Wimberley, TX Airbnb Market Data, Statistics, and Occupancy Rates

Wimberley Short-Term Rental Market Overview

Wimberley, TX is a popular Hill Country getaway destination with 414 active Airbnb listings and an average annual revenue of $29,541 per property. While the market's average daily rate of $247 sits just below the Texas state average of $276, the real challenge is a 25% occupancy rate — well under the 33% state benchmark. With average home values exceeding $1 million, investors need to be strategic about property selection and sizing to make the numbers work in this scenic but competitive market.

Key Market Statistics

According to Rabbu market data, the Wimberley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Wimberley

Wimberley attracts investors seeking exposure to Texas Hill Country's growing weekend-getaway and vacation rental demand, though high home prices and seasonal occupancy require careful deal selection.

Expert Market Assessment

"Wimberley presents a competitive opportunity where selective deal sourcing makes all the difference. The market shows clear seasonality — revenue peaks in July at $3,654 and dips to around $1,395 in January, creating a roughly 2.6x spread between the strongest and weakest months. With occupancy sitting at 25% and home values averaging over $1 million, the revenue-to-price ratio is below average, meaning investors will need to target properties that can command premium nightly rates or accommodate larger groups to achieve meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wimberley

Average revenue by month in Wimberley

Wimberley's revenue follows a pronounced seasonal curve, peaking at $3,654 in July and bottoming out at $1,395 in January — a 2.6x spread that underscores the market's reliance on summer and spring break travel. March ($3,097) stands out as a secondary peak, likely fueled by spring break demand, while the October–February stretch hovers in the $1,400–$2,300 range.

Active Airbnb listings by property size in Wimberley

One-bedroom listings dominate Wimberley's supply with 184 of 414 total properties, followed by 2-bedrooms at 106. Larger configurations are notably underrepresented — only 11 properties have 5 bedrooms and another 11 have 6+, which could signal a supply gap worth targeting given those sizes' significantly higher revenue potential.

Average daily rate (ADR) by property size in Wimberley

ADR scales sharply with size in Wimberley, climbing from $193 for 1-bedroom units to $684 for 6+ bedroom homes. The steepest jump occurs between 4 bedrooms ($383) and 5 bedrooms ($592), suggesting that larger group-friendly properties can command a meaningful per-night premium in this vacation market.

Average RevPAN by property size in Wimberley

Revenue per available night tells a compelling story about where the real earnings power lies: 6+ bedroom properties lead at $230 RevPAN, nearly 5x the $47 generated by 1-bedroom units. Even 5-bedroom homes at $150 RevPAN dramatically outperform mid-sized configurations, making the case for investing in larger properties despite higher acquisition costs.

Average occupancy rates by property size in Wimberley

Occupancy rates are relatively compressed across most property sizes, ranging from 19% for 4-bedroom units to 27% for 2-bedrooms. The notable exception is 6+ bedroom properties, which lead at 34% occupancy — suggesting that larger group-oriented homes benefit from stronger booking demand and potentially less direct competition in Wimberley.

Average monthly revenue by property size in Wimberley

Monthly revenue climbs steeply with property size, from $1,775 for 1-bedroom units to $13,103 for 6+ bedroom homes. The jump from 4 bedrooms ($4,048/month) to 5 bedrooms ($7,494/month) is particularly notable, nearly doubling revenue and highlighting the outsized earning potential of larger properties in this market.

Average annual revenue by property size in Wimberley

At $157,240 in annual revenue, 6+ bedroom properties in Wimberley earn more than 7x what 1-bedroom units generate ($21,304). Five-bedroom homes also deliver strong returns at $89,932 annually, positioning larger properties as the most compelling investment play — though investors should weigh these revenues against Wimberley's average home value of over $1 million.

Most common amenities for Airbnb listings in Wimberley

Parking (96%), kitchens (90%), and self check-in (87%) are near-universal in Wimberley, reflecting baseline guest expectations for a rural vacation market. Outdoor amenities are especially prevalent — patios (82%), BBQ grills (82%), and outdoor furniture (79%) — while hot tubs (44%) and pools (30%) serve as meaningful differentiators that could help properties stand out in a competitive field.

