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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Winter Garden presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Winter Garden, FL sits in the heart of the greater Orlando corridor, giving short-term rental operators access to one of the country's most visited tourism regions. With 107 active Airbnb listings, a 55% occupancy rate that edges just above the Florida state average, and an average annual revenue of $19,537, the market is accessible but competitive. Home values averaging $791,181 mean the revenue-to-price ratio requires careful deal sourcing, though strong seasonal peaks—particularly in March—can meaningfully boost annual returns for well-positioned properties.
According to Rabbu market data, the Winter Garden short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 107 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $128 |
| Average Occupancy Rate | vs. 54% state avg. | 55% |
| RevPAN | ADR * Occupancy Rate | $69 |
| Average Monthly Revenue | Historical 12-month average | $1,628 |
| Average Annual Revenue | Historical 12-month average | $19,537 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Winter Garden appeals to investors seeking exposure to the Orlando tourism ecosystem at a slightly quieter entry point than the main resort corridors, though elevated home prices demand disciplined underwriting.
Key investment factors
"Winter Garden presents a competitive opportunity rather than an easy layup—strong tourism demand exists, but elevated home values and rapid supply growth mean margins can be thin without the right property. Seasonality is pronounced: March stands out at $2,544 in average monthly revenue while September dips to just $1,017, so cash reserves for slower months are essential. Two-bedroom properties appear to hit the sweet spot between occupancy and rate, and investors who layer in amenities like pools and outdoor spaces (already prevalent in 66–79% of listings) will be better positioned to capture bookings in an increasingly crowded field."
— Rabbu Market Analysis Team
Revenue in Winter Garden peaks sharply in March at $2,544 and drops to its low point in September at $1,017—a spread of over $1,500 that underscores significant seasonality tied to spring tourism and holiday travel. December ($1,896) and February ($1,828) form a secondary high season, while the late-summer months consistently underperform.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,693 |
| February |
|
$1,828 |
| March |
|
$2,544 |
| April |
|
$1,782 |
| May |
|
$1,384 |
| June |
|
$1,468 |
| July |
|
$1,628 |
| August |
|
$1,339 |
| September |
|
$1,017 |
| October |
|
$1,438 |
| November |
|
$1,514 |
| December |
|
$1,896 |
Supply is nearly evenly split between 2-bedroom (39 listings) and 3-bedroom (40 listings) properties, which together account for about 74% of all active listings. The 1-bedroom segment has just 20 listings, potentially signaling either lower demand for smaller units or a less saturated niche for investors targeting couples and solo travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
20 |
| 2 bedrooms |
|
39 |
| 3 bedrooms |
|
40 |
ADR climbs from $86 for 1-bedroom units to $131 for 2-bedrooms, but interestingly dips slightly to $128 for 3-bedroom properties, suggesting that the premium guests will pay doesn't scale linearly with size in this market. The 2-bedroom tier appears to capture the strongest rate positioning relative to its size category.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$86 |
| 2 bedrooms |
|
$131 |
| 3 bedrooms |
|
$128 |
Two-bedroom properties deliver the highest RevPAN at $76, outpacing both 1-bedrooms ($48) and 3-bedrooms ($63) by a meaningful margin. This makes the 2-bedroom configuration the most efficient revenue generator on a per-available-night basis, driven by a combination of solid ADR and the highest occupancy rate in the market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$48 |
| 2 bedrooms |
|
$76 |
| 3 bedrooms |
|
$63 |
Occupancy is strongest for 2-bedroom listings at 58%, followed closely by 1-bedrooms at 56%, while 3-bedroom properties trail noticeably at 49%. The lower fill rate for larger units suggests that while they command decent nightly rates, demand may not consistently support them—an important cash-flow consideration for investors eyeing bigger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
56% |
| 2 bedrooms |
|
58% |
| 3 bedrooms |
|
49% |
Three-bedroom properties lead monthly revenue at $1,847, edging out 2-bedrooms at $1,725, while 1-bedroom units generate $1,256. Despite their lower occupancy, 3-bedrooms earn more in absolute dollars per month thanks to their higher nightly rates, though the gap narrows considerably when factoring in the additional acquisition and maintenance costs of larger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,256 |
| 2 bedrooms |
|
$1,725 |
| 3 bedrooms |
|
$1,847 |
On an annual basis, 3-bedroom properties top out at $22,170 and 2-bedrooms at $20,702, while 1-bedrooms generate $15,072. Given that 2-bedrooms achieve nearly the same annual revenue as 3-bedrooms with significantly better occupancy stability, they may offer the strongest return potential when acquisition costs are factored in.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,072 |
| 2 bedrooms |
|
$20,702 |
| 3 bedrooms |
|
$22,170 |
Parking is universal at 100% of listings, and kitchen access (95%), washer (90%), and self check-in (88%) are near-standard—any listing missing these basics will be at a competitive disadvantage. Outdoor amenities are notably prevalent, with pools at 66% and backyards at 79%, signaling that guests in Winter Garden expect a resort-like home experience, making these features important differentiators rather than luxuries.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
95% |
| Washer |
|
90% |
| Self Check-in |
|
88% |
| Dryer |
|
85% |
| Backyard |
|
79% |
| Patio or Balcony |
|
77% |
| Outdoor Furniture |
|
68% |
| Pool |
|
66% |
| Gym |
|
62% |
| Pets |
|
61% |
| Hot Tub |
|
55% |
| Workspace |
|
27% |
| BBQ Grill |
|
17% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Winter Garden Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Winter Garden's ROI Score of 50 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where demand is real but returns require more intentional strategy. The below-average revenue-to-price ratio—driven by home values near $791K against roughly $19.5K in annual revenue—is the primary drag, while average marks for occupancy stability, market growth, and supply/demand balance suggest a functional but not exceptional operating environment. Pairing this data with thorough local regulatory research and careful property selection will be critical for investors looking to make the numbers work here.
Understanding local STR regulations is essential before investing in Winter Garden. Here's the current regulatory landscape:
Winter Garden, Florida may require short-term rental operators to obtain a local business tax receipt or STR registration, and the state of Florida mandates a vacation rental license through the Department of Business and Professional Regulation. Investors should verify current permit requirements directly with the City of Winter Garden and the state before listing a property.
Common restrictions in Florida STR markets include occupancy limits, minimum-stay requirements, noise and parking regulations, and potential HOA covenants that may prohibit or limit short-term rentals. Some municipalities also impose caps on the number of permits issued, so confirming availability early in the acquisition process is advisable.
Short-term rental hosts in Florida are typically responsible for collecting and remitting state sales tax, county tourist development tax, and any applicable local surcharges. Platforms like Airbnb often handle a portion of this collection automatically, but operators should confirm compliance with Orange County and Florida Department of Revenue guidelines.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Winter Garden can provide current regulatory guidance.
Financing an Airbnb investment in Winter Garden requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, expect continued demand driven by Winter Garden's proximity to Orlando's theme parks and attractions, though the 135% year-over-year listing growth signals that supply is expanding rapidly. Occupancy is likely to hover in the 53–57% range, with ADR potentially seeing modest increases of 1–3% if hosts differentiate through amenities and guest experience. Peak season around March should continue to outperform, while September remains the softest month—investors should budget for revenue swings of roughly $1,000–$1,500 between peak and trough months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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