Woodstock, VA Airbnb Market Data, Statistics, and Occupancy Rates

Woodstock Short-Term Rental Market Overview

Woodstock, VA is a compact Shenandoah Valley market with just 27 active Airbnb listings and an ROI score of 63 out of 100, placing it in the "Attractive Opportunity" tier. With an average annual revenue of $33,983 against average home values of $476,349, the market offers a modest but real yield supported by above-average growth trends — active listings grew 67% year over year, signaling rising investor interest. The low listing count and rural-tourism appeal give early entrants a chance to establish a foothold before competition intensifies.

Key Market Statistics

According to Rabbu market data, the Woodstock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Woodstock

Investors are drawn to Woodstock for its blend of affordable Shenandoah Valley property prices relative to Virginia's more saturated coastal markets, paired with growing short-term rental demand from outdoor recreation and scenic tourism.

Expert Market Assessment

"Woodstock earns an "Attractive Opportunity" designation, driven largely by a healthy balance between demand and property costs rather than headline-grabbing revenue figures. Seasonality is pronounced — October leads at $3,995 in average monthly revenue, while the winter and early-spring months (January through March) dip below $2,100, creating a roughly 2x spread between peak and trough. This pattern rewards investors who price dynamically and market aggressively for fall-foliage weekends and summer getaways. The market's small size means individual property performance can vary widely, so careful competitive positioning and amenity investment matter more here than in larger, more liquid markets."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Woodstock

Average revenue by month in Woodstock

Woodstock's revenue cycle peaks sharply in October at $3,995 and August at $3,871, while the slowest stretch runs from January through March with revenues in the $1,930–$2,100 range — a roughly 2x gap between peak and trough that underscores the market's strong seasonal dependence on fall foliage and summer outdoor tourism.

Active Airbnb listings by property size in Woodstock

Supply is concentrated in 3-bedroom properties (12 listings) followed by 4-bedroom units (7 listings), with no smaller configurations tracked. This narrow size distribution could signal an opportunity for investors willing to offer 2-bedroom or studio-style accommodations to capture couples or solo travelers underserved by the current inventory.

Average daily rate (ADR) by property size in Woodstock

ADR scales modestly from $222 for 3-bedroom listings to $245 for 4-bedroom properties, a roughly 10% premium for the extra bedroom. Given the higher occupancy and revenue performance of 3-bedroom units, the premium for a 4-bedroom may not justify the added acquisition and operating costs for most investors.

Average RevPAN by property size in Woodstock

Three-bedroom listings deliver a RevPAN of $56 compared to $47 for four-bedroom properties, reflecting the combined effect of higher occupancy and competitive nightly rates. This $9-per-night gap adds up over a full year and suggests 3-bedroom configurations are currently the more efficient revenue generators in Woodstock.

Average occupancy rates by property size in Woodstock

Three-bedroom properties maintain a 26% occupancy rate versus just 19% for four-bedroom units, a significant gap that affects cash-flow reliability. The lower fill rate for larger homes likely reflects fewer travel groups sized for 4+ bedrooms in this rural-tourism market.

Average monthly revenue by property size in Woodstock

Three-bedroom listings lead with $3,212 in average monthly revenue, outpacing four-bedroom properties at $2,556 by roughly 26%. For investors prioritizing steady monthly income, the smaller configuration clearly outperforms in this market.

Average annual revenue by property size in Woodstock

Annualized, 3-bedroom properties generate approximately $38,545 compared to $30,675 for 4-bedroom units — a nearly $8,000 gap that, combined with likely lower acquisition costs, makes the 3-bedroom format the stronger return candidate in Woodstock.

Most common amenities for Airbnb listings in Woodstock

Parking (100%), kitchen (96%), and self check-in (93%) are table-stakes amenities in Woodstock, while outdoor features like backyards (89%), BBQ grills (78%), and outdoor furniture (74%) signal that guests expect a rural retreat experience. Hot tubs appear in only 33% of listings, suggesting an opportunity for differentiation given the area's appeal as a scenic getaway.

Understanding Woodstock's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Woodstock's ROI score of 63 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price and occupancy stability metrics buoyed by an above-average market growth trend. The supply/demand balance remains at average levels, but the rapid 67% year-over-year listing growth suggests the market is still in an expansion phase where early movers may benefit. Investors should pair these data points with on-the-ground regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Woodstock

Understanding local STR regulations is essential before investing in Woodstock. Here's the current regulatory landscape:

Permit Requirements

Operators in Woodstock, Virginia may need to obtain a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with the Town of Woodstock and Shenandoah County, as local STR ordinances in Virginia can vary significantly between jurisdictions.

