Willis, TX Airbnb Market Data, Statistics, and Occupancy Rates

Willis Short-Term Rental Market Overview

Willis, TX is a small lakeside market north of Houston with 124 active Airbnb listings and an average annual revenue of $19,133 per property. Occupancy sits at just 25% — well below the 33% Texas state average — and the average daily rate of $221 also trails the state's $276 benchmark. While 4-bedroom properties show meaningfully stronger returns, the overall market carries a limited ROI score of 27 out of 100, suggesting investors will need to be highly selective and conduct thorough property-level analysis to find viable opportunities here.

Key Market Statistics

According to Rabbu market data, the Willis short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Willis

Willis appeals to investors seeking lake-access properties near the Houston metro, though below-average occupancy and revenue-to-price ratios mean only well-positioned properties are likely to perform.

Expert Market Assessment

"Willis presents limited investment potential overall, earning a 27 out of 100 on Rabbu's ROI Score. The combination of below-average occupancy (25%), a modest $56 RevPAN, and rapid supply growth creates headwinds for most property types. That said, the market isn't uniformly weak — 4-bedroom listings stand out with 35% occupancy and $76,097 in average annual revenue, suggesting that larger, well-appointed lakefront homes can still perform. Seasonality is pronounced, with revenue roughly doubling from January's $967 low to July's $2,164 peak, so investors should plan cash reserves to weather the quieter winter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Willis

Average revenue by month in Willis

Revenue in Willis follows a clear summer-driven pattern, peaking in July at $2,164 and bottoming out in January at just $967 — a spread of more than 2x. The June–August corridor consistently delivers $1,900+ months, while winter and early spring represent the softest stretch for hosts.

Active Airbnb listings by property size in Willis

Two-bedroom listings lead supply with 40 active properties, followed by 1-bedrooms (32) and 3-bedrooms (30), while studios and 4-bedrooms each account for just 8 listings. The relatively thin supply of 4-bedroom properties is notable given their outsized revenue performance, which could signal an opportunity for investors willing to target that segment.

Average daily rate (ADR) by property size in Willis

ADR scales dramatically with property size in Willis: 4-bedroom homes command $420 per night — nearly three times the $142 rate for 2-bedrooms and almost double the $240 rate for 3-bedrooms. Interestingly, studios ($187) price above 1-bedrooms ($148) and 2-bedrooms, likely reflecting unique or waterfront-positioned units.

Average RevPAN by property size in Willis

Four-bedroom properties deliver the strongest RevPAN at $147 per available night, far outpacing 3-bedrooms ($68) and smaller units that cluster between $32 and $50. This gap highlights how larger homes not only command higher nightly rates but also convert more available nights into revenue, making them the clear efficiency leaders in Willis.

Average occupancy rates by property size in Willis

Occupancy rates in Willis are modest across the board but improve with property size, ranging from 22% for 1-bedrooms up to 35% for 4-bedroom homes. The relative consistency of the 22–29% band for smaller units suggests that demand for larger group-friendly accommodations is the primary differentiator in this lake market.

Average monthly revenue by property size in Willis

Four-bedroom properties dominate monthly revenue at $6,341 — more than 2.7x the next-highest segment (3-bedrooms at $2,306) and roughly five times what 1- and 2-bedroom units generate. Studios perform slightly better than 1- and 2-bedrooms at $1,865 per month, but the revenue gap to larger properties is substantial.

Average annual revenue by property size in Willis

Annual revenue tells a stark story: 4-bedroom properties average $76,097, while 3-bedrooms earn $27,674 and smaller units range from $14,744 to $22,384. For investors evaluating return potential, the 4-bedroom segment stands in a different tier entirely, though the higher acquisition cost of larger lake-area homes should be factored into the analysis.

Most common amenities for Airbnb listings in Willis

Parking (99%) and kitchens (96%) are near-universal, while self check-in (86%) and outdoor living amenities like patios (77%), BBQ grills (69%), and backyards (64%) reflect the leisure-oriented nature of this market. Lake access appears in 61% of listings, signaling it's a key competitive differentiator — and the 58% prevalence of pools suggests guests expect resort-style outdoor experiences.

