Winona, MN Airbnb Market Data, Statistics, and Occupancy Rates

Winona Short-Term Rental Market Overview

Winona, MN is a compact short-term rental market with 52 active Airbnb listings and an average annual revenue of $21,027 per property. While the average daily rate of $161 sits well below the state average of $429, the market's above-average occupancy stability and positive growth trend create an appealing entry point for investors seeking affordable properties in a college-town and Mississippi River corridor setting. With average home values around $393,616, the revenue-to-price ratio keeps this market within reach for those looking to build a small-scale STR portfolio.

Key Market Statistics

According to Rabbu market data, the Winona short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Winona

Investors are drawn to Winona for its combination of affordable property values, stable occupancy patterns, and a growing short-term rental market along Minnesota's scenic bluff country.

Expert Market Assessment

"Winona presents an attractive opportunity for STR investors willing to operate in a smaller, seasonal market. Revenue peaks strongly from May through October — August leads at $2,254 per month — before tapering to winter lows near $1,046 in January, creating a meaningful spread that rewards hosts who optimize pricing across seasons. The ROI score of 67 out of 100 reflects a healthy balance of demand and revenue relative to property costs, with standout marks for occupancy stability and growth momentum. Investors targeting 2- or 3-bedroom properties will find the strongest per-night revenue potential, though the limited overall supply means careful positioning can unlock solid returns even with smaller units."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Winona

Average revenue by month in Winona

Winona's revenue cycle shows pronounced seasonality, with August topping out at $2,254 and January bottoming at $1,046 — a spread of roughly $1,200 between peak and trough. The warm months from May through October consistently deliver above-average returns, making this stretch the primary earnings engine for STR investors in the market.

Active Airbnb listings by property size in Winona

One-bedroom listings dominate Winona's supply at 27 of 52 total units, while 3-bedrooms account for 14 listings and 2-bedrooms are notably scarce at just 6. The thin 2-bedroom inventory could represent an underserved niche for investors looking to differentiate, especially given that size's strong occupancy performance.

Average daily rate (ADR) by property size in Winona

ADR climbs steadily with property size in Winona, from $108 for 1-bedrooms to $140 for 2-bedrooms and $217 for 3-bedroom listings. The jump from 2 to 3 bedrooms is especially steep at $77 per night, suggesting that larger properties can command a meaningful premium that may justify the higher acquisition and operating costs.

Average RevPAN by property size in Winona

Two-bedroom listings deliver the strongest RevPAN at $55 per available night, edging out 3-bedrooms at $53 and well ahead of 1-bedrooms at $34. This indicates that 2-bedroom units strike the best balance between nightly rate and occupancy, making them an efficient revenue generator on a per-night basis.

Average occupancy rates by property size in Winona

Two-bedroom properties lead occupancy at 40%, matching the state average and far outpacing 3-bedrooms at 25%. One-bedroom units land in between at 32%, suggesting that mid-sized properties in Winona enjoy the most consistent booking demand and offer the steadiest cash-flow profile for investors.

Average monthly revenue by property size in Winona

Three-bedroom listings top monthly revenue at $2,467, followed by 2-bedrooms at $1,847 and 1-bedrooms at $1,313. While larger properties earn more in absolute terms, the gap between 2- and 3-bedrooms is relatively modest at $620 per month, which investors should weigh against the higher costs of acquiring and maintaining a larger home.

Average annual revenue by property size in Winona

Annual revenue scales from $15,756 for 1-bedroom listings to $22,174 for 2-bedrooms and $29,613 for 3-bedroom properties. Given Winona's average home values, the 2-bedroom configuration may offer the most compelling return potential when factoring in lower purchase prices and higher occupancy relative to 3-bedroom units.

Most common amenities for Airbnb listings in Winona

Parking (96%) and self check-in (94%) are near-universal in Winona's listings, signaling that guests expect a seamless, car-friendly arrival experience. Kitchens (89%), washer (79%), and dryer (77%) round out the essentials, while workspace availability at 52% suggests a meaningful segment of extended-stay or remote-work travelers — an amenity worth prioritizing for competitive differentiation.

