Winchester, TN Airbnb Market Data, Statistics, and Occupancy Rates

Winchester Short-Term Rental Market Overview

Winchester, TN sits at the crossroads of lake-country recreation and rural affordability, drawing visitors who gravitate toward outdoor amenities—66% of listings highlight lake access, and 34% are waterfront. With 61 active Airbnb listings and an average annual revenue of $38,486, the market is still small enough that well-positioned properties can stand out. An ROI score of 55 out of 100 reflects solid revenue relative to home prices, though below-average occupancy (19% vs. the 29% Tennessee state average) means income is concentrated in peak summer months rather than spread evenly year-round.

Key Market Statistics

According to Rabbu market data, the Winchester short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Winchester

Winchester appeals to investors seeking relatively affordable Tennessee lake-country properties where larger homes can generate meaningful revenue during a concentrated peak season.

Expert Market Assessment

"Winchester presents a moderate opportunity best suited for investors who can tolerate pronounced seasonality. Revenue swings from roughly $1,048 in January to $5,911 in July, meaning roughly half of annual income arrives between June and September. The market's ROI score of 55 reflects an average revenue-to-price ratio and above-average growth, tempered by below-average occupancy stability and a supply-demand balance that bears watching as listings continue to proliferate. Investors who target larger, amenity-rich lakefront properties will be best positioned to capture the premium end of the market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Winchester

Average revenue by month in Winchester

Winchester's revenue cycle is sharply seasonal: July leads at $5,911, nearly six times the January low of $1,048. The June–August window accounts for the bulk of annual income, while a modest shoulder season in September–October ($3,521–$3,551) provides some additional cushion before winter softness sets in.

Active Airbnb listings by property size in Winchester

Four-bedroom homes dominate supply with 20 listings, followed closely by 3-bedrooms at 17. Two-bedroom properties are notably scarce with just 7 listings, though their low occupancy and revenue suggest limited demand for smaller units in this lake-driven market rather than an underserved niche.

Average daily rate (ADR) by property size in Winchester

ADR scales steeply with size in Winchester—from $118 for 2-bedroom units up to $555 for 6+ bedrooms. The jump from 4-bedroom ($241) to 5-bedroom ($338) represents a meaningful premium that, combined with higher occupancy at the 5-bedroom tier, makes mid-large properties particularly compelling on a per-night basis.

Average RevPAN by property size in Winchester

RevPAN climbs sharply with bedroom count, from just $14 for 2-bedrooms to $117 for 6+ bedroom properties. Five-bedroom listings deliver $91 in RevPAN—roughly double the 4-bedroom figure of $46—highlighting how larger, group-friendly properties extract significantly more revenue per available night.

Average occupancy rates by property size in Winchester

Five-bedroom properties lead occupancy at 27%, well above the market average of 19%, suggesting strong group-travel demand. Smaller 2-bedroom units lag at just 12%, indicating that Winchester's appeal is centered on larger gatherings rather than couples or solo travelers seeking weekend getaways.

Average monthly revenue by property size in Winchester

Monthly revenue ranges from $1,007 for 2-bedroom listings to $8,265 for 6+ bedrooms, with each step up in size delivering a meaningful income increase. The 5-bedroom tier at $5,581 per month offers a strong balance of revenue and likely lower acquisition costs compared to the largest homes.

Average annual revenue by property size in Winchester

Annual revenue potential in Winchester scales dramatically: 6+ bedroom properties earn roughly $99,189 per year, more than eight times the $12,086 generated by 2-bedroom units. For investors targeting the strongest absolute returns, 5-bedroom homes at $66,973 annually represent a high-performing sweet spot before jumping to the highest-cost tier.

Most common amenities for Airbnb listings in Winchester

Kitchens (100%), washers (98%), and parking (95%) are table stakes in Winchester, while lake access (66%) and BBQ grills (85%) reflect the market's outdoor, lakefront identity. Hot tubs (21%) and pools (18%) remain differentiators rather than expectations, offering hosts a way to stand out and potentially command higher nightly rates.

Understanding Winchester's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Winchester's ROI score of 55 out of 100 places it in the Attractive Opportunity band, signaling workable but not exceptional investment potential. The revenue-to-price ratio scores as average and market growth trend rates above average, which are encouraging signs. However, below-average occupancy stability and supply-demand balance warrant caution—pair this data with thorough local regulatory research and conservative cash-flow modeling before committing.

