Airbnb Market Data

11 min read

16 Best Short Term Rental Markets In Arkansas For 2025

We’ve identified the top 16 cities in Arkansas that offer promising opportunities to investors looking for high-yield STR markets.

Written By

Emir Dukic

Jan 31, 2025

Arkansas is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.

To simplify this process, we analyzed data from markets statewide and compiled a list of the top 16 cities for investors and landlords seeking potentially high-return rental properties in the coming year.

As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.

How We Created This List

First, we looked at all Airbnb listings in Arkansas that met the following criteria as of January 2025:

  • Average Rating: 4.8 stars and above
  • Guest Review Count: Minimum of 10
  • Average Daily Rate: $1 (minimum) to $2,000 (maximum)
  • Occupancy Rate: 1% (minimum) to 99% (maximum)
  • Property Size: 1 to 10 bedrooms
  • Property Type: Entire homes

We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 3,296 Airbnb listings across the state of Arkansas to work with.

Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 16 cities in Arkansas to rank.

Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of December 2024) to calculate our gross yield for each city.

Finally, we ordered the cities by highest gross yield.

The Top 16 STR Markets in Arkansas

1. Jasper, AR

Nestled in the stunning Ozark Mountains, Jasper, AR is a hidden gem ideal for short-term rental properties and real estate investing. This charming town draws tourists to its natural attractions like the Buffalo National River and breathtaking hiking trails. A hotspot for vacation homes, Jasper appeals to outdoor enthusiasts and those seeking a tranquil escape, offering a good return on investment property due to its thriving tourism. With bustling events like the annual Ozark Mountain Music Festival, it's an attractive destination for both Airbnb hosts and guests alike.

Key STR Metrics:

  • Average Gross Yield: 10.5%
  • Average Property Value: $366,003 (as of December 2024)
  • Average Annual Revenue: $38,507 (past 12 months)
  • Average Occupancy Rate: 36% (past 12 months)
  • Qualifying Airbnbs: 101 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 83%

Find Airbnbs For Sale in Jasper, AR →

2. Mena, AR

Mena, AR, nestled in the Ouachita Mountains, offers a promising short-term rental market for real estate investors seeking good returns on vacation homes. Known for its scenic Talimena National Scenic Byway and outdoor attractions such as Queen Wilhelmina State Park, it draws many tourists looking for adventure. Visitors also enjoy local events like the Lum & Abner Festival and Mena Art Gallery exhibitions. With its charming setting and rising tourism, Mena offers potential for profitable rental income and cash flow from Airbnb hosts.

Key STR Metrics:

  • Average Gross Yield: 9.9%
  • Average Property Value: $324,000 (as of December 2024)
  • Average Annual Revenue: $31,967 (past 12 months)
  • Average Occupancy Rate: 28% (past 12 months)
  • Qualifying Airbnbs: 115 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 106%

Find Airbnbs For Sale in Mena, AR →

3. Mountain View, AR

Mountain View, AR is a gem for real estate investors eyeing short-term rental markets. Known as the Folk Music Capital of the World, it attracts tourists with its Ozark Folk Center State Park and lively music festivals. The nearby Blanchard Springs Caverns adds to the attractions, offering unique experiences for guests. The housing market here presents lucrative opportunities for vacation home purchases, promising robust rental income. With its blend of culture, nature, and favorable real estate market, Mountain View is ideal for good return on investment properties.

Key STR Metrics:

  • Average Gross Yield: 8.2%
  • Average Property Value: $304,238 (as of December 2024)
  • Average Annual Revenue: $24,820 (past 12 months)
  • Average Occupancy Rate: 31% (past 12 months)
  • Qualifying Airbnbs: 105 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 126%

Find Airbnbs For Sale in Mountain View, AR →

4. Heber Springs, AR

Nestled amidst the natural beauty of Arkansas, Heber Springs is a prime destination for real estate investors seeking short-term rental properties. Known for the breathtaking Greers Ferry Lake and the iconic Sugar Loaf Mountain, the area draws tourists year-round. The vibrant Collins Creek Trail and John F. Kennedy Park add to its outdoor allure. With events like the annual World Championship Cardboard Boat Races, this tourism hotspot offers Airbnb hosts and investors promising rental income. As one of the best places for vacation homes, Heber Springs promises a good return with strong cash flow potential.