Understanding Willis's ROI Score: 27/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Willis earns an ROI score of 27 out of 100, placing it in the 'Limited investment potential' band. The score is weighed down by below-average marks across revenue-to-price ratio, occupancy stability, and supply/demand balance — only the market growth trend registers as average. Investors interested in Willis should pair this data with local regulatory research and focus diligence on specific property types, particularly larger homes, where the numbers tell a more competitive story.

Short-Term Rental Regulations in Willis

Understanding local STR regulations is essential before investing in Willis. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Willis, TX may be required to obtain local permits or register their property with the city or county. Investors should verify current STR permit requirements directly with Willis and Montgomery County authorities before listing a property.

Key Restrictions

Common restrictions in Texas communities like Willis can include occupancy limits, noise ordinances, parking requirements, and HOA rules that may restrict or prohibit short-term rentals in certain neighborhoods. Some jurisdictions also impose minimum stay requirements or caps on the number of permitted STR properties, so checking local and HOA-level rules is critical.

Tax Obligations

Short-term rental hosts in Texas are typically subject to state hotel occupancy tax as well as any applicable local lodging or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with local and state agencies.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Willis can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Willis is likely to see continued seasonal demand concentrated in the summer months, with July historically delivering the strongest revenue at around $2,164 per listing. The 120% year-over-year growth in active listings signals a rapidly expanding supply that could put further downward pressure on occupancy unless traveler demand keeps pace. Investors should expect occupancy to remain in the 23–27% range market-wide, with ADR holding relatively steady or rising modestly by 1–3% given the area's lake-oriented appeal. Careful attention to the supply-demand balance will be essential, as the market may take time to absorb recent listing growth."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Willis, TX

What is the average Airbnb occupancy rate in Willis?

The average Airbnb occupancy rate in Willis is currently 25%, which falls below the Texas state average of 33%. Occupancy varies by property size, ranging from 22% for 1-bedroom units up to 35% for 4-bedroom properties. Larger homes tend to stay booked more consistently, likely due to group and family travel tied to the lake area.

How much do Airbnb hosts make in Willis?

On average, Airbnb hosts in Willis earn approximately $1,594 per month or $19,133 per year based on trailing 12-month booking data. However, earnings vary significantly by property size — 1-bedroom listings average around $14,744 annually, while 4-bedroom properties bring in approximately $76,097 per year. Property quality, pricing strategy, and amenities like lake access and pools all influence individual results.

Is Willis a good market for Airbnb investment?

Willis currently scores 27 out of 100 on Rabbu's ROI Score, indicating limited investment potential at the market level. Below-average occupancy, a thin revenue-to-price ratio, and rapid supply growth are the primary concerns. That said, investors targeting larger properties — particularly 4-bedroom homes with lake access — may find pockets of stronger performance. Deep property-level due diligence is essential in this market.

What is the average daily rate (ADR) for Airbnb in Willis?

The average daily rate for Airbnb listings in Willis is $221, compared to a Texas state average of $276. ADR varies considerably by size: 1-bedroom units average $148, 2-bedrooms come in at $142, 3-bedrooms at $240, and 4-bedroom properties command $420 per night. Larger properties capture a significant premium, reflecting the family and group travel demand in this lakeside market.

Are short-term rentals legal in Willis?

Short-term rentals are generally permitted in Texas, but specific regulations can vary by municipality and neighborhood. In Willis, operators may need to obtain permits or register their rental, and HOA rules could further restrict STR activity in certain communities. We recommend confirming all local requirements with the City of Willis and any applicable homeowners association before purchasing or listing a property.

When is peak season for Airbnb in Willis?

Peak season in Willis runs from June through August, with July delivering the highest average monthly revenue at approximately $2,164. Spring months like March through May also perform reasonably well, averaging $1,625–$1,678. January is the slowest month at around $967 in average revenue, so hosts should plan for a meaningful seasonal dip during winter.

How many Airbnbs are there in Willis?

As of April 2026, there are 124 active Airbnb listings in Willis. The supply is concentrated in 1- to 3-bedroom properties, which account for the majority of listings. Notably, the market has seen 120% year-over-year growth in active listings, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Willis?

The annual and monthly revenue figures for Willis are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Willis, TX market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the reporting period. Local regulations and HOA restrictions vary and should be independently verified before making any investment decision.