Woodruff, WI Airbnb Market Data, Statistics, and Occupancy Rates

Woodruff Short-Term Rental Market Overview

Woodruff, WI is a small but distinctly seasonal short-term rental market anchored by Northwoods lake culture and outdoor recreation. With just 37 active Airbnb listings, competition is limited, yet the market's 28% average occupancy rate and $26,710 average annual revenue signal that returns are heavily concentrated in the summer months. Investors drawn to lakefront cabin-style properties may find opportunity here, though the pronounced off-season requires careful financial planning to manage carrying costs year-round.

Key Market Statistics

According to Rabbu market data, the Woodruff short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Woodruff

Investors consider Woodruff for its low listing count, strong summer demand driven by Northwoods lake tourism, and the potential for premium nightly rates on waterfront properties.

Expert Market Assessment

"Woodruff presents a moderate opportunity best suited for investors comfortable with heavy seasonality. Summer months—particularly July at $6,106 and August at $5,503 in average revenue—deliver the lion's share of annual income, while April bottoms out at just $579. The ROI score of 54 out of 100 reflects this uneven cash flow: revenue-to-price ratios are average given $512,167 home values against $26,710 in annual revenue, and below-average occupancy stability reinforces the need for disciplined budgeting across slower months. That said, the market's small supply base and strong lakefront appeal provide a foundation that selective investors can build on."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Woodruff

Average revenue by month in Woodruff

Woodruff exhibits extreme seasonality, with July ($6,106) and August ($5,503) delivering roughly 4–10 times the revenue of winter and spring months like April ($579) and March ($874). Investors should plan for nearly half of annual income to arrive in a two-month summer window, making reserve funds essential for covering costs the rest of the year.

Active Airbnb listings by property size in Woodruff

Three-bedroom properties make up the largest share of supply with 14 of 37 listings, followed by 2-bedrooms at 11 and 1-bedrooms at 6. The relatively thin 1-bedroom inventory could represent either lower demand for smaller units in this lake-oriented market or an underserved niche worth testing.

Average daily rate (ADR) by property size in Woodruff

ADR rises steadily with size, from $141 for 1-bedroom units to $213 for 2-bedrooms and $252 for 3-bedrooms. The jump from 1 to 2 bedrooms is the steepest at roughly 51%, suggesting that adding a second bedroom meaningfully increases rate potential in this market.

Average RevPAN by property size in Woodruff

Three-bedroom properties lead with a RevPAN of $81, more than double the $34 that 1-bedroom units generate. This gap reflects both higher nightly rates and better occupancy for larger properties, making 3-bedrooms the strongest performers on a per-available-night basis.

Average occupancy rates by property size in Woodruff

Occupancy is fairly flat across 1- and 2-bedroom properties at 25%, while 3-bedroom listings achieve a notably higher 32%. The overall low occupancy across all sizes underscores the seasonal nature of the Woodruff market, though larger homes clearly capture a bigger share of available demand.

Average monthly revenue by property size in Woodruff

Three-bedroom properties earn an average of $2,562 per month, outpacing 2-bedrooms ($1,968) and 1-bedrooms ($1,790) by meaningful margins. The roughly $600 monthly gap between 2- and 3-bedroom units suggests that the additional bedroom carries its weight in revenue generation.

Average annual revenue by property size in Woodruff

At $30,751 in average annual revenue, 3-bedroom properties deliver about 43% more than 1-bedroom units ($21,485) and roughly 30% more than 2-bedrooms ($23,616). For investors weighing acquisition cost against income potential, 3-bedroom lakefront properties appear to offer the most compelling return profile in Woodruff.

Most common amenities for Airbnb listings in Woodruff

Kitchens (97%), parking (92%), and outdoor features like backyards (78%), BBQ grills (76%), and lake access (76%) dominate Woodruff listings, reflecting guest expectations centered on self-sufficient lakeside cabin stays. Waterfront access appears in 70% of listings, signaling that properties without water proximity may struggle to compete in this recreation-focused market.

Understanding Woodruff's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Woodruff's ROI score of 54 out of 100 places it in the Competitive Opportunity band, meaning investor interest is real but returns require careful deal selection. The revenue-to-price ratio and market growth trend both score at average levels, while occupancy stability falls below average—a direct consequence of the market's sharp summer-to-winter revenue swing. Pairing this data with local regulatory research and a clear off-season strategy will be essential for investors looking to make the numbers work here.

