Williamsburg, MI Airbnb Market Data, Statistics, and Occupancy Rates

Williamsburg Short-Term Rental Market Overview

Williamsburg, MI sits in northern Michigan's resort corridor, where lake access and seasonal tourism drive short-term rental demand. With an average daily rate of $245 — well below the $350 state average — and average annual revenue of $34,449 across 67 active listings, the market offers moderate income potential but requires careful deal sourcing given average home values near $963,232. A 62% year-over-year increase in active listings signals rising investor interest, though the current 19% occupancy rate highlights the market's pronounced seasonality.

Key Market Statistics

According to Rabbu market data, the Williamsburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Williamsburg

Investors look at Williamsburg for its northern Michigan vacation appeal, premium summer-season rates, and the chance to capture outsized returns with well-positioned lakefront or resort-adjacent properties.

Expert Market Assessment

"Williamsburg presents a competitive but highly seasonal opportunity. Revenue swings dramatically — from a low of $866 in January to $7,460 in July — meaning investors need to plan for months where income barely covers carrying costs. The 19% average occupancy rate, significantly below Michigan's 42% average, underscores that this is not a year-round cash-flow play. That said, larger properties (3- and 4-bedroom units) deliver meaningfully better returns, and the market's lake and beach access amenities point to a guest base willing to pay premium nightly rates during peak season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Williamsburg

Average revenue by month in Williamsburg

Williamsburg's revenue is heavily summer-weighted, peaking at $7,460 in July and bottoming at $866 in January — a nearly 9x spread that makes this one of the more seasonally concentrated markets in Michigan. The June–August window accounts for the lion's share of annual income, so investors should plan cash reserves to cover the slower November–April stretch.

Active Airbnb listings by property size in Williamsburg

Three-bedroom properties lead the supply with 21 listings, closely followed by 2-bedrooms (19) and 1-bedrooms (14), while 4-bedroom homes represent just 7 listings. The relatively thin supply of larger properties could signal an opportunity for investors willing to acquire or build 4+ bedroom homes in this vacation-driven market.

Average daily rate (ADR) by property size in Williamsburg

ADR scales sharply with size: 1-bedroom units average $118/night, while 4-bedroom properties command $514 — more than 4x the rate. The jump from 3 bedrooms ($259) to 4 bedrooms ($514) is especially pronounced, suggesting strong group and family demand willing to pay a significant premium for extra space.

Average RevPAN by property size in Williamsburg

RevPAN climbs steadily from $13 for 1-bedroom units to $80 for 4-bedroom homes, confirming that larger properties deliver meaningfully better revenue efficiency even after factoring in their lower occupancy rates. The 2- and 3-bedroom tiers ($41 and $58, respectively) offer a middle ground for investors seeking a balance between purchase cost and per-night yield.

Average occupancy rates by property size in Williamsburg

Two-bedroom listings achieve the highest occupancy at 26%, followed by 3-bedrooms at 23%, while 1-bedrooms (12%) and 4-bedrooms (16%) lag behind. The market-wide 19% average reflects deep seasonality, so investors in any property size should expect extended vacancy outside the summer months.

Average monthly revenue by property size in Williamsburg

Monthly revenue ranges from $1,669 for 1-bedroom units up to $4,813 for 4-bedroom homes, with 3-bedrooms earning $2,930. The 4-bedroom tier generates roughly 85% more monthly income than 2-bedroom properties ($2,603), making larger units the strongest performers for investors focused on maximizing top-line revenue.

Average annual revenue by property size in Williamsburg

Four-bedroom properties lead annual revenue at $57,761 — nearly three times the $20,039 generated by 1-bedroom listings. Three-bedroom homes earning $35,164/year represent the market's sweet spot for investors balancing acquisition cost against revenue potential, though 4-bedrooms clearly offer the highest absolute return for those who can secure appropriately priced inventory.

Most common amenities for Airbnb listings in Williamsburg

Kitchen (97%), parking (96%), and self check-in (91%) are near-universal, reflecting baseline guest expectations in this vacation market. Outdoor-oriented amenities stand out: 75% of listings offer a patio or balcony, 73% have outdoor furniture, and roughly a quarter provide lake access (28%), beach access (25%), or waterfront setting (22%) — indicating that properties with direct water access hold a meaningful competitive edge.

