Wills Point, TX Airbnb Market Data, Statistics, and Occupancy Rates

Wills Point Short-Term Rental Market Overview

Wills Point, TX is a small but emerging short-term rental market east of Dallas, with just 29 active Airbnb listings and an average annual revenue of $36,853 per property. The market's above-average revenue-to-price ratio suggests favorable yield dynamics relative to local home values of roughly $441,489, and a 124% year-over-year growth in active listings signals rising investor interest. While occupancy sits at 27%—below the Texas state average of 33%—the favorable supply/demand balance and strong summer earnings create a window for well-positioned operators.

Key Market Statistics

According to Rabbu market data, the Wills Point short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wills Point

Investors are drawn to Wills Point for its favorable revenue-to-price ratio, growing leisure demand tied to lake and outdoor recreation, and relatively low competition in a rapidly expanding micro-market.

Expert Market Assessment

"Wills Point presents a moderate-to-attractive opportunity for short-term rental investors willing to navigate a smaller, seasonal market. The ROI score of 70 out of 100 reflects genuine strengths—particularly the above-average revenue-to-price ratio and a supply/demand balance that hasn't tipped toward saturation. Seasonality is pronounced: August leads the year at $4,309 in average monthly revenue, while January drops to just $1,250, so investors should plan cash flow around a roughly 3.4x swing between peak and trough months. The below-average occupancy stability is the main risk to monitor, but operators who optimize pricing and amenities for the summer lake season can capture meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wills Point

Average revenue by month in Wills Point

Revenue in Wills Point follows a strong seasonal pattern, peaking in August at $4,309 and bottoming out in January at just $1,250—a 3.4x spread that underscores the importance of summer lake season to the market. The May–November stretch consistently delivers above-average returns, giving hosts roughly seven productive months to drive the majority of annual income.

Active Airbnb listings by property size in Wills Point

The market's 29 listings skew heavily toward 1-bedroom properties, which account for 15 of the tracked listings, with just 5 three-bedroom units reported. This concentration in smaller units may signal an opportunity for investors willing to offer larger, group-friendly accommodations that are currently underrepresented.

Average daily rate (ADR) by property size in Wills Point

ADR is remarkably flat across property sizes in Wills Point, with 1-bedroom listings at $234 and 3-bedroom properties at $232. This unusual pricing parity suggests that nightly rates are driven more by location and experience—such as lake access—than by square footage or bedroom count.

Average RevPAN by property size in Wills Point

One-bedroom listings deliver significantly higher RevPAN at $73 compared to just $24 for 3-bedroom properties, reflecting the sharp occupancy gap between the two sizes. For investors prioritizing revenue efficiency per available night, smaller units currently offer far better performance in this market.

Average occupancy rates by property size in Wills Point

One-bedroom properties maintain a 31% occupancy rate, nearly three times the 11% rate seen in 3-bedroom listings. This gap suggests that demand in Wills Point is currently concentrated among couples and small groups, and larger properties may need more aggressive marketing or pricing to fill calendars consistently.

Average monthly revenue by property size in Wills Point

One-bedroom listings lead monthly revenue at $3,496, outperforming 3-bedroom properties at $2,158 by roughly 62%. The smaller units' higher occupancy more than compensates for their comparable nightly rate, making them the stronger monthly earners in the current market.

Average annual revenue by property size in Wills Point

On an annual basis, 1-bedroom listings generate approximately $41,952 compared to $25,907 for 3-bedroom properties—a $16,000 gap that, paired with likely lower acquisition and operating costs, makes smaller units the more compelling return proposition in Wills Point today.

Most common amenities for Airbnb listings in Wills Point

Kitchens (100%), BBQ grills (97%), and parking (93%) are near-universal among Wills Point listings, reflecting a market geared toward self-sufficient leisure stays. Lake access (45%), hot tubs (48%), and outdoor living features like backyards (79%) and patios (72%) further confirm that guests expect a rural retreat experience—investors should prioritize these amenities to remain competitive.

Understanding Wills Point's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wills Point's ROI score of 70 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that hasn't yet been eroded by rapid listing growth. The main drag on the score is below-average occupancy stability, reflecting pronounced seasonality and relatively low fill rates outside the summer months. Investors should pair these metrics with on-the-ground regulatory research and a clear strategy for maximizing summer peak performance to realize the market's potential.

