Basics & Guides

3 min read

How To Find The Best Airbnb And Short Term Rental Market To Invest In

Find the best Airbnb market by blending passion and data. Invest in places you love and use tools like Rabbu’s Market Finder to identify high-performing markets with 10%+ gross yield. Maximize returns while owning a property you’ll enjoy. Start today!

Written By

Emir Dukic

Jan 23, 2025

Investing in an Airbnb or short-term rental (STR) property can be incredibly rewarding—both financially and personally. But finding the right market is crucial. The best STR markets balance personal appealand financial performance, and getting this balance right can set you up for long-term success. Here’s how to find the perfect market for your next Airbnb investment.

Invest in a Market You Love

When it comes to choosing the right Airbnb market, passion matters. If you wouldn’t want to vacation in a place, why would others? Investing in a market you love ensures you’re personally connected to your property and motivated to create a welcoming space for guests.

  • Find a Place You’d Pay to Stay In: Think about destinations you love or dream of visiting. If you’d pay to vacation there, others likely will too.
  • Test the Market Yourself: Intrigued by a market you’ve never been to? Book a trip and spend time there to understand the vibe and see if it’s somewhere you’d enjoy staying. If you love it, chances are it has STR potential.

A property in a market you love will inspire you to deliver an exceptional guest experience, which is key to securing glowing reviews and repeat bookings.

Let Data Drive Your Decision

While loving a market is important, you also need to make sure the numbers work. In the Airbnb world, gross yield is a critical metric for evaluating STR markets.

  • What is Gross Yield? Gross yield is the annual revenue a property generates as a percentage of its purchase price. For example, if a home costs $400,000 and earns $40,000 per year as an Airbnb, its gross yield is 10%.
  • Why 10% Matters: A market with an average gross yield of 10% or higher is financially strong, offering solid revenue potential. Plus, markets with 10%+ average yields are likely to have properties that perform even better when carefully selected and managed.

The Key to Success: Rabbu’s Market Finder Tool

Finding high-performing Airbnb markets is much easier with the right tools. Rabbu’s Market Finder Tool combines Rabbu’s annual revenue data with Zillow’s Home Value Index to help you pinpoint markets with the best investment potential.

Here’s how Rabbu’s tool works:

  1. Search by market to compare average annual Airbnb revenue and home prices.
  2. Identify markets where gross yield exceeds 10%.
  3. Evaluate financial performance alongside your personal interests to find the best market for you.

With Rabbu’s data-driven insights, you can avoid guesswork and focus on markets where Airbnb properties thrive.

Optimizing Your Airbnb Investment: Passion Meets Profitability

The best short-term rental markets strike a balance between personal appeal and financial performance:

  1. Choose a market you love. If you’d enjoy spending time there, you’re likely to attract guests who feel the same way.
  2. Use data to guide you. Focus on markets with an average gross yield of 10%+ to maximize your Airbnb’s income potential.

By blending your personal interests with market data, you’ll not only enjoy owning your property but also achieve strong financial returns.

Start Your Search Today

Ready to find the perfect Airbnb market for your next investment? Combine your passion for travel with the financial insights from Rabbu’s Market Finder Tool to identify markets where short-term rentals perform best. Explore Rabbu’s Market Finder today and take the first step toward your next successful Airbnb investment!

Categories: Basics & Guides

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About the author

Emir Dukic

CEO @ Rabbu.com

With a passion for real estate innovation and technology, Emir has transformed Rabbu into a go-to marketplace for real estate investors seeking high-yield opportunities in the short-term rental market. Drawing on his background in entrepreneurship and operational strategy, Emir has been instrumental in simplifying the complexities of the short-term rental industry, empowering investors to maximize their returns with data-driven insights and streamlined tools.

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