Williamstown, MA Airbnb Market Data, Statistics, and Occupancy Rates

Williamstown Short-Term Rental Market Overview

Williamstown, MA presents an attractive short-term rental opportunity anchored by its reputation as a cultural and outdoor destination in the northern Berkshires. With an average annual revenue of $47,379 across just 49 active listings, the market is compact yet meaningful — especially for investors targeting seasonal demand driven by summer tourism and fall foliage. An ADR of $369 sits well below the Massachusetts state average of $582, but the small-town, experience-driven nature of the market supports solid nightly rates for larger properties. The 132% year-over-year growth in active listings signals rising investor interest, making timing and property selection particularly important.

Key Market Statistics

According to Rabbu market data, the Williamstown short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Williamstown

Investors consider Williamstown for its blend of cultural tourism, college-town demand, and Berkshires outdoor appeal, all within a compact market with limited supply.

Expert Market Assessment

"Williamstown's STR market earns an ROI score of 57 out of 100, placing it in the "Attractive Opportunity" tier with average marks across revenue-to-price ratio, occupancy stability, market growth, and supply/demand balance. Seasonality is the defining characteristic here: monthly revenue swings from a low of $1,990 in March to a high of $7,991 in August, a nearly 4x spread that investors must plan around carefully. The market rewards operators who can capture peak-season bookings aggressively while managing costs during quieter winter and spring months. With average home values at $823,811, the revenue-to-price calculus favors investors who can acquire below the market average or target higher-performing property sizes like 4-bedroom homes."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Williamstown

Average revenue by month in Williamstown

Williamstown's revenue cycle is heavily seasonal, peaking in August at $7,991 and bottoming out in March at $1,990 — a nearly 4x swing that underscores the importance of maximizing summer and fall bookings. A secondary uptick in October ($4,544) reflects fall foliage demand, while winter months hover in the $2,300–$3,700 range.

Active Airbnb listings by property size in Williamstown

Supply is fairly balanced across smaller sizes, with 3-bedroom units leading at 16 listings, while 1- and 2-bedroom properties each account for 11. Four-bedroom homes are the scarcest at just 6 listings, which could represent a supply gap given their outsized revenue potential.

Average daily rate (ADR) by property size in Williamstown

ADR scales steeply with size in Williamstown: 1-bedroom listings average $187 per night, while 4-bedroom properties command $714 — nearly four times as much. The jump from 3-bedroom ($323) to 4-bedroom is especially pronounced, suggesting a significant premium for group-sized accommodations.

Average RevPAN by property size in Williamstown

Two-bedroom and 4-bedroom units deliver the strongest RevPAN at $122 and $138 respectively, reflecting their balance of rate and occupancy. Three-bedroom listings, despite a solid ADR, lag at $71 RevPAN due to lower occupancy, making them the least efficient size on a per-night basis.

Average occupancy rates by property size in Williamstown

Smaller units stay busiest: 2-bedroom properties lead with 46% occupancy and 1-bedrooms follow at 39%, both well above the market average of 31%. Larger 3- and 4-bedroom homes fill at only 22% and 19% respectively, indicating they rely on fewer, higher-value bookings to generate their revenue.

Average monthly revenue by property size in Williamstown

Monthly revenue rises consistently with property size, from $2,531 for 1-bedroom listings to $5,876 for 4-bedroom homes. The gap between 2-bedroom ($3,300) and 3-bedroom ($4,265) properties is modest, while the leap to 4-bedroom units represents a roughly 38% premium over 3-bedrooms.

Average annual revenue by property size in Williamstown

Four-bedroom properties offer the highest annual revenue potential at $70,517, more than double the $30,380 earned by 1-bedroom listings. For investors weighing acquisition cost against income, 2-bedroom units at $39,600 annually may offer an appealing middle ground, particularly given their market-leading 46% occupancy rate.

Most common amenities for Airbnb listings in Williamstown

Parking dominates at 98% prevalence, reflecting the rural, car-dependent nature of Williamstown, while kitchen access (92%) and laundry (78%) are also near-universal expectations. Outdoor amenities like backyards (76%), patios (63%), and BBQ grills (51%) signal that guests prioritize the Berkshires outdoor lifestyle, making these features important differentiators for new listings.

Understanding Williamstown's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Williamstown's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor dramatically outperforms or underperforms, which suggests a stable but not exceptional investment profile — returns here depend heavily on property selection, seasonal pricing optimization, and keeping operating costs lean during slower months. Investors should pair this score with local regulatory research and a realistic month-by-month cash flow model before committing capital.

