South Carolina is home to many thriving short-term rental markets, but identifying the top-performing cities can be overwhelming, especially when combing through data from countless locations across the state.
To simplify this process, we analyzed data from markets statewide and compiled a list of the top 20 cities for investors and landlords seeking potentially high-return rental properties in the coming year.
As always, we recommend thorough underwriting and analysis of any prospective property and a review of local short-term rental regulations before making any investment decisions.
How We Created This List
First, we looked at all Airbnb listings in South Carolina that met the following criteria as of January 2025:
- Average Rating: 4.8 stars and above
- Guest Review Count: Minimum of 10
- Average Daily Rate: $1 (minimum) to $2,000 (maximum)
- Occupancy Rate: 1% (minimum) to 99% (maximum)
- Property Size: 1 to 10 bedrooms
- Property Type: Entire homes
We did this to eliminate Airbnb listings from our analysis that fall outside of what we consider "realistic" situations. This left us with a total of 9,344 Airbnb listings across the state of South Carolina to work with.
Next, we grouped these listings by city and eliminated markets that didn't have at least 75 Airbnb listings meeting the above criteria. We took this step to avoid outlier cities we felt didn't have enough data to be considered at this current time. This left us with 22 cities in South Carolina to rank.
Then, we needed to arrive at a gross yield number for each of our remaining cities in order to create our rankings. We did this by taking the average annual Airbnb revenue for each city and combining it with the cities median property value (from Zillow as of December 2024) to calculate our gross yield for each city.
Finally, we ordered the cities by highest gross yield.
The Top 20 STR Markets in South Carolina
1. Myrtle Beach, SC
Myrtle Beach, SC, is a prime location for real estate investors seeking lucrative short-term rental properties. Known for its 60-mile stretch of sandy beaches, vibrant tourism scene, and world-class golf courses, it attracts millions of tourists annually. Key attractions include the Myrtle Beach Boardwalk, SkyWheel, and Ripley’s Aquarium. Hosting events like the Carolina Country Music Fest and Sun Fun Festival further enhances its appeal. This thriving vacation rental market offers promising rental income and good returns for those investing in vacation homes.
Key STR Metrics:
- Average Gross Yield: 10.2%
- Average Property Value: $467,285 (as of December 2024)
- Average Annual Revenue: $47,632 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 1,882 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 85%
Find Airbnbs For Sale in Myrtle Beach, SC →
2. North Charleston, SC
North Charleston, SC, is one of the best places for short-term rental properties, boasting vibrant attractions and a robust tourism scene. Featuring the Riverfront Park and the North Charleston Coliseum that hosts exciting sports events and concerts, this area is a magnet for visitors. Investing in vacation homes here can offer good returns and rental income, with the local housing market providing ample opportunities for real estate investors. The city's thriving arts scene and numerous festivals make it appealing for Airbnb hosts targeting diverse guests.
Key STR Metrics:
- Average Gross Yield: 10.0%
- Average Property Value: $419,141 (as of December 2024)
- Average Annual Revenue: $42,066 (past 12 months)
- Average Occupancy Rate: 44% (past 12 months)
- Qualifying Airbnbs: 431 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 82%
Find Airbnbs For Sale in North Charleston, SC →
3. North Myrtle Beach, SC
North Myrtle Beach, SC, offers a vibrant short-term rental market ideal for real estate investors seeking vacation homes with strong rental income potential. Known for its pristine beaches and attractions like Barefoot Landing and Alligator Adventure, it's a magnet for tourists. The area hosts events like the Great Christmas Light Show and is home to the Myrtle Beach Pelicans, enhancing its appeal for guests. With a booming tourism scene, investors can expect good returns and cash flow from investment properties in this vacation hotspot.
Key STR Metrics:
- Average Gross Yield: 10.0%
- Average Property Value: $594,953 (as of December 2024)
- Average Annual Revenue: $59,251 (past 12 months)
- Average Occupancy Rate: 43% (past 12 months)
- Qualifying Airbnbs: 884 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 110%
Find Airbnbs For Sale in North Myrtle Beach, SC →
4. Murrells Inlet, SC
Murrells Inlet, SC, is a charming coastal destination perfect for vacation homes and short-term rental properties. Known for its picturesque marshes and vibrant boardwalk, it attracts tourists year-round. The real estate market thrives due to attractions like Huntington Beach State Park and Brookgreen Gardens, offering nature and culture. Hosts can expect steady rental income from vacation rentals close to golf courses and lively events, such as the annual MarshWalk music festival. This STR hotspot promises good returns for real estate investors seeking profitable rental income.
