North Carolina is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.
To simplify this process, we analyzed data from markets statewide and compiled a list of the top 20 cities for investors and landlords seeking potentially high-return rental properties in the coming year.
As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.
How We Created This List
First, we looked at all Airbnb listings in North Carolina that met the following criteria as of December 2024:
- Average Rating: 4.8 stars and above
- Guest Review Count: Minimum of 10
- Average Daily Rate: $1 (minimum) to $2,000 (maximum)
- Occupancy Rate: 1% (minimum) to 99% (maximum)
- Property Size: 1 to 10 bedrooms
- Property Type: Entire homes
We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 14,270 Airbnb listings across the state of North Carolina to work with.
Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 61 cities in North Carolina to rank.
Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of November 2024) to calculate our gross yield for each city.
Finally, we ordered the cities by highest gross yield.
The Top 20 STR Markets in North Carolina
1. Southport, NC
Southport, NC, nestled on the scenic coast, is a prime destination for vacation rentals, drawing tourists with its historic charm and vibrant culture. Known for its lovely waterfront and iconic lighthouse, Southport offers visitors a wealth of attractions, including the North Carolina Maritime Museum and the charming shops and eateries lining the streets. Seasonal events like the North Carolina 4th of July Festival attract large crowds, boosting the short-term rental market and providing lucrative opportunities for real estate investors seeking good return and rental income.
Key STR Metrics:
- Average Gross Yield: 15.6%
- Average Property Value: $644,773 (as of November 2024)
- Average Annual Revenue: $100,368 (past 12 months)
- Average Occupancy Rate: 44% (past 12 months)
- Qualifying Airbnbs: 87 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 83%
Find Airbnbs For Sale in Southport, NC →
2. Robbinsville, NC
Robbinsville, NC, a hidden gem in the Smoky Mountains, is emerging as one of the best places for short-term rental markets in 2024. Known for its breathtaking scenery and outdoor attractions, it draws tourists and real estate investors alike. Visitors flock to the region for the Tail of the Dragon, a world-famous road ideal for motor enthusiasts, and scenic trails in the Joyce Kilmer Memorial Forest. For Airbnb hosts and investors, Robbinsville offers strong rental income potential and a thriving vacation rentals scene, promising good returns and cash flow opportunities.
Key STR Metrics:
- Average Gross Yield: 14.4%
- Average Property Value: $231,524 (as of November 2024)
- Average Annual Revenue: $33,326 (past 12 months)
- Average Occupancy Rate: 39% (past 12 months)
- Qualifying Airbnbs: 119 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 204%
Find Airbnbs For Sale in Robbinsville, NC →
3. Jacksonville, NC
Jacksonville, NC, is a prime spot for short-term rental investments due to its strategic location and vibrant attractions. This military town, home to the Marine Corps Base Camp Lejeune, draws visitors year-round. Tourists flock to enjoy outdoor adventures at Hammocks Beach State Park and cultural experiences at the Museum of the Marine. Jacksonville hosts exciting events like Oktoberfest and the Jacksonville Jamboree, offering Airbnb hosts high potential for rental income. With its growing tourism sector, Jacksonville's short-term rental market promises real estate investors a good return on investment properties.
Key STR Metrics:
- Average Gross Yield: 13.3%
- Average Property Value: $322,582 (as of November 2024)
- Average Annual Revenue: $42,871 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 121 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 70%
Find Airbnbs For Sale in Jacksonville, NC →
4. Corolla, NC
Corolla, NC, is a top choice for short-term rental market investment, offering stunning vacation homes amid scenic beaches and historical attractions. Known for its wild horses roaming the shores, Corolla appeals to tourists with beautiful landscapes perfect for relaxation. The Currituck Beach Lighthouse and Whalehead Club are must-see attractions, while sporting enthusiasts can enjoy surfing and fishing. With a steady influx of guests, real estate investors can enjoy good return and cash flow from accommodating Airbnb host opportunities synonymous with this popular tourist destination.