Short-Term Rental Regulations in Williamstown

Understanding local STR regulations is essential before investing in Williamstown. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Williamstown, Massachusetts may need to register with both the town and the Commonwealth of Massachusetts, which requires STR operators to obtain a registration number through the state's registry. Investors should verify current permit and registration requirements directly with Williamstown's town offices and the Massachusetts Department of Revenue before listing a property.

Key Restrictions

Common restrictions in Massachusetts STR markets include occupancy limits, minimum safety standards such as smoke and carbon monoxide detector requirements, and potential caps on the number of days a property can be rented short-term. HOA rules, noise ordinances, and parking requirements may also apply, particularly in smaller residential communities like Williamstown where neighborhood character is a priority.

Tax Obligations

Massachusetts imposes a state excise tax on short-term rentals, and municipalities may levy an additional local room occupancy tax on top of the state rate. Platforms like Airbnb often collect and remit these taxes automatically, but hosts should confirm their obligations with the Massachusetts Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Williamstown can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Williamstown's STR market is likely to continue benefiting from seasonal tourism peaks in summer and early fall, with July and August remaining the strongest revenue months. The rapid 132% year-over-year listing growth suggests increasing competition, which could put modest downward pressure on occupancy unless demand keeps pace. Investors should anticipate occupancy rates in the 28–34% range market-wide, with ADRs potentially holding steady or increasing 1–3% as hosts refine pricing strategies for peak weekends. Properties that differentiate through size, amenities, or proximity to attractions like the Clark Art Institute and Williams College may outperform the broader market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Williamstown, MA

What is the average Airbnb occupancy rate in Williamstown?

The average Airbnb occupancy rate in Williamstown is currently 31%, which is below the Massachusetts state average of 44%. Occupancy varies significantly by property size — 2-bedroom units lead at 46%, while 4-bedroom properties sit at 19%. The lower overall rate reflects the market's strong seasonality, with demand concentrated in summer and fall months.

How much do Airbnb hosts make in Williamstown?

Airbnb hosts in Williamstown earn an average of $3,948 per month and approximately $47,379 per year based on trailing 12-month booking data. Revenue varies considerably by property size: 1-bedroom listings average about $30,380 annually, while 4-bedroom properties can bring in roughly $70,517. Peak months like July and August can generate $7,500–$8,000, while slower months like March may yield closer to $2,000.

Is Williamstown a good market for Airbnb investment?

Williamstown scores a 57 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from steady cultural and outdoor tourism driven by Williams College, the Clark Art Institute, and the surrounding Berkshires landscape. However, pronounced seasonality and average home values of $823,811 mean investors should carefully model cash flow across all 12 months and consider targeting property sizes that maximize RevPAN, such as 2-bedroom or 4-bedroom configurations.

What is the average daily rate (ADR) for Airbnb in Williamstown?

The average daily rate for Airbnb listings in Williamstown is $369, which is below the Massachusetts state average of $582. ADR scales notably with property size: 1-bedroom listings average $187, 2-bedrooms average $263, 3-bedrooms average $323, and 4-bedroom properties command a premium at $714 per night.

Are short-term rentals legal in Williamstown?

Short-term rentals are generally permitted in Massachusetts, though operators are typically required to register with the state and comply with local regulations. Williamstown may have additional town-level requirements, so prospective hosts should check with both the Williamstown town offices and the Massachusetts Department of Revenue for the most current rules and tax obligations before listing a property.

When is peak season for Airbnb in Williamstown?

Peak season in Williamstown runs from July through October, with August generating the highest average monthly revenue at $7,991 and July close behind at $7,542. October's fall foliage season also performs well at $4,544 per month. The slowest months are March and April, each averaging around $1,990 in revenue.

How many Airbnbs are there in Williamstown?

As of April 2026, there are 49 active Airbnb listings in Williamstown. The supply is relatively evenly distributed, with 16 three-bedroom properties, 11 one-bedroom units, 11 two-bedroom units, and 6 four-bedroom listings. Notably, active listings have grown 132% year-over-year, indicating rapidly increasing investor and host interest.

How is Airbnb revenue calculated in Williamstown?

The annual and monthly revenue figures shown for Williamstown are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Williamstown market
• Occupancy rates, average daily rates, and seasonal revenue trends based on trailing 12-month booking data
• Revenue per available night (RevPAN) and annual revenue breakdowns by property size
• Popular amenity prevalence across active listings to guide property setup decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment return context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions, which may shift due to regulatory changes, economic factors, or seasonal demand variation. Local regulations and tax obligations should be independently verified before acquiring or operating a short-term rental property.