Airbnb Market Data

12 min read

17 Best Short Term Rental Markets In Wisconsin For 2025

We’ve identified the top 17 cities in Wisconsin that offer promising opportunities to investors looking for high-yield STR markets.

Written By

Emir Dukic

Jan 30, 2025

Wisconsin is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.

To simplify this process, we analyzed data from markets statewide and compiled a list of the top 17 cities for investors and landlords seeking potentially high-return rental properties in the coming year.

As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.

How We Created This List

First, we looked at all Airbnb listings in Wisconsin that met the following criteria as of January 2025:

  • Average Rating: 4.8 stars and above
  • Guest Review Count: Minimum of 10
  • Average Daily Rate: $1 (minimum) to $2,000 (maximum)
  • Occupancy Rate: 1% (minimum) to 99% (maximum)
  • Property Size: 1 to 10 bedrooms
  • Property Type: Entire homes

We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 2,986 Airbnb listings across the state of Wisconsin to work with.

Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 17 cities in Wisconsin to rank.

Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of December 2024) to calculate our gross yield for each city.

Finally, we ordered the cities by highest gross yield.

The Top 17 STR Markets in Wisconsin

1. Green Bay, WI

Green Bay, WI, is a vibrant destination perfect for short-term rental investment, offering attractions like the iconic Lambeau Field, home to the Green Bay Packers, and beautiful Botanical Gardens. The city's lively housing market attracts tourists year-round with events like the Green Bay Film Festival and rewarding sports experiences. Real estate investors will find a good return on vacation homes and Airbnb properties, benefiting from steady rental income due to high visitor traffic, making it one of the best places for short-term rental properties.

Key STR Metrics:

  • Average Gross Yield: 16.0%
  • Average Property Value: $356,149 (as of December 2024)
  • Average Annual Revenue: $56,818 (past 12 months)
  • Average Occupancy Rate: 34% (past 12 months)
  • Qualifying Airbnbs: 326 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 124%

Find Airbnbs For Sale in Green Bay, WI →

2. Madison, WI

Madison, WI offers a vibrant short-term rental market ideal for real estate investors aiming for good returns. This dynamic city captivates tourists with attractions like the Wisconsin State Capitol, Olbrich Botanical Gardens, and numerous cultural festivals. Sports enthusiasts enjoy Badgers games and Ironman competitions, keeping visitor interest high year-round. As a coveted destination, vacation homes in Madison promise lucrative rental income, making it an enticing hub for investment property seekers and Airbnb hosts.

Key STR Metrics:

  • Average Gross Yield: 14.7%
  • Average Property Value: $550,194 (as of December 2024)
  • Average Annual Revenue: $80,756 (past 12 months)
  • Average Occupancy Rate: 58% (past 12 months)
  • Qualifying Airbnbs: 139 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 70%

Find Airbnbs For Sale in Madison, WI →

3. Wisconsin Dells, WI

Wisconsin Dells, WI, is a prime destination for real estate investing, particularly in the short-term rental market. Known as the "Waterpark Capital of the World," it attracts tourists year-round, boosting rental income for AirBnB hosts. Visitors flock to thrilling theme parks, scenic river tours, and vibrant festivals like Wo-Zha-Wa Days. Plus, sports enthusiasts enjoy the area's golf courses and outdoor recreation. For real estate investors, owning a vacation home here promises a good return and strong cash flow in this dynamic housing market.

Key STR Metrics:

  • Average Gross Yield: 14.5%
  • Average Property Value: $411,397 (as of December 2024)
  • Average Annual Revenue: $59,677 (past 12 months)
  • Average Occupancy Rate: 43% (past 12 months)
  • Qualifying Airbnbs: 204 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 51%

Find Airbnbs For Sale in Wisconsin Dells, WI →

4. Racine, WI

Racine, WI is a hidden gem for short-term rental properties, offering an appealing mix of cultural and natural attractions. With its scenic Lake Michigan shoreline, the iconic Wind Point Lighthouse, and vibrant downtown arts scene, Racine draws a diverse range of tourists. Popular events like Salmon-A-Rama and HarborFest ensure a steady influx of visitors. For real estate investors, Racine's affordable housing market presents excellent opportunities for good return through rental income. As an Airbnb host, capitalize on this vacation rental hotspot to enhance your portfolio.

