Winnsboro, TX Airbnb Market Data, Statistics, and Occupancy Rates

Winnsboro Short-Term Rental Market Overview

Winnsboro, TX is a micro-market with just 15 active Airbnb listings, offering a low-competition environment for investors willing to work with modest revenue expectations. The average daily rate sits at $144—well below the $276 Texas state average—while occupancy runs at 20% compared to the 33% state benchmark. Annual revenue averages $15,233 per listing, which positions Winnsboro as a supplemental-income play rather than a high-yield destination, though the small supply base could reward operators who differentiate on quality and guest experience.

Key Market Statistics

According to Rabbu market data, the Winnsboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Winnsboro

Investors consider Winnsboro for its very low competition, affordable entry points, and proximity to natural attractions like area lakes that draw weekend and seasonal visitors.

Expert Market Assessment

"Winnsboro represents a limited-opportunity market best suited for investors with low carrying costs or those seeking a part-time rental strategy alongside personal use. Revenue peaks sharply from March through August, when monthly averages climb above $1,400, while the winter months of January and February drop to just $608–$659—a spread that demands careful cash-flow planning. The tiny listing base means there's little competitive pressure, but it also reflects constrained demand. Investors who secure a well-located property near lake amenities and maintain high guest satisfaction could outperform the market averages, though overall yield expectations should remain conservative."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Winnsboro

Average revenue by month in Winnsboro

Winnsboro's revenue exhibits sharp seasonality: August leads at $1,609 while January bottoms out at just $608, creating nearly a 3:1 spread between peak and off-peak months. The profitable window stretches from March through August, with a gradual decline through fall and a steep winter drop-off that investors need to plan around.

Active Airbnb listings by property size in Winnsboro

The market's 15 active listings are concentrated entirely in smaller configurations—6 one-bedroom and 7 two-bedroom units—with no larger properties represented in the data. This narrow supply profile could signal an opportunity for investors willing to test three-bedroom or larger properties, though demand validation would be essential first.

Average daily rate (ADR) by property size in Winnsboro

ADR scales modestly from $132 for one-bedroom units to $141 for two-bedroom properties, a premium of just $9 per night. Given that one-bedroom units dramatically outperform on occupancy, the slight ADR bump for two-bedrooms doesn't appear to compensate for their much lower fill rates.

Average RevPAN by property size in Winnsboro

One-bedroom properties deliver $40 in RevPAN compared to just $12 for two-bedroom listings, making smaller units over three times more efficient at converting available nights into revenue. This stark gap is driven primarily by the occupancy difference rather than rate, and it strongly favors one-bedroom investments in this market.

Average occupancy rates by property size in Winnsboro

One-bedroom listings achieve 31% occupancy—still below the state average but more than triple the 9% rate for two-bedroom properties. The low two-bedroom occupancy suggests either oversupply relative to demand at that size or pricing misalignment, making cash-flow stability a real concern for larger units.

Average monthly revenue by property size in Winnsboro

One-bedroom properties generate $1,708 per month on average, outpacing two-bedroom units at $1,079 by roughly 58%. For a market with tight margins, this revenue gap makes a meaningful difference in an investor's ability to cover carrying costs.

Average annual revenue by property size in Winnsboro

At $20,498 annually, one-bedroom listings represent the strongest revenue configuration in Winnsboro, while two-bedroom properties trail at $12,952. Investors targeting this market should strongly consider one-bedroom units as the most viable path to positive cash flow given the overall modest revenue environment.

Most common amenities for Airbnb listings in Winnsboro

Kitchen and parking top the amenity list at 93% prevalence, followed by outdoor furniture and self check-in at 80%—signaling that guests expect a self-sufficient, home-like stay. Notably, 27% of listings highlight lake access and 33% feature waterfront positioning, reinforcing nature-based tourism as a key demand driver in Winnsboro.

Short-Term Rental Regulations in Winnsboro

Understanding local STR regulations is essential before investing in Winnsboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Winnsboro, TX may need to register or obtain a permit with local authorities before listing a property. Investors should verify current requirements directly with the City of Winnsboro and Wood County, as regulations in smaller Texas municipalities can change with limited public notice.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and rules imposed by any applicable HOA or deed restrictions. Some Texas communities also enforce minimum-stay requirements or cap the number of STR permits issued in a given area, so confirming these details before purchasing is essential.

Tax Obligations

Texas imposes a 6% state hotel occupancy tax on short-term rentals, and local jurisdictions may add their own occupancy or tourism taxes on top of that. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Texas Comptroller and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Winnsboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Winnsboro's STR market is likely to remain modest in scale, with seasonal demand concentrated from March through August. ADR may hold steady in the $140–$150 range given the market's rural character and limited pricing power versus larger Texas metros. Occupancy could see marginal improvement if new demand drivers emerge—such as lake tourism or regional events—but investors should plan for overall occupancy in the 18–25% range and treat peak-season months as the primary revenue window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Winnsboro, TX

What is the average Airbnb occupancy rate in Winnsboro?

The average occupancy rate for Airbnb listings in Winnsboro is currently 20%, which trails the Texas state average of 33%. One-bedroom properties perform notably better at 31% occupancy, while two-bedroom listings average just 9%. This suggests that smaller, well-priced units are capturing a larger share of available demand in this market.

How much do Airbnb hosts make in Winnsboro?

Airbnb hosts in Winnsboro earn an average of $1,269 per month, or roughly $15,233 per year, based on trailing 12-month booking data. One-bedroom properties lead with approximately $20,498 in annual revenue, while two-bedroom listings average around $12,952. Revenue varies significantly by season, with peak months like August reaching $1,609 and slower months like January dropping to about $608.

Is Winnsboro a good market for Airbnb investment?

Winnsboro is best viewed as a supplemental-income market rather than a high-yield STR destination. With only 15 active listings and modest occupancy at 20%, the competitive landscape is thin—but so is overall demand. Investors with low acquisition and carrying costs who can capitalize on the spring-to-summer peak season may find it worthwhile, particularly with one-bedroom properties that outperform on both occupancy and revenue.

What is the average daily rate (ADR) for Airbnb in Winnsboro?

The average daily rate in Winnsboro is $144, which is significantly below the Texas state average of $276. One-bedroom listings average $132 per night, while two-bedroom properties come in slightly higher at $141. The relatively modest ADR reflects the market's small-town, rural character compared to larger Texas metros.

Are short-term rentals legal in Winnsboro?

Short-term rentals generally operate in Winnsboro, as evidenced by the 15 active Airbnb listings currently in the market. However, investors should verify any permit, registration, or zoning requirements with the City of Winnsboro and Wood County before purchasing or listing a property. Texas state hotel occupancy tax also applies to STRs, so confirming all tax obligations is an important step.

When is peak season for Airbnb in Winnsboro?

Peak season in Winnsboro runs from March through August, with average monthly revenues ranging from about $1,468 to $1,609 during this stretch. August is the single highest-earning month at $1,609, closely followed by March at $1,576. The off-season dip is steep—January and February average just $608 and $659 respectively—so investors should budget for significant seasonal variation.

How many Airbnbs are there in Winnsboro?

As of April 2026, there are 15 active Airbnb listings in Winnsboro. The supply is split between one-bedroom properties (6 listings) and two-bedroom properties (7 listings), with minimal representation from larger configurations. This very small supply base means individual property performance can vary widely based on quality, location, and pricing strategy.

How is Airbnb revenue calculated in Winnsboro?

The annual and monthly revenue figures for Winnsboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Winnsboro, TX market
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Supply distribution and amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics combined for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before investing.