Williston, VT Airbnb Market Data, Statistics, and Occupancy Rates

Williston Short-Term Rental Market Overview

Williston, VT is a micro-market with just 9 active Airbnb listings, offering a notably uncrowded playing field for investors willing to navigate a smaller supply environment. Average annual revenue comes in at $44,039, with an ADR of $279 — well below the Vermont state average of $452 — while occupancy sits at 36% versus 51% statewide. The limited competition and strong summer seasonality suggest niche potential, particularly for hosts who can capture peak-season demand and supplement income during quieter months.

Key Market Statistics

According to Rabbu market data, the Williston short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Williston

With extremely limited supply and proximity to Burlington, Williston offers a low-competition entry point for STR investors seeking exposure to Vermont's tourism and business travel corridors.

Expert Market Assessment

"Williston presents a modest opportunity best suited for investors comfortable with a highly seasonal, low-volume market. The spread between peak months (August at $6,079) and the January trough ($2,032) reveals a nearly 3:1 revenue swing, meaning cash-flow planning is critical. With just 9 active listings and an ADR meaningfully below the state average, there may be room to optimize pricing — especially during the May-through-October corridor when monthly revenue consistently exceeds $3,700. That said, the 36% occupancy rate signals that demand is not yet robust enough to fill calendars year-round, and investors should treat this as a supplemental-income or vacation-home play rather than a high-yield primary investment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Williston

Average revenue by month in Williston

Revenue in Williston follows a sharp summer peak, with August ($6,079) and July ($5,628) delivering roughly three times the income of January ($2,032) and April ($2,233). The May-through-October corridor consistently exceeds $3,700/month, making it the primary earning window for hosts in this market.

Active Airbnb listings by property size in Williston

Property size breakdowns are not currently available for this market, which is likely a reflection of the very small listing pool of just 9 active properties. Investors should assess the local inventory directly to identify which bedroom configurations are most common and where gaps might exist.

Average daily rate (ADR) by property size in Williston

ADR data by property size is not available for Williston at this time due to the market's limited listing inventory. The overall market ADR of $279 serves as the best available benchmark for rate planning across property types.

Average RevPAN by property size in Williston

RevPAN breakdowns by bedroom count are not currently available for this micro-market. The overall RevPAN of $99 reflects the combination of a $279 ADR and 36% occupancy, and investors should use this figure as a baseline when modeling returns.

Average occupancy rates by property size in Williston

Occupancy data segmented by property size is unavailable for Williston's small market. The market-wide 36% average suggests meaningful calendar gaps, particularly outside the summer season, and investors should stress-test their projections against this baseline.

Average monthly revenue by property size in Williston

Monthly revenue by property size is not broken out for this market given the limited number of active listings. The overall $3,670 monthly average provides a starting reference, though larger or better-appointed properties could meaningfully outperform this figure during peak months.

Average annual revenue by property size in Williston

Annual revenue by bedroom count is not currently reported for Williston due to the small sample size. The market-level average of $44,039 per year should be used as a general benchmark, with the understanding that individual performance will vary significantly by property type and management approach.

Most common amenities for Airbnb listings in Williston

Every listing in Williston offers a kitchen (100%), and parking is nearly universal at 89% — both signals that guests expect a home-like, drive-in experience. Pet-friendliness (67%), laundry facilities (67%), and dedicated workspaces (67%) round out the top amenities, indicating demand from families, remote workers, and road travelers rather than quick overnight stays.

Short-Term Rental Regulations in Williston

Understanding local STR regulations is essential before investing in Williston. Here's the current regulatory landscape:

Permit Requirements

Williston, Vermont may require short-term rental operators to register or obtain permits before listing their property. Investors should verify current requirements directly with the Town of Williston and the Vermont Department of Taxes before launching a listing.

Key Restrictions

Common STR restrictions in Vermont communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay mandates. Some properties may also be subject to HOA rules or zoning restrictions that limit or prohibit short-term rental use, so due diligence at the property level is essential.

Tax Obligations

Vermont imposes a 9% rooms and meals tax on short-term rentals, and hosts may owe additional local option taxes depending on the municipality. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Vermont Department of Taxes.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Williston can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Williston's STR market is likely to continue following its pronounced summer-driven demand cycle, with peak monthly revenues estimated to remain in the $5,600–$6,100 range during July and August. Occupancy could inch upward if supply stays constrained at single-digit listings, though meaningful gains will depend on whether new hosts enter the market. Investors should anticipate softer winter months averaging around $2,000–$2,500 and plan cash reserves accordingly. ADR may see modest 2–4% increases driven by inflation and limited inventory, but sustained improvement will hinge on broader tourism trends in the greater Burlington area."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Williston, VT

What is the average Airbnb occupancy rate in Williston?

The average occupancy rate for Airbnb listings in Williston is currently 36%, which falls below the Vermont state average of 51%. This reflects the market's pronounced seasonality, with significantly higher occupancy during the summer months and softer demand through the winter. Investors should factor this seasonal pattern into their financial planning.

How much do Airbnb hosts make in Williston?

On average, Airbnb hosts in Williston earn approximately $3,670 per month or $44,039 per year, based on the trailing 12 months of booking data. Revenue varies considerably by season — August tops out near $6,079 while January dips to around $2,032. Individual results depend on property quality, pricing strategy, and how effectively hosts capture peak-season demand.

Is Williston a good market for Airbnb investment?

Williston offers a low-competition environment with only 9 active Airbnb listings, which can be appealing for investors seeking a niche market in the greater Burlington area. However, the 36% occupancy rate and significant seasonal revenue swings mean this is best approached as a supplemental income opportunity or a vacation-home investment rather than a high-yield primary play. Investors who can optimize pricing during the strong May-through-October season and manage cash flow during winter may find worthwhile returns.

What is the average daily rate (ADR) for Airbnb in Williston?

The average daily rate for Airbnb listings in Williston is $279, which is notably lower than the Vermont state average of $452. This more moderate ADR may reflect the market's suburban positioning and smaller property mix, but it also suggests there could be room for pricing optimization, particularly during the high-demand summer months.

Are short-term rentals legal in Williston?

Short-term rentals are generally permitted in Vermont, though specific registration, permitting, and zoning requirements can vary by municipality. Williston may have its own local rules governing STR operations, so prospective investors should check with the Town of Williston and review any applicable HOA or zoning restrictions before purchasing or listing a property.

When is peak season for Airbnb in Williston?

Peak season in Williston runs from roughly June through October, with August delivering the highest average monthly revenue at $6,079. July ($5,628) and September-October (both near $4,700) also perform well. The warmer months align with Vermont's tourism season, when outdoor recreation, foliage viewing, and regional events drive visitor traffic to the area.

How many Airbnbs are there in Williston?

As of April 2026, there are 9 active Airbnb listings in Williston. This extremely limited supply means less direct competition for hosts but also reflects a smaller overall demand base compared to larger Vermont markets. The low listing count can be both an opportunity and a signal to carefully evaluate demand before investing.

How is Airbnb revenue calculated in Williston?

The annual and monthly revenue figures for Williston are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Williston and surrounding markets
• Occupancy rates and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Amenity prevalence data across active listings to benchmark guest expectations
• Data sourced from Rabbu proprietary analytics combined with multiple providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent regulatory or market changes. With only 9 active listings, small sample sizes can lead to higher variability in reported averages — individual property results may differ significantly.