Key STR Metrics:
- Average Gross Yield: 12.5%
- Average Property Value: $1,602,304 (as of November 2024)
- Average Annual Revenue: $200,570 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 116 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 62%
Find Airbnbs For Sale in Corolla, NC →
5. Kitty Hawk, NC
Kitty Hawk, NC, a charming coastal town, is a top choice for real estate investors seeking good returns in the short-term rental market. Known for its stunning beaches, it attracts tourists year-round with attractions like the Wright Brothers National Memorial and diverse outdoor activities ranging from kayaking to birdwatching. The vibrant tourism scene ensures steady rental income for Airbnb hosts. With unique events like the Annual Outer Banks Seafood Festival, Kitty Hawk's vacation homes offer an ideal investment property in a thriving housing market.
Key STR Metrics:
- Average Gross Yield: 11.1%
- Average Property Value: $934,330 (as of November 2024)
- Average Annual Revenue: $104,038 (past 12 months)
- Average Occupancy Rate: 46% (past 12 months)
- Qualifying Airbnbs: 216 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 122%
Find Airbnbs For Sale in Kitty Hawk, NC →
6. Holly Ridge, NC
Holly Ridge, NC is a hidden gem on the picturesque Carolina coast, offering real estate investors exciting opportunities in the short-term rental market. With its proximity to Topsail Island's stunning beaches and the scenic beauty of the Holly Shelter Game Land, this area attracts visitors seeking both relaxation and adventure. Its vibrant tourism scene is complemented by annual festivals and events, making it one of the best places for vacation rentals. The local real estate market promises good returns and rental income potential for savvy Airbnb hosts.
Key STR Metrics:
- Average Gross Yield: 10.8%
- Average Property Value: $473,303 (as of November 2024)
- Average Annual Revenue: $51,120 (past 12 months)
- Average Occupancy Rate: 39% (past 12 months)
- Qualifying Airbnbs: 217 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 97%
Find Airbnbs For Sale in Holly Ridge, NC →
7. Kill Devil Hills, NC
Kill Devil Hills, NC, a gem for real estate investors, offers an enticing short-term rental market with vacation homes that promise good returns and consistent cash flow. Known for the Wright Brothers National Memorial, sandy beaches, and vibrant tourism, this area attracts countless tourists seeking thrill and relaxation. The local housing market is ripe for investment properties, with annual events like the OBX Marathon enhancing the draw for guests. As an Airbnb host, capitalize on the region's attractions to boost rental income from visitors seeking memorable vacation rentals.
Key STR Metrics:
- Average Gross Yield: 10.6%
- Average Property Value: $679,370 (as of November 2024)
- Average Annual Revenue: $72,166 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 361 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 94%
Find Airbnbs For Sale in Kill Devil Hills, NC →
8. Bryson City, NC
Bryson City, NC, nestled in the Great Smoky Mountains, is a hidden gem in the short-term rental market with promising potential for real estate investing. This charming town attracts tourists with its proximity to the Great Smoky Mountains National Park, the scenic Blue Ridge Parkway, and the Great Smoky Mountains Railroad. Outdoor enthusiasts flock here for hiking, fishing, and rafting on the Nantahala River. Bryson City's vibrant tourism scene offers great opportunities for real estate investors seeking good returns and cash flow from vacation rentals and Airbnb properties.
Key STR Metrics:
- Average Gross Yield: 10.2%
- Average Property Value: $521,443 (as of November 2024)
- Average Annual Revenue: $53,015 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 504 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 107%
Find Airbnbs For Sale in Bryson City, NC →
9. Oak Island, NC
Oak Island, NC, is a prime location for real estate investors seeking lucrative vacation rental opportunities in 2024. Renowned for its serene beaches, Oak Island offers short-term rental properties that promise excellent rental income and tourism appeal. Visitors can explore attractions like the Oak Island Lighthouse, indulge in water sports, and enjoy events such as the Oak Island Beach Day. With a thriving short-term rental market, investing in vacation homes here ensures good cash flow and a high potential for a good return on investment.
Key STR Metrics:
- Average Gross Yield: 8.8%
- Average Property Value: $854,628 (as of November 2024)
- Average Annual Revenue: $75,005 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 320 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 65%
Find Airbnbs For Sale in Oak Island, NC →
10. Sylva, NC
Sylva, NC, nestled in the heart of the Smoky Mountains, is a top destination for short-term rentals, making it an ideal spot for real estate investors seeking good returns. Known for its charming downtown, Sylva attracts tourists with its annual Greening Up the Mountains festival and proximity to the Great Smoky Mountains National Park. As an Airbnb host, capitalize on the thriving tourism and steady rental income by investing in vacation homes. With its vibrant attractions, Sylva's real estate market offers promising cash flow opportunities for short-term rental properties.
