Wilton, ME Airbnb Market Data, Statistics, and Occupancy Rates

Wilton Short-Term Rental Market Overview

Wilton, ME is a small but intriguing short-term rental market with just 18 active Airbnb listings and average annual revenue of $23,333 per property. The area's lake access, waterfront properties, and outdoor amenities point to a leisure-driven demand base, while an average home value of $338,649 keeps acquisition costs well below many competing New England destinations. With a favorable supply/demand balance and a 173% year-over-year growth in active listings, Wilton is drawing increasing investor attention as a rural Maine getaway market.

Key Market Statistics

According to Rabbu market data, the Wilton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wilton

Wilton appeals to investors seeking affordable Maine property with lake and outdoor recreation appeal, where a favorable supply/demand balance offsets lower overall occupancy.

Expert Market Assessment

"Wilton represents a moderate opportunity for STR investors comfortable with pronounced seasonality and lower overall occupancy. The market scores a 62 out of 100 on Rabbu's ROI scale — an "Attractive Opportunity" rating — driven by average revenue-to-price ratios and above-average supply/demand balance that together offset below-average market growth trends. Revenue swings are significant: February peaks near $3,501 while June dips to just $768, so investors should budget for lean months rather than assume consistent income. Larger 4-bedroom properties generate substantially more annual revenue ($61,178 vs. $16,170 for 1-bedrooms), though their 18% occupancy rate demands careful pricing and marketing strategies."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wilton

Average revenue by month in Wilton

Wilton shows pronounced dual-peak seasonality, with February ($3,501) and August ($2,880) delivering the strongest revenue, while June ($768) and May ($932) represent the market's deepest troughs. The roughly 4.5x spread between the best and worst months underscores the importance of budgeting for significant off-season softness.

Active Airbnb listings by property size in Wilton

Supply in Wilton is concentrated at opposite ends of the size spectrum — 8 one-bedroom listings and 5 four-bedroom properties — with no mid-range options (2–3 bedrooms) currently represented. This gap could signal an opportunity for investors willing to offer family-sized accommodations that bridge the existing supply divide.

Average daily rate (ADR) by property size in Wilton

ADR scales sharply with property size in Wilton: 4-bedroom listings command $404 per night, nearly four times the $102 rate for 1-bedroom units. This premium reflects the scarcity of larger properties and the higher willingness to pay among groups seeking lakefront or whole-home stays.

Average RevPAN by property size in Wilton

Four-bedroom properties deliver the highest RevPAN at $72, outpacing 1-bedrooms at $39, despite significantly lower occupancy. The gap illustrates how premium nightly rates on larger properties can more than compensate for fewer booked nights when calculating revenue efficiency.

Average occupancy rates by property size in Wilton

One-bedroom units maintain a notably higher occupancy rate of 38% compared to just 18% for 4-bedroom properties, reflecting the easier booking frequency of smaller, more affordable accommodations. However, neither size category matches the 55% state average, highlighting that Wilton remains a seasonal, leisure-focused market where year-round consistency is limited.

Average monthly revenue by property size in Wilton

Four-bedroom listings dominate monthly revenue at $5,098 per month — nearly four times the $1,347 earned by 1-bedroom properties. For investors focused on cash flow, the larger property format clearly outperforms despite its lower occupancy, making it the more revenue-intensive play in this market.

Average annual revenue by property size in Wilton

The annual revenue gap is substantial: 4-bedroom properties generate $61,178 versus $16,170 for 1-bedroom units. Given average home values around $338,649, a well-positioned 4-bedroom listing could deliver a significantly more attractive revenue-to-price ratio, though investors should factor in higher acquisition and operating costs for larger properties.

Most common amenities for Airbnb listings in Wilton

Every listing in Wilton offers self check-in, and 94% include parking and a kitchen — table-stakes amenities that guests clearly expect. Lake access (50%), waterfront location (39%), and outdoor amenities like BBQ grills and patios (56% each) signal that the market's appeal is rooted in nature-oriented getaways, making these differentiators worth prioritizing in any new listing.

Understanding Wilton's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wilton's ROI Score of 62 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where affordable home prices and a favorable supply/demand balance create viable returns despite moderate occupancy and below-average market growth trends. The revenue-to-price ratio rates as average, meaning cash flow is achievable but not exceptional without careful property selection and pricing optimization. Investors should pair this data with thorough local regulatory research and seasonal cash-flow modeling to ensure their investment thesis holds up through Wilton's quieter months.

