Oregon is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.
To simplify this process, we analyzed data from markets statewide and compiled a list of the top 20 cities for investors and landlords seeking potentially high-return rental properties in the coming year.
As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.
How We Created This List
First, we looked at all Airbnb listings in Oregon that met the following criteria as of January 2025:
- Average Rating: 4.8 stars and above
- Guest Review Count: Minimum of 10
- Average Daily Rate: $1 (minimum) to $2,000 (maximum)
- Occupancy Rate: 1% (minimum) to 99% (maximum)
- Property Size: 1 to 10 bedrooms
- Property Type: Entire homes
We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 7,835 Airbnb listings across the state of Oregon to work with.
Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 30 cities in Oregon to rank.
Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of December 2024) to calculate our gross yield for each city.
Finally, we ordered the cities by highest gross yield.
The Top 20 STR Markets in Oregon
1. Bandon, OR
Nestled along the stunning Oregon coastline, Bandon is a hotspot for short-term rental properties, drawing tourists with its breathtaking landscapes and vibrant local culture. Known for its world-class Bandon Dunes Golf Resort, it's a haven for golf enthusiasts. The charming Old Town offers a rich blend of arts, dining, and shopping to entice visitors. Events like the Cranberry Festival keep the town lively year-round. With robust tourism and its picturesque setting, Bandon ranks high in the real estate market for vacation homes, promising real estate investors a good return and steady rental income.
Key STR Metrics:
- Average Gross Yield: 12.7%
- Average Property Value: $716,824 (as of December 2024)
- Average Annual Revenue: $91,310 (past 12 months)
- Average Occupancy Rate: 37% (past 12 months)
- Qualifying Airbnbs: 75 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 103%
Find Airbnbs For Sale in Bandon, OR →
2. Florence, OR
Florence, OR, offers a vibrant short-term rental market ideal for real estate investors. Known for its breathtaking Oregon Coast scenery, this quaint town draws tourists with attractions like Sea Lion Caves and the iconic Heceta Head Lighthouse. The active tourism scene is complemented by annual events such as the Rhododendron Festival. Florence's STR appeal is strong, attracting Airbnb hosts seeking good returns and consistent rental income. Investing in vacation homes or short-term rental properties here promises a healthy cash flow amidst a thriving real estate market.
Key STR Metrics:
- Average Gross Yield: 8.7%
- Average Property Value: $551,679 (as of December 2024)
- Average Annual Revenue: $48,180 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 136 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 71%
Find Airbnbs For Sale in Florence, OR →
3. Tillamook, OR
Tillamook, OR is a hidden gem for real estate investors eyeing the short-term rental market. This charming coastal town offers stunning beaches, the renowned Tillamook Cheese Factory, and proximity to scenic hiking trails in the Tillamook State Forest, making it a magnet for tourists. With events like the Tillamook County Fair and a robust tourism scene, vacation homes here promise solid rental income. The local attractions and strong visitor demand ensure a good return and steady cash flow, ideal for any savvy Airbnb host looking to enter this promising market.
Key STR Metrics:
- Average Gross Yield: 8.4%
- Average Property Value: $698,025 (as of December 2024)
- Average Annual Revenue: $58,734 (past 12 months)
- Average Occupancy Rate: 36% (past 12 months)
- Qualifying Airbnbs: 149 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 79%
Find Airbnbs For Sale in Tillamook, OR →
4. Newport, OR
Newport, OR offers a vibrant short-term rental market perfect for real estate investors seeking good return. Nestled along the stunning Oregon coast, this charming town attracts thousands of tourists annually with attractions like the Oregon Coast Aquarium and Yaquina Head Lighthouse. Its status as a top destination for vacation rentals on platforms like Airbnb means strong rental income potential for investors. Hosting events like the Newport Seafood & Wine Festival, Newport draws visitors year-round, ensuring consistent demand for rental properties in this thriving tourism hotspot.
