Williamstown, KY Airbnb Market Data, Statistics, and Occupancy Rates

Williamstown Short-Term Rental Market Overview

Williamstown, KY presents an intriguing short-term rental opportunity driven by favorable revenue-to-price ratios and steady occupancy patterns. With an average annual revenue of $32,531 against average home values of $406,306, investors can expect a reasonable yield in a market that's still growing — active listings jumped 77% year-over-year. The market's 119 active listings and pronounced summer seasonality suggest demand is concentrated but genuine, likely tied to regional attractions and outdoor recreation.

Key Market Statistics

According to Rabbu market data, the Williamstown short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Williamstown

Williamstown appeals to investors because of its above-average revenue-to-price ratio, stable occupancy, and growing demand — all at property price points below many competing Kentucky markets.

Expert Market Assessment

"Williamstown earns an ROI score of 72 out of 100, placing it in the "Attractive Opportunity" tier thanks to above-average marks in revenue-to-price ratio, occupancy stability, and market growth. Seasonality is pronounced — July tops out at $4,192 in average monthly revenue while January dips to just $803 — so investors should plan for lean winter months when budgeting cash flow. The supply/demand balance is the one area flagged below average, reflecting the rapid 77% surge in new listings that could pressure occupancy if growth continues unchecked. Still, for investors targeting larger properties (4+ bedrooms) where competition is thinner and revenue potential is highest, the market fundamentals remain compelling."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Williamstown

Average revenue by month in Williamstown

Revenue swings dramatically in Williamstown — July leads at $4,192 while January bottoms out at just $803, a more than 5x spread that signals heavy seasonal dependence. The strongest earning window runs from April through October, with a secondary bump in October ($3,438) likely tied to fall tourism.

Active Airbnb listings by property size in Williamstown

Two-bedroom units dominate supply with 39 listings, followed closely by 3-bedrooms at 30, creating the most competitive segments. The 5-bedroom category has just 5 listings, representing a potential gap for investors seeking less competition and higher revenue potential.

Average daily rate (ADR) by property size in Williamstown

ADR climbs steeply with size — from $119 for 1-bedroom units to $466 for 6+ bedrooms, nearly a 4x premium. The sharpest jump occurs between 3-bedroom ($149) and 4-bedroom ($245) properties, suggesting the group-accommodation tier commands disproportionately higher nightly rates.

Average RevPAN by property size in Williamstown

Six-plus bedroom properties deliver the strongest RevPAN at $114, far outpacing every other category and reflecting their combination of high ADR and solid 25% occupancy. At the smaller end, 1-bedrooms ($34) outperform 2-bedrooms ($22) on a RevPAN basis despite lower nightly rates, thanks to their market-leading 29% occupancy.

Average occupancy rates by property size in Williamstown

One-bedroom listings achieve the highest occupancy at 29%, while 5-bedroom properties sit lowest at 15%. The relatively narrow spread across mid-sized properties (17–20%) suggests consistent but moderate demand, with smaller units and 6+ bedroom homes benefiting from distinct traveler segments.

Average monthly revenue by property size in Williamstown

Monthly revenue scales sharply with property size — 6+ bedroom listings average $10,905 per month, more than six times the $1,606 that 1-bedroom units bring in. Even moving from 3-bedrooms ($2,674) to 4-bedrooms ($4,151) yields a 55% revenue jump, making upsizing a high-impact lever in this market.

Average annual revenue by property size in Williamstown

Annual revenue ranges from $19,274 for 1-bedroom properties to $130,869 for 6+ bedroom homes, underscoring the outsized return potential of larger configurations. Four-bedroom units at $49,815 per year offer a strong middle-ground option for investors who want meaningful revenue without the operational complexity of the largest properties.

Most common amenities for Airbnb listings in Williamstown

Kitchens (99%), parking (98%), and self check-in (95%) are near-universal expectations in Williamstown, while outdoor features like backyards (76%), BBQ grills (70%), and outdoor furniture (66%) reflect the recreation-oriented nature of the market. Lake access (9%) and hot tubs (7%) remain relatively rare, potentially offering differentiation opportunities for investors willing to invest in standout amenities.

