Wilson, WY Airbnb Market Data, Statistics, and Occupancy Rates

Wilson Short-Term Rental Market Overview

Wilson, WY sits at the doorstep of Jackson Hole and Grand Teton National Park, placing it squarely in one of the most sought-after mountain resort corridors in the American West. With 204 active Airbnb listings generating an average annual revenue of $64,794 and a 54% occupancy rate that outperforms the Wyoming state average of 48%, the market demonstrates strong guest demand. However, average home values near $8.1 million mean the revenue-to-price ratio is challenging, so investors need to be highly selective in deal sourcing to make the numbers work.

Key Market Statistics

According to Rabbu market data, the Wilson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Wilson

Wilson attracts STR investors because of its proximity to world-class ski resorts and national parks, which generate strong seasonal demand despite elevated property prices.

Expert Market Assessment

"Wilson represents a competitive opportunity where strong demand meets premium pricing — a dynamic that rewards careful underwriting rather than broad-stroke investing. The market's pronounced seasonality is worth noting: July peaks at $10,739 in average monthly revenue while November bottoms out at just $1,233, creating a nearly 9x spread between the best and weakest months. Occupancy stability scores above average, suggesting that well-managed properties can maintain bookings across shoulder seasons, but the below-average revenue-to-price ratio (given $8.1M average home values) means investors will need to target the right property type and price point to achieve meaningful cash-on-cash returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wilson

Average revenue by month in Wilson

Wilson's revenue profile is sharply seasonal, with July ($10,739) and August ($9,490) delivering the highest returns and November ($1,233) and April ($1,405) marking clear low points. The winter ski months of January through March form a secondary revenue peak averaging roughly $5,900–$6,100 per month, giving investors two distinct earning windows per year.

Active Airbnb listings by property size in Wilson

Two-bedroom properties dominate Wilson's supply with 84 listings, followed by 1-bedrooms at 55 and 3-bedrooms at 42. Larger 4- and 5-bedroom homes are notably scarce at just 15 and 5 listings respectively, which may represent an opportunity for investors willing to acquire premium properties in a less crowded segment.

Average daily rate (ADR) by property size in Wilson

ADR in Wilson scales dramatically with size — from $270 for a 1-bedroom to $1,113 for a 5-bedroom, nearly a 4x premium. The sharpest jump occurs between 2-bedrooms ($302) and 3-bedrooms ($572), suggesting that the move from a couple's retreat to a family-sized property unlocks a significant pricing tier.

Average RevPAN by property size in Wilson

Revenue per available night climbs steadily with property size, from $130 for 1-bedrooms up to $810 for 5-bedroom listings. Four- and 5-bedroom properties deliver the strongest RevPAN ($630 and $810), reflecting their ability to combine high nightly rates with above-average occupancy.

Average occupancy rates by property size in Wilson

Larger properties in Wilson fill more consistently, with 5-bedroom units averaging 73% occupancy and 4-bedrooms at 62%, compared to 48% for 1-bedroom listings. This pattern suggests that groups and families visiting the Jackson Hole area are the primary demand driver, and smaller units face stiffer competition for the more limited solo or couples traveler segment.

Average monthly revenue by property size in Wilson

Monthly revenue ranges from $4,078 for 1-bedroom listings to $15,977 for 5-bedroom properties, a nearly 4x difference that reflects both the ADR and occupancy advantages of larger homes. Three-bedroom units at $7,732 per month offer a meaningful step up from 2-bedrooms ($4,836) and may represent a balanced entry point for investors.

Average annual revenue by property size in Wilson

Annual revenue potential spans from $48,944 for 1-bedroom properties to $191,731 for 5-bedroom homes. Given Wilson's elevated home prices, investors targeting the best revenue-to-acquisition-cost ratio should carefully model whether the $153,725 annual revenue from a 4-bedroom or the $191,731 from a 5-bedroom justifies the purchase premium over smaller configurations.

Most common amenities for Airbnb listings in Wilson

Near-universal amenities in Wilson include parking (98%), kitchen (97%), and washer/dryer (95%), reflecting the self-sufficient, car-dependent nature of mountain vacation stays. Differentiating features like hot tubs (15%), pools (10%), and saunas (3%) remain uncommon, signaling a potential competitive edge for properties that offer premium outdoor and wellness amenities in this resort-adjacent market.

Understanding Wilson's ROI Score: 42/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wilson's ROI Score of 42 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand is real but entry costs are among the highest in the country. Above-average occupancy stability and a positive market growth trend work in investors' favor, yet the below-average revenue-to-price ratio and supply/demand balance mean returns depend heavily on finding the right deal rather than riding broad market tailwinds. Pairing this data with thorough local regulatory research and a clear strategy around property size — particularly larger homes that command premium rates — will be critical for success.