Short-Term Rental Regulations in Woodruff

Understanding local STR regulations is essential before investing in Woodruff. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Woodruff, Wisconsin should anticipate that a permit or registration may be required at the local and/or state level. Wisconsin's tourist rooming house licensing requirements typically apply to STR properties, so investors should verify current obligations with the Oneida County zoning office and the Wisconsin Department of Agriculture, Trade and Consumer Protection before listing.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, minimum-stay requirements, noise and nuisance ordinances, and parking regulations. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing deed restrictions is essential before purchasing.

Tax Obligations

Wisconsin generally requires STR operators to collect and remit state sales tax and a local room tax on short-term stays. Platforms like Airbnb often handle state-level collection, but investors should confirm local room tax obligations with Oneida County and the Village of Woodruff directly.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Woodruff can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Woodruff's STR performance is likely to remain tightly tied to its summer tourism cycle, with July and August continuing to drive the bulk of annual revenue. The 140% year-over-year growth in active listings suggests rising investor interest, which could compress occupancy further if demand doesn't keep pace. ADR may hold steady or see modest 1–3% gains during peak season given the area's limited lodging alternatives, but off-season months will probably remain soft, with occupancy staying in the low-to-mid 20% range outside of June through September."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Woodruff, WI

What is the average Airbnb occupancy rate in Woodruff?

The average Airbnb occupancy rate in Woodruff is currently 28%, which falls below the Wisconsin state average of 38%. This lower figure reflects the market's pronounced seasonality—occupancy climbs significantly during summer months and drops off sharply in late fall through early spring. Three-bedroom properties tend to perform best at 32% average occupancy, while 1- and 2-bedroom units average around 25%.

How much do Airbnb hosts make in Woodruff?

On average, Airbnb hosts in Woodruff earn approximately $2,225 per month and $26,710 per year based on trailing 12-month booking data. However, monthly earnings vary dramatically by season—July averages $6,106 in revenue while April averages just $579. Larger properties tend to earn more, with 3-bedroom listings averaging $30,751 annually compared to $21,485 for 1-bedroom units.

Is Woodruff a good market for Airbnb investment?

Woodruff earns an ROI score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from a small supply of just 37 active listings and strong summer tourism demand driven by Northwoods lake recreation. However, below-average occupancy stability and significant seasonal revenue swings mean investors need to plan carefully for off-peak carrying costs. Properties with lake access and waterfront amenities are best positioned to capture premium rates.

What is the average daily rate (ADR) for Airbnb in Woodruff?

The average daily rate for Airbnb listings in Woodruff is $256, which is below the Wisconsin state average of $368. ADR scales with property size: 1-bedroom units average $141 per night, 2-bedroom units average $213, and 3-bedroom properties command $252. The relatively lower ADR compared to the state figure partly reflects the mix of cabin and lakefront properties typical of the Northwoods region.

Are short-term rentals legal in Woodruff?

Short-term rentals generally operate in Woodruff, WI, but operators should expect to comply with Wisconsin's tourist rooming house licensing requirements and any local regulations set by the Village of Woodruff or Oneida County. Specific permit requirements, zoning restrictions, and tax obligations may apply. We recommend contacting local authorities and reviewing any HOA rules before purchasing or listing a property.

When is peak season for Airbnb in Woodruff?

Peak season in Woodruff runs from June through August, with July being the strongest month at an average revenue of $6,106 per listing. August follows closely at $5,503. Revenue drops significantly in the shoulder months—September averages $2,209 and June $2,806—while the slowest months span from November through April, with April at just $579 on average.

How many Airbnbs are there in Woodruff?

As of April 2026, there are 37 active Airbnb listings in Woodruff. The supply is dominated by 3-bedroom properties (14 listings), followed by 2-bedroom units (11 listings) and 1-bedroom units (6 listings). Notably, active listings have grown 140% year over year, indicating rising investor interest in this small market.

How is Airbnb revenue calculated in Woodruff?

The annual and monthly revenue figures for Woodruff are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Woodruff, WI market
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Popular amenity data across active listings to identify guest expectations
• Home value data from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be verified with the appropriate authorities before investing.