Windsor, CA Airbnb Market Data, Statistics, and Occupancy Rates

Windsor Short-Term Rental Market Overview

Windsor, CA is a small but growing short-term rental market in Sonoma County wine country, with 45 active Airbnb listings and an average annual revenue of $37,353 per property. With an ADR of $294—well below the $551 California state average—and occupancy at 24%, the market rewards investors who can differentiate their listings and capitalize on the region's tourism draw. Active listing counts have surged 204% year over year, signaling rising investor interest, though the competitive landscape is tightening as supply catches up with demand.

Key Market Statistics

According to Rabbu market data, the Windsor short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Windsor

Windsor's proximity to Sonoma County wine country and its relative affordability within California's STR landscape make it a compelling but competitive market for selective investors.

Expert Market Assessment

"Windsor presents a competitive opportunity with a 53/100 ROI score, reflecting solid occupancy stability but tempered by below-average market growth trends and an increasingly tight supply-demand balance. Revenue is highly seasonal—August peaks at $4,689 average monthly revenue while January dips to $1,866, creating a roughly 2.5x spread that investors need to plan around. The 2-bedroom segment dominates supply with 24 of 45 listings, yet 3-bedroom properties deliver the highest annual revenue at $39,795, suggesting room for strategic positioning in that size category. Overall, this is a market where deal selection and property quality matter more than broad market tailwinds."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Windsor

Average revenue by month in Windsor

Windsor shows pronounced seasonality, with August ($4,689) and July ($4,524) delivering peak revenue while January ($1,866) marks the low point—a spread of roughly $2,800 between the strongest and weakest months. Investors should budget for this summer-heavy pattern, as the four months from June through September account for a disproportionate share of annual income.

Active Airbnb listings by property size in Windsor

Two-bedroom listings dominate Windsor's supply at 24 of 45 total active listings, representing over half the market. With only 8 three-bedroom and 6 one-bedroom listings, there may be opportunity for investors to differentiate in the 3-bedroom segment, which is less saturated yet delivers comparable or higher revenue.

Average daily rate (ADR) by property size in Windsor

ADR climbs from $150 for 1-bedroom units to $240 for 2-bedrooms and $259 for 3-bedrooms, showing diminishing rate premiums as size increases. The jump from 1 to 2 bedrooms (+$90) is far more pronounced than from 2 to 3 bedrooms (+$19), suggesting the strongest rate-to-cost value may lie in the 2-bedroom tier.

Average RevPAN by property size in Windsor

Two-bedroom properties lead in RevPAN at $64, followed by 3-bedrooms at $51, while 1-bedrooms trail significantly at just $10 per available night. The stark underperformance of 1-bedroom units—driven by their 7% occupancy—makes them a challenging proposition in this market compared to larger configurations.

Average occupancy rates by property size in Windsor

Occupancy rates favor 2-bedroom listings at 27%, with 3-bedrooms at 20% and 1-bedrooms lagging at just 7%. The wide gap between 1-bedroom and larger units signals that guests visiting Windsor strongly prefer more spacious accommodations, likely reflecting the market's appeal to groups and couples on wine country getaways.

Average monthly revenue by property size in Windsor

Three-bedroom properties narrowly lead monthly revenue at $3,316, just edging out 2-bedrooms at $3,245, while 1-bedroom units earn significantly less at $1,346. The near-parity between 2- and 3-bedroom monthly earnings, despite different occupancy and ADR profiles, gives investors flexibility in property selection.

Average annual revenue by property size in Windsor

Three-bedroom listings generate the highest annual revenue at $39,795, closely followed by 2-bedrooms at $38,949, while 1-bedrooms trail at $16,163. Given that 3-bedroom supply is relatively limited (8 listings), investors targeting this size could benefit from less competition while capturing the market's top revenue tier.

Most common amenities for Airbnb listings in Windsor

Washer/dryer (96%) and kitchen access (93%) are table stakes in Windsor, while the prevalence of hot tubs (78%), pools (71%), and BBQ grills (82%) signals that guests expect resort-style outdoor amenities befitting a wine country retreat. Investors who can offer these features are aligning with strong market norms, while those lacking them risk falling below guest expectations.

Understanding Windsor's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Windsor's ROI score of 53 out of 100 places it in the 'Competitive Opportunity' band, where strong demand exists but higher home values ($965,516 average) and accelerating supply growth require disciplined deal sourcing. The market's above-average occupancy stability is a positive signal for cash-flow consistency, though average revenue-to-price ratios and below-average marks on both market growth trend and supply/demand balance suggest the easy gains are behind us. Pairing this data with thorough local regulatory research and a focus on well-amenitized 2- or 3-bedroom properties will be key to achieving above-market returns.