Short-Term Rental Regulations in Wilton

Understanding local STR regulations is essential before investing in Wilton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wilton, Maine may need to register with local authorities or obtain a permit before listing their property. Investors should verify current requirements with the Town of Wilton and the State of Maine, as regulations in smaller municipalities can change with limited notice.

Key Restrictions

Common restrictions that may apply to STR properties in Maine include occupancy limits, noise ordinances, parking requirements, and minimum safety standards such as smoke and carbon monoxide detectors. HOA covenants, if applicable, may impose additional limitations including outright bans on short-term rentals, so reviewing any deed restrictions before purchasing is essential.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and hosts are generally required to collect and remit this tax on stays of fewer than 28 days. Platforms like Airbnb often handle collection in Maine, but investors should confirm compliance with both state and local tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wilton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wilton's STR market is likely to see continued supply growth as investors recognize the area's affordability and lake-driven appeal, though occupancy — currently at 25% versus a 55% state average — may face additional pressure from new listings. Seasonal revenue patterns suggest winter months (particularly February at $3,501) and late summer will remain the strongest booking periods, while late spring and early summer could stay soft. ADR may hold steady or see modest gains of 1–3% as the market matures, but investors should plan conservatively around the pronounced seasonality when modeling cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wilton, ME

What is the average Airbnb occupancy rate in Wilton?

The average Airbnb occupancy rate in Wilton is currently 25%, which is notably below the Maine state average of 55%. Occupancy varies considerably by property size — 1-bedroom listings average 38% occupancy while 4-bedroom properties see about 18%. This lower occupancy reflects both the seasonal nature of the market and the fact that many Wilton listings cater to weekend and vacation travelers rather than consistent nightly bookings.

How much do Airbnb hosts make in Wilton?

Airbnb hosts in Wilton earn an average of $1,944 per month and approximately $23,333 per year based on trailing 12-month performance. Revenue varies significantly by property size: 1-bedroom listings average $16,170 annually, while 4-bedroom properties bring in around $61,178 per year. Keep in mind that individual results depend on factors like property quality, pricing strategy, amenities, and how well a host manages seasonal demand fluctuations.

Is Wilton a good market for Airbnb investment?

Wilton earns a Rabbu ROI Score of 62 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from affordable home prices averaging $338,649 and a favorable supply/demand balance, meaning there's still room for well-positioned listings. However, investors should account for strong seasonality — revenue varies from under $800 in June to over $3,500 in February — and overall occupancy sits below the state average. Properties with lake access or waterfront positioning tend to command premiums and attract more bookings.

What is the average daily rate (ADR) for Airbnb in Wilton?

The average daily rate for Airbnb listings in Wilton is $210, which is roughly half the Maine state average of $415. ADR varies dramatically by size: 1-bedroom properties average $102 per night, while 4-bedroom listings command $404 per night. The lower market-wide ADR reflects Wilton's positioning as a more affordable rural getaway compared to coastal Maine destinations.

Are short-term rentals legal in Wilton?

Short-term rentals are generally permitted in Wilton, Maine, though operators may need to comply with local registration or permitting requirements as well as Maine's state-level lodging regulations. Investors should check directly with the Town of Wilton and the Maine Department of Revenue Services to confirm current rules, as STR regulations can evolve, particularly in smaller communities experiencing listing growth.

When is peak season for Airbnb in Wilton?

Wilton experiences two distinct peak periods. The strongest revenue months are during winter — February leads at $3,501 average monthly revenue, followed by March ($2,945) and January ($2,934) — likely driven by ski and snowmobile tourism. A secondary summer peak occurs in August ($2,880) and July ($2,244), coinciding with lake season. Late spring through early summer (May and June) represents the slowest period, with June averaging just $768 in monthly revenue.

How many Airbnbs are there in Wilton?

There are currently 18 active Airbnb listings in Wilton as of April 2026. The market has seen significant growth, with a 173% year-over-year increase in active listings. Supply is concentrated in two property types: 1-bedroom listings (8 properties) and 4-bedroom listings (5 properties), suggesting potential opportunity in mid-size configurations like 2- and 3-bedroom units that are currently underrepresented.

How is Airbnb revenue calculated in Wilton?

The annual and monthly revenue figures for Wilton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual host results can vary based on property quality, pricing strategy, amenities offered, and overall operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Wilton and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Supply distribution and amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before purchasing an investment property.