For Airbnb investors, the right amenities can make or break a property’s performance. Offering sought-after features not only increases bookings but also enhances guest satisfaction, which translates to glowing reviews and repeat visitors. But which amenities are investors researching the most? Based on Rabbu’s data, here’s a breakdown of the top 10 most researched amenities and a quick look at a few surprises at the bottom.
Top 10 Most Researched Airbnb Amenities
1. Pool
A pool is consistently the most sought-after amenity for short-term rentals. Whether it’s an indoor pool for year-round use or an outdoor pool for summer relaxation, this feature attracts families, groups, and luxury travelers alike.
2. Hot Tub
Hot tubs offer year-round appeal, especially in colder climates or mountain destinations. They’re perfect for creating a spa-like experience that guests are willing to pay extra for.
3. Washer & Dryer
Surprisingly, washers and dryers rank high on the list. These basic but essential amenities are especially valuable for longer stays and for travelers who prioritize convenience.
4. Parking
Parking is a top consideration for guests, particularly in urban areas or popular tourist destinations where street parking is limited. Offering free and accessible parking is a game-changer.
5. Kitchen
A fully equipped kitchen is a must for travelers who prefer cooking during their stay. It’s a critical feature for families, remote workers, and budget-conscious guests.
6. Outdoor Furniture & Backyard
Guests love outdoor spaces where they can relax, dine, and enjoy the scenery. Comfortable outdoor furniture and a functional backyard create a vacation-like vibe that enhances the guest experience.
7. Self Check-In
Modern travelers value convenience, and self check-in options (like keyless entry) provide flexibility and seamless arrivals. This feature also simplifies operations for hosts.
8. Pets
Pet-friendly properties are highly sought after, as more travelers want to bring their furry companions. Adding simple features like dog bowls, a pet bed, or a fenced backyard can make a big difference.
9. Patio or Balcony
Whether it’s a balcony with a view or a private patio, outdoor spaces consistently rank as desirable amenities for travelers looking to unwind.
10. BBQ Grill
A BBQ grill, particularly in properties with backyards or patios, appeals to families and groups who enjoy outdoor cooking and entertaining during their stay.
Surprising Trends: The Bottom 3 Amenities
While the top amenities are essential for broad appeal, there are a few features investors research less frequently:
1. Ski-In/Ski-Out
While this feature is incredibly valuable in ski destinations, its limited appeal to specific markets puts it at the bottom of the list.
2. Sauna
Saunas offer a luxurious, spa-like experience but may be overlooked outside of wellness-focused markets or colder climates.
3. Beachfront
Despite its appeal in coastal markets, beachfront properties are rare and location-specific, leading to fewer searches.
Key Takeaways and Surprises
It’s interesting to see that amenities like washers and dryers rank as high as pools and hot tubs, highlighting the importance of convenience in addition to luxury. Features like outdoor furniture and backyards also stand out, showing that creating enjoyable outdoor spaces is just as valuable as indoor upgrades.
While amenities like ski-in/ski-out or beachfront access may not see the same level of research, they can be massive value drivers in their respective markets, underscoring the need for market-specific strategies.
Tailoring Amenities to Your Market
Amenities that boost performance vary significantly by location. For example:
- Pools and BBQ grills are ideal for warm-weather markets.
- Ski-in/ski-out or saunas might dominate in mountain towns.
- Pet-friendly amenities may thrive in family vacation areas.
To ensure you’re investing in the right amenities, use Rabbu’s Market Data tool to identify which features drive the best performance in your target market. By aligning your amenities with guest demand, you’ll position your property for success and maximize your returns.
