing in Willcox. Here's the current regulatory landscape:

Permit Requirements

Willcox, AZ operators should verify whether the City of Willcox or Cochise County requires a short-term rental permit or business license before listing a property. Arizona's statewide preemption law limits how cities can restrict STRs, but registration or licensing requirements may still apply, so confirming with local authorities is essential.

Key Restrictions

Common restrictions that may affect STR operators in Willcox include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and any HOA or deed restrictions on the property. While Arizona law generally prevents outright bans on short-term rentals, municipalities can enforce health, safety, and zoning-related rules, so investors should review all applicable local and community-level guidelines.

Tax Obligations

Short-term rental hosts in Arizona are typically required to collect and remit Transaction Privilege Tax (TPT) and any applicable county or city lodging taxes. Many booking platforms handle tax collection automatically, but hosts should verify their obligations with the Arizona Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Willcox can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Willcox is likely to see continued modest growth in listing supply, though the current above-average supply/demand balance suggests the market can absorb new inventory without significant rate pressure. Seasonal patterns indicate revenues could climb 2–4% if occupancy stabilizes in the 38–42% range, with March remaining the strongest month and summer months continuing as the softest period. Investors should monitor whether the 29% listing growth pace moderates, as sustained expansion at that rate could eventually compress per-listing revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Willcox, AZ

What is the average Airbnb occupancy rate in Willcox?

The average Airbnb occupancy rate in Willcox is currently 39%, which is below the Arizona state average of 53%. Two-bedroom properties tend to perform better at 49% occupancy, while one-bedroom listings average 37%. Seasonality plays a significant role, with occupancy rising during the cooler months and tapering off in summer.

How much do Airbnb hosts make in Willcox?

Airbnb hosts in Willcox earn an average of $1,969 per month, which translates to roughly $23,639 per year based on trailing 12-month booking data. Two-bedroom properties slightly outperform at $2,044 per month ($24,534 annually), while one-bedroom listings average $1,947 per month ($23,370 annually). Actual earnings depend on factors like pricing strategy, property quality, and seasonal demand.

Is Willcox a good market for Airbnb investment?

Willcox scores a 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average supply/demand balance and average revenue-to-price ratios, making it a viable option for investors seeking affordable Arizona markets. However, the below-state-average occupancy rate and strong seasonality mean cash flow management is important. Investors with well-appointed properties and smart pricing strategies are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Willcox?

The average daily rate for Airbnb listings in Willcox is $229, which is significantly below the Arizona state average of $434. Interestingly, one-bedroom properties command a higher ADR of $251 compared to $178 for two-bedroom listings, likely reflecting boutique or unique property types in the smaller-unit category.

Are short-term rentals legal in Willcox?

Arizona has a statewide preemption law that generally prevents cities from banning short-term rentals outright. However, Willcox and Cochise County may still require permits, business licenses, or registration. Hosts should also be aware of potential occupancy limits, noise ordinances, and HOA restrictions. We recommend verifying current requirements with local authorities before listing a property.

When is peak season for Airbnb in Willcox?

Peak season in Willcox centers on March, when average monthly revenue reaches $2,836—the highest of any month. A secondary peak occurs in the fall and early winter, with October through December averaging between $2,106 and $2,229 per month. The slowest period runs from June through September, with September bottoming out at $1,476. This pattern aligns with the desert climate, as cooler months attract more visitors to southern Arizona.

How many Airbnbs are there in Willcox?

As of April 2026, there are 36 active Airbnb listings in Willcox. The market has seen 29% year-over-year growth in listing count, indicating rising investor and host interest. The supply is concentrated in smaller properties, with 18 one-bedroom listings and 10 two-bedroom listings making up the tracked inventory.

How is Airbnb revenue calculated in Willcox?

The annual and monthly revenue figures for Willcox are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Willcox market
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with local authorities before investing. Individual property results will vary based on location, quality, amenities, pricing strategy, and management approach.