Key STR Metrics:
- Average Gross Yield: 8.4%
- Average Property Value: $695,044 (as of December 2024)
- Average Annual Revenue: $58,308 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 85 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 104%
Find Airbnbs For Sale in Newport, OR →
5. Seaside, OR
Seaside, OR is a vibrant hub for tourists, making it a prime location for real estate investors eyeing the short-term rental market. Known for its picturesque beach and family-friendly attractions like the Seaside Aquarium, this coastal town draws visitors year-round. Beyond the beach, the Seaside Volleyball Tournament and Hood to Coast Relay stand out as major events. With consistent tourism driving strong rental income, Seaside offers promising opportunities for those investing in vacation rentals, ideal for Airbnb hosts seeking good return and cash flow.
Key STR Metrics:
- Average Gross Yield: 8.3%
- Average Property Value: $699,339 (as of December 2024)
- Average Annual Revenue: $58,187 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 231 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 82%
Find Airbnbs For Sale in Seaside, OR →
6. Mcminnville, OR
McMinnville, OR, is a thriving hub for short-term rental investments, making it one of the best places for real estate investors in 2025. Known for its vibrant attractions like the Evergreen Aviation & Space Museum and the annual International Pinot Noir Celebration, it draws tourists year-round. Its proximity to Oregon's renowned wine country and charming downtown make McMinnville a magnet for vacation rentals. For those seeking a good return on investment properties and rental income, this burgeoning market promises excellent cash flow potential.
Key STR Metrics:
- Average Gross Yield: 8.3%
- Average Property Value: $652,982 (as of December 2024)
- Average Annual Revenue: $54,202 (past 12 months)
- Average Occupancy Rate: 44% (past 12 months)
- Qualifying Airbnbs: 88 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 59%
Find Airbnbs For Sale in Mcminnville, OR →
7. Depoe Bay, OR
Depoe Bay, OR, offers vibrant opportunities for real estate investors looking to capitalize on the flourishing short-term rental market. Known as the world's smallest navigable harbor, it entices tourists with stunning whale-watching tours, the Oregon Coast Aquarium, and frequent marine festivals. With its quaint charm and prime location along the Pacific, vacation homes here promise good rental income and cash flow. The town's scenic beauty and attractions make it a top choice for Airbnb hosts, offering guests a memorable coastal retreat.
Key STR Metrics:
- Average Gross Yield: 8.2%
- Average Property Value: $845,875 (as of December 2024)
- Average Annual Revenue: $69,350 (past 12 months)
- Average Occupancy Rate: 49% (past 12 months)
- Qualifying Airbnbs: 86 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 167%
Find Airbnbs For Sale in Depoe Bay, OR →
8. Rockaway Beach, OR
Rockaway Beach, OR, is a hidden gem for real estate investors seeking lucrative short-term rental properties with great cash flow. Known for its stunning seven-mile beach, this coastal town attracts tourists year-round, offering attractions like the Oregon Coast Scenic Railroad and vibrant local festivals. With a thriving short-term rental market, vacation homes here promise good return on investment. Popular for Airbnb hosts, the area benefits from steady rental income driven by the city's tourism boom, making it among the best places for real estate investing in 2025.
Key STR Metrics:
- Average Gross Yield: 8.0%
- Average Property Value: $711,451 (as of December 2024)
- Average Annual Revenue: $56,848 (past 12 months)
- Average Occupancy Rate: 33% (past 12 months)
- Qualifying Airbnbs: 204 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 59%
Find Airbnbs For Sale in Rockaway Beach, OR →
9. Klamath Falls, OR
Klamath Falls, OR, offers a vibrant short-term rental market ideal for real estate investors seeking good returns. Surrounded by natural beauty, it features attractions like Crater Lake National Park and Lava Beds National Monument. Sports lovers can enjoy events at the Henley Hornets stadium, while the Klamath County Fair and the Snowflake Festival draw year-round visitors. With a growing tourism sector and strong demand for rental properties, Klamath Falls is among the best places for investing in vacation homes and achieving consistent rental income.
Key STR Metrics:
- Average Gross Yield: 7.9%
- Average Property Value: $420,703 (as of December 2024)
- Average Annual Revenue: $33,062 (past 12 months)
- Average Occupancy Rate: 34% (past 12 months)
- Qualifying Airbnbs: 120 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 57%
Find Airbnbs For Sale in Klamath Falls, OR →
10. Lincoln City, OR
Lincoln City, OR is a gem for real estate investors seeking lucrative opportunities in the short-term rental market. Known for its stunning beaches and vibrant tourism scene, the city attracts visitors year-round with attractions like Chinook Winds Casino, Devils Lake, and Tanger Outlets. Vacation homes here promise good return and cash flow, especially with annual events such as the Kite Festival and Summer Kite Festival drawing crowds. This robust housing market is ideal for anyone considering Airbnbs or other vacation rentals.