Short-Term Rental Regulations in Windsor

Understanding local STR regulations is essential before investing in Windsor. Here's the current regulatory landscape:

Permit Requirements

Windsor, California may require hosts to obtain a short-term rental permit or business registration before listing a property. Investors should verify current requirements directly with the Town of Windsor and Sonoma County planning departments, as local STR regulations can change frequently.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. Some jurisdictions impose caps on the number of STR permits issued, and HOA rules can add further limitations—investors should review all applicable covenants before purchasing.

Tax Obligations

Short-term rental operators in California are typically subject to Transient Occupancy Tax (TOT), and Sonoma County may levy additional tourism-related taxes. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their full tax obligations with local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Windsor can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Windsor's STR market is likely to see continued supply growth given the 204% year-over-year increase in listings, which could put downward pressure on occupancy unless demand keeps pace. Seasonality data suggests summer months (July–August) will remain the revenue backbone, with ADRs potentially edging up 1–3% as wine country tourism holds steady. Occupancy rates may stabilize in the 22–26% range market-wide, though well-positioned 2- and 3-bedroom properties should outperform that average. Investors should plan for meaningful revenue swings between peak summer and the quieter winter months, when monthly earnings can drop below $2,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Windsor, CA

What is the average Airbnb occupancy rate in Windsor?

The average Airbnb occupancy rate in Windsor is currently 24%, which falls below the California state average of 43%. Occupancy varies significantly by property size: 2-bedroom listings lead at 27%, followed by 3-bedrooms at 20%, while 1-bedroom units sit at just 7%. Above-average occupancy stability in the market suggests these rates remain relatively consistent over time, though seasonal fluctuations—with summer months significantly outperforming winter—are a key factor to plan around.

How much do Airbnb hosts make in Windsor?

Airbnb hosts in Windsor earn an average of $3,112 per month and approximately $37,353 per year based on trailing 12-month booking data. Revenue varies considerably by property size: 3-bedroom listings top the market at $39,795 annually, 2-bedrooms earn around $38,949, and 1-bedrooms generate roughly $16,163. Peak summer months like August can bring in $4,689, while January averages closer to $1,866. Individual results depend on pricing strategy, property quality, and amenities offered.

Is Windsor a good market for Airbnb investment?

Windsor scores a 53 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and its location in Sonoma County wine country, but faces headwinds from rapid supply growth (listings up 204% year over year) and average revenue-to-price ratios given home values around $965,516. Investors who source deals selectively—particularly well-appointed 2- or 3-bedroom properties with amenities like hot tubs and pools—stand the best chance of strong returns.

What is the average daily rate (ADR) for Airbnb in Windsor?

The average daily rate for Airbnb listings in Windsor is $294, which is notably lower than the California state average of $551. ADR scales with property size: 1-bedroom listings average $150, 2-bedrooms come in at $240, and 3-bedrooms reach $259. While these rates are modest by California standards, they reflect the market's positioning as a more accessible wine country destination for guests.

Are short-term rentals legal in Windsor?

Short-term rentals are generally permitted in Windsor, CA, but operators may need to secure local permits or register their rental with the Town of Windsor or Sonoma County. Regulations can include occupancy limits, parking requirements, noise restrictions, and potential permit caps. Because rules can evolve, investors should always verify current requirements with local planning and zoning authorities before purchasing or listing a property.

When is peak season for Airbnb in Windsor?

Peak season for Airbnb in Windsor runs from June through September, with August delivering the highest average monthly revenue at $4,689. July follows closely at $4,524, and September rounds out the peak at $3,795. The off-peak months of January ($1,866) and February ($2,046) see the lowest earnings, creating a pronounced seasonal pattern that investors should factor into their cash-flow planning.

How many Airbnbs are there in Windsor?

Windsor currently has 45 active Airbnb listings as of April 2026. The supply is dominated by 2-bedroom properties (24 listings), with 3-bedrooms (8 listings) and 1-bedrooms (6 listings) making up the remainder. The market has experienced dramatic supply growth at 204% year over year, indicating significant new investor and host interest in the area.

How is Airbnb revenue calculated in Windsor?

The annual and monthly revenue figures for Windsor are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the date noted; actual results may vary based on property quality, pricing, and management. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal and county authorities before purchasing.