Worcester, MA Airbnb Market Data, Statistics, and Occupancy Rates

Worcester Short-Term Rental Market Overview

Worcester presents an intriguing entry point for short-term rental investors in central Massachusetts, with average home values around $531,804 and annual STR revenue averaging $17,731 across all property sizes. The market's 122 active Airbnb listings and a 145% year-over-year growth in supply signal rising investor interest, while the $129 average daily rate — well below the $582 state average — points to a more affordable, budget-friendly niche. Larger properties show notably stronger revenue potential, with 4-bedroom units pulling in roughly $40,716 annually, making Worcester worth a closer look for investors targeting multi-bedroom configurations.

Key Market Statistics

According to Rabbu market data, the Worcester short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Worcester

Investors consider Worcester for its relatively affordable property prices compared to the broader Massachusetts market, combined with meaningful revenue upside in larger property configurations.

Expert Market Assessment

"Worcester's STR market earns an "Attractive Opportunity" designation with a ROI score of 57 out of 100, reflecting average revenue-to-price ratios and occupancy stability tempered by below-average growth trends and supply/demand balance. Seasonality is pronounced — August peaks at $2,373 in average monthly revenue while January bottoms out near $836, a spread that demands careful cash-flow planning. The opportunity is strongest for investors targeting multi-bedroom properties, where annual revenue scales dramatically from $10,705 for 1-bedrooms to over $40,000 for 4-bedrooms. With supply expanding rapidly, success in this market will increasingly depend on property quality, competitive pricing, and operational efficiency rather than simply being listed."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Worcester

Average revenue by month in Worcester

Worcester's STR market shows strong seasonality, with August generating the highest average revenue at $2,373 and January marking the low point at $836 — nearly a 3x difference. The summer surge from May through October accounts for the bulk of annual earnings, making cash reserves essential for navigating the quieter winter months.

Active Airbnb listings by property size in Worcester

One-bedroom units dominate Worcester's supply with 69 of the 122 active listings (57%), while larger properties are comparatively scarce — just 10 four-bedroom listings are currently active. This imbalance suggests potential opportunity in the 3- and 4-bedroom segments, where less competition could translate to stronger booking performance.

Average daily rate (ADR) by property size in Worcester

ADR scales steadily with property size in Worcester, from $75 for 1-bedrooms up to $275 for 4-bedroom units — a 3.7x premium. The jump from 2-bedrooms ($158) to 3-bedrooms ($204) represents a solid rate increase that may offer an attractive trade-off between acquisition cost and nightly pricing power.

Average RevPAN by property size in Worcester

Four-bedroom properties lead RevPAN at $80 per available night, well ahead of 2-bedrooms ($46) and 3-bedrooms ($43), while 1-bedrooms trail at $31. This gap highlights that despite lower occupancy rates, the significantly higher ADR of larger units translates into superior revenue efficiency on a per-night basis.

Average occupancy rates by property size in Worcester

One-bedroom listings achieve the highest occupancy at 42%, while 3-bedroom properties lag at just 21% — though this lower fill rate is more than offset by their higher nightly rates. Two- and 4-bedroom units both sit at 29%, suggesting that occupancy alone isn't the best predictor of revenue performance in this market.

Average monthly revenue by property size in Worcester

Monthly revenue climbs sharply with property size: 1-bedrooms average $892 while 4-bedrooms bring in $3,393 — nearly 4x as much despite comparable or lower occupancy rates. The gap between 2-bedroom ($2,398) and 3-bedroom ($2,746) revenue is relatively modest, so investors should weigh acquisition and operating costs carefully when choosing between these sizes.

Average annual revenue by property size in Worcester

Annual revenue ranges from $10,705 for 1-bedroom units to $40,716 for 4-bedroom properties, with each step up in bedrooms delivering meaningfully higher returns. Four-bedroom listings generate nearly $8,000 more per year than 3-bedrooms ($32,961), making them the standout configuration for investors seeking maximum revenue potential in Worcester.

Most common amenities for Airbnb listings in Worcester

Parking leads the amenity list at 98% prevalence, followed by kitchen (92%) and washer (77%), indicating that guests in Worcester expect practical, home-like conveniences rather than resort-style features. Differentiators like hot tubs (4%) and pet-friendliness (21%) remain uncommon, presenting a potential edge for hosts willing to invest in these additions.

Understanding Worcester's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Worcester's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting average marks for revenue-to-price ratio and occupancy stability, paired with below-average readings on market growth trend and supply/demand balance. The rapid 145% growth in listings is likely weighing on the supply/demand factor, so investors should monitor whether demand keeps pace with new inventory. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help ensure the numbers hold up in practice.