Key STR Metrics:

  • Average Gross Yield: 7.7%
  • Average Property Value: $438,631 (as of December 2024)
  • Average Annual Revenue: $33,640 (past 12 months)
  • Average Occupancy Rate: 24% (past 12 months)
  • Qualifying Airbnbs: 76 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 90%

Find Airbnbs For Sale in Heber Springs, AR →

5. Hot Springs Village, AR

Hot Springs Village, AR is a thriving destination for real estate investing, offering lucrative vacation homes in one of the best short-term rental markets. Nestled in the Ouachita Mountains, Hot Springs Village boasts attractions like golf courses, lakes, and hiking trails that draw tourists year-round. Visitors enjoy annual events such as the Hot Springs Music Festival, making it a hotspot for Airbnb hosts seeking good returns. With a strong housing market and promising rental income, this area is ideal for real estate investors seeking cash flow from short-term rental properties.

Key STR Metrics:

  • Average Gross Yield: 7.6%
  • Average Property Value: $465,267 (as of December 2024)
  • Average Annual Revenue: $35,435 (past 12 months)
  • Average Occupancy Rate: 36% (past 12 months)
  • Qualifying Airbnbs: 184 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 91%

Find Airbnbs For Sale in Hot Springs Village, AR →

6. Harrison, AR

Harrison, AR, is emerging as one of the best places for real estate investors seeking lucrative investment properties in the short-term rental market. Known for its rich history and proximity to the Ozark Mountains, Harrison attracts tourists with the Mystic Caverns and the Buffalo National River. This charming city hosts events like the Arkansas Hot Air Balloon State Championship, drawing in visitors and boosting tourism. With a growing demand for vacation rentals, this area promises good returns and substantial rental income for Airbnb hosts.

Key STR Metrics:

  • Average Gross Yield: 7.3%
  • Average Property Value: $338,581 (as of December 2024)
  • Average Annual Revenue: $24,850 (past 12 months)
  • Average Occupancy Rate: 30% (past 12 months)
  • Qualifying Airbnbs: 96 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 79%

Find Airbnbs For Sale in Harrison, AR →

7. Eureka Springs, AR

Eureka Springs, AR, is a top destination for short-term rental markets thanks to its Victorian charm and vibrant tourism. Nestled in the Ozarks, it beckons vacationers with attractions such as the Great Passion Play and Turpentine Creek Wildlife Refuge. Its thriving arts scene and events like the Eureka Springs Food & Wine Festival draw guests year-round. Real estate investors find good returns in vacation homes here, where Airbnb hosts leverage the rich cultural heritage and scenic beauty. Ideal for those seeking a lucrative investment property with promising rental income.

Key STR Metrics:

  • Average Gross Yield: 7.0%
  • Average Property Value: $516,498 (as of December 2024)
  • Average Annual Revenue: $36,043 (past 12 months)
  • Average Occupancy Rate: 32% (past 12 months)
  • Qualifying Airbnbs: 370 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 91%

Find Airbnbs For Sale in Eureka Springs, AR →

8. Bella Vista, AR

Nestled in the Ozark Mountains, Bella Vista, AR is a thriving hub for short-term rental properties, making it one of the best places for real estate investors seeking strong rental income. Popular for its stunning outdoor attractions like the Back 40 mountain bike trails and the beautiful Loch Lomond, Bella Vista draws tourists year-round. With golf courses, lakes, and events like the annual Cooper’s Pumpkin Patch, this scenic town is perfect for Airbnb hosts aiming to capitalize on the growing vacation rentals market while offering their guests an unforgettable experience.

