Williams, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Williams Short-Term Rental Market Overview

Williams, AZ — the gateway to the Grand Canyon — presents an attractive short-term rental opportunity with 301 active Airbnb listings and an ROI score of 60 out of 100. The market's average annual revenue of $31,900 is driven by strong seasonal tourism, with above-average occupancy stability helping to smooth out cash flow despite overall occupancy sitting at 25% versus the 53% state average. At an average daily rate of $177 (well below Arizona's $434 state average), Williams offers an accessible entry point for investors targeting leisure-driven demand.

Key Market Statistics

According to Rabbu market data, the Williams short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Williams

Williams draws investor interest because of its proximity to the Grand Canyon, affordable property-to-revenue ratios compared to other Arizona markets, and above-average occupancy stability that helps offset seasonal softness.

Expert Market Assessment

"Williams represents a moderate-to-attractive STR opportunity anchored by seasonal tourism traffic flowing to and from the Grand Canyon. Revenue peaks in the March through August corridor — with July topping $3,305 in average monthly revenue — then softens meaningfully in January and February, when listings average around $1,750–$1,780. Investors targeting larger properties will find the strongest performance: 4- and 5-bedroom units command the highest occupancy rates (30–32%) and RevPAN ($77–$92), while studios and 1-bedrooms trail considerably. The market's above-average occupancy stability provides a degree of cash-flow reliability, though the 25% overall occupancy rate warrants conservative underwriting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Williams

Average revenue by month in Williams

Williams shows clear seasonality, with July ($3,305) and March ($3,176) marking the revenue peaks and January ($1,784) and February ($1,753) representing the softest months — a spread of roughly $1,550 between the top and bottom. This nearly 2x swing between peak and off-peak revenue underscores the importance of budgeting for leaner winter months.

Active Airbnb listings by property size in Williams

Supply is concentrated in 1-bedroom (90) and 2-bedroom (91) listings, which together account for roughly 60% of the 301 active properties. Studios (5) and 5-bedroom homes (6) are notably scarce, suggesting potential opportunity for investors willing to offer these less common configurations.

Average daily rate (ADR) by property size in Williams

ADR climbs steadily from $123 for 1-bedrooms to $290 for 5-bedroom properties, with each additional bedroom adding roughly $30–$45 per night. The jump from 3-bedrooms ($198) to 4-bedrooms ($253) is particularly steep, suggesting guests are willing to pay a meaningful premium for larger group-friendly accommodations.

Average RevPAN by property size in Williams

Five-bedroom properties lead RevPAN at $92 per available night, followed by 4-bedrooms at $77 — both dramatically outperforming studios ($13) and 1-bedrooms ($27). Interestingly, 2-bedrooms ($48) edge out 3-bedrooms ($39) on RevPAN, suggesting 2-bedroom units achieve a better balance of rate and occupancy in this market.

Average occupancy rates by property size in Williams

Occupancy is highest among 5-bedroom (32%), 4-bedroom (30%), and 2-bedroom (29%) listings, while studios lag significantly at just 8%. The relatively strong occupancy for larger properties indicates that group travelers and families visiting the Grand Canyon area are willing to book bigger homes, supporting more reliable cash flow for those property types.

Average monthly revenue by property size in Williams

Monthly revenue ranges from $806 for studios to $5,281 for 5-bedroom properties, with a clear step-up at each size increment. Four-bedroom units earning $4,660 per month represent a strong sweet spot, delivering over twice the revenue of 2-bedroom listings ($2,310) while facing less competition (35 listings versus 91).

Average annual revenue by property size in Williams

Annual revenue potential scales from $9,674 for studios to $63,379 for 5-bedroom homes, with 4-bedroom properties at $55,922 also standing out. Given average home values of $654,673, investors targeting larger properties will want to carefully evaluate acquisition costs relative to these revenue figures to confirm viable yield.

Most common amenities for Airbnb listings in Williams

Parking dominates at 98% prevalence — essentially a requirement in this car-dependent Grand Canyon gateway town — followed by self check-in (83%) and kitchens (78%). Outdoor amenities like BBQ grills (73%), outdoor furniture (66%), and patios (66%) are also widespread, reflecting guest expectations for a vacation-cabin experience, while hot tubs (11%) and pools (5%) remain differentiators that could help a listing stand out.

