Utah is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.
To simplify this process, we analyzed data from markets statewide and compiled a list of the top 20 cities for investors and landlords seeking potentially high-return rental properties in the coming year.
As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.
How We Created This List
First, we looked at all Airbnb listings in Utah that met the following criteria as of January 2025:
- Average Rating: 4.8 stars and above
- Guest Review Count: Minimum of 10
- Average Daily Rate: $1 (minimum) to $2,000 (maximum)
- Occupancy Rate: 1% (minimum) to 99% (maximum)
- Property Size: 1 to 10 bedrooms
- Property Type: Entire homes
We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 8,226 Airbnb listings across the state of Utah to work with.
Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 26 cities in Utah to rank.
Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of December 2024) to calculate our gross yield for each city.
Finally, we ordered the cities by highest gross yield.
The Top 20 STR Markets in Utah
1. Orderville, UT
Orderville, UT, is a hidden gem for real estate investors eyeing the short-term rental market, offering a wealth of attractions and experiences. Nestled near Zion National Park and Bryce Canyon, it draws in tourists year-round, making it ideal for vacation rentals. Visitors can explore the stunning red rock landscapes, participate in thrilling outdoor activities, and attend local events like the annual Western Legends Roundup. With a growing tourism scene, Orderville promises robust rental income potential and a good return for any savvy Airbnb host.
Key STR Metrics:
- Average Gross Yield: 14.9%
- Average Property Value: $501,033 (as of December 2024)
- Average Annual Revenue: $74,460 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 120 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 100%
Find Airbnbs For Sale in Orderville, UT →
2. Duck Creek Village, UT
Nestled in the Dixie National Forest, Duck Creek Village, UT is a haven for real estate investors eyeing the burgeoning short-term rental market. Known for its year-round attractions, including hiking, fishing, and skiing, the area attracts tourists seeking outdoor adventure. Proximity to national parks and skiing resorts ensures a steady stream of visitors, boosting rental income potential. The housing market here offers promising vacation homes for Airbnb hosts, making it one of the best places for investment property with good returns and cash flow.
Key STR Metrics:
- Average Gross Yield: 8.0%
- Average Property Value: $652,559 (as of December 2024)
- Average Annual Revenue: $52,438 (past 12 months)
- Average Occupancy Rate: 37% (past 12 months)
- Qualifying Airbnbs: 122 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 75%
Find Airbnbs For Sale in Duck Creek Village, UT →
3. Moab, UT
Moab, UT, is a premier destination for short-term rental properties, making it ideal for real estate investors seeking high rental income. Nestled near Arches and Canyonlands National Parks, Moab attracts tourists year-round with its stunning landscapes and outdoor adventures, from hiking to mountain biking. The city hosts popular events like the Moab Music Festival and Jeep Safari, enhancing its appeal. As a thriving hub for vacation rentals, Moab’s short-term rental market promises a good return on investment in one of the best places for real estate investing in the region.
Key STR Metrics:
- Average Gross Yield: 7.1%
- Average Property Value: $786,539 (as of December 2024)
- Average Annual Revenue: $56,088 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 602 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 83%
Find Airbnbs For Sale in Moab, UT →
4. Santa Clara, UT
Santa Clara, UT, nestled near stunning red rock landscapes, is a prime short-term rental market attracting tourists year-round. With close proximity to Zion National Park and Snow Canyon State Park, it's a hot spot for outdoor enthusiasts. The annual Swiss Days Festival infuses the town with culture and vibrancy, drawing visitors. The real estate market offers lucrative opportunities for investors seeking vacation homes and rental income. As an Airbnb host, you can expect good returns and cash flow in this thriving hub of natural attractions and tourism.
Key STR Metrics:
- Average Gross Yield: 7.1%
- Average Property Value: $755,116 (as of December 2024)
- Average Annual Revenue: $53,320 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 106 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 46%
Find Airbnbs For Sale in Santa Clara, UT →
5. La Verkin, UT
La Verkin, UT, nestled near Zion National Park, is rapidly emerging as a prime destination for real estate investors targeting the short-term rental market. This charming town offers stunning natural landscapes, making it one of the best places for vacation rentals. With tourists flocking year-round to explore hiking and outdoor activities, vacation homes provide lucrative rental income. La Verkin hosts various local events and fairs, enticing airbnb hosts and guests seeking unique experiences. Its vibrant tourism scene promises real estate investors a good return and healthy cash flow.