Key STR Metrics:

  • Average Gross Yield: 6.9%
  • Average Property Value: $459,851 (as of December 2024)
  • Average Annual Revenue: $31,602 (past 12 months)
  • Average Occupancy Rate: 46% (past 12 months)
  • Qualifying Airbnbs: 362 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 54%

Find Airbnbs For Sale in Bella Vista, AR →

9. Springdale, AR

Springdale, AR is a burgeoning hotspot in the short-term rental market, attracting real estate investors seeking good returns and cash flow. Known for its robust tourism, it offers vacation homes near top attractions like the Botanical Garden of the Ozarks and the Shiloh Museum. Sports enthusiasts flock to catch Northwest Arkansas Naturals baseball games. Special events like the annual Ozark Folk Festival enhance visitor appeal. With its thriving real estate market, Springdale promises guests a memorable stay and Airbnb hosts substantial rental income.

Key STR Metrics:

  • Average Gross Yield: 6.7%
  • Average Property Value: $466,101 (as of December 2024)
  • Average Annual Revenue: $31,055 (past 12 months)
  • Average Occupancy Rate: 40% (past 12 months)
  • Qualifying Airbnbs: 101 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 70%

Find Airbnbs For Sale in Springdale, AR →

10. Fort Smith, AR

Fort Smith, AR, is a hidden gem in the short-term rental market, offering enticing opportunities for real estate investors. Rich in history and culture, visitors flock to attractions like the Fort Smith National Historic Site and the Arkansas River Trail. Sports enthusiasts can catch local games or enjoy nearby golf courses. The city's vibrant events, such as the Old Fort Days Rodeo, draw tourists year-round. With a robust tourism scene and increasing rental income potential, Fort Smith is ideal for those seeking good return from vacation rentals or Airbnb hosting.

Key STR Metrics:

  • Average Gross Yield: 6.4%
  • Average Property Value: $301,229 (as of December 2024)
  • Average Annual Revenue: $19,162 (past 12 months)
  • Average Occupancy Rate: 32% (past 12 months)
  • Qualifying Airbnbs: 113 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 125%

Find Airbnbs For Sale in Fort Smith, AR →

11. Fayetteville, AR

Fayetteville, AR, a gem for real estate investors, offers an alluring short-term rental market with its vibrant tourism scene. Home to the University of Arkansas, it buzzes with sports excitement, especially during Razorbacks games. The city's rich cultural attractions, like the Walton Arts Center, and annual events such as Bikes, Blues & BBQ draw tourists year-round. With its promising real estate market, vacation homes here promise substantial rental income and good return for any airbnb host catering to the influx of guests seeking unique experiences and local charm.

Key STR Metrics:

  • Average Gross Yield: 6.2%
  • Average Property Value: $548,390 (as of December 2024)
  • Average Annual Revenue: $33,975 (past 12 months)
  • Average Occupancy Rate: 37% (past 12 months)
  • Qualifying Airbnbs: 448 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 66%

Find Airbnbs For Sale in Fayetteville, AR →

12. Jonesboro, AR

Jonesboro, AR is an emerging hub for short-term rental properties, attracting real estate investors with its vibrant tourism appeal. Home to Arkansas State University, Jonesboro hosts numerous sports events, drawing in a steady influx of visitors, and offering consistent rental income potential. Attractions like Crowley’s Ridge Nature Center and Craighead Forest Park entices tourists year-round. As the housing market thrives, vacation homes here promise a good return on investment in the burgeoning short-term rental market.