Key STR Metrics:
- Average Gross Yield: 7.8%
- Average Property Value: $735,838 (as of December 2024)
- Average Annual Revenue: $57,183 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 256 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 90%
Find Airbnbs For Sale in Lincoln City, OR →
11. Rhododendron, OR
Rhododendron, OR is a hidden gem for real estate investors eyeing short-term rental properties. Nestled in the scenic Mt. Hood National Forest, it offers tourists hiking, skiing, and fishing. With its proximity to Portland and main attractions like Timberline Lodge, Rhododendron promises consistent rental income and good return on investment properties. As an Airbnb host here, you'll attract year-round visitors drawn to its natural beauty and outdoor adventures, making it one of the best places for real estate investing in 2025.
Key STR Metrics:
- Average Gross Yield: 7.7%
- Average Property Value: $633,805 (as of December 2024)
- Average Annual Revenue: $49,031 (past 12 months)
- Average Occupancy Rate: 38% (past 12 months)
- Qualifying Airbnbs: 152 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 132%
Find Airbnbs For Sale in Rhododendron, OR →
12. Manzanita, OR
Nestled along Oregon's stunning coast, Manzanita captivates visitors with its pristine beaches and charming community, making it a prime spot for short-term rental properties. With attractions such as Neahkahnie Mountain offering breathtaking hikes and the vibrant downtown area, it's no wonder tourists flock here. The local real estate market presents lucrative opportunities for real estate investors seeking vacation homes or investment property that promise a good return. This idyllic locale is a top pick for airbnb hosts aiming to capitalize on steady rental income from tourism.
Key STR Metrics:
- Average Gross Yield: 7.7%
- Average Property Value: $1,102,334 (as of December 2024)
- Average Annual Revenue: $85,257 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 99 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 46%
Find Airbnbs For Sale in Manzanita, OR →
13. Cloverdale, OR
Cloverdale, OR presents an enticing opportunity for real estate investors eyeing the short-term rental market. Nestled near the stunning Oregon Coast, it's a prime area for vacation homes and Airbnbs, offering a good return and steady cash flow from vacation rentals. Visitors flock to enjoy the scenic beauty of Cape Kiwanda and the thrills of Nestucca Bay. Local attractions and special events like the annual Dory Days Festival draw tourists, ensuring high rental income potential for any investment property in this charming locale.
Key STR Metrics:
- Average Gross Yield: 7.4%
- Average Property Value: $830,473 (as of December 2024)
- Average Annual Revenue: $61,046 (past 12 months)
- Average Occupancy Rate: 39% (past 12 months)
- Qualifying Airbnbs: 111 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 47%
Find Airbnbs For Sale in Cloverdale, OR →
14. Welches, OR
Nestled in the scenic Cascades, Welches, OR is a haven for tourists and real estate investors alike, boasting a thriving short-term rental market. Just an hour from Portland, it's a top choice for vacation rentals, offering easy access to Mt. Hood's skiing and hiking attractions. Golf enthusiasts enjoy the acclaimed Resort at the Mountain, while the annual Mt. Hood Jazz Festival draws music lovers. With its rich mix of outdoor and cultural activities, investing in Welches promises strong rental income and the opportunity for significant cash flow from Airbnb guests.
Key STR Metrics:
- Average Gross Yield: 7.2%
- Average Property Value: $662,371 (as of December 2024)
- Average Annual Revenue: $47,997 (past 12 months)
- Average Occupancy Rate: 38% (past 12 months)
- Qualifying Airbnbs: 105 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 130%
Find Airbnbs For Sale in Welches, OR →
15. Brookings, OR
Brookings, OR is a coastal gem ideal for short-term rental investments, boasting beautiful beaches, vibrant art galleries, and natural attractions like Samuel H. Boardman State Scenic Corridor. The area's mild climate and events such as the Brookings Harbor Festival of Lights draw year-round visitors. Its housing market offers enticing opportunities for real estate investors seeking vacation rentals with good return potential. With its mix of natural beauty and local charm, Brookings is a top choice for tourists and Airbnb hosts aiming for lucrative rental income.