Key STR Metrics:

  • Average Gross Yield: 14.3%
  • Average Property Value: $237,464 (as of December 2024)
  • Average Annual Revenue: $34,036 (past 12 months)
  • Average Occupancy Rate: 44% (past 12 months)
  • Qualifying Airbnbs: 83 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 53%

Find Airbnbs For Sale in Racine, WI →

5. Oshkosh, WI

Oshkosh, WI, offers enticing opportunities for real estate investors seeking to capitalize on the short-term rental market. Known for the EAA AirVenture Oshkosh, the largest airshow in the world, and its university-driven culture, Oshkosh attracts thousands of visitors annually. The city is home to unique attractions like the Oshkosh Public Museum, Menominee Park Zoo, and Lake Winnebago's scenic views. With its vibrant tourism scene, vacation homes here promise substantial rental income, making Oshkosh one of the best places for short-term rental properties with good return potential.

Key STR Metrics:

  • Average Gross Yield: 11.7%
  • Average Property Value: $352,088 (as of December 2024)
  • Average Annual Revenue: $41,305 (past 12 months)
  • Average Occupancy Rate: 31% (past 12 months)
  • Qualifying Airbnbs: 101 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 91%

Find Airbnbs For Sale in Oshkosh, WI →

6. Milwaukee, WI

Milwaukee, WI, offers a vibrant short-term rental market ideal for real estate investing. Known for its rich history and cultural attractions, visitors flock to Milwaukee for its breweries, the Harley-Davidson Museum, and the scenic Lake Michigan shoreline. Home to sports teams like the Milwaukee Bucks and Brewers, and events such as Summerfest, the city is a hotspot for tourism. Real estate investors can expect good returns and reliable cash flow from vacation rentals, making Milwaukee a prime choice for Airbnb hosts and short-term rental properties.

Key STR Metrics:

  • Average Gross Yield: 11.6%
  • Average Property Value: $291,046 (as of December 2024)
  • Average Annual Revenue: $33,671 (past 12 months)
  • Average Occupancy Rate: 40% (past 12 months)
  • Qualifying Airbnbs: 764 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 79%

Find Airbnbs For Sale in Milwaukee, WI →

7. La Crosse, WI

La Crosse, WI, is an alluring destination for real estate investors seeking profitable short-term rental properties. Nestled along the Mississippi River, it attracts tourists with its stunning landscapes, historic downtown, and vibrant cultural scene. Popular attractions include the Riverside International Gardens and the annual Oktoberfest celebration. With a strong housing market and a steady influx of visitors year-round, La Crosse offers vacation homes that promise good return and rental income, making it one of the best places for real estate investing in 2025.

Key STR Metrics:

  • Average Gross Yield: 11.2%
  • Average Property Value: $359,228 (as of December 2024)
  • Average Annual Revenue: $40,241 (past 12 months)
  • Average Occupancy Rate: 47% (past 12 months)
  • Qualifying Airbnbs: 99 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 84%

Find Airbnbs For Sale in La Crosse, WI →

8. Sister Bay, WI

Sister Bay, WI, is a standout in the short-term rental market for 2025, offering real estate investors a prime spot for vacation homes and strong rental income potential. Nestled in Door County, it attracts tourists with its charming waterfront, beautiful beaches, and the famous Al Johnson's Swedish Restaurant with goats on its roof. As a hub for outdoor activities, guests can indulge in kayaking, sailing, and hiking. Sister Bay also hosts popular events like Fall Fest, boosting tourism and making it one of the best places for real estate investing and short-term rental properties.

Key STR Metrics:

  • Average Gross Yield: 11.0%
  • Average Property Value: $815,080 (as of December 2024)
  • Average Annual Revenue: $89,333 (past 12 months)
  • Average Occupancy Rate: 46% (past 12 months)
  • Qualifying Airbnbs: 83 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 89%

Find Airbnbs For Sale in Sister Bay, WI →

9. Superior, WI

Superior, WI offers a vibrant short-term rental market for real estate investors, with its proximity to Lake Superior drawing in tourists year-round. Visitors flock to attractions like Fairlawn Mansion, the SS Meteor Maritime Museum, and the popular hiking trails in Pattison State Park. Sports fans can catch a game with the Superior Spartans or the WI Wildcatters. Annual events such as Dragon Boat Festival and Lake Superior Ice Festival increase tourism, making this one of the best places for Airbnb hosts seeking good returns and steady rental income from vacation homes.

