Willoughby, OH Airbnb Market Data, Statistics, and Occupancy Rates

Willoughby Short-Term Rental Market Overview

Willoughby, OH is a compact short-term rental market with just 25 active Airbnb listings and an ROI score of 72 out of 100, placing it in the "Attractive Opportunity" tier. With average home values around $362,177 and annual revenue averaging $22,522, the revenue-to-price ratio sits above the state average — a meaningful draw for investors seeking affordable entry points near the greater Cleveland area. The market has also seen notable supply growth at 118% year-over-year, signaling rising host interest and emerging demand that warrants a closer look.

Key Market Statistics

According to Rabbu market data, the Willoughby short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Willoughby

Willoughby appeals to investors because of its favorable revenue-to-price ratio, above-average occupancy stability, and proximity to Cleveland's economic and recreational attractions.

Expert Market Assessment

"Willoughby presents a moderate-to-strong opportunity for STR investors who are comfortable with pronounced seasonality. Revenue swings from a low of around $719 in February to a high of $3,495 in August, creating a market where summer and fall bookings carry the bulk of annual income. The 72/100 ROI score — driven by above-average revenue-to-price and supply/demand metrics — reflects a market where property costs remain reasonable relative to earnings. However, the current 16% occupancy rate underscores that this is still a developing market, and success will hinge on competitive pricing, strong amenity packages, and savvy seasonal rate management."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Willoughby

Average revenue by month in Willoughby

Willoughby's revenue follows a sharp seasonal curve, peaking in August at $3,495 and bottoming out in February at $719 — a nearly 5x spread. The strongest earning window runs from June through November, making summer and early fall the critical months for maximizing annual returns.

Active Airbnb listings by property size in Willoughby

The market's 25 listings are concentrated in smaller configurations, with 10 one-bedroom and 9 two-bedroom properties dominating supply. Larger properties (3+ bedrooms) appear underrepresented, which could signal an opportunity for investors willing to offer more space in a market where most hosts compete in the 1–2 bedroom segment.

Average daily rate (ADR) by property size in Willoughby

ADR nearly doubles from one-bedroom listings at $93 to two-bedroom properties at $162, showing a clear premium for additional space. The jump suggests guests are willing to pay significantly more for a second bedroom, making two-bedroom units the stronger play for nightly rate optimization.

Average RevPAN by property size in Willoughby

Two-bedroom properties generate $19 in revenue per available night compared to $15 for one-bedrooms, indicating better overall yield despite slightly lower occupancy. The $4 RevPAN gap reinforces that two-bedroom units capture enough pricing power to offset their occupancy shortfall.

Average occupancy rates by property size in Willoughby

One-bedroom listings lead in occupancy at 17%, edging out two-bedroom properties at 12%. While neither size achieves high fill rates, the one-bedroom advantage suggests steadier baseline demand for smaller, more affordable accommodations — though both segments remain well below the state average of 34%.

Average monthly revenue by property size in Willoughby

Two-bedroom properties dominate monthly revenue at $2,059, more than doubling the $901 earned by one-bedroom listings. This gap makes two-bedroom units the clear revenue leader on a per-property basis, despite one-bedrooms booking more nights.

Average annual revenue by property size in Willoughby

Annualized, two-bedroom properties generate approximately $24,714 compared to $10,813 for one-bedroom units — a meaningful $14,000 difference that significantly impacts return calculations. For investors evaluating property acquisitions, the two-bedroom configuration offers the strongest revenue potential in Willoughby's current market.

Most common amenities for Airbnb listings in Willoughby

Kitchens are universal (100%) and parking is nearly so (96%), establishing both as non-negotiable for Willoughby listings. The prevalence of backyards (72%), workspaces (72%), and washer/dryer access signals that guests expect home-like comfort, while niche amenities like lake access (8%) and EV chargers (4%) remain differentiators rather than baseline requirements.