Short-Term Rental Regulations in Wilson

Understanding local STR regulations is essential before investing in Wilson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wilson and Teton County, Wyoming may be required to obtain a permit or register their property with local authorities before listing. Investors should verify current permit requirements directly with the Teton County planning office and the state of Wyoming, as regulations in resort-adjacent communities can evolve quickly.

Key Restrictions

Common STR restrictions in mountain resort communities like Wilson can include occupancy limits, minimum stay requirements during certain seasons, noise ordinances, and parking mandates given the area's rural and residential character. HOA covenants are especially important to review in this market, as many subdivisions and condo associations near Jackson Hole impose their own short-term rental rules or outright bans.

Tax Obligations

Wyoming does not impose a state income tax, but short-term rental operators in Wilson should expect to collect and remit state and local lodging taxes, which may include a state sales tax and a county-level lodging or tourism tax. Most major booking platforms handle tax collection automatically, but hosts should confirm compliance with Teton County's specific requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wilson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wilson's STR market is expected to benefit from continued growth in mountain tourism and remote-work-driven extended stays. The 85% year-over-year growth in active listings signals rising investor interest, though this surge in supply could moderate occupancy gains if demand doesn't keep pace. Peak summer months — particularly July and August — should continue anchoring annual revenue, with estimates suggesting ADR could see modest 1–3% increases during high season. Winter ski-season months will likely remain solid secondary earners, keeping occupancy stability above average for the broader Wyoming market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wilson, WY

What is the average Airbnb occupancy rate in Wilson?

The average occupancy rate for Airbnb listings in Wilson, WY is currently 54%, which outperforms the statewide Wyoming average of 48%. Occupancy varies by property size — 5-bedroom properties lead at 73%, while 1-bedroom units average around 48%. These figures are based on current active listing performance in the market.

How much do Airbnb hosts make in Wilson?

Airbnb hosts in Wilson earn an average of $5,399 per month, or approximately $64,794 per year, based on the trailing 12 months of booking data from active comparable listings. Revenue varies significantly by property size: 1-bedroom units average about $48,944 annually, while 5-bedroom properties can generate roughly $191,731 per year. Seasonal swings are substantial, with July averaging $10,739 and November dipping to around $1,233.

Is Wilson a good market for Airbnb investment?

Wilson scores a 42 out of 100 on Rabbu's ROI Score, classified as a Competitive Opportunity. The market benefits from above-average occupancy stability and positive growth trends driven by its proximity to Jackson Hole's ski resorts and Grand Teton National Park. However, extremely high average home values (around $8.1 million) compress the revenue-to-price ratio, meaning investors will need to find well-priced properties or focus on larger units with premium earning potential to achieve strong returns.

What is the average daily rate (ADR) for Airbnb in Wilson?

The average daily rate across all Airbnb listings in Wilson is $443, which is below the Wyoming state average of $569. ADR scales sharply with property size: 1-bedroom listings average $270 per night, while 4-bedroom and 5-bedroom properties command $1,020 and $1,113 per night, respectively. This premium for larger homes reflects the family and group travel demand common in mountain resort destinations.

Are short-term rentals legal in Wilson?

Short-term rentals do operate in Wilson, WY, with 204 active Airbnb listings currently in the market. However, STR regulations in Teton County and the broader Jackson Hole area can change, and operators may need permits or registrations. Investors should verify the latest local rules with Teton County planning authorities and review any HOA restrictions before purchasing a property.

When is peak season for Airbnb in Wilson?

Peak season in Wilson centers on the summer months, with July leading at $10,739 in average monthly revenue, followed by August at $9,490 and June at $7,015. The winter ski season also performs well, with January ($6,112), February ($5,859), and March ($5,947) forming a solid secondary peak. The slowest months are November ($1,233) and April ($1,405), during the shoulder transitions between ski and summer seasons.

How many Airbnbs are there in Wilson?

There are currently 204 active Airbnb listings in Wilson, WY as of April 2026. The supply is concentrated in smaller properties, with 2-bedroom units making up the largest share at 84 listings, followed by 1-bedrooms at 55 and 3-bedrooms at 42. Larger properties (4- and 5-bedroom) are much rarer, with only 15 and 5 listings respectively.

How is Airbnb revenue calculated in Wilson?

The annual and monthly revenue figures for Wilson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks like July's $10,739 average and slower periods like November's $1,233. Individual results can vary based on property quality, pricing strategy, location within Wilson, and how the property is operationally managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Wilson, WY and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics based on current active listings
• Monthly and annual revenue estimates derived from trailing 12-month historical booking data
• Property-size breakdowns showing how performance varies across bedroom configurations
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance of active listings and may not account for recent regulatory changes or market shifts in Teton County. Individual property results will vary based on location, condition, pricing strategy, and management quality.