Williston, FL Airbnb Market Data, Statistics, and Occupancy Rates

Williston Short-Term Rental Market Overview

Williston, FL is a small, rural market in north-central Florida with just 34 active Airbnb listings and an average annual revenue of $18,036 per property. With an ADR of $157—well below the $498 state average—and occupancy sitting at 35% compared to 54% statewide, the market offers affordability but demands careful deal selection. Notably, the listing count surged 181% year over year, signaling growing investor interest that could intensify competition for a limited guest base.

Key Market Statistics

According to Rabbu market data, the Williston short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Williston

Williston appeals to investors seeking affordable Florida property with low competition counts, though modest occupancy and revenue require disciplined underwriting.

Expert Market Assessment

"Williston presents a competitive but challenging opportunity for STR investors. The market's 35% occupancy rate and $55 RevPAN lag well behind Florida averages, and three of the four ROI calculation factors score below average. However, the rapid growth in listings points to emerging demand, and 3-bedroom properties deliver a RevPAN of $110—double the market average—suggesting that properly sized and equipped properties can meaningfully outperform. Seasonality is pronounced, with March standing out at $2,666 in average revenue while the September–October trough dips below $1,050, so investors need cash reserves to weather quieter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Williston

Average revenue by month in Williston

Williston shows pronounced seasonality, with March peaking at $2,666 in average revenue—more than 2.5 times the October low of $1,037. A secondary bump occurs in July at $1,891, suggesting modest summer demand, but investors should budget for sustained softness from August through December.

Active Airbnb listings by property size in Williston

One-bedroom listings dominate the market with 15 of 34 active properties (44%), followed by 10 two-bedroom and 7 three-bedroom units. The relatively thin supply of 3-bedroom homes could represent an opportunity, given their significantly stronger revenue and occupancy metrics.

Average daily rate (ADR) by property size in Williston

ADR climbs sharply with size: 1-bedrooms average $119, 2-bedrooms $135, and 3-bedrooms command $223—nearly double the smallest category. The jump from 2 to 3 bedrooms is especially steep, suggesting strong guest willingness to pay a premium for extra space in this market.

Average RevPAN by property size in Williston

Three-bedroom properties deliver the highest RevPAN at $110, more than triple the $31 earned by 1-bedroom listings and roughly double the $56 for 2-bedrooms. This gap reflects both higher nightly rates and meaningfully better occupancy for larger units, making them the clear revenue-efficiency leaders.

Average occupancy rates by property size in Williston

Occupancy scales directly with bedroom count: 1-bedrooms fill just 26% of available nights, 2-bedrooms reach 42%, and 3-bedrooms lead at 50%. The 24-percentage-point gap between smallest and largest units underscores that cash-flow consistency in Williston heavily favors bigger properties.

Average monthly revenue by property size in Williston

Three-bedroom listings earn an average of $2,490 per month, outpacing 2-bedrooms at $1,409 and 1-bedrooms at $992 by a wide margin. The revenue curve steepens significantly at the 3-bedroom tier, reinforcing that larger properties in Williston pull disproportionately more income.

Average annual revenue by property size in Williston

Annual revenue nearly triples from 1-bedroom units ($11,914) to 3-bedroom properties ($29,880), with 2-bedrooms landing at $16,915. For investors weighing acquisition costs against income potential, 3-bedroom configurations offer the strongest return trajectory in Williston's current market.

Most common amenities for Airbnb listings in Williston

Parking leads amenity prevalence at 91%, followed by kitchen and self check-in at 74% each—reflecting guest expectations for convenience and self-sufficiency typical of rural Florida stays. Outdoor amenities like patios (71%), outdoor furniture (62%), and backyards (56%) are also widespread, while pools (6%) and hot tubs (3%) remain rare and could serve as differentiators.

Understanding Williston's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Williston's ROI score of 46 out of 100 places it in the 'Competitive Opportunity' band, indicating that while investor interest exists, the fundamentals require careful scrutiny. Revenue-to-price ratio, occupancy stability, and market growth trend all scored below average, with only the supply/demand balance rated at an average level—reflecting the still-small listing pool relative to demand. Investors should pair this data with thorough local regulatory research and focus on higher-performing property types like 3-bedroom homes to improve their return outlook.