Key STR Metrics:

  • Average Gross Yield: 10.9%
  • Average Property Value: $291,656 (as of December 2024)
  • Average Annual Revenue: $31,907 (past 12 months)
  • Average Occupancy Rate: 39% (past 12 months)
  • Qualifying Airbnbs: 97 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 65%

Find Airbnbs For Sale in Superior, WI →

10. Egg Harbor, WI

Egg Harbor, WI, is a top destination for short-term rental investors seeking lucrative vacation rentals. Nestled in scenic Door County, this charming village offers visitors picturesque views of Green Bay and a vibrant arts scene. Main attractions include the renowned Door County Maritime Museum, enchanting Egg Harbor Beach, and acclaimed golf courses. Annual events like the Egg Harbor Pumpkin Patch Festival draw tourists looking for unique experiences, creating substantial rental income opportunities for Airbnb hosts. Investing in Egg Harbor's real estate market promises good returns and consistent cash flow.

Key STR Metrics:

  • Average Gross Yield: 10.6%
  • Average Property Value: $685,690 (as of December 2024)
  • Average Annual Revenue: $72,452 (past 12 months)
  • Average Occupancy Rate: 49% (past 12 months)
  • Qualifying Airbnbs: 75 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 113%

Find Airbnbs For Sale in Egg Harbor, WI →

11. Lake Geneva, WI

Lake Geneva, WI is a vibrant destination popular among real estate investors due to its thriving short-term rental market. Known for its picturesque lake views and Victorian mansions, it attracts tourists year-round. Famous for the annual Winterfest and the historic Black Point Estate, it offers ample attractions for visitors. The area's strong rental income potential makes it ideal for Airbnb hosts looking for good return on investment. With its diverse activities, from boating to golfing, Lake Geneva is among the best places for vacation rentals and investment property opportunities.

Key STR Metrics:

  • Average Gross Yield: 10.6%
  • Average Property Value: $607,657 (as of December 2024)
  • Average Annual Revenue: $64,148 (past 12 months)
  • Average Occupancy Rate: 39% (past 12 months)
  • Qualifying Airbnbs: 242 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 90%

Find Airbnbs For Sale in Lake Geneva, WI →

12. Sheboygan, WI

Sheboygan, WI, offers a vibrant scene for short-term rental investments, thanks to its mix of attractions and community events. Known for its beautiful Lake Michigan shoreline, Sheboygan attracts tourists to its pristine beaches and water activities. Popular events like the Sheboygan Jazz Festival and bustling farmers markets draw visitors year-round, making it one of the best places for vacation homes. The local real estate market provides lucrative opportunities for real estate investors seeking good rental income and cash flow in this thriving short-term rental market.

Key STR Metrics:

  • Average Gross Yield: 10.5%
  • Average Property Value: $350,114 (as of December 2024)
  • Average Annual Revenue: $36,804 (past 12 months)
  • Average Occupancy Rate: 38% (past 12 months)
  • Qualifying Airbnbs: 141 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 74%

Find Airbnbs For Sale in Sheboygan, WI →

13. Bayfield, WI

Nestled on the shores of Lake Superior, Bayfield, WI, is a gem for real estate investors eyeing the short-term rental market. Known for the stunning Apostle Islands, it attracts tourists year-round with its vibrant arts scene and outdoor activities. The popular Bayfield Apple Festival and sailing events make vacation homes highly sought after by Airbnb hosts. With consistent tourist influx, Bayfield offers real estate investing opportunities that promise good returns and significant rental income for those looking to capitalize on its thriving tourism.

