Airbnb Market Data

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11 Best Short Term Rental Markets In Oklahoma For 2025

We’ve identified the top 11 cities in Oklahoma that offer promising opportunities to investors looking for high-yield STR markets.

Written By

Emir Dukic

Jan 31, 2025

Oklahoma is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.

To simplify this process, we analyzed data from markets statewide and compiled a list of the top 11 cities for investors and landlords seeking potentially high-return rental properties in the coming year.

As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.

How We Created This List

First, we looked at all Airbnb listings in Oklahoma that met the following criteria as of January 2025:

  • Average Rating: 4.8 stars and above
  • Guest Review Count: Minimum of 10
  • Average Daily Rate: $1 (minimum) to $2,000 (maximum)
  • Occupancy Rate: 1% (minimum) to 99% (maximum)
  • Property Size: 1 to 10 bedrooms
  • Property Type: Entire homes

We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 4,144 Airbnb listings across the state of Oklahoma to work with.

Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 11 cities in Oklahoma to rank.

Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of December 2024) to calculate our gross yield for each city.

Finally, we ordered the cities by highest gross yield.

The Top 11 STR Markets in Oklahoma

1. Eufaula, OK

Eufaula, OK, is a hidden gem for real estate investors eyeing the burgeoning short-term rental market. Nestled along the shores of Lake Eufaula, it's an ideal spot for vacation rentals shaped by scenic attractions and outdoor adventures. Tourists flock here for fishing tournaments and the annual Eufaula Whole Hawg Festival, while nature trails attract avid hikers. With a vibrant tourism scene, strong rental income potential, and good return on investment, Eufaula stands as one of the best places for investors aiming to maximize their cash flow with vacation homes and Airbnbs.

Key STR Metrics:

  • Average Gross Yield: 10.4%
  • Average Property Value: $390,399 (as of December 2024)
  • Average Annual Revenue: $40,575 (past 12 months)
  • Average Occupancy Rate: 25% (past 12 months)
  • Qualifying Airbnbs: 104 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 72%

Find Airbnbs For Sale in Eufaula, OK →

2. Broken Arrow, OK

Broken Arrow, OK is a top contender for short-term rental market opportunities, appealing to real estate investors seeking good returns and cash flow. Known for its vibrant attractions, the city offers tourists the Broken Arrow Performing Arts Center and Ray Harrell Nature Park. Sports enthusiasts will love local events hosted by the Tulsa Roughnecks FC. With its dynamic tourism scene, investors find substantial rental income potential in vacation homes and Airbnb properties, making it one of the best places for real estate investing in 2025.

Key STR Metrics:

  • Average Gross Yield: 9.5%
  • Average Property Value: $378,506 (as of December 2024)
  • Average Annual Revenue: $36,135 (past 12 months)
  • Average Occupancy Rate: 44% (past 12 months)
  • Qualifying Airbnbs: 83 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 89%

Find Airbnbs For Sale in Broken Arrow, OK →

3. Broken Bow, OK

Broken Bow, OK, is a hidden gem in the short-term rental market, attracting visitors with its natural beauty and year-round attractions. Known for Beavers Bend State Park and the stunning Broken Bow Lake, it offers numerous outdoor activities like fishing, hiking, and boating. The vibrant tourism scene flourishes with special events like the Kiamichi Owa-Chito Festival of the Forest. With a growing housing market and strong vacation rentals demand, it promises real estate investors a good return and steady rental income from vacation homes.

Key STR Metrics:

  • Average Gross Yield: 9.3%
  • Average Property Value: $656,267 (as of December 2024)
  • Average Annual Revenue: $60,894 (past 12 months)
  • Average Occupancy Rate: 36% (past 12 months)
  • Qualifying Airbnbs: 1,507 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 97%

Find Airbnbs For Sale in Broken Bow, OK →

4. Lawton, OK

Lawton, OK, is a compelling destination for real estate investors eyeing the short-term rental market. Known for its vibrant tourism scene, the city is home to major attractions like the historic Fort Sill and the Wichita Mountains Wildlife Refuge, enticing visitors year-round. With special events like the International Festival and local sports teams adding to its charm, vacation homes and Airbnb properties can offer a good return and steady cash flow. This makes Lawton one of the best places for str investment, drawing both tourists and airbnb hosts to this flourishing housing market.

Key STR Metrics:

  • Average Gross Yield: 9.3%
  • Average Property Value: $230,346 (as of December 2024)
  • Average Annual Revenue: $21,352 (past 12 months)
  • Average Occupancy Rate: 40% (past 12 months)
  • Qualifying Airbnbs: 169 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 106%

Find Airbnbs For Sale in Lawton, OK →

5. Stillwater, OK

Stillwater, OK, a hidden gem for real estate investors, is thriving in the short-term rental market, making it one of the best places for vacation rentals. Home to Oklahoma State University, it draws thousands of visitors eager for energetic sports events. Tourists flock to attractions like the Botanic Garden and Lake McMurtry, boosting rental income potential for Airbnb hosts. With annual events like the Red Dirt Music Festival, vacation homes offer a good return and cash flow, positioning Stillwater as an attractive choice for investment property seekers.

Key STR Metrics:

  • Average Gross Yield: 8.8%
  • Average Property Value: $375,556 (as of December 2024)
  • Average Annual Revenue: $32,910 (past 12 months)
  • Average Occupancy Rate: 30% (past 12 months)
  • Qualifying Airbnbs: 169 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 74%

Find Airbnbs For Sale in Stillwater, OK →

6. Kingston, OK

Kingston, OK, is a hidden gem for real estate investors seeking lucrative short-term rental markets. Nestled near Lake Texoma, it attracts tourists with boating, fishing, and hiking, making vacation homes highly sought after. The housing market here offers affordable investment properties with the potential for high rental income. Special events like the annual Lakefest Regatta and Texoma Lake Fest lure crowds, ensuring steady Airbnb demand. Real estate investing in Kingston promises good return and consistent cash flow for savvy investors and Airbnb hosts alike.