Short-Term Rental Regulations in Worcester

Understanding local STR regulations is essential before investing in Worcester. Here's the current regulatory landscape:

Permit Requirements

Worcester, Massachusetts may require short-term rental operators to obtain a permit or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Worcester's licensing or inspectional services department, as rules can change.

Key Restrictions

Common STR restrictions in Massachusetts cities like Worcester can include occupancy limits, noise and nuisance ordinances, minimum stay requirements, and parking provisions. HOA or condo association rules may impose additional limitations, and some municipalities cap the number of permits issued, so it's important to review both city-level and property-level restrictions before purchasing.

Tax Obligations

Short-term rental operators in Massachusetts are generally subject to state and local room occupancy taxes, which platforms like Airbnb often collect and remit on behalf of hosts. Investors should confirm their obligations with the Massachusetts Department of Revenue, as tax rates and filing requirements can vary by municipality.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Worcester can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Worcester's STR market is expected to see continued supply growth as investor interest accelerates, though the rapid 145% listing increase may begin to moderate demand-side metrics if new inventory outpaces traveler growth. Seasonal patterns suggest revenue will remain concentrated in the summer months — particularly July and August — with ADR potentially holding steady or inching up 1–3% for well-positioned properties. Occupancy, currently at 35% market-wide versus the 44% state average, may face additional pressure from the expanding supply, so investors should plan conservatively and budget for softer winter months when revenue can dip below $900. Properties that differentiate through size, amenities, or pricing strategy will be best positioned to capture share in this evolving landscape."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Worcester, MA

What is the average Airbnb occupancy rate in Worcester?

The average occupancy rate for Airbnb listings in Worcester is currently 35%, which falls below the Massachusetts state average of 44%. Occupancy varies significantly by property size, with 1-bedroom units leading at 42% while 3-bedroom listings average just 21%. Investors should factor in this relatively modest occupancy when projecting cash flow and consider strategies like competitive pricing and strong amenity packages to outperform the market average.

How much do Airbnb hosts make in Worcester?

Airbnb hosts in Worcester earn an average of $1,477 per month, or approximately $17,731 annually, based on trailing 12-month booking data. Revenue varies substantially by property size — 1-bedroom units average $892 per month while 4-bedroom properties bring in around $3,393 monthly ($40,716 annually). Seasonal swings also play a major role, with August revenue averaging $2,373 compared to just $836 in January.

Is Worcester a good market for Airbnb investment?

Worcester offers attractive short-term rental potential with a Rabbu ROI score of 57 out of 100, reflecting a reasonable balance of revenue relative to property values. The market is most compelling for investors targeting larger properties — 3- and 4-bedroom units generate significantly higher returns — though investors should be mindful of below-average occupancy rates and rapid supply growth. Affordable entry prices compared to many Massachusetts markets make it an appealing option for investors who can execute well on pricing and guest experience.

What is the average daily rate (ADR) for Airbnb in Worcester?

The average daily rate across all Worcester Airbnb listings is $129, which is considerably lower than the Massachusetts state average of $582. ADR scales meaningfully with property size: 1-bedroom units average $75 per night, 2-bedrooms reach $158, 3-bedrooms command $204, and 4-bedroom properties top the market at $275 per night. This pricing structure reflects Worcester's position as a more budget-friendly alternative within the Massachusetts STR landscape.

Are short-term rentals legal in Worcester?

Short-term rentals are permitted in Worcester, though operators may need to obtain appropriate permits or registrations from the city. Massachusetts has a statewide room occupancy tax framework that applies to short-term rentals, and Worcester may have additional local requirements. We strongly recommend consulting with the City of Worcester's licensing department and reviewing any applicable HOA or building restrictions before investing.

When is peak season for Airbnb in Worcester?

Peak season for Airbnb in Worcester runs from May through October, with the strongest months being July ($2,103 average revenue) and August ($2,373 average revenue). The off-peak winter months of January and February see the lowest revenue, averaging around $836–$841 per month. This creates a roughly 2.8x spread between peak and trough months, so investors should plan for significant seasonal variability in their cash-flow projections.

How many Airbnbs are there in Worcester?

As of April 2026, there are 122 active Airbnb listings in Worcester. The market has seen substantial growth, with a 145% year-over-year increase in active listings. The supply is heavily weighted toward 1-bedroom units (69 listings), followed by 2-bedrooms (22), 3-bedrooms (15), and 4-bedrooms (10), suggesting there may be less competition in the larger property segments.

How is Airbnb revenue calculated in Worcester?

The annual and monthly revenue figures for Worcester are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Worcester market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarking
• Monthly and annual revenue averages based on trailing 12-month historical booking data
• Property size breakdowns across listings, rates, occupancy, and revenue
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal trends. Individual property results will vary based on location, condition, pricing strategy, and management quality.