Wilson, NY Airbnb Market Data, Statistics, and Occupancy Rates

Wilson Short-Term Rental Market Overview

Wilson, NY is a micro-market along Lake Ontario's southern shore that punches above its weight for short-term rental investors. With just 9 active Airbnb listings and an average annual revenue of $47,830, the supply-demand dynamics are notably favorable. An ROI score of 79 out of 100 — driven largely by an above-average revenue-to-price ratio and favorable supply/demand balance — positions Wilson as a standout opportunity despite its seasonal revenue profile.

Key Market Statistics

According to Rabbu market data, the Wilson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wilson

Wilson's combination of low competition, strong summer revenue potential, and a favorable price-to-revenue ratio makes it an appealing niche market for STR investors seeking lakefront exposure.

Expert Market Assessment

"Wilson earns its 'Standout Opportunity' designation through a compelling revenue-to-price dynamic and tight supply conditions. The market's pronounced seasonality is its defining characteristic — July revenues of $8,866 tower over January's $1,005, creating a roughly 9:1 peak-to-trough ratio that investors need to budget around. Still, the compressed competitive field and waterfront-driven demand create pricing power during the warm months that more than compensates for the quieter winter period. Investors who plan for lean off-season months and capitalize aggressively on the May-through-September window will find the math attractive relative to the entry costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wilson

Average revenue by month in Wilson

Wilson's revenue is intensely seasonal, peaking at $8,866 in July and bottoming out at $945 in February — a nearly tenfold spread. The core earning window runs May through September, accounting for the vast majority of annual income, making off-season cost management critical for profitability.

Active Airbnb listings by property size in Wilson

The entire trackable inventory in Wilson consists of 2-bedroom properties, with 5 active listings in that category. This extreme concentration could signal an opportunity for investors offering larger or smaller configurations to differentiate and capture underserved demand segments.

Average daily rate (ADR) by property size in Wilson

Two-bedroom listings — the only size with reportable data — command an average daily rate of $228. Without larger property comparisons in this micro-market, investors considering bigger homes would need to look at comparable lakefront communities to estimate potential ADR premiums.

Average RevPAN by property size in Wilson

Two-bedroom properties deliver a RevPAN of $64, reflecting the combination of their $228 ADR and 28% occupancy rate. This metric underscores that while nightly rates are reasonable, the seasonal occupancy pattern moderates the per-night revenue when averaged across the full year.

Average occupancy rates by property size in Wilson

Two-bedroom listings maintain a 28% average occupancy rate, which is above the market-wide 21% average. While this rate is modest compared to urban markets, it aligns with what's expected in a seasonal lakefront destination where demand concentrates heavily in the warmer months.

Average monthly revenue by property size in Wilson

Two-bedroom properties average $2,938 per month, sitting below the overall market average of $3,985. This gap suggests that higher-earning property types (likely larger homes not individually categorized in the data) pull the market average upward, hinting at revenue upside for investors willing to go beyond two bedrooms.

Average annual revenue by property size in Wilson

At $35,266 in average annual revenue, 2-bedroom units represent the baseline earning potential in Wilson. Against average home values of $393,173, this translates to roughly a 9% gross revenue yield — a solid starting point, with potential upside for properties that can command higher nightly rates through upgrades or unique amenities.

Most common amenities for Airbnb listings in Wilson

Backyard access, a kitchen, and parking are universal across Wilson's listings (100%), while waterfront access (78%) and BBQ grills (78%) reflect the lakefront leisure expectations of guests. Self check-in at 89% adoption signals that remote-managed properties are the norm, and investors should consider hot tubs (44%) and pet-friendliness (56%) as differentiators to capture more bookings.

Understanding Wilson's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wilson's ROI score of 79 out of 100 places it in the 'Standout Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a supply/demand balance that favors hosts in this small market. Occupancy stability and market growth trend both rate as average, reflecting the seasonal nature of demand and the market's early-stage growth trajectory. Investors should pair these encouraging metrics with thorough local regulatory research and realistic off-season budgeting to fully capitalize on Wilson's potential.