Key STR Metrics:
- Average Gross Yield: 9.9%
- Average Property Value: $585,494 (as of December 2024)
- Average Annual Revenue: $57,700 (past 12 months)
- Average Occupancy Rate: 44% (past 12 months)
- Qualifying Airbnbs: 337 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 99%
Find Airbnbs For Sale in Murrells Inlet, SC →
5. Anderson, SC
Anderson, SC is a gem for real estate investors seeking lucrative opportunities in the short-term rental market. Known as the "Electric City," Anderson attracts tourists with its vibrant downtown, local wineries, and cultural landmarks like the Anderson County Museum. Sports enthusiasts will appreciate close proximity to Clemson University’s athletic events. Annual events like the South Carolina Chili Championship entice visitors year-round, supporting strong rental income potential for vacation homes, making it one of the best places for short-term rental properties and good cash flow.
Key STR Metrics:
- Average Gross Yield: 9.4%
- Average Property Value: $409,751 (as of December 2024)
- Average Annual Revenue: $38,690 (past 12 months)
- Average Occupancy Rate: 40% (past 12 months)
- Qualifying Airbnbs: 116 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 103%
Find Airbnbs For Sale in Anderson, SC →
6. Charleston, SC
Charleston, SC is a top-tier destination for real estate investors eyeing the short-term rental market. With its historic charm, waterfront views, and vibrant arts scene, it attracts tourists year-round. Popular attractions like Fort Sumter, the historic French Quarter, and pristine beaches draw guests from all over, ensuring high rental income potential. Hosting events such as the Spoleto Festival and the Charleston Wine + Food Festival, coupled with sports teams like the Charleston Battery, enhances tourism. Charleston truly offers a good return for Airbnb hosts seeking cash flow.
Key STR Metrics:
- Average Gross Yield: 9.1%
- Average Property Value: $998,973 (as of December 2024)
- Average Annual Revenue: $91,006 (past 12 months)
- Average Occupancy Rate: 55% (past 12 months)
- Qualifying Airbnbs: 1,104 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 87%
Find Airbnbs For Sale in Charleston, SC →
7. Beaufort, SC
Beaufort, SC is a hotspot for real estate investors seeking profitable short-term rental properties. This charming coastal town, known for its picturesque waterfront and historic charm, attracts tourists year-round. Visitors can explore attractions like the Beaufort History Museum and the scenic Hunting Island State Park. Events like the Beaufort Water Festival draw large crowds, enhancing rental income opportunities for Airbnb hosts. With a thriving tourism scene, Beaufort offers a good return on investment and sustainable cash flow, making it one of the best places for short-term vacation rentals.
Key STR Metrics:
- Average Gross Yield: 8.5%
- Average Property Value: $641,638 (as of December 2024)
- Average Annual Revenue: $54,354 (past 12 months)
- Average Occupancy Rate: 44% (past 12 months)
- Qualifying Airbnbs: 202 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 99%
Find Airbnbs For Sale in Beaufort, SC →
8. Aiken, SC
Aiken, SC is an enticing haven for real estate investors eyeing the 2025 short-term rental market, known for its vibrant equestrian culture and serene landscapes. Renowned attractions like the Aiken Thoroughbred Racing Hall of Fame and Hitchcock Woods, one of the largest urban forests in the U.S., draw tourists year-round. The city hosts captivating events such as the Aiken Steeplechase and the Fall Festival, offering Airbnb hosts and vacation rental owners excellent rental income opportunities. The robust tourism scene promises good cash flow and a solid return on investment in vacation homes.
Key STR Metrics:
- Average Gross Yield: 8.2%
- Average Property Value: $442,148 (as of December 2024)
- Average Annual Revenue: $36,408 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 229 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 102%
Find Airbnbs For Sale in Aiken, SC →
9. Columbia, SC
Columbia, SC, is a vibrant hub for real estate investors eyeing promising short-term rental markets. With attractions like the Riverbanks Zoo and South Carolina State Museum, it draws tourists and provides steady rental income. Guests enjoy staying close to the University of South Carolina, where Gamecocks sports events add to the city's allure. Its bustling festivals, including the Columbia Food and Wine Festival, bolster the tourism appeal, offering airbnb hosts a good return on investment properties in this thriving real estate market.