Key STR Metrics:
- Average Gross Yield: 8.8%
- Average Property Value: $469,610 (as of November 2024)
- Average Annual Revenue: $41,158 (past 12 months)
- Average Occupancy Rate: 37% (past 12 months)
- Qualifying Airbnbs: 134 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 118%
Find Airbnbs For Sale in Sylva, NC →
11. Greensboro, NC
Greensboro, NC offers a vibrant short-term rental market, making it a top choice for real estate investors seeking good return and cash flow. Visitors flock to the city for its attractions, such as the Greensboro Science Center and the historic International Civil Rights Center & Museum. Sports fans enjoy local teams like the Greensboro Grasshoppers. The city hosts events like the North Carolina Folk Festival, attracting tourists year-round. With a strong tourism appeal, Greensboro is one of the best places for airbnb hosts to capitalize on vacation rentals and rental income.
Key STR Metrics:
- Average Gross Yield: 8.7%
- Average Property Value: $414,859 (as of November 2024)
- Average Annual Revenue: $36,074 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 341 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 98%
Find Airbnbs For Sale in Greensboro, NC →
12. Whittier, NC
Nestled in the heart of the Great Smoky Mountains, Whittier, NC is a prime destination for vacation rentals, attracting tourists with breathtaking scenery and outdoor activities. Known for its proximity to the renowned Harrah's Cherokee Casino and the adventurous Great Smoky Mountains Railroad, visitors flock here year-round. The vibrant short-term rental market offers real estate investors lucrative opportunities, with rental properties promising good returns and cash flow. Whittier stands as one of the best places for short-term rental properties on Airbnb, enticing both guests and investors alike.
Key STR Metrics:
- Average Gross Yield: 8.7%
- Average Property Value: $485,883 (as of November 2024)
- Average Annual Revenue: $42,238 (past 12 months)
- Average Occupancy Rate: 37% (past 12 months)
- Qualifying Airbnbs: 115 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 132%
Find Airbnbs For Sale in Whittier, NC →
13. Canton, NC
Canton, NC, offers a promising short-term rental market, attracting tourists with its picturesque charm and proximity to Asheville. Nestled in the Smoky Mountains, Canton boasts attractions like the Blue Ridge Parkway and Pisgah National Forest, ideal for outdoor enthusiasts. Visitors enjoy vibrant local events such as the annual Labor Day Festival. For real estate investors eyeing vacation rentals, Canton’s strong tourism appeal and steady rental income potential make it one of the best places for real estate investing in 2024.
Key STR Metrics:
- Average Gross Yield: 8.2%
- Average Property Value: $437,025 (as of November 2024)
- Average Annual Revenue: $36,048 (past 12 months)
- Average Occupancy Rate: 37% (past 12 months)
- Qualifying Airbnbs: 77 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 82%
Find Airbnbs For Sale in Canton, NC →
14. High Point, NC
High Point, NC, renowned for its vibrant furniture market, stands out among real estate investors searching for the best short-term rental markets. The city attracts tourists with events like the High Point Furniture Market, attracting thousands twice yearly, and the High Point Rockers baseball games. Vacation rentals here offer lucrative rental income potential due to a robust tourism draw. For Airbnb hosts, High Point is one of the best places to invest in short-term rental properties, ensuring good cash flow and a promising real estate market.
Key STR Metrics:
- Average Gross Yield: 8.2%
- Average Property Value: $366,762 (as of November 2024)
- Average Annual Revenue: $30,090 (past 12 months)
- Average Occupancy Rate: 37% (past 12 months)
- Qualifying Airbnbs: 144 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 84%
Find Airbnbs For Sale in High Point, NC →
15. Wilmington, NC
Wilmington, NC, is a top destination in 2024 for short-term rental investors due to its thriving tourism scene and robust real estate market. Vacation rentals here cater to visitors exploring stunning beaches, historic downtown, and attractions like the Battleship North Carolina. The city's vibrant events, such as the Azalea Festival and popular sports teams, attract guests year-round. Investors can expect good returns and cash flow in this bustling short-term rental market as Wilmington continues to be one of the best places for vacation homes and real estate investing.