Understanding Willoughby's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Willoughby's ROI score of 72 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability relative to peers. Supply/demand balance also scores above average, suggesting the market has room for additional listings without significant rate compression. Investors should pair this score with local regulatory research and a realistic seasonal cash-flow model, particularly given the market's winter slowdown.

Short-Term Rental Regulations in Willoughby

Understanding local STR regulations is essential before investing in Willoughby. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Willoughby, OH may be required to obtain a permit or register their property with the city. Investors should verify current requirements directly with Willoughby's municipal offices and the State of Ohio before listing.

Key Restrictions

Common STR restrictions in markets like Willoughby can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and potential HOA restrictions. Permit caps or zoning overlays may also apply, so reviewing local code is an essential step before purchase.

Tax Obligations

Ohio imposes state and local lodging taxes on short-term rentals, and Willoughby hosts should expect to collect and remit applicable occupancy or transient guest taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but confirming obligations with a local tax advisor is recommended.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Willoughby can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Willoughby's STR market is expected to follow a pronounced seasonal curve, with revenue peaking in late summer through early fall and softer months in January and February. Given the above-average supply/demand balance and average market growth trend, ADR could see modest gains in the range of 1–3% as the listing base matures and hosts optimize pricing. Occupancy, currently at 16% against a 34% state average, has room to improve as demand catches up with the recent surge in new listings — though investors should set conservative cash-flow expectations during the winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Willoughby, OH

What is the average Airbnb occupancy rate in Willoughby?

The average occupancy rate for Airbnb listings in Willoughby is currently 16%, which is below the Ohio state average of 34%. This reflects the market's seasonal demand patterns, with occupancy concentrating in summer and fall months. Investors should plan for lighter booking volume during winter and early spring.

How much do Airbnb hosts make in Willoughby?

Airbnb hosts in Willoughby earn an average of $1,876 per month and approximately $22,522 per year based on the trailing 12 months of booking data. Revenue varies significantly by season — August brings in an average of $3,495, while February averages just $719. Two-bedroom properties tend to outperform, pulling in about $2,059 per month compared to $901 for one-bedroom units.

Is Willoughby a good market for Airbnb investment?

With an ROI score of 72 out of 100, Willoughby is rated as an "Attractive Opportunity" for short-term rental investment. The market benefits from an above-average revenue-to-price ratio and solid supply/demand balance, with average home values around $362,177. Investors should weigh the seasonal revenue swings and currently modest occupancy against the affordable entry point and growing listing activity.

What is the average daily rate (ADR) for Airbnb in Willoughby?

The average daily rate in Willoughby is $175, which is below the Ohio state average of $250. ADR varies by property size: one-bedroom listings average $93 per night, while two-bedroom properties command $162. This pricing positions Willoughby as an accessible option for budget-conscious travelers visiting the greater Cleveland region.

Are short-term rentals legal in Willoughby?

Short-term rentals are generally permitted in Willoughby, OH, though hosts may need to obtain specific permits or register with local authorities. Regulations can vary, so it's important to check with the City of Willoughby and review any applicable HOA rules or zoning restrictions before listing a property.

When is peak season for Airbnb in Willoughby?

Peak season in Willoughby runs from June through October, with August generating the highest average revenue at $3,495. October also performs well at $2,761. The slowest months are January and February, when average revenue drops to around $720–$730. This seasonal pattern aligns with warm-weather leisure travel and proximity to Lake Erie attractions.

How many Airbnbs are there in Willoughby?

There are currently 25 active Airbnb listings in Willoughby as of April 2026. The market has experienced 118% year-over-year listing growth, indicating increasing investor and host interest. The supply is split roughly between one-bedroom (10 listings) and two-bedroom (9 listings) properties, with remaining listings in other configurations.

How is Airbnb revenue calculated in Willoughby?

The annual and monthly revenue figures for Willoughby are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue averages based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions, regulations, and demand can change. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.