Key STR Metrics:
- Average Gross Yield: 6.5%
- Average Property Value: $556,987 (as of December 2024)
- Average Annual Revenue: $36,287 (past 12 months)
- Average Occupancy Rate: 48% (past 12 months)
- Qualifying Airbnbs: 142 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 131%
Find Airbnbs For Sale in La Verkin, UT →
6. Kanab, UT
Kanab, UT is a captivating destination for real estate investors eyeing the short-term rental market in 2025. Known as "Little Hollywood," this charming town is nestled amidst stunning red rock landscapes, making it ideal for vacation rentals. Visitors flock to explore nearby attractions like Zion National Park and Bryce Canyon. Kanab hosts exciting events like the Western Legends Roundup, drawing tourists year-round. With its booming tourism and vibrant housing market, investing in a vacation home here offers promising rental income and good return for savvy Airbnb hosts.
Key STR Metrics:
- Average Gross Yield: 6.3%
- Average Property Value: $583,934 (as of December 2024)
- Average Annual Revenue: $36,804 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 340 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 97%
Find Airbnbs For Sale in Kanab, UT →
7. Hurricane, UT
Hurricane, UT, is a captivating destination for real estate investors seeking profitable short-term rental properties. Nestled amidst stunning landscapes, it’s a gateway to Zion National Park, attracting nature enthusiasts year-round. The annual Peach Days festival and vibrant local arts scene add to its tourism appeal. With a growing short-term rental market and robust rental income potential, this area offers good returns for Airbnb hosts. Its scenic golf courses and proximity to Sand Hollow State Park further entice visitors, enhancing the area's reputation among tourists and vacation home buyers.
Key STR Metrics:
- Average Gross Yield: 5.9%
- Average Property Value: $706,878 (as of December 2024)
- Average Annual Revenue: $41,640 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 460 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 85%
Find Airbnbs For Sale in Hurricane, UT →
8. Brian Head, UT
Brian Head, UT, is a top destination for short-term rentals and offers lucrative opportunities for real estate investors. Known for its premier ski resorts and stunning alpine landscapes, it's a haven for tourists seeking adventure and tranquility. The Brian Head Ski Resort is a major draw, enticing winter sports enthusiasts, while summer visitors enjoy hiking and mountain biking. Year-round attractions and vibrant events make it one of the best places for investment property, promising good returns in the vacation rentals and Airbnb markets.
Key STR Metrics:
- Average Gross Yield: 5.8%
- Average Property Value: $542,167 (as of December 2024)
- Average Annual Revenue: $31,298 (past 12 months)
- Average Occupancy Rate: 23% (past 12 months)
- Qualifying Airbnbs: 166 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 85%
Find Airbnbs For Sale in Brian Head, UT →
9. Provo, UT
Provo, UT is a hotspot for short-term rental properties, enticing real estate investors with its vibrant tourism scene. Home to Brigham Young University, Provo attracts visitors year-round. Key attractions like the Provo Canyon and Utah Lake offer adventure and scenery, making vacation rentals a lucrative investment property option. Sports fans flock to cheer on BYU teams, while events like the annual America's Freedom Festival boost rental income potential. As an Airbnb host, expect good returns and cash flow in this bustling real estate market.
Key STR Metrics:
- Average Gross Yield: 5.8%
- Average Property Value: $662,517 (as of December 2024)
- Average Annual Revenue: $38,172 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 206 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 120%
Find Airbnbs For Sale in Provo, UT →
10. Garden City, UT
Garden City, UT, nestled along the pristine shores of Bear Lake, is a prime destination for real estate investors seeking lucrative short-term rental opportunities. Known as the "Caribbean of the Rockies," its turquoise waters and sandy beaches attract tourists year-round. Popular activities include boating, fishing, and exploring nearby hiking trails. Garden City hosts the annual Raspberry Days Festival, drawing visitors eager to enjoy local produce and festivities. With its thriving short-term rental market, vacation homes promise good return and attractive rental income for savvy investors.