Key STR Metrics:
- Average Gross Yield: 7.1%
- Average Property Value: $734,386 (as of December 2024)
- Average Annual Revenue: $52,042 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 88 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 44%
Find Airbnbs For Sale in Brookings, OR →
16. Newberg, OR
Newberg, OR, offers a promising short-term rental market for real estate investors looking to capitalize on vacation rentals. Nestled in the heart of Oregon wine country, guests are drawn to its world-class wineries, stunning landscapes, and proximity to Portland. The annual Newberg Old Fashioned Festival and top-tier events at George Fox University attract numerous tourists. As the housing market grows, investing in an Airbnb or other STR can offer good return and rental income, making it one of the best places for an investment property in 2025.
Key STR Metrics:
- Average Gross Yield: 6.9%
- Average Property Value: $796,859 (as of December 2024)
- Average Annual Revenue: $54,689 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 86 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 56%
Find Airbnbs For Sale in Newberg, OR →
17. Hood River, OR
Hood River, OR, offers a vibrant short-term rental market ideal for real estate investors in 2025. Nestled between Mount Hood and the Columbia River Gorge, it is a top destination for outdoor enthusiasts seeking world-class windsurfing, hiking, and skiing. Tourists and guests are drawn to its scenic beauty and bustling downtown filled with breweries and boutique shops. Hosting events like the Hood River Valley Harvest Fest and with attractions like the Fruit Loop, investing in vacation homes here promises good returns and rental income, making it one of the best places for real estate investing.
Key STR Metrics:
- Average Gross Yield: 6.5%
- Average Property Value: $989,626 (as of December 2024)
- Average Annual Revenue: $64,544 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 108 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 57%
Find Airbnbs For Sale in Hood River, OR →
18. Salem, OR
Salem, OR is emerging as a top destination for short-term rental properties, offering real estate investors a vibrant market with great cash flow potential. Known for its scenic beauty, the city attracts guests with must-see attractions like the enchanting Willamette Valley vineyards and historic sites like the Oregon State Capitol. Sports enthusiasts can catch Salem-Keizer Volcanoes games, and annual events like the Oregon State Fair draw thousands of visitors. With such appealing tourism opportunities, vacation rentals in Salem promise a good return.
Key STR Metrics:
- Average Gross Yield: 6.3%
- Average Property Value: $572,595 (as of December 2024)
- Average Annual Revenue: $35,891 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 187 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 79%
Find Airbnbs For Sale in Salem, OR →
19. Eugene, OR
Eugene, OR, is a vibrant destination for real estate investors seeking lucrative short-term rental properties. Known for the University of Oregon and its storied track events, this city attracts sports enthusiasts, especially during the famed Prefontaine Classic. Visitors flock to the eclectic Saturday Market, the scenic Willamette River, and the renowned Oregon Bach Festival. With a thriving tourism scene, Eugene offers robust rental income potential, making it one of the best places for vacation rentals and a good return on investment.
Key STR Metrics:
- Average Gross Yield: 6.1%
- Average Property Value: $643,339 (as of December 2024)
- Average Annual Revenue: $39,511 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 748 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 86%
Find Airbnbs For Sale in Eugene, OR →
20. Beaverton, OR
Beaverton, OR, is a prime destination for real estate investors seeking lucrative short-term rental properties. With its verdant parks, proximity to Portland, and attractions like the Nike World Headquarters, it's an ideal spot for guests. The housing market is robust, making it one of the best places for real estate investing in vacation homes. Sports enthusiasts flock here for Portland Timbers games, while events like the annual Beaverton Arts Mix lure tourists. Airbnb hosts often find good returns and rental income due to the thriving tourism scene.
Key STR Metrics:
- Average Gross Yield: 6.1%
- Average Property Value: $680,899 (as of December 2024)
- Average Annual Revenue: $41,731 (past 12 months)
- Average Occupancy Rate: 47% (past 12 months)
- Qualifying Airbnbs: 141 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 92%