Understanding Williams's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Williams earns an ROI score of 60 out of 100, placing it in the 'Attractive Opportunity' band — a market with meaningful upside but not without considerations. The score reflects average revenue-to-price and market growth metrics balanced by above-average occupancy stability, which helps mitigate the risk of prolonged vacancies even during slower months. Investors should pair these data points with thorough local regulatory research and property-level underwriting to confirm that a specific deal pencils out.

Short-Term Rental Regulations in Williams

Understanding local STR regulations is essential before investing in Williams. Here's the current regulatory landscape:

Permit Requirements

Williams and Coconino County, Arizona may require short-term rental operators to obtain a business license or transaction privilege tax license before listing a property. Investors should verify current permit and registration requirements directly with the City of Williams and the Arizona Department of Revenue.

Key Restrictions

Common restrictions in Arizona STR markets include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements for guests, and potential HOA restrictions that can prohibit or limit short-term rentals entirely. Some jurisdictions also impose minimum-stay requirements or cap the total number of permitted STR properties in a given area.

Tax Obligations

Arizona requires short-term rental operators to collect and remit transaction privilege tax (TPT) and applicable county and city taxes on rental income. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Arizona Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Williams can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Williams is likely to see continued seasonal demand peaks through the summer months (July revenue averaging $3,305) with softer winters that dip closer to $1,750–$1,800. ADR growth may hover in the 1–3% range given the market's average growth trend and steady supply expansion (listing count grew 3% year over year). Investors should plan for cash flow variability between peak and off-peak months but can expect occupancy stability to remain a relative strength based on current patterns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Williams, AZ

What is the average Airbnb occupancy rate in Williams?

The average occupancy rate for Airbnb listings in Williams is currently 25%, which falls below the Arizona state average of 53%. However, occupancy stability in Williams is rated above average, meaning demand tends to be relatively consistent across the active booking periods rather than wildly volatile. Occupancy varies by property size, with 5-bedroom units achieving the highest rate at 32% and studios sitting at just 8%.

How much do Airbnb hosts make in Williams?

Based on trailing 12-month data, the average Airbnb host in Williams earns approximately $2,658 per month or $31,900 annually. Revenue scales significantly with property size — 5-bedroom listings average $5,281 per month ($63,379 annually), while 1-bedroom units average $2,020 per month ($24,251 annually). Peak earnings typically occur in July, when average monthly revenue reaches $3,305.

Is Williams a good market for Airbnb investment?

Williams earns an ROI score of 60 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a solid revenue-to-price ratio, particularly for larger properties. With average home values of $654,673 and annual revenue around $31,900 at the market level, investors targeting 4- or 5-bedroom properties may find the most compelling returns, though individual results depend on property quality, pricing strategy, and management.

What is the average daily rate (ADR) for Airbnb in Williams?

The average daily rate in Williams is $177, significantly lower than the Arizona state average of $434. ADR scales with property size: studios average $156, 1-bedrooms $123, 2-bedrooms $167, 3-bedrooms $198, 4-bedrooms $253, and 5-bedrooms command the highest rate at $290 per night.

Are short-term rentals legal in Williams?

Arizona generally permits short-term rentals under state law, though local jurisdictions like Williams may impose specific registration, licensing, or tax requirements. Investors should verify current regulations with the City of Williams and Coconino County, as well as check for any HOA restrictions that may apply to a specific property before purchasing.

When is peak season for Airbnb in Williams?

Peak season in Williams runs from approximately March through August, with July being the highest-earning month at an average of $3,305 in revenue. March also performs strongly at $3,176. The slowest months are January and February, when average revenue dips to around $1,784 and $1,753 respectively, reflecting reduced tourist traffic to the Grand Canyon region during winter.

How many Airbnbs are there in Williams?

As of April 2026, there are 301 active Airbnb listings in Williams. The supply is concentrated in 1-bedroom (90 listings) and 2-bedroom (91 listings) properties, followed by 3-bedrooms (71) and 4-bedrooms (35). Studios (5) and 5-bedroom properties (6) make up a small fraction of total inventory, which could represent a supply gap for investors considering larger or more unique configurations.

How is Airbnb revenue calculated in Williams?

The annual and monthly revenue figures shown for Williams are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Williams, AZ market
• Average daily rate, occupancy, and RevPAN trends broken down by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform guest expectation benchmarks

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making an investment decision.