Key STR Metrics:

  • Average Gross Yield: 10.5%
  • Average Property Value: $490,050 (as of December 2024)
  • Average Annual Revenue: $51,434 (past 12 months)
  • Average Occupancy Rate: 43% (past 12 months)
  • Qualifying Airbnbs: 90 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 41%

Find Airbnbs For Sale in Bayfield, WI →

14. Sturgeon Bay, WI

Sturgeon Bay, WI, nestled in Door County, offers a flourishing short-term rental market ideal for real estate investors seeking lucrative vacation homes. Known for its scenic waterfront, charming shops, and maritime history, it's a year-round destination for tourists. Visitors flock to attractions like Potawatomi State Park and Door County Maritime Museum. Hosting events like the annual Door County Lighthouse Festival and featuring a friendly regional sports scene, Sturgeon Bay ensures substantial rental income potential for Airbnb hosts, making it one of the best places for investment properties.

Key STR Metrics:

  • Average Gross Yield: 10.1%
  • Average Property Value: $613,281 (as of December 2024)
  • Average Annual Revenue: $62,171 (past 12 months)
  • Average Occupancy Rate: 43% (past 12 months)
  • Qualifying Airbnbs: 189 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 75%

Find Airbnbs For Sale in Sturgeon Bay, WI →

15. Eagle River, WI

Eagle River, WI, is a prime destination for real estate investors seeking lucrative short-term rental properties. Known for its stunning Chain of Lakes and scenic Northwoods beauty, it attracts tourists year-round. Visitors enjoy water sports, fishing, and snowmobiling, while events like the annual National Championship Snowmobile Derby draw crowds. With its strong tourism appeal and vibrant vacation rental market, Eagle River offers airbnb hosts and investors good return on investment and steady rental income, making it one of the best places for real estate investing.

Key STR Metrics:

  • Average Gross Yield: 9.3%
  • Average Property Value: $580,660 (as of December 2024)
  • Average Annual Revenue: $53,837 (past 12 months)
  • Average Occupancy Rate: 29% (past 12 months)
  • Qualifying Airbnbs: 107 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 149%

Find Airbnbs For Sale in Eagle River, WI →

16. Hayward, WI

Hayward, WI, is a prime spot for real estate investors seeking short-term rental properties with good return potential. Known for its lively tourism scene, Hayward boasts attractions like the Freshwater Fishing Hall of Fame and the renowned Birkebeiner cross-country skiing event. With these attractions and events, vacation rentals here promise steady rental income for Airbnb hosts catering to tourists. For those eyeing the vacation homes market, Hayward's dynamic real estate market offers ample opportunities for real estate investing in prime investment property locations.

Key STR Metrics:

  • Average Gross Yield: 8.0%
  • Average Property Value: $640,194 (as of December 2024)
  • Average Annual Revenue: $51,525 (past 12 months)
  • Average Occupancy Rate: 38% (past 12 months)
  • Qualifying Airbnbs: 130 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 85%

Find Airbnbs For Sale in Hayward, WI →

17. Appleton, WI

Appleton, WI, a thriving hub in Outagamie County, offers real estate investors promising returns in the short-term rental market. Known for its vibrant arts scene, Appleton hosts the Mile of Music festival and has attractions like the Fox Cities Performing Arts Center that draw tourists year-round. Sports enthusiasts can catch Wisconsin Timber Rattlers games, while nature lovers explore the Fox River's scenic trails. With its blend of cultural events and natural beauty, Appleton is ideal for Airbnb hosts seeking rental income from vacation homes and appealing to STR guests.

Key STR Metrics:

  • Average Gross Yield: 7.8%
  • Average Property Value: $372,392 (as of December 2024)
  • Average Annual Revenue: $28,865 (past 12 months)
  • Average Occupancy Rate: 39% (past 12 months)
  • Qualifying Airbnbs: 116 (as of January 2025)
  • Year-Over-Year Growth in Airbnbs: 59%

Find Airbnbs For Sale in Appleton, WI →

Categories: Airbnb Market Data

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About the author

Emir Dukic

CEO @ Rabbu.com

With a passion for real estate innovation and technology, Emir has transformed Rabbu into a go-to marketplace for real estate investors seeking high-yield opportunities in the short-term rental market. Drawing on his background in entrepreneurship and operational strategy, Emir has been instrumental in simplifying the complexities of the short-term rental industry, empowering investors to maximize their returns with data-driven insights and streamlined tools.

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