Short-Term Rental Regulations in Winchester

Understanding local STR regulations is essential before investing in Winchester. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Winchester, Tennessee may need to obtain permits or register with local authorities before listing a property. Investors should verify current requirements with the City of Winchester and Franklin County, as rules can change and may differ from state-level guidance.

Key Restrictions

Common restrictions in Tennessee's smaller markets can include occupancy limits tied to property size, minimum-stay requirements, noise ordinances, and parking mandates. HOA covenants or deed restrictions may apply to lakefront developments, so buyers should review community-level rules alongside municipal regulations before purchasing.

Tax Obligations

Tennessee requires collection of state and local sales tax as well as any applicable occupancy or tourism taxes on short-term rentals. Major booking platforms often remit some of these taxes automatically, but hosts should confirm which taxes are covered and file accordingly to stay compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Winchester can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Listing supply grew 76% year over year, signaling rising investor interest that could pressure occupancy further if demand doesn't keep pace. Even so, the above-average market growth trend suggests bookings are trending upward, and summer months should continue anchoring revenue with ADRs already at $264. Over the next 12–18 months, expect occupancy to settle in the 18–22% range market-wide while ADR holds steady or edges up 1–3%, particularly for larger lakefront properties that command the strongest premiums. Investors entering now should model conservatively around current occupancy levels and treat any improvement as upside."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Winchester, TN

What is the average Airbnb occupancy rate in Winchester?

The average Airbnb occupancy rate in Winchester is currently 19%, which falls below the Tennessee state average of 29%. Occupancy varies considerably by property size—5-bedroom homes average 27%, while 2-bedroom units sit closer to 12%. The market's lake-driven demand means occupancy peaks sharply in the summer months and drops off during winter.

How much do Airbnb hosts make in Winchester?

Airbnb hosts in Winchester earn an average of $3,207 per month and roughly $38,486 per year based on the trailing 12 months of booking data. Revenue varies significantly by property size: 2-bedroom listings average about $12,086 annually, whereas 6+ bedroom properties bring in approximately $99,189 per year. Seasonal swings are substantial, with July topping out near $5,911 and January dipping to around $1,048.

Is Winchester a good market for Airbnb investment?

Winchester earns a Rabbu ROI Score of 55 out of 100, categorized as an Attractive Opportunity. The market benefits from above-average growth and a reasonable revenue-to-price ratio, but occupancy stability and supply-demand balance are below average. Investors focused on larger, lake-access properties tend to capture the highest returns, though the pronounced seasonality means cash-flow planning is essential.

What is the average daily rate (ADR) for Airbnb in Winchester?

The average daily rate in Winchester is $264, compared to a Tennessee state average of $309. ADR scales significantly with property size—2-bedroom listings average $118 per night, while 6+ bedroom properties command $555. Pricing larger homes with premium amenities like lake access or a hot tub can help maximize nightly rates during peak season.

Are short-term rentals legal in Winchester?

Short-term rentals are generally permitted in Tennessee, though local regulations in Winchester and Franklin County may require permits, registration, or compliance with specific rules. Prospective hosts should contact local government offices and review any HOA or deed restrictions before listing a property. Regulations can evolve, so staying current with local requirements is important.

When is peak season for Airbnb in Winchester?

Peak season in Winchester runs from June through August, with July leading at an average monthly revenue of $5,911. The shoulder months of May, September, and October also perform reasonably well, ranging from $3,370 to $3,551. Winter is the slowest period, with January averaging just $1,048—about 18% of July's peak.

How many Airbnbs are there in Winchester?

Winchester currently has 61 active Airbnb listings. The supply is weighted toward mid-to-large properties: 4-bedroom homes account for 20 listings, 3-bedrooms for 17, and 5-bedrooms for 9. The market saw 76% year-over-year growth in active listings, indicating strong and rising investor interest in the area.

How is Airbnb revenue calculated in Winchester?

The annual and monthly revenue figures shown for Winchester are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rate data for Winchester, TN
• Historical revenue and yield metrics based on trailing 12-month booking performance
• Supply breakdown by property size, including listing counts and performance by bedroom count
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value benchmarks sourced from the Zillow Home Value Index for investment return analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the dates noted; actual results will vary based on property quality, location, pricing, and management. Local regulations, tax requirements, and permit rules may change; investors should verify current requirements with Winchester and Franklin County authorities before purchasing.