Key STR Metrics:
- Average Gross Yield: 8.2%
- Average Property Value: $350,461 (as of December 2024)
- Average Annual Revenue: $28,743 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 410 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 67%
Find Airbnbs For Sale in Columbia, SC →
10. Saint Helena Island, SC
Saint Helena Island, SC, is a hidden gem for real estate investors, offering vacation homes with great rental income potential. Known for its rich Gullah culture and stunning natural beauty, the island attracts tourists with attractions like the Penn Center and Fort Fremont. The vibrant short-term rental market is bolstered by events such as the annual Gullah Festival, drawing guests and increasing demand for Airbnb properties. With a strong tourism appeal and good return prospects, Saint Helena Island is a best place for investment property in short-term rentals.
Key STR Metrics:
- Average Gross Yield: 7.9%
- Average Property Value: $818,091 (as of December 2024)
- Average Annual Revenue: $64,635 (past 12 months)
- Average Occupancy Rate: 41% (past 12 months)
- Qualifying Airbnbs: 137 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 192%
Find Airbnbs For Sale in Saint Helena Island, SC →
11. Bluffton, SC
Bluffton, SC, is a charming destination within the Lowcountry, ideal for real estate investors seeking profitable short-term rental properties. Known for its Southern hospitality, Bluffton offers tourists a mix of historic charm and modern attractions. Visitors can explore the scenic May River, vibrant art galleries, and picturesque golf courses. The town hosts popular events like the Bluffton Arts & Seafood Festival, attracting numerous guests. With a robust vacation homes market, it presents a substantial opportunity for good returns and rental income in the short-term rental market.
Key STR Metrics:
- Average Gross Yield: 7.7%
- Average Property Value: $862,309 (as of December 2024)
- Average Annual Revenue: $66,369 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 105 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 88%
Find Airbnbs For Sale in Bluffton, SC →
12. Spartanburg, SC
Spartanburg, SC is emerging as a hotspot for short-term rental investment, with vacation homes offering promising rental income potential. The vibrant city attracts tourists with its renowned attractions like the Chapman Cultural Center and the Spartanburg Music Trail. Home to the NCAA Division I USC Upstate Spartans, sports enthusiasts find plenty to cheer about. Annual events such as Spring Fling Festival further boost tourism. For real estate investors, the city's strong housing market offers good return and cash flow opportunities in its short-term rental market.
Key STR Metrics:
- Average Gross Yield: 7.5%
- Average Property Value: $337,454 (as of December 2024)
- Average Annual Revenue: $25,458 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 124 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 165%
Find Airbnbs For Sale in Spartanburg, SC →
13. Seneca, SC
Nestled near the Blue Ridge Mountains, Seneca, SC is a hidden gem for real estate investors seeking lucrative short-term rental properties. Known for its stunning landscapes and proximity to Lake Keowee, Seneca offers ample attractions such as the Clemson Tigers' home games and the popular Seneca Fest. Vacation homes here promise both high rental income and cash flow. Boasting a vibrant tourism scene, this area entices visitors year-round, making it one of the best places for airbnb hosts to capitalize on the thriving vacation rentals market.
Key STR Metrics:
- Average Gross Yield: 7.4%
- Average Property Value: $716,353 (as of December 2024)
- Average Annual Revenue: $53,198 (past 12 months)
- Average Occupancy Rate: 34% (past 12 months)
- Qualifying Airbnbs: 152 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 87%
Find Airbnbs For Sale in Seneca, SC →
14. Summerville, SC
Summerville, SC offers a thriving short-term rental market perfect for real estate investors seeking good returns. Known as the "Flower Town in the Pines," it's adorned with stunning azalea blooms each spring. Visitors flock to enjoy vibrant downtown shopping, rich history, and family-friendly events like the annual Flowertown Festival. With historic plantations, Charleston Southern University sports teams, and easy access to Charleston's beaches, Summerville provides ample attractions for tourists, making it an ideal spot for vacation homes and Airbnb hosts.
Key STR Metrics:
- Average Gross Yield: 6.7%
- Average Property Value: $492,986 (as of December 2024)
- Average Annual Revenue: $33,032 (past 12 months)
- Average Occupancy Rate: 44% (past 12 months)
- Qualifying Airbnbs: 123 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 146%
Find Airbnbs For Sale in Summerville, SC →
15. Folly Beach, SC
Folly Beach, SC, is a hidden gem for real estate investors seeking lucrative short-term rental properties with its vibrant tourism scene. Vacation homes here offer guests beautiful beaches, water sports, and iconic landmarks like the Morris Island Lighthouse. The lively Folly Beach Pier and annual events such as the FollyGras Festival attract tourists year-round, boosting rental income potential for Airbnb hosts. Ranked among the best places in the short-term rental market, Folly Beach promises good return and cash flow for savvy investors.