Key STR Metrics:
- Average Gross Yield: 5.7%
- Average Property Value: $929,221 (as of December 2024)
- Average Annual Revenue: $53,320 (past 12 months)
- Average Occupancy Rate: 25% (past 12 months)
- Qualifying Airbnbs: 214 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 87%
Find Airbnbs For Sale in Garden City, UT →
11. Logan, UT
Logan, UT, nestled in the scenic Cache Valley, offers an enticing blend of outdoor adventures and cultural attractions, making it one of the best short-term rental markets to watch. Outdoor enthusiasts flock to the nearby Bear River Mountains for hiking and skiing, while Utah State University brings a vibrant sports scene that attracts numerous visitors. Popular events like the Cache Valley Cruise-In car show draw tourists annually, boosting demand for vacation homes and Airbnb rentals. Real estate investors can benefit from strong rental income and a thriving tourism scene, ensuring a good return on investment properties.
Key STR Metrics:
- Average Gross Yield: 5.4%
- Average Property Value: $485,203 (as of December 2024)
- Average Annual Revenue: $26,432 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 111 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 111%
Find Airbnbs For Sale in Logan, UT →
12. Ogden, UT
Ogden, UT is a hotspot for vacation rentals, attracting tourists with its proximity to the stunning Wasatch Mountains and year-round outdoor activities. The dynamic housing market offers real estate investors promising opportunities for short-term rental properties. Visitors flock to ski resorts in winter and hike scenic trails in summer, providing airbnb hosts with steady rental income. Main attractions include the historic 25th Street, the Ogden Union Station, and events like the Ogden Marathon, making it one of the best places for real estate investing with good cash flow.
Key STR Metrics:
- Average Gross Yield: 5.3%
- Average Property Value: $527,757 (as of December 2024)
- Average Annual Revenue: $27,770 (past 12 months)
- Average Occupancy Rate: 39% (past 12 months)
- Qualifying Airbnbs: 231 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 117%
Find Airbnbs For Sale in Ogden, UT →
13. Orem, UT
Orem, UT, a burgeoning hotspot in the short-term rental market, is perfect for real estate investors seeking good returns. This city offers guests an array of attractions, from the stunning views of Mount Timpanogos to the vibrant Utah Valley University, making it a prime location for vacation rentals. Visitors can enjoy scenic hikes, or attend events like Orem Summerfest. With a steady influx of tourists, vacation homes here promise consistent rental income, making it one of the best places for real estate investing and ensuring a healthy cash flow for Airbnb hosts.
Key STR Metrics:
- Average Gross Yield: 5.3%
- Average Property Value: $629,452 (as of December 2024)
- Average Annual Revenue: $33,093 (past 12 months)
- Average Occupancy Rate: 49% (past 12 months)
- Qualifying Airbnbs: 189 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 73%
Find Airbnbs For Sale in Orem, UT →
14. Sandy, UT
Sandy, UT is a vibrant destination for real estate investors seeking lucrative short-term rental properties. Nestled at the base of the picturesque Wasatch Mountains, it offers attractions like the Rio Tinto Stadium, home to Real Salt Lake, attracting sports enthusiasts year-round. Visitors enjoy easy access to world-class skiing at nearby resorts and the South Towne Expo Center, hosting myriad events. These factors make Sandy a top choice for Airbnb hosts looking to capitalize on a strong tourism scene and robust vacation rentals market promising good returns and rental income potential.
Key STR Metrics:
- Average Gross Yield: 5.1%
- Average Property Value: $868,146 (as of December 2024)
- Average Annual Revenue: $44,317 (past 12 months)
- Average Occupancy Rate: 48% (past 12 months)
- Qualifying Airbnbs: 282 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 78%
Find Airbnbs For Sale in Sandy, UT →
15. Washington, UT
Washington, UT is a hotspot for short-term rental investments, offering lucrative opportunities in the real estate market. Nestled near Zion National Park and Snow Canyon State Park, it attracts tourists with its stunning landscapes and outdoor adventures. The annual St. George Marathon draws athletes and visitors, boosting tourism. With a thriving vacation rental market, real estate investors find good returns and steady rental income. The vibrant atmosphere and numerous attractions make Washington, UT one of the best places for vacation homes and Airbnb hosts to thrive.