Short-Term Rental Regulations in Wills Point

Understanding local STR regulations is essential before investing in Wills Point. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wills Point, TX should verify whether a local STR permit or registration is required by contacting the City of Wills Point and checking Van Zandt County regulations. Texas does not impose a statewide STR licensing requirement, but municipal rules can vary, so confirming compliance before listing is essential.

Key Restrictions

Common restrictions that may apply to STRs in smaller Texas cities include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants can also restrict or prohibit short-term rentals in certain subdivisions, so investors should review any applicable deed restrictions before purchasing.

Tax Obligations

Texas requires STR operators to collect and remit the state's 6% hotel occupancy tax, and Van Zandt County or the City of Wills Point may impose additional local hotel taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm coverage and maintain records for compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wills Point can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wills Point is likely to see continued listing growth as investors respond to the market's attractive revenue-to-price profile, though the pace should moderate from its recent 124% surge. Seasonal patterns suggest revenue will concentrate in the May–August window, with monthly averages potentially ranging from $3,700 to $4,400 during peak months and dipping below $1,500 in the winter. Occupancy rates may stabilize around 27–30% market-wide as new supply is absorbed, though individual hosts with strong amenity packages—particularly lake access and outdoor spaces—could outperform. ADR is expected to hold near current levels or inch up modestly, roughly in the $240–$255 range, given steady demand from leisure travelers."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wills Point, TX

What is the average Airbnb occupancy rate in Wills Point?

The average Airbnb occupancy rate in Wills Point is currently 27%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size—1-bedroom listings average 31% occupancy while 3-bedroom properties average just 11%. These figures reflect market-wide averages, and individual properties with strong amenities, competitive pricing, and positive reviews can achieve higher occupancy.

How much do Airbnb hosts make in Wills Point?

Airbnb hosts in Wills Point earn an average of $3,071 per month, or approximately $36,853 annually, based on the trailing 12 months of booking data. Revenue varies by property size: 1-bedroom listings average about $3,496 per month ($41,952 annually), while 3-bedroom properties average $2,158 per month ($25,907 annually). Peak months like July and August can generate over $4,000, while winter months may drop below $1,500.

Is Wills Point a good market for Airbnb investment?

Wills Point scores 70 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and favorable supply/demand balance, making it compelling for yield-focused investors. However, occupancy stability is below average and the market is seasonal, so success depends on effective pricing strategy and property positioning—especially around lake and outdoor recreation amenities that drive summer demand.

What is the average daily rate (ADR) for Airbnb in Wills Point?

The average daily rate for Airbnb listings in Wills Point is $239, which is slightly below the Texas state average of $276. Interestingly, ADR is relatively consistent across property sizes, with 1-bedroom listings averaging $234 and 3-bedroom listings at $232. This pricing structure reflects the market's focus on leisure getaways where guests value the experience and location more than unit size alone.

Are short-term rentals legal in Wills Point?

Short-term rentals are generally permitted in Texas, but local regulations in Wills Point and Van Zandt County may require permits, registrations, or compliance with specific rules. Investors should contact the City of Wills Point directly and review any applicable HOA covenants before listing a property. Texas also requires collection of state and potentially local hotel occupancy taxes.

When is peak season for Airbnb in Wills Point?

Peak season in Wills Point runs from May through August, with the strongest revenue occurring in August (averaging $4,309) and July ($4,033). This aligns with the summer vacation period and lake-driven recreation demand in the area. The slowest months are January ($1,250) and February ($1,442), creating a notable seasonal swing that investors should factor into their cash flow planning.

How many Airbnbs are there in Wills Point?

There are currently 29 active Airbnb listings in Wills Point as of April 2026. The market has seen significant growth, with a 124% year-over-year increase in active listings. Supply is concentrated in smaller properties, with 15 one-bedroom listings and 5 three-bedroom listings making up the reported inventory by property size.

How is Airbnb revenue calculated in Wills Point?

The annual and monthly revenue figures for Wills Point are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, amenity offerings, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.