Key Restrictions

Common restrictions in Virginia's smaller markets can include occupancy limits tied to bedroom count, noise and parking requirements, and minimum-stay rules during certain seasons. HOA covenants are another important consideration — properties in deed-restricted communities may prohibit or limit short-term rentals regardless of local government rules.

Tax Obligations

Short-term rental hosts in Virginia are generally subject to state and local transient occupancy taxes, and some jurisdictions also impose sales tax on lodging. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm whether any local transient tax obligations require separate filing with Shenandoah County or the town.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Woodstock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Woodstock's above-average market growth trend suggests continued expansion in both supply and traveler demand, though the pace of new listings will bear watching. Seasonal peaks in July, August, and especially October — when average monthly revenue tops $3,900 — should remain strong anchors for annual returns. Investors can reasonably expect ADR to hold in the $210–$225 range for 3-bedroom properties, with occupancy likely hovering around 25–30% market-wide given the leisure-driven demand pattern. Monitoring whether the rapid supply growth dilutes per-listing performance will be key to timing an entry."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Woodstock, VA

What is the average Airbnb occupancy rate in Woodstock?

The average occupancy rate for Airbnb listings in Woodstock is currently 28%, which falls below the Virginia state average of 34%. This reflects Woodstock's leisure-driven demand pattern, where bookings concentrate heavily in summer and fall months. Three-bedroom properties perform somewhat better at 26% occupancy compared to 19% for four-bedroom listings, suggesting that smaller configurations align more closely with typical group sizes visiting the area.

How much do Airbnb hosts make in Woodstock?

Airbnb hosts in Woodstock earn an average of $2,831 per month, which translates to roughly $33,983 in average annual revenue based on trailing 12-month data. Three-bedroom properties tend to outperform the market average with approximately $38,545 in annual revenue, while four-bedroom units bring in around $30,675. Revenue is heavily seasonal, peaking in October at nearly $4,000 per month and dipping to around $1,930 in March.

Is Woodstock a good market for Airbnb investment?

Woodstock scores 63 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average growth trends and a reasonable balance between supply and demand, though occupancy and revenue-to-price ratios sit at average levels. With only 27 active listings and rising traveler interest in Shenandoah Valley getaways, the market offers room for well-managed properties to differentiate. Investors should factor in the pronounced seasonality and plan for leaner winter months when modeling cash flow.

What is the average daily rate (ADR) for Airbnb in Woodstock?

The average daily rate in Woodstock is $213, which is notably lower than the Virginia state average of $339. ADR varies by property size: three-bedroom listings average $222 per night while four-bedroom properties command $245. The relatively modest ADR reflects Woodstock's positioning as an accessible rural getaway rather than a luxury destination, which can work in investors' favor by keeping guest expectations and acquisition costs aligned.

Are short-term rentals legal in Woodstock?

Short-term rentals are generally permitted in Woodstock, Virginia, though operators may need local permits or business licenses. Regulations can differ between the Town of Woodstock and broader Shenandoah County, so prospective investors should check with both jurisdictions for current requirements. Virginia state law allows localities to regulate STRs, meaning rules can change — staying in touch with local planning offices is a smart practice.

When is peak season for Airbnb in Woodstock?

Peak season in Woodstock runs from July through October, with October delivering the highest average monthly revenue at $3,995. August is also strong at $3,871, and November holds up well at $3,267 as fall tourism extends into the later weeks. The slowest months are January through March, when revenue drops to the $1,930–$2,100 range. This makes the fall foliage season an especially important revenue driver for Woodstock hosts.

How many Airbnbs are there in Woodstock?

As of April 2026, there are 27 active Airbnb listings in Woodstock. The supply is concentrated in larger properties — 12 three-bedroom and 7 four-bedroom listings make up the tracked inventory. Year-over-year listing growth of 67% shows that the market is attracting new hosts, but the total count remains small, which means less direct competition for each property compared to larger Virginia markets.

How is Airbnb revenue calculated in Woodstock?

The annual and monthly revenue figures for Woodstock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, amenity offerings, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Historical monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.