Short-Term Rental Regulations in Williston

Understanding local STR regulations is essential before investing in Williston. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Williston, FL may be required to obtain a business tax receipt from Levy County and register with the Florida Department of Business and Professional Regulation (DBPR) for a vacation rental license. Investors should verify current permit requirements directly with Williston's city administration and state authorities before listing a property.

Key Restrictions

Common restrictions in Florida STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA or deed restrictions may also apply to specific properties, so reviewing community covenants is essential before committing to a purchase.

Tax Obligations

Florida imposes a state sales tax and a county-level tourist development tax on short-term rentals, which hosts are required to collect and remit. Platforms like Airbnb often handle state sales tax collection automatically, but investors should confirm county-level obligations with the Levy County Tax Collector.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Williston can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Williston's short-term rental landscape is likely to see continued supply growth given the 181% year-over-year increase in active listings, which may put downward pressure on occupancy and rates unless demand keeps pace. Seasonal patterns suggest revenue will concentrate in the February–April window, with monthly earnings potentially ranging from roughly $1,000 to $2,700 depending on the time of year. Investors should anticipate occupancy remaining in the 33–38% range market-wide and plan for meaningful off-season softness from August through November. Targeting larger 3-bedroom properties, which currently command the strongest RevPAN, could help offset some of the market's below-average performance metrics."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Williston, FL

What is the average Airbnb occupancy rate in Williston?

The average Airbnb occupancy rate in Williston is currently 35%, which trails the Florida state average of 54%. Occupancy varies significantly by property size: 1-bedroom listings average 26%, 2-bedrooms hit 42%, and 3-bedroom properties lead at 50%. Investors targeting larger properties will generally see more consistent bookings.

How much do Airbnb hosts make in Williston?

Airbnb hosts in Williston earn an average of $1,503 per month and approximately $18,036 per year based on trailing 12-month performance data. Earnings vary considerably by property size—1-bedroom listings average about $11,914 annually, 2-bedrooms bring in around $16,915, and 3-bedroom properties lead at roughly $29,880 per year.

Is Williston a good market for Airbnb investment?

Williston carries an ROI score of 46 out of 100, categorized as a 'Competitive Opportunity.' The market's revenue-to-price ratio, occupancy stability, and growth trend all sit below average, meaning investors need to be selective with deal sourcing. That said, 3-bedroom properties show strong relative performance, and the small supply of just 34 listings leaves room for well-managed properties to capture outsized share. Pairing market data with on-the-ground regulatory and demand research is highly recommended.

What is the average daily rate (ADR) for Airbnb in Williston?

The average daily rate for Airbnb listings in Williston is $157, substantially below the Florida state average of $498. ADR scales with property size: 1-bedroom units average $119, 2-bedrooms come in at $135, and 3-bedroom properties command $223 per night.

Are short-term rentals legal in Williston?

Short-term rentals are generally permitted in Florida, but operators in Williston should verify local requirements including any city or Levy County permits, business tax receipts, and state-level vacation rental licensing through the Florida DBPR. Zoning rules, HOA restrictions, and neighborhood covenants may also affect eligibility, so consulting local authorities and reviewing property-specific restrictions is an important step before investing.

When is peak season for Airbnb in Williston?

Peak season in Williston centers on late winter and early spring, with March delivering the highest average monthly revenue at $2,666. February ($1,748) and July ($1,891) also perform above the annual average. The slowest months are September and October, when revenue drops to around $1,037–$1,039, representing roughly a 60% decline from the March peak.

How many Airbnbs are there in Williston?

As of April 2026, there are 34 active Airbnb listings in Williston. The supply has grown dramatically, with a 181% year-over-year increase in active listings. The market is dominated by 1-bedroom properties (15 listings), followed by 2-bedrooms (10) and 3-bedrooms (7).

How is Airbnb revenue calculated in Williston?

The annual and monthly revenue figures for Williston are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remaining data into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower months like Williston's strong March and softer September. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Williston and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.