Key STR Metrics:
- Average Gross Yield: 8.2%
- Average Property Value: $647,355 (as of November 2024)
- Average Annual Revenue: $52,941 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 770 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 77%
Find Airbnbs For Sale in Wilmington, NC →
16. Burnsville, NC
Burnsville, NC, nestled in the Blue Ridge Mountains, is a top pick for short-term rental properties, making it a magnet for real estate investors. Its vibrant arts scene and proximity to Mount Mitchell State Park draw tourists and outdoor enthusiasts alike. Year-round events like the Mt. Mitchell Crafts Fair entice crowds, ensuring steady rental income for vacation homes. As an Airbnb host, capitalize on this market's tourism boom, offering attractions like hiking and local heritage, securing strong cash flow and good return in this dynamic real estate market.
Key STR Metrics:
- Average Gross Yield: 8.1%
- Average Property Value: $486,160 (as of November 2024)
- Average Annual Revenue: $39,453 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 82 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 108%
Find Airbnbs For Sale in Burnsville, NC →
17. New Bern, NC
New Bern, NC, a charming Southern city, is perfect for those exploring the short-term rental market. Known for its rich history, the city offers attractions like Tryon Palace and the Birthplace of Pepsi Cola, drawing tourists year-round. With access to beautiful waterfronts and vibrant festivals, such as Mumfest, it provides excellent opportunities for airbnb hosts to generate rental income. For real estate investors, the local housing market promises good returns and cash flow, making vacation homes here a prime investment property.
Key STR Metrics:
- Average Gross Yield: 8.1%
- Average Property Value: $412,772 (as of November 2024)
- Average Annual Revenue: $33,441 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 131 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 83%
Find Airbnbs For Sale in New Bern, NC →
18. Swannanoa, NC
Swannanoa, NC, nestled in the Blue Ridge Mountains, is a hidden gem for short-term rental properties, offering a promising real estate market for investors. Its proximity to Asheville enhances its allure, drawing tourists with breathtaking nature trails, the Blue Ridge Parkway, and cultural events like the Swannanoa Gathering. Vacation rentals thrive here, appealing to guests seeking outdoor adventures and serene landscapes. This idyllic setting, combined with strong rental income potential, makes Swannanoa ideal for real estate investing in vacation homes and Airbnb hosting.
Key STR Metrics:
- Average Gross Yield: 8.1%
- Average Property Value: $513,403 (as of November 2024)
- Average Annual Revenue: $41,425 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 84 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 143%
Find Airbnbs For Sale in Swannanoa, NC →
19. Hickory, NC
Hickory, NC, offers a vibrant short-term rental market ideal for real estate investors seeking solid rental income. Known for its rich history and cultural attractions, Hickory hosts exciting events like the Hickory Oktoberfest and Hickory Hops, attracting tourists year-round. Guests can explore the scenic Hickory Aviation Museum or catch a game by the Hickory Crawdads, a popular minor league baseball team. With its thriving tourism scene, investing in vacation rentals here promises good returns and consistent cash flow for savvy Airbnb hosts.
Key STR Metrics:
- Average Gross Yield: 8.0%
- Average Property Value: $452,019 (as of November 2024)
- Average Annual Revenue: $36,343 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 75 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 91%
Find Airbnbs For Sale in Hickory, NC →
20. Sneads Ferry, NC
Sneads Ferry, NC, offers a thriving short-term rental market with its picturesque coastal charm and attractive vacation homes. Known for its tranquil beaches and proximity to Topsail Island, it's a hotspot for tourism and real estate investing. Key attractions include the Sneads Ferry Shrimp Festival and easy access to outdoor sports like fishing and kayaking. Real estate investors find good returns in this housing market, with Airbnb hosts capitalizing on rental income from the steady flow of tourists seeking memorable stays in this ideal vacation rental location.
Key STR Metrics:
- Average Gross Yield: 7.6%
- Average Property Value: $489,382 (as of November 2024)
- Average Annual Revenue: $37,132 (past 12 months)
- Average Occupancy Rate: 35% (past 12 months)
- Qualifying Airbnbs: 229 (as of December 2024)
- Year-Over-Year Growth in Airbnbs: 95%