Understanding Williamsburg's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Williamsburg's ROI Score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning the market shows real potential but demands more selective deal sourcing. Revenue-to-price ratio and occupancy stability both rate as average, while supply/demand balance scores below average — consistent with the 62% surge in new listings. Pairing this data with thorough local regulatory research and careful property selection (particularly larger homes with lake or waterfront access) will be key to unlocking above-average returns.

Short-Term Rental Regulations in Williamsburg

Understanding local STR regulations is essential before investing in Williamsburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Williamsburg, Michigan may need to register or obtain a permit through the local township or Whitewater Township authorities. Investors should verify current permit requirements directly with Grand Traverse County and the State of Michigan before listing a property.

Key Restrictions

Common STR restrictions in northern Michigan communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise ordinances, and parking regulations. Some properties may also be subject to HOA covenants or deed restrictions that limit or prohibit short-term rentals, so reviewing these before purchase is essential.

Tax Obligations

Michigan imposes a 6% state use tax on short-term rentals, and certain local jurisdictions may levy additional accommodations or tourism-related taxes. Major platforms like Airbnb typically collect and remit state taxes on behalf of hosts, but operators should confirm local obligations and filing requirements with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Williamsburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Williamsburg's STR market is likely to follow its established seasonal cadence, with the bulk of revenue concentrated between June and September. Occupancy could face slight downward pressure as listing growth (62% YoY) outpaces demand, particularly during shoulder and winter months. ADR may hold steady or rise modestly — perhaps 1–3% — if hosts continue to differentiate with lakefront access and premium amenities. Investors entering now should plan conservatively around off-season cash flow and budget for several lean months each year."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Williamsburg, MI

What is the average Airbnb occupancy rate in Williamsburg?

The average occupancy rate for Airbnb listings in Williamsburg is currently 19%, which is notably lower than the Michigan state average of 42%. This reflects the market's strong seasonality — summer months see significantly higher bookings while the winter and early spring months are considerably quieter. Property size matters too: 2-bedroom units lead at 26% occupancy, while 1-bedroom listings average just 12%.

How much do Airbnb hosts make in Williamsburg?

Based on trailing 12-month data, the average Airbnb host in Williamsburg earns approximately $2,870 per month, or about $34,449 annually. However, earnings vary significantly by property size — 4-bedroom homes generate roughly $4,813/month ($57,761/year), while 1-bedroom units average $1,669/month ($20,039/year). Seasonality also plays a major role, with July revenue averaging $7,460 compared to just $866 in January.

Is Williamsburg a good market for Airbnb investment?

Williamsburg earns a Rabbu ROI Score of 52 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from strong summer tourism and premium nightly rates, but high average home values (~$963,232), low year-round occupancy (19%), and a 62% increase in listing supply mean investors need to be selective. Larger properties with lakefront or beach access tend to perform best, and those who can weather lean winter months are best positioned to benefit from the lucrative summer season.

What is the average daily rate (ADR) for Airbnb in Williamsburg?

The average daily rate in Williamsburg is $245, which is below the Michigan state average of $350. Rates scale significantly with property size: 1-bedroom units average $118/night, 2-bedrooms average $163, 3-bedrooms come in at $259, and 4-bedroom properties command $514 per night. Investors targeting higher nightly rates may find the most opportunity in larger, amenity-rich homes.

Are short-term rentals legal in Williamsburg?

Short-term rentals are generally permitted in the Williamsburg, Michigan area, though operators may need to comply with local permitting or registration requirements from the township or Grand Traverse County. State-level tax obligations also apply. Regulations can change, so prospective investors should confirm current rules with local authorities and review any HOA restrictions before purchasing a property.

When is peak season for Airbnb in Williamsburg?

Peak season in Williamsburg runs from June through August, with July being the clear standout at $7,460 in average revenue — roughly 8.6 times the January figure of $866. September and October serve as strong shoulder months ($3,653 and $3,026, respectively), while the November-through-April period is comparatively quiet. Planning your pricing strategy and property maintenance around this cycle is essential for maximizing returns.

How many Airbnbs are there in Williamsburg?

As of late April 2026, there are 67 active Airbnb listings in Williamsburg. The market has seen significant growth, with a 62% year-over-year increase in listings. The supply is distributed across 14 one-bedroom, 19 two-bedroom, 21 three-bedroom, and 7 four-bedroom properties, with 3-bedroom units being the most common.

How is Airbnb revenue calculated in Williamsburg?

The annual and monthly revenue figures shown for Williamsburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month draws on its own historical data. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Williamsburg, MI market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local short-term rental regulations may change; investors should verify current rules with municipal and county authorities before purchasing.