Understanding Williamstown's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Williamstown's ROI score of 72 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and stable occupancy — two factors that together account for 70% of the score's weighting. Market growth trend also rates above average, reflecting the 77% surge in listings, though the supply/demand balance is the one flag at below average, meaning new entrants should choose their property type strategically. Pairing these data points with thorough local regulatory research will help investors build a realistic financial model for this market.

Short-Term Rental Regulations in Williamstown

Understanding local STR regulations is essential before investing in Williamstown. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Williamstown, Kentucky may need to obtain local permits or register their property with the city or Grant County. Investors should verify current requirements directly with local government offices before listing, as regulations in smaller Kentucky markets can evolve quickly.

Key Restrictions

Common STR restrictions in Kentucky communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional rules, and some jurisdictions cap the number of active permits, so it's worth confirming whether any such caps apply in Williamstown.

Tax Obligations

Short-term rental hosts in Kentucky are generally subject to state sales tax and local transient room taxes on bookings. Platforms like Airbnb often collect and remit certain taxes automatically, but operators should confirm all obligations with a tax professional familiar with Kentucky requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Williamstown can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Williamstown's STR market is expected to continue expanding as new supply enters to meet rising visitor interest. Revenue seasonality should remain strong from April through October, with peak months potentially pushing ADR up 2–5% as operators refine pricing strategies. Occupancy may stabilize around 18–22% market-wide, though top-performing larger properties could significantly outpace that average. Investors should monitor the rapid supply growth (77% YoY) for signs of saturation, particularly in the crowded 2- and 3-bedroom segments."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Williamstown, KY

What is the average Airbnb occupancy rate in Williamstown?

The average occupancy rate for Airbnb listings in Williamstown is currently 20%, which falls below the Kentucky state average of 28%. Occupancy varies significantly by property size — 1-bedroom units lead at 29%, while 5-bedroom properties average just 15%. Seasonal demand concentration from spring through fall is a key factor, so investors should expect lower occupancy during winter months.

How much do Airbnb hosts make in Williamstown?

On average, Airbnb hosts in Williamstown earn approximately $2,710 per month or $32,531 annually based on trailing 12-month booking data. Revenue varies widely by property size: 1-bedroom units average about $1,606/month, while 6+ bedroom properties can generate around $10,905/month. Peak summer months like July can yield over $4,100, whereas January and February average around $800.

Is Williamstown a good market for Airbnb investment?

Williamstown scores a 72 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average revenue-to-price ratios and stable occupancy, making it appealing for investors seeking yield. However, the 77% year-over-year growth in listings means supply is expanding quickly, so selecting the right property size and amenity mix is important. Larger properties (4+ bedrooms) tend to generate significantly higher revenue, which may help offset the competitive landscape.

What is the average daily rate (ADR) for Airbnb in Williamstown?

The average daily rate in Williamstown is $195, notably lower than the $333 Kentucky state average. ADR scales substantially with property size — 1-bedroom listings average $119 per night, while 6+ bedroom properties command $466 per night. This steep premium for larger homes suggests that group-oriented accommodations capture the strongest nightly pricing power in this market.

Are short-term rentals legal in Williamstown?

Short-term rentals can be operated in Williamstown, KY, though hosts may need to comply with local permitting, zoning, and tax requirements. Regulations can vary and change over time, so prospective investors should check with the City of Williamstown and Grant County officials for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Williamstown?

Peak season in Williamstown runs from approximately June through October. July is the highest-earning month with average revenue reaching $4,192, followed by June at $3,847 and October at $3,438. The off-season drops sharply — January and February each average around $800. This pronounced seasonality means investors should budget for several low-revenue months each winter.

How many Airbnbs are there in Williamstown?

As of April 2026, there are 119 active Airbnb listings in Williamstown. The market has seen significant growth, with a 77% year-over-year increase in listings. Two-bedroom properties make up the largest segment with 39 listings, followed by 3-bedrooms (30) and 4-bedrooms (18). The 5-bedroom and 6+ bedroom categories have relatively few listings at 5 and 13 respectively.

How is Airbnb revenue calculated in Williamstown?

The annual and monthly revenue figures shown for Williamstown are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Williamstown, KY market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change — always verify with local authorities before investing.