Short-Term Rental Regulations in Wilson

Understanding local STR regulations is essential before investing in Wilson. Here's the current regulatory landscape:

Permit Requirements

Wilson, located in Niagara County, New York, may require short-term rental operators to register or obtain a permit depending on local town ordinances. Investors should verify current requirements directly with the Town of Wilson and Niagara County offices before listing a property.

Key Restrictions

Common STR restrictions in New York communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay provisions. Some areas also impose caps on the number of permitted rentals, and HOA rules may add additional layers of restriction for properties within governed communities.

Tax Obligations

Short-term rental hosts in New York are generally subject to state sales tax and county-level occupancy or hotel taxes on stays under 30 days. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but hosts should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wilson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wilson's STR market is expected to continue riding its strong summer demand cycle, with July and August revenues likely holding near the $8,500–$8,900 range. The 127% year-over-year listing growth suggests rising investor interest, though the market's small base of 9 listings means even modest additions could shift competitive dynamics. Occupancy may edge up slightly as the destination gains visibility, and ADR should remain stable or see incremental gains of 2–4% given limited supply. Investors entering now benefit from early-mover positioning, though shoulder-season performance will remain the key variable to watch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wilson, NY

What is the average Airbnb occupancy rate in Wilson?

The average occupancy rate for Airbnb listings in Wilson is currently 21%, which sits below the New York state average of 40%. This reflects Wilson's strongly seasonal demand profile — waterfront and outdoor tourism drive heavy bookings in summer while winter months see substantially lower activity. Two-bedroom properties, which make up the bulk of the market, achieve a slightly higher occupancy rate of 28%.

How much do Airbnb hosts make in Wilson?

Airbnb hosts in Wilson earn an average of $3,985 per month and approximately $47,830 per year based on trailing 12-month performance data. Revenue is heavily concentrated in the summer months, with July alone averaging $8,866. Two-bedroom properties — the most common listing type — generate about $2,938 per month and $35,266 annually. Individual results will vary based on property quality, pricing strategy, and how well hosts optimize for peak-season bookings.

Is Wilson a good market for Airbnb investment?

Wilson scores 79 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. The market benefits from an above-average revenue-to-price ratio and favorable supply/demand balance, with only 9 active listings currently competing for guest bookings. The main consideration is seasonality — investors should be prepared for strong summer earnings and quieter winters. For those comfortable with a seasonal cash-flow pattern and average home values around $393,173, Wilson offers an attractive entry point.

What is the average daily rate (ADR) for Airbnb in Wilson?

The average daily rate in Wilson is $276, which is below the New York state average of $381. Two-bedroom properties — the dominant listing size — average $228 per night. While the ADR is lower than the state benchmark, Wilson's more affordable home prices mean the revenue-to-price ratio remains favorable for investors.

Are short-term rentals legal in Wilson?

Short-term rentals operate in Wilson, NY, as evidenced by active Airbnb listings in the market. However, local regulations can change, and specific permit or registration requirements may apply at the town or county level. Prospective hosts should check with the Town of Wilson and Niagara County for the latest rules before purchasing or listing a property.

When is peak season for Airbnb in Wilson?

Peak season in Wilson runs from June through August, with July leading at $8,866 in average monthly revenue and August close behind at $8,528. May and September serve as productive shoulder months, generating $4,656 and $4,940 respectively. The off-season stretches from November through March, when monthly revenues typically drop below $2,500 and can dip as low as $945 in February.

How many Airbnbs are there in Wilson?

Wilson currently has 9 active Airbnb listings as of April 2026. This represents a 127% year-over-year increase in listings, though the small base means just a handful of new properties drove that growth. The limited supply creates relatively low competition, which can benefit hosts through stronger pricing power during peak demand periods.

How is Airbnb revenue calculated in Wilson?

The annual and monthly revenue figures for Wilson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Wilson, NY market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Wilson's small listing base of 9 properties means market averages can be influenced by individual listing performance; investors should conduct additional due diligence.