Wiscasset, ME Airbnb Market Data, Statistics, and Occupancy Rates

Wiscasset Short-Term Rental Market Overview

Wiscasset, ME is a tiny coastal market with just 8 active Airbnb listings, offering investors a low-competition environment where summer demand drives outsized returns. Average annual revenue sits at $45,469 against a home value of roughly $546K, and while the ADR of $242 trails Maine's $415 state average, the market's extreme seasonality — with August revenue topping $11,000 — creates meaningful cash-flow windows for well-positioned properties. The 386% year-over-year growth in listings signals rising investor interest in this Midcoast Maine village, though the below-average occupancy rate of 23% underscores the importance of pricing strategy during off-peak months.

Key Market Statistics

According to Rabbu market data, the Wiscasset short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wiscasset

Wiscasset appeals to investors seeking a micro-market with minimal competition and strong summer cash flow in one of Maine's most picturesque coastal corridors.

Expert Market Assessment

"Wiscasset presents a competitive but nuanced opportunity for STR investors. The market's strengths lie in its extremely limited supply and strong summer demand — August alone averages over $11,000 in revenue per listing — but the steep drop-off to winter lows near $830 means annual returns depend heavily on maximizing a four- to five-month peak window. The ROI score of 49 out of 100 reflects this tension: above-average growth and reasonable supply/demand dynamics are offset by below-average occupancy stability. Investors who can tolerate seasonal cash-flow variability and source properties at favorable price points will find this small Midcoast market worth a closer look."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wiscasset

Average revenue by month in Wiscasset

Wiscasset's revenue is sharply seasonal, with August ($11,078) and July ($10,454) delivering roughly 12× the revenue of the slowest months like February ($833) and January ($926). Investors should expect nearly half of annual income to be earned in just two months, making summer optimization the single most important factor for returns.

Active Airbnb listings by property size in Wiscasset

Property size breakdown data is not available for Wiscasset, likely due to the market's very small inventory of just 8 listings. Investors should evaluate individual properties on a case-by-case basis rather than relying on size-segment trends.

Average daily rate (ADR) by property size in Wiscasset

ADR by property size data is not currently available for Wiscasset given the limited listing pool. With only 8 active listings, size-specific rate patterns are difficult to establish statistically.

Average RevPAN by property size in Wiscasset

RevPAN breakdowns by property size are unavailable in this micro-market. The overall market-level RevPAN of $55 provides the best current benchmark for underwriting individual deals.

Average occupancy rates by property size in Wiscasset

Occupancy rate data by property size is not reported for Wiscasset due to the small sample. The market-wide average of 23% should be used as a baseline, with the understanding that well-marketed properties in peak season can significantly outperform this figure.

Average monthly revenue by property size in Wiscasset

Monthly revenue by bedroom count is not available for this market. Investors should reference the overall monthly revenue pattern — peaking at $11,078 in August — as the primary guide for cash-flow planning.

Average annual revenue by property size in Wiscasset

Annual revenue by property size cannot be segmented given the limited data. The market average of $45,469 per year serves as the current benchmark, though larger or better-appointed properties may exceed this figure substantially during the summer peak.

Most common amenities for Airbnb listings in Wiscasset

Kitchens and self check-in are universal (100%) across Wiscasset listings, while backyards, parking, and workspaces appear in 88% of properties — signaling that guests expect a home-like, self-sufficient experience. Waterfront access (25%) and hot tubs (13%) remain differentiators that could help a property command premium rates during peak season.

Understanding Wiscasset's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wiscasset's ROI score of 49 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine upside but demands more careful deal selection. The revenue-to-price ratio and supply/demand balance both land at average, while below-average occupancy stability reflects the pronounced winter slowdown that compresses annual yields. The above-average market growth trend is a bright spot — pairing this momentum with thorough local regulatory research and a summer-focused revenue strategy will be key to making a Wiscasset investment pencil out.