Understanding Wimberley's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wimberley's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand is real but selectivity is essential. The below-average revenue-to-price ratio and occupancy stability scores highlight the challenge of high home values paired with seasonal booking patterns, though the above-average market growth trend suggests rising interest from both travelers and investors. Pairing this data with thorough local regulatory research and a focus on larger, amenity-rich properties will be key to finding deals that pencil out.

Short-Term Rental Regulations in Wimberley

Understanding local STR regulations is essential before investing in Wimberley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wimberley and Hays County, Texas may need to obtain permits or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Wimberley and Hays County, as regulations can change.

Key Restrictions

Common STR restrictions in Texas communities include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

STR hosts in Texas are generally required to collect and remit state hotel occupancy tax, and local jurisdictions may impose additional lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Texas Comptroller and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wimberley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Wimberley's above-average market growth trend is encouraging, with listing counts surging 89% year over year — a sign of strong investor and guest interest. Over the next 12–18 months, we estimate ADR could edge up modestly by 2–4% as larger, higher-end properties continue to command premium rates, though occupancy may remain in the 24–28% range given the seasonal nature of Hill Country tourism. Summer months should continue to drive the bulk of revenue, with July historically being the peak earner. Investors who target underserved property sizes — particularly 5+ bedroom homes — may be best positioned to capture outsized returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wimberley, TX

What is the average Airbnb occupancy rate in Wimberley?

The average Airbnb occupancy rate in Wimberley is currently 25%, which falls below the Texas state average of 33%. Occupancy varies by property size — 6+ bedroom properties lead at 34%, while 4-bedroom units see the lowest occupancy at 19%. The seasonal nature of Hill Country tourism means occupancy tends to concentrate during warmer months, particularly from March through August.

How much do Airbnb hosts make in Wimberley?

On average, Airbnb hosts in Wimberley earn approximately $2,461 per month or $29,541 per year based on trailing 12-month performance data. However, earnings vary dramatically by property size: 1-bedroom listings average $21,304 annually, while 6+ bedroom properties pull in roughly $157,240 per year. Hosts with larger, well-appointed properties in prime locations tend to significantly outperform the market average.

Is Wimberley a good market for Airbnb investment?

Wimberley scores a 51 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market shows above-average growth trends with 89% year-over-year listing increases, but below-average revenue-to-price ratios and occupancy stability mean investors need to be selective. Larger properties with standout amenities — hot tubs, pools, or waterfront access — tend to generate the strongest returns. Investors who source deals carefully and optimize their listings can still find worthwhile opportunities here.

What is the average daily rate (ADR) for Airbnb in Wimberley?

The average daily rate for Airbnb listings in Wimberley is $247, just below the Texas state average of $276. ADR scales significantly with property size: 1-bedroom units average $193 per night, while 6+ bedroom homes command $684 per night. This tiered pricing structure means investors targeting larger properties can capture substantially higher nightly rates.

Are short-term rentals legal in Wimberley?

Short-term rentals are generally permitted in Wimberley, TX, though operators may need to obtain appropriate permits or register with local authorities. As with many Texas communities, there may be restrictions related to occupancy limits, noise, parking, and HOA rules. We recommend verifying the latest regulations with the City of Wimberley and Hays County before purchasing a property for STR use.

When is peak season for Airbnb in Wimberley?

Peak season in Wimberley runs from June through August, with July being the strongest revenue month at an average of $3,654 per listing. March also sees a notable spike to $3,097, likely driven by spring break travel. The slowest months are January ($1,395) and February ($1,438), making Wimberley a distinctly seasonal market where summer performance drives the bulk of annual income.

How many Airbnbs are there in Wimberley?

As of April 2026, there are 414 active Airbnb listings in Wimberley. The market is dominated by 1-bedroom properties (184 listings), followed by 2-bedroom units (106 listings) and 3-bedroom properties (67 listings). Larger properties with 5+ bedrooms are relatively scarce, with only 22 combined listings in those categories — a potential opportunity for investors willing to go bigger.

How is Airbnb revenue calculated in Wimberley?

The annual and monthly revenue figures shown for Wimberley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across property configurations
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data reflecting current listing features across the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.