Key STR Metrics:
- Average Gross Yield: 4.7%
- Average Property Value: $780,280 (as of December 2024)
- Average Annual Revenue: $36,469 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 507 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 68%
Find Airbnbs For Sale in Washington, UT →
16. Cedar City, UT
Cedar City, UT, offers an enticing short-term rental market for real estate investors seeking robust rental income. Known for its vibrant Shakespeare Festival and near proximity to national parks, Cedar City attracts tourists year-round. Visitors flock for outdoor adventures like hiking and skiing, making it a hotspot for vacation rentals. With its flourishing housing market and year-round attractions, Cedar City provides a good return for airbnb hosts and is one of the best places for vacation homes in the region.
Key STR Metrics:
- Average Gross Yield: 4.6%
- Average Property Value: $558,011 (as of December 2024)
- Average Annual Revenue: $25,671 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 214 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 89%
Find Airbnbs For Sale in Cedar City, UT →
17. Eden, UT
Eden, UT is a paradise for short-term rental investors, nestled in the picturesque Ogden Valley. This vibrant locale, renowned for top attractions like Powder Mountain and Pineview Reservoir, offers exceptional opportunities for Airbnb hosts. Tourists flock to Eden year-round for outdoor adventures including skiing, mountain biking, and hiking. Special events like the Ogden Marathon draw visitors, elevating its real estate market appeal. With a thriving tourism scene, Eden promises strong rental income and good return on investment property.
Key STR Metrics:
- Average Gross Yield: 4.3%
- Average Property Value: $1,170,655 (as of December 2024)
- Average Annual Revenue: $50,917 (past 12 months)
- Average Occupancy Rate: 34% (past 12 months)
- Qualifying Airbnbs: 147 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 111%
Find Airbnbs For Sale in Eden, UT →
18. American Fork, UT
American Fork, UT is a hidden gem for real estate investors seeking lucrative short-term rental properties. Nestled between the stunning Wasatch Mountains, this city offers attractions like the Timpanogos Cave National Monument and proximity to world-class ski resorts. Its vibrant community hosts events such as the Steel Days Festival, drawing tourists year-round. With a growing housing market and amenities like shopping and dining, American Fork promises steady rental income, making it one of the best places for vacation homes and Airbnb hosting in 2025.
Key STR Metrics:
- Average Gross Yield: 4.3%
- Average Property Value: $674,016 (as of December 2024)
- Average Annual Revenue: $29,260 (past 12 months)
- Average Occupancy Rate: 47% (past 12 months)
- Qualifying Airbnbs: 86 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 85%
Find Airbnbs For Sale in American Fork, UT →
19. Salt Lake City, UT
Salt Lake City, UT, is a vibrant destination for real estate investors looking to tap into the short-term rental market. Known for its stunning natural beauty, the city offers attractions like the Great Salt Lake, Temple Square, and the striking Wasatch Mountains, perfect for tourists and vacation homes. With sports teams such as the Utah Jazz and events like the Sundance Film Festival nearby, the area attracts a high volume of visitors year-round. These factors make it one of the best places for rental property, promising good return and rental income.
Key STR Metrics:
- Average Gross Yield: 4.0%
- Average Property Value: $860,548 (as of December 2024)
- Average Annual Revenue: $34,370 (past 12 months)
- Average Occupancy Rate: 47% (past 12 months)
- Qualifying Airbnbs: 1,665 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 80%
Find Airbnbs For Sale in Salt Lake City, UT →
20. Saint George, UT
Saint George, UT is a prime location for real estate investors seeking high returns from short-term rental properties. Nestled near Zion National Park and the vibrant Red Cliffs Desert Reserve, this city attracts countless tourists year-round. With events like the St. George Marathon and proximity to Snow Canyon State Park, the area is perfect for an Airbnb host looking to capitalize on rental income. Visitors are enticed by its robust tourism, making it one of the best places in the real estate market for vacation homes and STR investments.
Key STR Metrics:
- Average Gross Yield: 3.9%
- Average Property Value: $762,084 (as of December 2024)
- Average Annual Revenue: $29,990 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 509 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 65%