Key STR Metrics:
- Average Gross Yield: 6.6%
- Average Property Value: $1,773,223 (as of December 2024)
- Average Annual Revenue: $116,708 (past 12 months)
- Average Occupancy Rate: 52% (past 12 months)
- Qualifying Airbnbs: 378 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 53%
Find Airbnbs For Sale in Folly Beach, SC →
16. Pawleys Island, SC
Pawleys Island, SC, is a hidden gem known for its relaxed pace and Southern charm, making it one of the best places for short-term rentals and vacation homes. Real estate investors will find a thriving short-term rental market here, appealing to tourists seeking tranquility and pristine beaches. Main attractions include Huntington Beach State Park and Brookgreen Gardens, perfect for visitors and Airbnb guests. The area's vibrant tourism scene, paired with special annual events like the Pawleys Island Festival of Music & Art, ensures steady rental income and a good return on investment.
Key STR Metrics:
- Average Gross Yield: 6.0%
- Average Property Value: $916,460 (as of December 2024)
- Average Annual Revenue: $55,327 (past 12 months)
- Average Occupancy Rate: 48% (past 12 months)
- Qualifying Airbnbs: 186 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 82%
Find Airbnbs For Sale in Pawleys Island, SC →
17. Greenville, SC
Greenville, SC, offers a thriving short-term rental market perfect for real estate investors seeking good returns. Known for its vibrant downtown and scenic Falls Park on the Reedy, the city attracts tourists year-round. Sports fans can enjoy events by local teams like the Greenville Drive. Festivals such as Artisphere and Euphoria draw visitors eager to explore. With a strong housing market, investing in vacation homes and Airbnb properties here promises attractive rental income and cash flow for investors and Airbnb hosts.
Key STR Metrics:
- Average Gross Yield: 5.8%
- Average Property Value: $581,201 (as of December 2024)
- Average Annual Revenue: $33,732 (past 12 months)
- Average Occupancy Rate: 46% (past 12 months)
- Qualifying Airbnbs: 584 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 57%
Find Airbnbs For Sale in Greenville, SC →
18. Travelers Rest, SC
Travelers Rest, SC, is quickly becoming a hotspot in the short-term rental market, attracting tourists with its proximity to the Blue Ridge Mountains and the Swamp Rabbit Trail. Vacation rentals here offer quick access to local attractions like Furman University, and the vibrant arts scene in nearby Greenville. Real estate investors are drawn to the area's growing tourism, promising good returns and cash flow in the housing market. Special events like the Travelers Rest Harvest Market provide unique experiences for airbnb hosts and guests alike.
Key STR Metrics:
- Average Gross Yield: 5.4%
- Average Property Value: $559,061 (as of December 2024)
- Average Annual Revenue: $30,386 (past 12 months)
- Average Occupancy Rate: 42% (past 12 months)
- Qualifying Airbnbs: 87 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 60%
Find Airbnbs For Sale in Travelers Rest, SC →
19. Greer, SC
Greer, SC is a charming destination for vacation homes and short-term rental properties, ideal for real estate investing. Nestled between Spartanburg and Greenville, it offers attractions like BMW Zentrum Museum and Tyger River Park. Visitors enjoy local sports events with the Greenville Drive baseball team. Annual festivals like the Greer Family Fest attract thousands of tourists, enhancing the short-term rental market potential. With a thriving tourism scene, Greer promises good return and rental income for Airbnb hosts and real estate investors seeking strong cash flow.
Key STR Metrics:
- Average Gross Yield: 5.3%
- Average Property Value: $527,080 (as of December 2024)
- Average Annual Revenue: $27,952 (past 12 months)
- Average Occupancy Rate: 45% (past 12 months)
- Qualifying Airbnbs: 102 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 97%
Find Airbnbs For Sale in Greer, SC →
20. Mount Pleasant, SC
Mount Pleasant, SC is a thriving hotspot for real estate investing, especially in the short-term rental market. With its picturesque waterfront parks, booming tourism, and historical attractions like the Charleston Harbor and Patriots Point Naval & Maritime Museum, it's a magnet for visitors. Airbnb hosts benefit from the constant influx of tourists attending events such as the Mount Pleasant Scottish Games. This vibrant housing market offers strong potential for rental income, making it one of the best places for real estate investors seeking a good return on investment property.
Key STR Metrics:
- Average Gross Yield: 5.3%
- Average Property Value: $1,354,914 (as of December 2024)
- Average Annual Revenue: $71,722 (past 12 months)
- Average Occupancy Rate: 55% (past 12 months)
- Qualifying Airbnbs: 304 (as of January 2025)
- Year-Over-Year Growth in Airbnbs: 61%