Short-Term Rental Regulations in Wiscasset

Understanding local STR regulations is essential before investing in Wiscasset. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wiscasset, Maine may need to register or obtain a permit from the town before listing their property. Investors should verify current requirements directly with the Town of Wiscasset and the State of Maine, as local rules can change and enforcement practices vary.

Key Restrictions

Common STR restrictions in Maine communities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA covenants or zoning overlay districts that limit or prohibit short-term rentals, so due diligence on the specific parcel is essential before purchasing.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and hosts are typically responsible for collecting and remitting this tax, though platforms like Airbnb often handle collection automatically. Investors should also confirm whether any local occupancy or tourism taxes apply in Wiscasset and maintain proper records for state filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wiscasset can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wiscasset's short-term rental market is likely to benefit from continued growth in Midcoast Maine tourism, with ADR potentially edging up 3–5% as supply remains limited. Peak-season occupancy during July and August should hold steady, while shoulder months like June and September may see incremental gains as the market matures. However, winter months will likely remain soft, with monthly revenues in the $800–$1,000 range, so investors should budget for significant seasonal revenue swings. Rabbu estimates overall annual revenue could settle in the $45,000–$50,000 range for a typical listing if current trends persist."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wiscasset, ME

What is the average Airbnb occupancy rate in Wiscasset?

The average Airbnb occupancy rate in Wiscasset is currently 23%, which is well below Maine's state average of 55%. This reflects the market's strong seasonality — properties fill up during the summer months but see significantly reduced bookings in winter. Investors should plan for this pattern and consider dynamic pricing strategies to capture as much shoulder-season demand as possible.

How much do Airbnb hosts make in Wiscasset?

Airbnb hosts in Wiscasset earn an average of $3,789 per month and approximately $45,469 per year based on trailing 12-month booking data. Revenue is heavily concentrated in summer, with August averaging around $11,078 and July close behind at $10,454. Winter months typically bring in under $1,000, so annual earnings depend largely on how well hosts capitalize on the peak season.

Is Wiscasset a good market for Airbnb investment?

Wiscasset scores 49 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from very low competition (just 8 active listings), above-average growth trends, and strong summer revenue potential. However, the below-average occupancy stability and significant seasonal revenue swings mean investors need to be selective with property acquisition and pricing. It can work well for investors who are comfortable with a summer-driven income model and can source properties at the right price point.

What is the average daily rate (ADR) for Airbnb in Wiscasset?

The average daily rate in Wiscasset is $242, which is lower than Maine's statewide average of $415. This more modest ADR reflects the market's small-town character and limited luxury inventory. Despite the lower nightly rate, strong summer bookings help listings generate meaningful peak-season revenue.

Are short-term rentals legal in Wiscasset?

Short-term rentals are generally permitted in Wiscasset, ME, though operators may need to obtain local permits or register with the town. Maine also requires STR hosts to comply with state lodging tax obligations. Regulations can evolve, so it's important to verify current rules with the Town of Wiscasset and consult local legal or real estate professionals before investing.

When is peak season for Airbnb in Wiscasset?

Peak season in Wiscasset runs from late June through early September, with July and August generating the highest revenue. August leads at an average of $11,078 per listing, followed by July at $10,454. Revenue drops sharply after October and remains low through the winter, with the softest months being January through March when average monthly revenue stays below $1,000.

How many Airbnbs are there in Wiscasset?

As of April 2026, there are just 8 active Airbnb listings in Wiscasset. This very small supply pool means the market has limited competition, but it also means data can shift meaningfully with the addition or removal of even a single listing. The 386% year-over-year growth in listings suggests increasing investor interest in this Midcoast Maine destination.

How is Airbnb revenue calculated in Wiscasset?

The annual and monthly revenue figures for Wiscasset are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Wiscasset and surrounding areas
• Occupancy rates and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Amenity prevalence analysis across active listings in the market
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for property valuations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 8 active listings, market-level statistics for Wiscasset can shift significantly as individual properties are added or removed. Local regulations, tax requirements, and permit processes may change; investors should verify current rules before purchasing.