Understanding Winona's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Winona's ROI score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue aligns reasonably well with property costs and demand conditions favor hosts. Above-average marks in occupancy stability and market growth trend are the standout drivers, while revenue-to-price ratio and supply/demand balance rate as average — suggesting room for upside as the market continues maturing. Investors should pair this score with their own due diligence on local regulations and property-specific financials to build a complete picture.

Short-Term Rental Regulations in Winona

Understanding local STR regulations is essential before investing in Winona. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Winona, MN should verify whether the city requires a rental permit, business license, or STR registration before listing a property. Minnesota does not have a statewide STR registration system, so requirements are set at the local level — contacting the City of Winona's planning or licensing department is the best first step.

Key Restrictions

Common restrictions that may apply in markets like Winona include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or zoning restrictions that limit or prohibit short-term rentals, so investors should review all applicable covenants before purchasing.

Tax Obligations

STR hosts in Minnesota are typically required to collect and remit state sales tax and any applicable local lodging or tourism taxes. Many booking platforms handle tax collection automatically, but operators should confirm their obligations with the Minnesota Department of Revenue and the City of Winona to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Winona can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Winona's STR market is expected to continue its upward trajectory, supported by above-average market growth trends and steady occupancy stability. Seasonal patterns suggest investors can anticipate monthly revenues climbing toward the $2,000–$2,250 range during the May-through-October peak, with softer winter months settling closer to $1,050–$1,330. ADR may see modest gains of 2–5% as the market matures, though individual results will depend heavily on property quality and pricing strategy. The relatively small supply base of 52 listings means new entrants should monitor competition closely while capitalizing on gaps in the 2-bedroom segment."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Winona, MN

What is the average Airbnb occupancy rate in Winona?

The average Airbnb occupancy rate in Winona is currently 31%, which trails the Minnesota state average of 40%. However, occupancy varies meaningfully by property size: 2-bedroom listings lead at 40%, while 1-bedrooms average 32% and 3-bedrooms sit at 25%. Investors targeting the 2-bedroom segment may find the most consistent booking activity in this market.

How much do Airbnb hosts make in Winona?

Airbnb hosts in Winona earn an average of $1,752 per month, which translates to approximately $21,027 in annual revenue based on trailing 12-month performance data. Revenue varies by property size — 1-bedroom listings average $15,756 annually, 2-bedrooms bring in about $22,174, and 3-bedroom properties lead at $29,613. Peak-season months like August can push monthly earnings above $2,250.

Is Winona a good market for Airbnb investment?

Winona earns an ROI score of 67 out of 100 from Rabbu, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a positive growth trend, while property values averaging $393,616 keep the barrier to entry reasonable. Investors should account for seasonal revenue swings — winter months are notably softer — but the strong summer-through-fall performance can support a profitable annual return when paired with smart pricing.

What is the average daily rate (ADR) for Airbnb in Winona?

The average daily rate for Airbnb listings in Winona is $161, which is significantly below the Minnesota state average of $429. ADR scales with property size: 1-bedroom listings average $108, 2-bedrooms average $140, and 3-bedroom properties command $217 per night. The lower ADR reflects Winona's positioning as a more affordable, smaller-market destination compared to metro and resort areas across the state.

Are short-term rentals legal in Winona?

Short-term rentals operate in Winona, MN, but investors should verify local permit, licensing, and zoning requirements directly with the City of Winona before listing a property. Minnesota does not impose a statewide STR registration framework, so regulations are determined at the municipal level. Checking with local planning or licensing departments ensures compliance with any applicable rules.

When is peak season for Airbnb in Winona?

Peak season in Winona runs from May through October, with average monthly revenues ranging from $1,903 to $2,254 during this stretch. August is the single highest-earning month at $2,254, followed by October at $2,177 and September at $2,108. The off-peak period spans November through April, with January being the slowest month at $1,046 in average revenue.

How many Airbnbs are there in Winona?

There are currently 52 active Airbnb listings in Winona as of April 2026. The supply is concentrated in 1-bedroom units (27 listings), followed by 3-bedrooms (14 listings) and 2-bedrooms (6 listings). The relatively small inventory — particularly in the 2-bedroom category — may present an opportunity for investors to fill a gap in the market.

How is Airbnb revenue calculated in Winona?

The annual and monthly revenue figures for Winona are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Winona, MN market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and zoning restrictions vary and should be independently verified before investing.