Key STR Metrics:

  • Average Gross Yield: 5.9%
  • Average Property Value: $337,976 (as of December 2024)
  • Average Annual Revenue: $20,014 (past 12 months)
  • Average Occupancy Rate: 35% (past 12 months)
  • Qualifying Airbnbs: 81 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 116%

Find Airbnbs For Sale in Jonesboro, AR →

13. Little Rock, AR

Little Rock, AR is a thriving destination for real estate investors focusing on the short-term rental market. Known for its vibrant attractions like the River Market District and the William J. Clinton Presidential Library, the city draws tourists year-round. Sports enthusiasts can catch the Arkansas Travelers baseball games, while events like Riverfest enhance the city's appeal. The local housing market offers great opportunities for vacation rentals with good return, making it one of the best places for investment properties, offering lucrative rental income for Airbnb hosts.

Key STR Metrics:

  • Average Gross Yield: 5.9%
  • Average Property Value: $416,728 (as of December 2024)
  • Average Annual Revenue: $24,637 (past 12 months)
  • Average Occupancy Rate: 37% (past 12 months)
  • Qualifying Airbnbs: 278 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 71%

Find Airbnbs For Sale in Little Rock, AR →

14. Rogers, AR

Rogers, AR, is a vibrant destination offering an enticing short-term rental market for real estate investors. Known for its flourishing real estate market, Rogers attracts tourists with Crystal Bridges Museum, scenic trails, and Beaver Lake for outdoor adventures. Sports enthusiasts flock to annual events like the Walmart NW Arkansas Championship. Vacation rentals thrive here, providing strong cash flow opportunities for Airbnb hosts. Rogers' blend of culture and natural beauty makes it one of the best places for investment properties, ensuring consistent rental income and good return potential.

Key STR Metrics:

  • Average Gross Yield: 5.9%
  • Average Property Value: $616,773 (as of December 2024)
  • Average Annual Revenue: $36,226 (past 12 months)
  • Average Occupancy Rate: 38% (past 12 months)
  • Qualifying Airbnbs: 252 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 99%

Find Airbnbs For Sale in Rogers, AR →

15. Conway, AR

Conway, AR, offers a vibrant short-term rental market ideal for real estate investors seeking vacation homes with good return potential. This charming city entices tourists with attractions such as Cadron Settlement Park and Lake Conway, perfect for outdoor enthusiasts. Known for its lively arts scene and hosting events like Toad Suck Daze, Conway attracts a steady stream of visitors. As the home of three colleges, including the University of Central Arkansas, the city ensures a consistent rental income for Airbnb hosts in search of flourishing cash flow opportunities.

Key STR Metrics:

  • Average Gross Yield: 5.8%
  • Average Property Value: $363,223 (as of December 2024)
  • Average Annual Revenue: $21,017 (past 12 months)
  • Average Occupancy Rate: 35% (past 12 months)
  • Qualifying Airbnbs: 81 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 77%

Find Airbnbs For Sale in Conway, AR →

16. Bentonville, AR

Bentonville, AR is a vibrant hub for tourism and a hot spot for real estate investors seeking to gain from the burgeoning short-term rental market. Known as the home of Walmart's headquarters, it offers numerous attractions like the Crystal Bridges Museum of American Art and the annual Bentonville Film Festival, drawing in numerous tourists. With its friendly housing market and strong tourist appeal, investors can expect a good return and healthy rental income from vacation homes and Airbnb rentals. It's truly one of the best places for achieving great cash flow.

Key STR Metrics:

  • Average Gross Yield: 5.1%
  • Average Property Value: $726,152 (as of December 2024)
  • Average Annual Revenue: $36,895 (past 12 months)
  • Average Occupancy Rate: 47% (past 12 months)
  • Qualifying Airbnbs: 533 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 70%

Find Airbnbs For Sale in Bentonville, AR →

Categories: Airbnb Market Data

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About the author

Emir Dukic

CEO @ Rabbu.com

With a passion for real estate innovation and technology, Emir has transformed Rabbu into a go-to marketplace for real estate investors seeking high-yield opportunities in the short-term rental market. Drawing on his background in entrepreneurship and operational strategy, Emir has been instrumental in simplifying the complexities of the short-term rental industry, empowering investors to maximize their returns with data-driven insights and streamlined tools.

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