Key STR Metrics:

  • Average Gross Yield: 8.4%
  • Average Property Value: $407,724 (as of December 2024)
  • Average Annual Revenue: $34,279 (past 12 months)
  • Average Occupancy Rate: 24% (past 12 months)
  • Qualifying Airbnbs: 103 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 74%

Find Airbnbs For Sale in Kingston, OK →

7. Tulsa, OK

Tulsa, OK, is a prime spot for short-term rental properties, attracting tourists with its vibrant mix of attractions and events. The city's tourism thrives on highlights like the Philbrook Museum, the Tulsa Zoo, and the Gathering Place. Sports enthusiasts flock to see the Tulsa Drillers, while music fans enjoy concerts at the BOK Center. For real estate investors, Tulsa's real estate market offers promising opportunities in vacation rentals, ensuring good return and cash flow. The lively culture and demand make it an ideal choice for airbnb hosts seeking rental income.

Key STR Metrics:

  • Average Gross Yield: 8.0%
  • Average Property Value: $355,647 (as of December 2024)
  • Average Annual Revenue: $28,591 (past 12 months)
  • Average Occupancy Rate: 41% (past 12 months)
  • Qualifying Airbnbs: 687 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 86%

Find Airbnbs For Sale in Tulsa, OK →

8. Oklahoma City, OK

Oklahoma City, OK, is a thriving short-term rental market ideal for real estate investors seeking vacation homes and good returns. Known for its vibrant attractions like the Oklahoma City National Memorial, Bricktown entertainment district, and the dynamic Oklahoma City Thunder NBA games, it entices tourists year-round. The bustling tourism scene means high potential for rental income, making it one of the best places for Airbnb hosts. Special events like the Oklahoma State Fair enhance the city's appeal, promising strong cash flow for savvy investors in the housing market.

Key STR Metrics:

  • Average Gross Yield: 7.7%
  • Average Property Value: $314,925 (as of December 2024)
  • Average Annual Revenue: $24,272 (past 12 months)
  • Average Occupancy Rate: 40% (past 12 months)
  • Qualifying Airbnbs: 847 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 83%

Find Airbnbs For Sale in Oklahoma City, OK →

9. Norman, OK

Norman, OK, presents a thriving short-term rental market for real estate investors seeking lucrative vacation rental opportunities. Home to the University of Oklahoma, the city attracts many visitors, especially during exciting sports events like Sooners football games. With its vibrant art scene, history-rich Toy and Action Figure Museum, and annual Norman Music Festival, there's no shortage of attractions for tourists. As a potential Airbnb host, capitalize on the good return and cash flow from catering to guests exploring these appealing offerings in one of the best places for vacation homes in Oklahoma.

Key STR Metrics:

  • Average Gross Yield: 6.8%
  • Average Property Value: $380,701 (as of December 2024)
  • Average Annual Revenue: $25,975 (past 12 months)
  • Average Occupancy Rate: 32% (past 12 months)
  • Qualifying Airbnbs: 258 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 104%

Find Airbnbs For Sale in Norman, OK →

10. Grove, OK

Nestled by Grand Lake, Grove, OK is a hidden gem for real estate investors seeking profitable short-term rental properties. Known for its stunning lakefront attractions and vibrant tourism scene, Grove offers vacation rentals with high rental income potential. The town hosts popular events like the Grand Lake Boat and Sport Show, drawing tourists year-round. Enjoy fishing tournaments and scenic trails, enhancing guests' experience. With a growing real estate market, Grove is among the best places for real estate investing and ensuring good return on investment.

Key STR Metrics:

  • Average Gross Yield: 6.8%
  • Average Property Value: $496,047 (as of December 2024)
  • Average Annual Revenue: $33,488 (past 12 months)
  • Average Occupancy Rate: 27% (past 12 months)
  • Qualifying Airbnbs: 92 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 76%

Find Airbnbs For Sale in Grove, OK →

11. Edmond, OK

Edmond, OK is a prime destination for real estate investors eyeing the short-term rental market. Known for its family-friendly atmosphere and welcoming vibe, Edmond attracts tourists with top-notch attractions like Arcadia Lake and the University of Central Oklahoma. Golf enthusiasts are drawn to its lush courses, and sports fans come to catch the action of UCO Bronchos games. With annual events like the LibertyFest, visitors have plenty to explore. Vacation homes here promise a good return, making it a lucrative spot for Airbnb hosts seeking steady rental income.

Key STR Metrics:

  • Average Gross Yield: 5.0%
  • Average Property Value: $529,052 (as of December 2024)
  • Average Annual Revenue: $26,280 (past 12 months)
  • Average Occupancy Rate: 41% (past 12 months)
  • Qualifying Airbnbs: 125 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 112%

Find Airbnbs For Sale in Edmond, OK →

Categories: Airbnb Market Data

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About the author

Emir Dukic

CEO @ Rabbu.com

With a passion for real estate innovation and technology, Emir has transformed Rabbu into a go-to marketplace for real estate investors seeking high-yield opportunities in the short-term rental market. Drawing on his background in entrepreneurship and operational strategy, Emir has been instrumental in simplifying the complexities of the short-term rental industry, empowering investors to maximize their returns with data-driven insights and streamlined tools.

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